So I had this theory I wanted to debunk.
In Direct Sales, we usually don’t give out customer specials ahead of time. We’re afraid that people:
- Won’t book a party for the current month
- Will cancel their party because they like the next customer special better
Well, we have 2 great customer specials in June and July. The hardest months of the year to book. So I wanted to try doing a TEAM event on Facebook and book the fire out of BOTH months. And guess what? IT WORKED!
In a Nutshell:
- We pretty much posted every day for a week leading up to the event, to push people INTO the event.
- We offered $200 in Giveaways for the event and called it a SUMMER REVEAL. (Another director, Dee Hathaway pitched in half the prizes)
- It was a 10 minute event. Just 4 posts.
- And then I went LIVE at the end to let them know who won.
What made it successful?
- We went LIVE in our groups 30 minutes before the event and pushed them all into the event (our #’s went up tremendously when we all did this at the same time).
- We gave the prizes after the event…a 30 minute timeframe to come back and do. Why? Because we went to our customer groups AGAIN and said you still have 30 minutes to be entered. Go check it out, here’s the link!
- We pushed daily for this event before it started.
So how did I do it?
This was the only post in the event for a week
Alright ladies! Welcome to our SUMMER REVEAL!!
We’re giving away TWO HUNDRED dollars in prizes and guess what? All you have to do is answer the questions in each of the posts! For every comment, you’ll be entered in to win one of the prizes! The more you engage, the more FUN we have and the more TICKETS you get!
We are going to have a 10-minute event, meet us back here on Thursday. We’re going to show you the customer and hostess specials for JUNE and JULY! And you might even get to see a new product and some new patterns out of this sweet deal!
So for your first ticket…
- TAG your consultant
- And tell us where you’re from
JUNE SNEAK PEEK! HOSTESS BONUS at $400 LEVEL!!
HOSTESS SPECIAL: When you host a $400 Party, get the Summer Getaway Bundle for $35!
**Summer Getaway Bundle: Getaway Tote, All About the Benjamins, and Cool Cinch Thermal**
CUSTOMER SPECIAL: Spend $35 and get one of these 50% off!
$7.50: Cool Clip Thermal Pouch
$9: Go-To Thermal
$12.50: Going Places Thermal
$15 Around the Clock Thermal
$9: Thermal Tote
$12.50: Lunch Break Thermal
$24: Tote-Ally Thermal
$30: Perfect Party Set
$17.50: Picnic Thermal Tote
$25: Fresh Market Thermal
$14: Cool Cinch Thermal
Also, we are offering a June Special Exclusive! The Tote-Ally Thermal in Starfish Splash and the Picnic Thermal in Fun Flops!
What is YOUR favorite out of the June specials?!
JULY ONLY! NEW PRODUCTS AND PATTERNS!
Sweet Sprinkles, and the Get the Scoop Bowl Set.
**Sweet Sprinkles is available in the Large Utility Tote, Double Duty Caddy and Oh Snap Bin**
Customer Special: Spend $35, and choose up to TWO of the following items (YES!! TWO!!!):
- Mini Zipper Pouch $5
- Oh Snap Bin $5
- Double Duty Caddy $10
- Swap It Pocket $10
- Get the Scoop Bowl Set $15
Hostess Special: $35, PLUS a FREE Style Setter**
What are YOU most excited about on the July specials?!
If you would like to book your OWN June or July Facebook party, click on the graphic for the month you want and TAG YOUR CONSULTANT! She will get you set up with a hostess packet ASAP and guess what…we have TWO chances to earn prizes tonight! You ready to see?!
We’re not done with PRIZES! If you booked your own Facebook or catalog show…we have set prizes in these bags…
If you booked for June or July…you get to PICK A BAG! Tag your consultant with the bag you choose and she will let you know what you won!
I’ll be back in 10 minutes to announce the winners of tonight’s drawing!!
Did you have FUN TONIGHT?!
We can’t wait to party with you soon!!
I truly hope our team can help some other teams fill their calendars and make some new connections!!
Happy FRIDAY ladies!
Ready to kick things up a bit with some social media and direct sales training?
We will have bi-weekly ZOOM webinars! One “new one” a month. And one repeat for those who missed it.
These trainings are packed full of practical information you can use IMMEDIATELY to get on track and boost your business!
Our very first webinar will be on Pinterest and how to optimize your business using Pinterest!
Webinars are $40 or FREE! Check below for details!
In this webinar you will learn:
- How to create a business Pinterest account
- What NOT to do on Pinterest
- How to create grahpics
- What types of tools to use to get rich pins
- Ways to increase your views
- Tools to use for Pinterest posts
- How to optimize your pins to promote your business
We will have a question/answer session at the end.
This webinar will be available to you for 3 days after the event.
You will be emailed a link for the ZOOM webinar one day before the event.
If you are a member of the Directly Social Elite Group, you get this for FREE! Want to learn more? Click here: DIRECTLY SOCIAL ELITE GROUP
To sign up for this webinar, simply click below:
To view all upcoming webinars, simply click below:
So I want to show everyone exactly how AMAZING the new feature from Cinchshare is, called Collections. So I’m giving away an entire month’s worth of posts EVERY MONTH!
FYI…these posts expire in two weeks! So you better grab them quick!
So I’m going to share some posts with YOU.
You can schedule an entire month’s worth of posts for JUNE in your customer groups!
The days are themed for:
Tuesday Engagement Posts
CLICK HERE to join Directly Social and get these links monthly for FREE! I just posted your JUNE customer group posts TODAY!
To sign up for Cinchshare click here: CINCHSHARE (you’ll need to join to get access to those links/posts)
Your customer groups on Facebook are an extremely important part of your business.
