Booking Idea: Host a RESTAURANT Party!

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Have you ever done a RESTAURANT Party??

This is so much fun and so easy to do!

I recently went to one held by another direct sales company (at an Applebees Restaurant) and was SHOCKED at how well it was going for her!

I am a people-person, so I started conversations with the other guests there and they were talking about what a great idea this restaurant party was because there was no “sales pitch” and they could come and go as they pleased, and could eat dinner or get drinks if they wanted to! How awesome is that??

This consultant basically had 2 parties going on at the same time, with 2 different hostesses.

She didn’t even have it in a back room or anything, her party was at 4 tables near the back of the restaurant, but still in the dining room. One table in the middle had a simple product display. So what do the hostesses love about it? Well, you know me, I totally asked them! They said they loved being able to host it somewhere NOT at their home, where they didn’t have to clean or cook, or kick out the hubby and kids for the night! It more like a Girls Night Out where people stop by during a 2-3 hour time frame. This restaurant offered 1/2 price appetizers during a certain time period, so the hostesses each ordered a few for their individual tables.  When the guests came in they sat down for a bit with their hostess, had some appetizers, maybe got themselves a drink, checked out the product display, grabbed a catalog, asked questions, placed product orders and left (or hung out)! Fast and simple! In fact, it turns out that most of them were actually on their way home from work, so they just stopped by on their way.

Top 5 reasons to host parties at a restaurant:

1. Free or cheap venue (especially if you hold it in the regular dining room)
2. Open house style, people come and go as they please!
3. Food — potential 1/2 price appetizers, drinks and hostess can buy or guests can buy themselves
4. Super easy for the hostess — no cooking, cleaning or kicking out family
5. Perfect “girls night” feel

This is a great out-of-the-box booking idea, something different.

What have you go to lose? Choose your favorite restaurant, I am thinking a local Mexican place margarita specials is gonna be my go-to place! Who wouldn’t want to come to that?? 😉 Why not start by just hosting your own party at the restaurant? In fact, maybe you book one every month during the first week of the month to share new products, specials, etc and invite your entire customer group and friend/acquaintance circle to your local Girls Night Out event.

Don’t forget to join DIRECTLY SOCIAL on Facebook for more tips and tricks!

Melissa Fietsam @DirectlySocial

Instagram Training 2: Niche Marketing and Hashtags

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If you’ve taken the Instagram for Beginner’s training and you’re ready to kick it up a notch, here’s your next step!

In this training, you will get 3 targeted videos and 2 printables to help you plan how you’re going to conquer Instagram with all these new tools and insights!

You will learn:

  • What Niche Marketing is
  • How to use Niche Marketing to increase your views and reach
  • You’ll get a print out of over 35 targeted marketing groups
  • Learn WHAT to post and WHY
  • Get a printable 9 grid to plan out your Instagram posts
  • 3 video trainings
  • 2 print outs
  • Hashtag training, what are they and why you want to use them
  • How to organize your hashtags
  • How to find the most effective hashtags
  • How to use hashtags in the reverse effect to gain new followers
  • a list of post ideas to get you started within those niches
  • and so much more

This training is $39 and you will have “forever access” to it, so you can go at your own speed. Make sure you have taken the Instagram for Beginner’s course first, as they all build on each other!

To purchase your Instagram Niche Marketing Training, you must complete BOTH steps below:

STEP 1:

STEP 2:

Request to join your training group here:

Melissa Fietsam @DirectlySocial

Guest Post – “Dollar Days” Training Idea

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So while I was in Disney World countdown here at my house I felt like I had to get everything that ever needed done… finished before we left, do you ever feel like that?

Like projects I have been keeping on the back burner for months, all the sudden I feel the urgency to complete them ALLLLL before I leave on vacation for a few days, why do we do that to ourselves? LOL!

So, my friend Melanie Moore (you probably know her from CinchShare) and I had breakfast recently and she was telling me about this thing she does every year with her networking group and I asked her to share it here (and now I can go finish up some of those million projects I thought I needed to get finished before I left!).

From Melanie:

“Every summer with my Direct Sales networking group we host something called our Dollar Days training! The concept is super simple and we look forward to this meeting every summer.

