Here’s 5 books you need today.
Not tomorrow, or the next day, or the next…like today. And I’ll be honest here. I listen to audio books. And when I love it, I have to order the paperback because I have this incessant need to highlight anything important in my life. If they made highlighter paints, my kids would glow, for reals.
These 5 books will kick your butt into gear and make things happen.
I’ve been on a kick this month. I get up at 5:15 every morning, no breaks here.
I walk 2.5 miles and listen to audio books the whole time. Why you ask? Because I was a little lost and burnt out. And books always breathe back the life in me.
Yes, Melissa gets burnt out too. I had one of the most successful years of my 10 year career in direct sales. And quite frankly, when it was over, I gave a sigh of relief and said…I’m taking a break.
Say what…yes. For a whole month and a half, I have done what needs to be done. And worked on myself, my family, and my home. And it’s been amazing. But…I’m ready to jump back in full force.
So here’s why you need these particular books:
Sometimes life doesn’t mesh with work. Sometimes work doesn’t mesh with life. Sometimes we try to make excuses to do anything BUT work. And sometimes we use work to escape from life. Yeah, she just said that.
Take the Stairs by Rory Vaden:
This is one of the first books that really catapulted me into action. A book about not taking the easy way out. About what hard work really means and why you need to do it. If you’re in business, this book is a must for the mere fact that you need to hear someone say…PUT IN THE WORK YOU TOOL!
You are a Badass:
I really can’t say enough about this book. I do not like cussing in any public forum. But…I may cuss a little in private. My best friend is from New York, I don’t think that’s a coincidence. Just sayin’. However, I have children. My children should not see it or hear it. So you’ll never catch it in my business or social media. In fact, muggles won’t hear me cuss at all. Unless we’re on vacation in some foreign country and my bestie has gotten me intoxicated in public. LOL
But…this book, although she cusses more than 10 sailors in a bar at 2:45 am…is a life changing experience. Literally changed my life. I went from fearing for my future, to planning my future in 24 hours hours. And not just planning and mapping, but ACTION. Like, I did it. I launched Directly Social BECAUSE of this book. You must read it if you can overlook the cussing, it’s worth every cuss word! And then some. You are worthy of more. You need this book.
The Energy Bus:
Oh gosh I love this book. Like, there aren’t many books where you need to read it more than once, but this one you will. This one teaches you how to kick people OFF YOUR BUS! I’m so in. Any book who actually tells you it’s okay to kick ignorant, small minded, negative thinking, negative rearing, people out of your life…is something I will GIFT to people I love. Because we don’t hear it enough. The energy you give, is the energy you will get in return. And the energy that you allow to take up space in your life and around you and your loved ones, will consume you. Whether that’s positive or negative energy, it’s your choice.
This book will change your thought process. Forever. It is a must read and an essential part of growing up. Like, I will PAY my children to read this. Just because they need to hear these words at some point in their life.
Girl Wash your Face:
I recently read this book and have to say that it’s not up ally. It’s girly and emotional and I loved it. It had this element I don’t get much of, and I really needed to plug that into all the kick a$% reading I was doing. I loved the “girl power” messages and the remembering to slow down and like pay attention to your kids and husband part we all sometimes forget, right? No one is immune, we’ve all had to real it back in at times.
So I definitely think this was an amazing read that really balanced all the other material I’ve been immersed in.
Finish: Give yourself the Gift of Done:
Dude. This book. This guy. He’s like my sarcasm spirit animal. He is a no nonsense, say it like is, crazy cool dude. Well, from what I can see. He could be a tool in person (hope not, sorry Jon…), but I’m super impressed on paper and Facebook. He seems like the real deal, and I don’t say that about many people.
He’s a Dad, he’s a husband, he’s working his butt off while trying to inspire others and build his own business. And the words in this book are SO GOOD. He talks about goals in a way you’ve never heard. He gives you permission to fail. But fail forward. I’m actually reading this book right now, almost done. And then I’m going to have to do a video because I am JACKED UP excited about it.
And I know you will be too. If you need a new perspective for your goals, this is it.
So there you have it. Get something done today. Invest in yourself. Get up a half hour early. Or commit to listening to the audios on your commute to work or lunch hour. You will be better for doing it. You will have a fresh new perspective and go get’m attitude. And we all need that from time to time.
Prospecting is about consistently generating new leads for your business, outside of your family and friends.
Who wants to start building business outside of your family and friends? New leads mean new business, new parties and new business partners.
So let’s start with the basics, what is a LEAD?
Lead = Contact info received (to be able to follow up with)
So, if you do not get contact information, you have not generated a lead, period.
