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Seriously, this is the best new direct sales tool I have seen in a very long time!
My friend Christina Rupracht messaged me with a pretty brilliant idea. And you aren’t going to want to miss this!
This site/app called Elify, actually promotes towards virtual business cards. BUT…we can use this for so much more.
You can create these “cards” with clickable buttons, videos, links to your social media channels, and so much more. Check out this quick video and then look below for some great ideas you can use these cards for. And some tips and tricks to create your own. I actually made another video to show you how to set yours up!
So what can use Elify cards for?
Get your hostess to send a card out to her party guests with the link to join her Facebook Party, shop, and much more
Welcome to the team:
When you have someone new join your team, send them these cards with links to your team group and all the important information they need to look over first.
Thank you follow up:
When someone orders, send them a link to your Elify card with links to your customer group, a personal picture so they can make a connection with you, information on booking their own party, and information on joining your team!
Create an Elify card for your hostess to shoot out to all her friends as a reminder with links to order and customer special information. Make it EASY!
Make an Elify card that is chalk full of great links and information on joining your team. Now when you’re out and about, you can simply send them a link with all the information they need to join your team
Here’s a demo video on exactly HOW to set up your Elify cards once you join. It’s free for 14 days and then $10 a month after that. Considering the time it is going to save me, I am 100% backing this new tool.
Want to spice up your parties a bit? Use a theme party!
What type of party can you use a theme for?
ANYTHING! Whether you’re doing home shows, online parties, fundraisers, BINGO nights, or even straight retail orders…it doesn’t matter. The problem is everything is BORING! Same old stuff on a different day. Using a theme can help pique some interest and attract new customers as well as engage your current customer base.
How do you use a theme?
So, think about it as if you’re planning an actual party. You plan:
You would do the same thing for a home show with a theme.
So what can you do for an online party theme?
- Share recipes (everyone loves a good recipe)
- Facebook banner
- Games (centered around a theme)
- Fun Facts (about your theme)
See where this is going? Train your brain to think differently. Everything you do for a home show, can be done for an online party. ESPECIALLY with Facebook Live now.
Want 5 free theme party banners for your Facebook Parties?
Click on the graphic below and request to join our Directly Social Facebook group! We have an album full of them!
We have Christmas in July, Potluck Party, Grillin’ and Chillin’, and more!
Want to make it even more fun?
Make your hostess packets match the theme. Go to the Dollar Tree and have a blast picking out some fun items to make for your hostess. Here’s an example of one I made for mine when we had a Minion theme! Think of how excited she will be to see this in her mailbox or on her doorstep. Let’s take our parties to a whole new level of FUN this year!
Want a TON of summer theme party ideas?
I have a pretty awesome group of friends over on Directly Social, and they came up with all of these theme ideas for your summer selling season!
Fun in the Sun
Sundaes and Shopping
Summer Patio Party
Lemonade and Sunshine
Sandals and Sangria
Happy Hour Deck Party
5 o’clock Somewhere
All American Party
Lawnchairs and Lemonade
Grillin’ and Chillin’
Party in the park
Flip Flop Fiesta
Bad Moms Party
Flip Flop & Shop
Ice Cream Social
Chicks and Chocolate
Cupcakes & Cocktails
Wine Down Wednesday
BYOB (banana) for banana split parties
Beach Party Bingo
Muffins and Mimosas
Brunch for a Bunch
Bad Moms Party
WHEW! They’re awesome, aren’t they?!
Have fun with this everyone!
Do you do giveaways in your direct sales business? Did you know there’s a right way and a WRONG WAY to do them? Make sure you’re doing it right!
What is your desired outcome?
First of all, never do a giveaway without a goal behind it. Unless you just like to throw money out the window. In that instance, carry on!
You HAVE to have a goal: booking a party, recruiting, getting someone added to an opportunity event, getting people added to your customer group, getting orders…WHAT IS YOUR GOAL?
Your giveaway should have a clear outcome that you desire. Every single thing I do in my business has an intention behind it. And it must be an income producing activity. Before you post ANYTHING…think, “How is this going to benefit me?”.
Now I’m not saying you shouldn’t post helpful things for your customers with no intent to sell, quite the contrary. But if you’re giving away something for FREE, you better make sure you’re getting something in return! Or you’re wasting your money.
Do you have a plan?
Once you decide, okay..I want some bookings. Create a 5 step plan.