I’m going to give you 4 ways to increase your engagement with your customers.
Why is this important?
Because this is your tribe. These are your people, your posse. They are in that group because they chose to be. So make it worth their while. You have to create a community for them. Teach them things, make them smile, touch their heart, interact and get to know them. Because people shop with people they know, trust, and love. And you can’t build a community without some effort.
“Nobody comments on anything”
I’m the last person you want to say that to. Because I will be the first to tell you…if your customer group sucks…it’s probably cause you’re doing a sucky job as a consultant. Let’s not sugar coat it.
Either, they’re reciprocating YOUR attitude and effort, or you simply need new people. In every aspect of my business, I create a funnel to get new people into my customer group. Every month, every party, every fundraiser, every newsletter, everything. Always be growing your tribe.
Focusing on increasing engagement in your customer Facebook group will never be a waste of your time and energy.
So here’s 4 ways to Increase your engagement in your Facebook customer groups:
Do a weekly giveaway. Friday FUNday. Now before you cuss me out and tell me you can’t afford to do giveaways every week, hear me out. Five dollars. You can afford $5 a week for a giveaway. You can send a $5 Dunkin Donuts gift card via text or email. You can send a Starbucks giftcard for $5 via text. You can do anything you want.
By doing a weekly giveaway, you have them do something to earn it. It does not always have to be about your business either. And shouldn’t be.
- Add 5 friends to the group (with their permission. Don’t get me started on adding people to groups without their permission)
- Join this opportunity event (give them link to your next one)
- Comment on this question (post an engagement graphic)
- Anyone who books a party today (post an awesome reason to)
#2 Engagement Questions:
These are simple questions to increase engagement. But you know what the best thing about it is? When they answer, you get to know them. You start creating conversations with your customers and then something crazy starts happening. They start creating relationships with OTHER PEOPLE in your customer group. And then BAM! You’ve got a tribe. A place they want to be. A happy place in a crazy world. And that’s what it’s all about.
Here’s an example of an engagement post. And here’s an entire album of engagement graphics from Cinchshare:
#3 Cutest Pet Contest
Everybody loves their pets. Some people love them more than their kids…ask my mom…just kidding mom!! Kind of…
Every single time I’ve done a cutest pet contest or a cutest kid contest, I’ve had huge engagement and added tons of people to my group.
Basically, you run this for like 1-2 weeks. They add their picture to your group and the picture with the most “likes” wins. Now the key…is to get them to add their friends to VOTE. And the prize has to be REALLLLLLY GOOD for this one. BIG!
#4 Add a Friend Post
First, don’t EVER EVER EVER add people to your customer group without asking. You do NOT want to be that girl. I run contests all the time and tell them to add 5 people, or 10 people, or person who adds the most people. But I always make sure to tell them to ASK before they add. This will grow your page if you do it consistently. Here’s an example of one of mine. And this is GREAT for your weekly giveaways. Do once a month or every other month. Not too often!
So here’s 4 ideas…let’s brainstorm and let me hear what YOU love doing to get more interaction in your customer groups!
My parties were going kinda slow this month, so I decided to try something new.
And guess what? IT WORKED! Because the fact of the matter is, if you’re not working…neither are your hostesses. And I’m totally guilty this month because I’ve been super busy. So what did I do?
Check out this video and then let’s talk about 3 hostess challenges you can do to:
- increase sales
- increase engagement
- increase your hostesses rewards. Happy hostess=happy business
Hostess Challenge #1:
Facebook Live: I have a monthly group for all of my hostesses for that month. I did a quick Facebook Live video and asked them to go live on their Facebook page. I asked them to say 3 things: 1) I’m hosting a 31 party and i want tons of FREE STUFF! 2) The customer special is the large utility tote for $10 and you need one! 3) post below if you’re interested and I can send you the information and get you added to my Facebook party. And if the hostess did…I would give her $5 off her order.
Now, I told her to tag me in the video and I would post her party link and event link for everyone once they started responding. And guess what? THEY DID! #HOLLA
Hostess Challenge #2:
Talk to 20: Today I will be messaging each of my hostesses with a specific “text” to send to 20 people. It will be a reminder of her party, link to shop, link to catalog. Super easy, super simple. Text 20 people this reminder. If she does…and snaps a pic of her messages/texts…I will add another $5 to her order.
Hostess challenge #3:
Last Chance to Order: On the 14th, I will give them a graphic and text to post on their Facebook page and grab some last minute orders. If they tag me…they get $5 off their order.
Love these tips? Follow my pages for more:
Hostess Coaching is one the most important things you can do for your business, and often the most overlooked by consultants.
You can’t expect your hostess to know what to do. Here’s an example for you to think about:
I went to Laser Web with my kids. We all know what to do, right? DUH…pick up the laser gun and whoop your kids tail and make sure they know mom’s still the boss. But…when you go in, they separate you into 2 groups. One group grabs this color, the other group grabs another color. And you’re like…oh…they’re smart.
Then they walk you through the laser tag course and all the rules and most importantly…how to WIN.
We all know how to play laser tag. But if we didn’t get that specific “walk through” and rules of the game…it would not have worked. And more importantly…it wouldn’t have been much FUN.
So think about that. Yeah…our hostesses know how to have a party. But did you give them the tools to be successful and have FUN doing it?
Now, next month, I will be thinking this through thoroughly in order to get the ball rolling on these hostess challenges way in advance and get them possibly: selling a certain # of specials, collecting a certain amount of orders “pre-party”…let’s start brainstorming!
Happy Hostess Coaching ladies!