You have no means of follow up and that potential lead is pretty must a lost cause.
So how can you start to generate real LEADS for your business?
I train to the “Power of 3” – set a goal to talk to 3 people a day about your company (product, party & opportunity) and generate a lead from them (contact info).
Once again, if you do not collect contact info, it is NOT a lead!
How the “Power of 3” Works:
1. On Sunday night, you would make up 15 marketing bags to hand out during the week (M-F).
2. These prospecting bags should include business info, mini catalog or mailer, a sample (if you offer samples) and some hard candy.
3. Tie the bag shut with raffia or curly ribbon. Don’t skip this step, women LOOOVE this!
4. Add a post it note on the front of each bag.
5. Take 3 bags with you each day, put them on your passenger seat and do not go home until you have handed out all 3 of them! You are going to have to actually get out of your car and talk to people! (Whaaaaat???)
6. The post it note will remind you to get their contact info.
Work the Numbers:
If you did this every day, for 5 days a week, you would generate 15 new leads a week, or 60 new leads a month. Statistics say that 3 in 10 will buy or book from you and 1 in 10 people will join your team! Is it worth you taking the time to do this every week? ABSOLUTELY! Imagine how great would that be for your business! And if you are a Leader, you can always encourage your Consultants to do the same.
My 90 Day Challenge to you!
Try this technique out for the next 90 days (basically Sept-Nov) and see what happens in your business! I guarantee it will be worth your time, but you must commit to making the prospecting bags up weekly and follow up with those you give them to within 2-3 days each time. We are only talking about 3 people a day, you can do it!
Don’t forget to follow our Facebook Community: CLICK HERE TO JOIN
Melissa Fietsam @DirectlySocial
Have you ever done a RESTAURANT Party??
This is so much fun and so easy to do!
I recently went to one held by another direct sales company (at an Applebees Restaurant) and was SHOCKED at how well it was going for her!
I am a people-person, so I started conversations with the other guests there and they were talking about what a great idea this restaurant party was because there was no “sales pitch” and they could come and go as they pleased, and could eat dinner or get drinks if they wanted to! How awesome is that??
This consultant basically had 2 parties going on at the same time, with 2 different hostesses.
She didn’t even have it in a back room or anything, her party was at 4 tables near the back of the restaurant, but still in the dining room. One table in the middle had a simple product display. So what do the hostesses love about it? Well, you know me, I totally asked them! They said they loved being able to host it somewhere NOT at their home, where they didn’t have to clean or cook, or kick out the hubby and kids for the night! It more like a Girls Night Out where people stop by during a 2-3 hour time frame. This restaurant offered 1/2 price appetizers during a certain time period, so the hostesses each ordered a few for their individual tables. When the guests came in they sat down for a bit with their hostess, had some appetizers, maybe got themselves a drink, checked out the product display, grabbed a catalog, asked questions, placed product orders and left (or hung out)! Fast and simple! In fact, it turns out that most of them were actually on their way home from work, so they just stopped by on their way.
Top 5 reasons to host parties at a restaurant:
1. Free or cheap venue (especially if you hold it in the regular dining room)
2. Open house style, people come and go as they please!
3. Food — potential 1/2 price appetizers, drinks and hostess can buy or guests can buy themselves
4. Super easy for the hostess — no cooking, cleaning or kicking out family
5. Perfect “girls night” feel
This is a great out-of-the-box booking idea, something different.
What have you go to lose? Choose your favorite restaurant, I am thinking a local Mexican place margarita specials is gonna be my go-to place! Who wouldn’t want to come to that?? 😉 Why not start by just hosting your own party at the restaurant? In fact, maybe you book one every month during the first week of the month to share new products, specials, etc and invite your entire customer group and friend/acquaintance circle to your local Girls Night Out event.
Don’t forget to join DIRECTLY SOCIAL on Facebook for more tips and tricks!
Melissa Fietsam @DirectlySocial
So while I was in Disney World countdown here at my house I felt like I had to get everything that ever needed done… finished before we left, do you ever feel like that?
Like projects I have been keeping on the back burner for months, all the sudden I feel the urgency to complete them ALLLLL before I leave on vacation for a few days, why do we do that to ourselves? LOL!
So, my friend Melanie Moore (you probably know her from CinchShare) and I had breakfast recently and she was telling me about this thing she does every year with her networking group and I asked her to share it here (and now I can go finish up some of those million projects I thought I needed to get finished before I left!).
“Every summer with my Direct Sales networking group we host something called our Dollar Days training! The concept is super simple and we look forward to this meeting every summer.