- I’m going to post a picture of these bags with numbers on them
- Tell everyone they have 24 hours to book party, pick a bag, and win a prize
- Have 2 supporting posts to give REMINDER POSTS about it
- Hand out/mail goodies
- Follow up post
**Figure out what you’re going to.
**Give it a time limit. This is very important to create the urgency around the giveaway…ACT NOW
**You can’t just post something and expect everyone to see it. You have to have supporting posts. For example: After the original post, follow up with a graphic showing the hostess packets all ready to go out the door, “Look what I have ready to roll out the door. Grab yours now, ends at noon tomorrow!”. Another post could be all the prizes in the bags. And each time someone grabs a prize, post and tag them in your closed group. Give everyone the feeling of, “awe…I want one too”.
**Make sure your stuff is ready to roll out the door. Don’t make people wait.
**Make sure you have a follow up post to show all you gave away. So next time, they’ll jump when they see you post something. FOMO (fear of missing out)…it’s real folks. LOL!
What is your budget?
Make sure you know what it’s going to cost you. Know what you can afford and don’t go over.
- Shipping cost
- Shipping supplies
How often do you do giveaways?
I like to do a giveaway every Friday in my customer group. Why? Because it creates engagement. Because it’s a tool for me to use in GETTING people to join my customer group (“join my group for weekly giveaways!”). And I can create the giveaway around whatever I’m trying to accomplish that week.
In my Facebook parties, I don’t like keeping track of 10 different parties and giveaways. You can tell them you’re doing a giveaway, they earn tickets, BUT…they actually have to join your customer group to GET the giveaways. I hold all giveaways IN my customer group. Again, income producing activities. Get them added to your GROUP for long term engagement. Otherwise, you’re giving away prizes to people who may never order or book in parties. Not smart marketing.
NEVER do a giveaway without follow up. How do you follow up? Ask them to TAG you on social media. When you mail something awesome to someone, add this card to it. Or a note asking them to tag you. I decided to create these postcards to put into all my mailings and hostess packets from now on. Because that’s SMART MARKETING. I got some help from Kim at Night Owl Custom Design. I can simply add their name and it asks them to tag me on social media…and…get a hashtag going for my group.
And you can check out all her awesome designs on there. I love making my own graphics. But I also know when to ask for help. And Kim is who I trust for that!
So there you go, some smart marketing tips for you!
Have you joined our Facebook group for more awesome tips?
Hostess Coaching made EASY!
Check this out!
You can create a NOTE on your Facebook business page to do a series of Hostess Coaching links you can share with your hostesses.
If you would like to view my own NOTE: CLICK HERE
Here’s a video on how to create your own Facebook NOTE:
What you want to add to your note:
- Instructions on adding here friends to her Facebook event
- Customer Specials
- Hostess Specials
- Any files she may need
- Hostess benefits
Using OneDrive for your Hostess V.I.P. folder:
I love using OneDrive for my monthly hostess folder. It gives me a link I can share all month long with my hostesses. It saves me TIME. I can add:
- Customer special flyer
- Printable order form
- PDFs of the catalogs
- Graphics she can share
It’s all about working smarter, not harder!
When you set all these tools up for your hostess:
- She stays informed
- She is equipped on the go with all the tools she needs to have a successful party
- She can easily access all information in one spot
- YOU always have a link that is easy to share no matter where you’re at. It’s on your FB business page, so you can always grab it quickly!
Have you set up your Hostess Coaching Notes yets?
Have you joined our Facebook group for more tips just like these?
MLM Nation interview with Simon Chan!
This is why networking is so important for your business. I recently had the chance to attend a conference called Ambitious Women. Simon Chan is the CEO of MLM Nation, a podcast dedicated to interviewing leaders in our industry.
My friend Melanie Moore has been listening to this podcast forever, and recently made me dive into it a little more. Just so happens, Simon Chan was at the conference we attended. We were attending a V.I.P. after party and I asked Simon to sit down and chat with us for a second. What a nice guy! When he asked me to be a guest on the show, you know me, I JUMPED! But I was scared to death! What an incredible experience it was. Check that off my bucket list!
He got started in the MLM Industry and became extremely successful in his own business. But he wanted to do MORE. He wanted to make sure everyone had access to the success secrets of top leaders, so he create the MLM Nation.
Earlier this week, I had the pleasure of being a guest on his podcast and you can view that below.