Basically everyone goes to a local Dollar Store and purchases $5 worth of “stuff” they will use in their business for recruiting, incentives, happy mail gifts, recognition, hostesses, party or booth displays, etc. Items cannot cost more than $1 each and I always tell them to leave their purse in the car because I cannot be held responsible if their $5 trip turns into a $50 trip just because they cannot control themselves in the dollar store! 😉

Then at the meeting we go around one by one sharing what we brought and how we would use it in our business, the ideas are BRILLIANT!! It really gets you to think creatively about your business and how to be strategic about what you are spending.

We do our meetings face to face, but you could totally do this online via a zoom call or something with your team or fellow Consultants, everyone just comes to the call with their five $1 items. In face, this online version might be even more fun because we all know that different Dollar Stores have different things in them. The best thing about this activity is that it shows your Consultants that they can find great gifts and ideas without breaking the bank, “giving away the farm”, and spending a ton of their party or event profits, you just have to think outside of the box!

Here’s an entire board of HAPPY MAIL IDEAS from Melissa too: CLICK HERE

Some more examples from Dollar Days:

– Purchasing a few pairs of “reader” glasses for your home parties and booths so people can see the catalog, even if they forgot their own glasses.
– Acrylic picture frames for booth or display table
– 13oz or less items to send via Happy Mail
– Office supplies
– Bleach shirts (bleach + tshirt + stencil = new shirt!)

I will share some fun pics below from one of our Dollar Days meetings we did at a member’s house (potluck style) – try it out yourself, it will quickly become an annual thing for your team!

 

Melissa Fietsam & Melanie Moore

 

Instagram for Beginners with Directly Social

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Want to learn Instagram but don’t know where to start?

I got you!

Here’s a training that will teach you everything you need to know about:

  • setting up an Instagram account
  • maximizing your profile
  • maximizing the link in your profile
  • how to post photos
  • how to post videos
  • how to use Instagram stories
  • how to use Instagram highlights
  • printable cheat sheet
  • keyboard shortcuts
  • how to follow and find your friends
  • how to link your Facebook business page
  • how to turn into a business account
  • apps to use for Instagram pictures and stories
  • and sooooo much more!

Instagram is one of the FASTEST growing social media platforms and YOU need to be on it.

Whether you haven’t set up a profile yet, you’re just getting started, or you’ve been at it for awhile…you’ll find some tips and tricks in this training to help you learn the platform.

You can purchase this training for $39 by clicking the BUY NOW button below and then requesting to join your training group (link below) after you’ve paid for the training. You’ll have immediate access to the training and you will have lifetime access to it.

STEP 1:

STEP 2:

Request to join your training group, CLICK HERE:

 

 

TRAINING REVIEWS:

My Instagram presence has completely changed thanks to Melissa’s training video! I’ve noticed a dramatic increase in followers and activity since learning the basics. I’m looking forward to the next part of the training series!

~Jen Kramer

Very informative and useful. Knowing that mixing up the posts between business, personal, and hobbies will get you better interaction & likes (with the proper hashtags) has helped my instagram activity TREMENDOUSLY. Beware though, you will look at everyone’s 9 grid from here on out lol.

~Josie Block
Instagram was a mystery to me in how to use it effectively for my business. Part one of the training completely transformed how I use the app and my interaction with followers (and others). I like to say that my Instagram account went from 🤔 to 😎 overnight because of this training! My follower count has gone up, interaction is up, my understanding of how to use the app has improved dramatically, and I’m enjoying planning out strategic ways to use it for business purposes. Directly Social with Melissa Fietsam is the BEST!
~Traci Colwell

10 Ideas to ROCK Your AUGUST!

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WOO HOO! August means back to school and back to a (somewhat) normal routine at our house.

Don’t get me wrong, I LOVE the kids being home and spending time with all of them, but I do miss have a strong daily routine, I think we all do!

So since it is time for the kids to go back to school, it is time for YOU to go back to work!
Let’s do this!