Basically everyone goes to a local Dollar Store and purchases $5 worth of “stuff” they will use in their business for recruiting, incentives, happy mail gifts, recognition, hostesses, party or booth displays, etc. Items cannot cost more than $1 each and I always tell them to leave their purse in the car because I cannot be held responsible if their $5 trip turns into a $50 trip just because they cannot control themselves in the dollar store! 😉
Then at the meeting we go around one by one sharing what we brought and how we would use it in our business, the ideas are BRILLIANT!! It really gets you to think creatively about your business and how to be strategic about what you are spending.
We do our meetings face to face, but you could totally do this online via a zoom call or something with your team or fellow Consultants, everyone just comes to the call with their five $1 items. In face, this online version might be even more fun because we all know that different Dollar Stores have different things in them. The best thing about this activity is that it shows your Consultants that they can find great gifts and ideas without breaking the bank, “giving away the farm”, and spending a ton of their party or event profits, you just have to think outside of the box!
Here’s an entire board of HAPPY MAIL IDEAS from Melissa too: CLICK HERE
Some more examples from Dollar Days:
– Purchasing a few pairs of “reader” glasses for your home parties and booths so people can see the catalog, even if they forgot their own glasses.
– Acrylic picture frames for booth or display table
– 13oz or less items to send via Happy Mail
– Office supplies
– Bleach shirts (bleach + tshirt + stencil = new shirt!)
I will share some fun pics below from one of our Dollar Days meetings we did at a member’s house (potluck style) – try it out yourself, it will quickly become an annual thing for your team!
Melissa Fietsam & Melanie Moore
WOO HOO! August means back to school and back to a (somewhat) normal routine at our house.
Don’t get me wrong, I LOVE the kids being home and spending time with all of them, but I do miss have a strong daily routine, I think we all do!
So since it is time for the kids to go back to school, it is time for YOU to go back to work!
Let’s do this!
Here are 10 Ideas to ROCK your AUGUST:
#1 Back to School Promo for Teachers
We all know teacher or two that could use some extra funding for their classroom supplies, right? You can use your business to help teachers! They share a catalog around and collect orders as a fundraiser for their classroom. Here is an example that a friend of mine ran a couple years ago with great success!
#2 – “Fab 5 Special”
This is a fun idea for a special promotion you can run any day you need some extra sales. You can put 5 items “on sale” specifically for a certain day or a certain period of time. A quick special like this works because of the urgency to order before it is gone!
#3 “4 for $40” Sale (7/4)
This is a 24 hour sale on Aug 4th only (because it is the 4th of the month). Showcase some of your lower priced products and how they can get an awesome 4 for $40 deal, you can make a special flyer or image with the 4 for $40 products on it. This would also be a super easy Hostess-on-the-Go party where she just sells from the flyer! The point of this is to front-load your month with sales, verses everything coming in at the end of the month.
#4 Support the Troops Fundraiser/Product Raiser
August is an awesome month to do something special for the troops. You could create a fundraiser and donate your profits to an organization that supports the troops, or you can use specific products from your company to donate to the troops. The customers buy products and donate them to the troops through you! You can use your commission to purchase care items to go in those too! Be sure to check out the back to school supply sales to get those additional items on the CHEAP!
#5 – Run Your Own “Back to School” Sale
Choose 8-12 products to put on “sale” and create a cool flyer! People are naturally drawn to the word SALE (aren’t we all!!) and who doesn’t love a good B2S sale!
#6 Change your FB Customer Group cover photo to something more “August” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details!
#7 Update your Facebook Business Page cover photo to something more August-like and add a FB Frame!
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is August!Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up! I saw lots of great frames on Facebook! Have you ever added a frame to your profile picture before? Just Click on your profile picture (update profile picture), then click on Add Frame at the top, then search for “Back to School” or whatever else you want and add a frame! Easy peasy!
Don’t forget to join Directly Social on Facebook:
#8 Post engaging content the whole month of August!
Your followers and customers LOVE great content that makes them want to engage. I love to do trivia with my group, they’re all over it. Find yourself some fun Back to School trivia and ask a new question every couple days and see what people say! They just can’t help themselves, they all want to prove they know the answer too, so they comment even when the trivia question is already answered! LOL! Easy recipes for quick dinners and tips for packing lunches are always popular this time of year!
#9 Create a AUGUST Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board specifically for August and pin what you love for August (tips, recipes, crafts, DIY, morning chaos planning, organization, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Think all things end of summer/back to school and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week! Share it everywhere! Invite them to follow you while they are over on Pinterest!