Check out the podcast with ME and Simon Chan below or CLICK HERE
Want to learn more about MLM Nation?
Head over to MLM Nation on Facebook and like his page: MLM NATION FACEBOOK-CLICK HERE
He has tons of interviews you can scroll through and listen while you’re on a road trip, on your way to work, or just working on your leadership skills. It’s so important to set aside time in your day to listen to new ideas and people who have excelled in this business. Simon always says, “You’re the sum of the 5 people you spend the most time with”. He created this podcast so YOU can spend time with some great people!
Check him out on iTunes: Go to Podcasts on your phone apps and search for MLM Nation.
Make sure you subscribe to his channel so you never miss them! CLICK HERE
And you can join ME at NO BS NO HYPE USA 2017 by CLICKING HERE!
Do you have a V.I.P. Group just for your hostesses on Facebook?
If not, you should!
What’s it for?
In this group, I add every hostess for the current month. Biggest question I get asked, is do I delete the group every month. No…why would I? I now have access to every single month for the last year and a half of hostesses. So if I want to know who had a party last June, I just go find my group. Work smarter, not harder.
What do you put in it?
- Customer Special Videos
- Hostess Special Video
- Monthly Customer Special fliers
- Printable order form
- Digital catalog link
- Party reward levels (so they know what they get at each level of sales)
- Graphics they can use and share
- Hostess exclusive items
Why do you want to do this?
Because every time you’re out and about and your hostess has a question, you can go to this group and TAG them in the post. It saves you time, it saves THEM time, it shows them you invested in them, and you have a resource later on to see who had a party in that month
Send out hostess challenges:
You can also send out a series of “pushes” for your hostesses to complete on certain days. One of the challenges I do is a Facebook Live. So I ask them all to go Live and tell their friends to join their party. And they DO! Another thing I do is send them a Google Survey link and ask them to send out to 20 friends that day. LOTS of things you can do with this. They don’t know what to do. That’s why it’s called hostess COACHING. If you’re not coaching them, they’re not going to be doing anything!
Have an update and need to message all your hostesses? Why not just put it on this group and tag them all. You can save time and get everyone the message all in one swoop. BAM! Like a BOSS!
Want this file to use so you can create your own group this month?
It really is about working smarter. It’s about learning steps to play the game a little easier and be the best consultant you can be to your customers!
Creating your own images for your business is essential.
Having access to free stock photo sites is life changing. Literally. The one above is from my favorite, Gratisography. He has a very eclectic sense of humor that I love.
When I started using these sites to create my own images in Canva (a free graphic design website), I kind of fell back in love with my business.
Don’t be a Copy:
People don’t want to see stock images from your company. People don’t want to see cookie cutter images that you took zero time to invest in. And that’s what it shows. When you post a stock photo, it shows your customers you are just like every other person/consultant out there.
How many of you have heard of Facebook jail? Not fun! Do you know why it happens? Because one person posts something and 5,000 consultants upload the same graphic and the same words. And Facebook algorithms instantly scream SPAM! Never take someone else’s post, especially without their permission, and post it as your own.
I get asked about watermarking a lot. What is it? Simply adding your information to a photo so no one else can use it. It could be your name, your website, your logo…something that identifies YOU as the creator of that graphic. Why should you do it? Because you worked hard on your design and they didn’t. You took the time out of your life, your family, your kids…and created something great in order to be a better business owner. They have zero rights to that graphic. So make sure you watermark it.
And…it will keep YOU out of Facebook jail. Because people won’t be taking your photos anymore.
Free Stock Photo Sites:
Below, I have 5 of the top free stock photo sites for you. You go there, type in what you’re looking for (dog, yellow umbrella, red phone, cell phone, desk, anything you want). And you’re instantly connected to hundreds of free photos you can download and edit as you please.
Designing Your Own Photos:
And then I hear you…saying… I don’t know how….(insert whining). Stop it! Neither did I. Just like anything else in life it takes an investment of your time. And you know what? You’re gonna SUCK at first. Just being honest here. But every single time you do one, you will get better. Every time you take 20 minutes to do them, you will learn something new.
Canva is the BEST free graphic editing site out there. Hands down. A lot of people say they can’t figure out Canva. “It’s too hard”. It’s not. I promise. And I created a video for you. In this video, I create 5 different photos. They have free templates of graphics to help get you started, and they also have a stock library of graphics just like the sites below. Where you can grab their photos and edit away!
Happy graphic day everyone!