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Here are 10 Ideas to ROCK your AUGUST:

#1 Back to School Promo for Teachers

We all know teacher or two that could use some extra funding for their classroom supplies, right? You can use your business to help teachers! They share a catalog around and collect orders as a fundraiser for their classroom. Here is an example that a friend of mine ran a couple years ago with great success!

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 #2 – “Fab 5 Special 

This is a fun idea for a special promotion you can run any day you need some extra sales. You can put 5 items “on sale” specifically for a certain day or a certain period of time. A quick special like this works because of the urgency to order before it is gone!

#3 “4 for $40” Sale (7/4)  

This is a 24 hour sale on Aug 4th only (because it is the 4th of the month). Showcase some of your lower priced products and how they can get an awesome 4 for $40 deal, you can make a special flyer or image with the 4 for $40 products on it. This would also be a super easy Hostess-on-the-Go party where she just sells from the flyer! The point of this is to front-load your month with sales, verses everything coming in at the end of the month.

#4 Support the Troops Fundraiser/Product Raiser

August is an awesome month to do something special for the troops. You could create a fundraiser and donate your profits to an organization that supports the troops, or you can use specific products from your company to donate to the troops. The customers buy products and donate them to the troops through you! You can use your commission to purchase care items to go in those too! Be sure to check out the back to school supply sales to get those additional items on the CHEAP!

#5 – Run Your Own “Back to School” Sale

Choose 8-12 products to put on “sale” and create a cool flyer! People are naturally drawn to the word SALE (aren’t we all!!) and who doesn’t love a good B2S sale!

#6 Change your FB Customer Group cover photo to something more “August” themed

This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details!

 #7 Update your Facebook Business Page cover photo to something more August-like and add a FB Frame!

Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is August!Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up! I saw lots of great frames on Facebook! Have you ever added a frame to your profile picture before? Just Click on your profile picture (update profile picture), then click on Add Frame at the top, then search for “Back to School” or whatever else you want and add a frame! Easy peasy!

Don’t forget to join Directly Social on Facebook:

CLICK HERE TO JOIN

#8 Post engaging content the whole month of August!

Your followers and customers LOVE great content that makes them want to engage. I love to do trivia with my group, they’re all over it. Find yourself some fun Back to School trivia and ask a new question every couple days and see what people say! They just can’t help themselves, they all want to prove they know the answer too, so they comment even when the trivia question is already answered! LOL! Easy recipes for quick dinners and tips for packing lunches are always popular this time of year!

#9 Create a AUGUST Ideas Pinterest Board and share it

Head over to Pinterest and create a theme board specifically for August and pin what you love for August (tips, recipes, crafts, DIY, morning chaos planning, organization, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Think all things end of summer/back to school and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week! Share it everywhere! Invite them to follow you while they are over on Pinterest!

 #10 Host a Flip Flop Frenzy!

Are you familiar with the Turkey Trots and Reindeer Romps? The Flip Flop Frenzy works the exact same way! You get 6 people to collect $100 in orders, they start collecting on August 1st through 15th. You put all the orders in as one single party and split the hostess benefits/gifts. You can run special promotions like they get an extra gifts for being the first to turn in their order, for have $200+ in orders, etc. You can run one group the 1st-15thand another group on the 16th-31st!

What fun August ideas do you have?

Melissa Fietsam @DirectlySocial

 

Folders, Folders and more Folders!

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I am so in love with CinchShare’s upgraded post library, I am feeling so incredibly organized right now!

Have you checked it out? It is new folder system where you can have folders and then subfolders inside of those folders, kinda like Dropbox or your computer. It is absolutely BRILLIANT!

Cinchshare

Let me walk you through all new the awesomeness!

1. You can create folders and subfolders:
I love this! I can create a main folder for my Directly Social monthly freebies (ie July Freebies) and then create subfolders inside that folder for Mondays, Tuesdays, Wednesdays, Thursdays and Fridays. Talk about organized! Think about the content you have, what kind of folders would you want. I am thinking I will make a Theme Parties folder next and then do a subfolder for each season Spring, Summer, Fall, Winter!
CinchShare video: https://youtu.be/c_GhNz4wD-0

2. You can SHARE your folders with team members and other CinchShare users:
Basically this is like the Collections feature they used to have but it is sharing a folder now instead. When you click on Share Folder, you get a link that you can share with anyone you want. When they click on the link, they join your shared folder! What an awesome way to share content with your team, new Consultants and fellow leaders.
CinchShare video: https://youtu.be/N7WlBtmUID0

3. You can create specific folders to help you organize:

I created a folder for my Facebook party pre-posts and post party posts. And now I can schedule all those, for the whole season, in just a few clicks! Every time I have a party…it’s EASY PEEZY!