#10 Host a Flip Flop Frenzy!
Are you familiar with the Turkey Trots and Reindeer Romps? The Flip Flop Frenzy works the exact same way! You get 6 people to collect $100 in orders, they start collecting on August 1st through 15th. You put all the orders in as one single party and split the hostess benefits/gifts. You can run special promotions like they get an extra gifts for being the first to turn in their order, for have $200+ in orders, etc. You can run one group the 1st-15thand another group on the 16th-31st!
What fun August ideas do you have?
Melissa Fietsam @DirectlySocial
I am so in love with CinchShare’s upgraded post library, I am feeling so incredibly organized right now!
Have you checked it out? It is new folder system where you can have folders and then subfolders inside of those folders, kinda like Dropbox or your computer. It is absolutely BRILLIANT!
Let me walk you through all new the awesomeness!
1. You can create folders and subfolders:
I love this! I can create a main folder for my Directly Social monthly freebies (ie July Freebies) and then create subfolders inside that folder for Mondays, Tuesdays, Wednesdays, Thursdays and Fridays. Talk about organized! Think about the content you have, what kind of folders would you want. I am thinking I will make a Theme Parties folder next and then do a subfolder for each season Spring, Summer, Fall, Winter!
CinchShare video: https://youtu.be/c_GhNz4wD-0
2. You can SHARE your folders with team members and other CinchShare users:
Basically this is like the Collections feature they used to have but it is sharing a folder now instead. When you click on Share Folder, you get a link that you can share with anyone you want. When they click on the link, they join your shared folder! What an awesome way to share content with your team, new Consultants and fellow leaders.
CinchShare video: https://youtu.be/N7WlBtmUID0
3. You can create specific folders to help you organize:
I created a folder for my Facebook party pre-posts and post party posts. And now I can schedule all those, for the whole season, in just a few clicks! Every time I have a party…it’s EASY PEEZY!
Watch this quick video from me:
4. You can give certain people Admin right inside the folder:
So when someone joins your shared folder, they are automatically on “Read Only” mode which means they can see and use the posts inside the folder (even edit them when they go to schedule them), but they cannot delete, add or change anything inside the shared folder. If you want to give admin rights to anyone, you click on Manage Folder and change the drop menu next to their name. As the admin, that person will be able to add and delete posts inside the folder and do everything you can do as the owner. This would be great to add downline leaders and have them there to help add awesome content to the folder too.
CinchShare video: https://youtu.be/THfTVZCoDNQ
5. You can upload as many images as you want into the folders with Bulk Upload:
This is probably one of my favorite features inside the new post library. You now have the ability to upload as many images as you want into your folders, verses uploading the one by one like we used to in the old post library. I just uploaded 46 images this morning and it probably took 10 seconds, I am not kidding. The new Bulk Upload feature is AMAZING! Now all of those things I have saved in my phone and computer that I always “think” I want to use (but then forget I have), I can actually bulk upload quickly and have them inside my CinchShare account to schedule! I will actually use them now!! LOL!
CinchShare video: https://youtu.be/AJWDAz_hGss
If you have not checked out CinchShcare’s most recent Post Library upgrade, get in there and look around! It is AMAZING!! They even have 12 videos that walk you through how to take your previous parties and put them in folders, your older shared collections and categories too! Everything is still there inside your account and so much more accessible and organized! AMAZING job, CinchShare! You all rock my socks and are so cutting edge, I love it!
You can check out their whole playlist on YouTube of those 12 videos here: https://www.youtube.com/playlist?list=PL_Da4K5oulcVbBbegiw9ccQizDSErapKF
Not a CinchShare user yet?
Click here to try it out for 7 days free
Use this promo code to get an extra 30 days free: CINCHFREE
(That gives you a total of 37 days FREE!)
Melissa Fietsam @DirectlySocial
Don’t forget to join us on Facebook at DIRECTLY SOCIAL
Every week I call Consultants and every week I am leaving voicemails that I am not 100% sure that I am reaching the right person.
Why do you say that Melissa? I’m SO glad you asked!
Because I get things like “Yeah – it’s me, leave me a message!” Who is me??
Your outgoing voicemail is a business basic and a top priority!
Here are some quick DOs and DON’Ts when it comes to your voicemail message.
“Hey there! Thanks so much for calling, this is Susan Smith with Cupcakes R’ Us! I am sorry that I am unable to take your call right now but it is very important to me. Please leave your full name, phone number and best time to reach you and I will return your call as soon as possible. I look forward to talking with you soon….”
Melissa Fietsam @DirectlySocial