Watch this quick video from me: 

https://www.facebook.com/DirectlySocial/videos/1665015293599860/

4. You can give certain people Admin right inside the folder:
So when someone joins your shared folder, they are automatically on “Read Only” mode which means they can see and use the posts inside the folder (even edit them when they go to schedule them), but they cannot delete, add or change anything inside the shared folder. If you want to give admin rights to anyone, you click on Manage Folder and change the drop menu next to their name. As the admin, that person will be able to add and delete posts inside the folder and do everything you can do as the owner. This would be great to add downline leaders and have them there to help add awesome content to the folder too.
CinchShare video: https://youtu.be/THfTVZCoDNQ

5. You can upload as many images as you want into the folders with Bulk Upload:
This is probably one of my favorite features inside the new post library. You now have the ability to upload as many images as you want into your folders, verses uploading the one by one like we used to in the old post library. I just uploaded 46 images this morning and it probably took 10 seconds, I am not kidding. The new Bulk Upload feature is AMAZING! Now all of those things I have saved in my phone and computer that I always “think” I want to use (but then forget I have), I can actually bulk upload quickly and have them inside my CinchShare account to schedule! I will actually use them now!! LOL!
CinchShare video: https://youtu.be/AJWDAz_hGss

If you have not checked out CinchShcare’s most recent Post Library upgrade, get in there and look around! It is AMAZING!! They even have 12 videos that walk you through how to take your previous parties and put them in folders, your older shared collections and categories too! Everything is still there inside your account and so much more accessible and organized! AMAZING job, CinchShare! You all rock my socks and are so cutting edge, I love it!

You can check out their whole playlist on YouTube of those 12 videos here: https://www.youtube.com/playlist?list=PL_Da4K5oulcVbBbegiw9ccQizDSErapKF

Not a CinchShare user yet?
Click here to try it out for 7 days free
Use this promo code to get an extra 30 days free: CINCHFREE
(That gives you a total of 37 days FREE!)

Melissa Fietsam @DirectlySocial

Don’t forget to join us on Facebook at DIRECTLY SOCIAL

 

Revving Up Your Voicemail

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Every week I call Consultants and every week I am leaving voicemails that I am not 100% sure that I am reaching the right person.

Why do you say that Melissa? I’m SO glad you asked!

Because I get things like “Yeah – it’s me, leave me a message!” Who is me??

Your outgoing voicemail is a business basic and a top priority!

One of the first steps you need to take to set yourself apart as a “business” is to have your name and your business name on your outgoing voicemail message. I cannot begin to stress to you how important this is if you intend to build your business as a business. Many Consultants use their cell phones to conduct their business and your outgoing voicemail message should reflect that people have reached the correct number.

Here are some quick DOs and DON’Ts when it comes to your voicemail message.

DON’T:

– Don’t use the standard robot greeting provided by your phone carrier (“you have reached 123-456-7999”)
– Don’t use your child as your greeter on the message
– Don’t record the outgoing greeting in a loud environment or when you are driving.

DO:

– Say your first and last name right away
– Say your business name
– Ask for what you want them to do (leave phone number, best time to call back, etc).
If you want to be super business savvy, you can use your voicemail to promote your business even further by changing it up monthly to reflect the month, the seasons, the monthly customer or hostess special,etc.
Take a minute right now and go listen to your outgoing voicemail greeting, does it reflect you as a business owner? Will someone who picked up your catalog somewhere know with 100% certainty that they have reached the right person when they call you?
A professional voicemail greeting is a necessity in business, so take a couple minutes today and update yours if you need to! Feel free to have some fun with it and make it yours.
Example of a simple greeting:

“Hey there! Thanks so much for calling, this is Susan Smith with Cupcakes R’ Us! I am sorry that I am unable to take your call right now but it is very important to me. Please leave your full name, phone number and best time to reach you and I will return your call as soon as possible. I look forward to talking with you soon….”

Melissa Fietsam @DirectlySocial

Don’t forget to join us on Facebook at DIRECTLY SOCIAL

Summer Vendor Events

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Summers are just crawling with lots of awesome local vendor table opportunities.

People are out and about and you can really take advantage of the inexpensive, outdoor vendor tables at fairs, community festivals, art shows, wine festivals, carnivals and more!

I have been to more than my fair share of events over the last 10 years and I’m STUNNED at the vendor table set ups many times. It’s like people just decided that morning, “Hey! I think I will go set up a booth today!” They’re messy, overcrowded displays that honestly look like yard sale tables! Let’s talk about 3 important steps when it comes to planning for a booth event!

1. Design with Purpose:
When you are talking about your booth layout, you need to design with purpose.

How much space do you have?

What do you want to have happen in that space?

Do you want a U-shape where customer physically “enters” your booth space?

Or do you want to have one single table out front?

Chairs or no chairs?

How many people can be in/at your booth at one time?

Where will you take orders?

Where does the excess stock and the carrying tubs go?

You need to think this all through long before you are at the event. I have been so many vendor events before where I completely skip over a booth because how they have it set up does not work, it is not welcoming and it is just awkwardly set up. Draw it out in advance or better yet, set it up in advance in your basement or office so you can get a good look at it and what you are thinking, sometimes you just need to “try it on” and see if it fits, kinda like that outfit you thought was amazing until you actually tried it on in the dressing room. What you think looks good in your head doesn’t always look good once you try it, right? Take the time to make this right!

2. Decorate with Intention:
People are attracted to your vendor table by what they see when they first glance at the table. People will judge and decide whether they will approach your table in the first 3 seconds of seeing it. You need to really UP your decor game. Spend some time researching tablescapes because that is basically what you are building here.

Every inch of your tablescape (and your booth as a whole) needs to work together and be visually stimulating. Pick a theme for your table. For example, this summer you could do a Fun in the Sun theme and feature a large beach towel as your tablecloth, sand buckets to hold catalogs, etc. Think outside of the box, stroll down the summer aisle at the Dollar Store and get creative!

3. Dress for Success!
Anyone who knows me know that I am not a dress up girl! I like to be totally comfortable, you will never catch me at a vendor event in a dress or even in professional dress because it is not in my personality, but you will always find me dressed for success. I ALWAYS wear logowear like it is a uniform when I do my events. I want people to know what company I am with as soon as they see me, whether they are coming to my booth, or if they see me out and about at the event.

Just like people judge your table before they approach it, trust me, they are pre-judging you too. Fix your hair, put on a little make up and be ready to meet and greet everyone you see! And let’s be honest, it’s not just them judging us, we tend to pre-judge them to, we all do it!! Make sure you’re dressed for success and you’re approachable and smiling! It seems sad that I even have to write about this part, but like I said, I have been a part of many, many vendor events and I have seen more bedheads and just-slept-in-this outfits than I care to admit.

This blog post was inspired by a recent vendor event where the entire event felt very bland and boring, and I got the impression that the guests at the event felt the same way. People were just kinda wandering around, glancing at booths. I was the most popular booth at the event, which is great for me, but it made me sad to see so many guests just buzz by the other tables without really stopping.

BONUS TIP:

Have FOOD at your booth. Whether it’s a bowl of candy, cookies, popcorn, I don’t care. Have something that will attract people. And KIDS. How hard would it be to print out some coloring sheets and throw a box of crayons in a bowl for kiddos?

And don’t be boring. If you’re doing a theme (cause you should be), relate it to the theme. Do you want to be remembered for boring mints? Or do you want to be remembered for handing out Pop Rocks with a sticker that says “(insert business) ROCKS”. Your coloring sheets for the kids, relate it to your theme. Do something to stand out from the crowd. Crazy sells.

Next vendor event I have, I bringing a megaphone. And anyone who shouts “I love (insert business) gets $5 off their order that day. Why? Because it’s INSANE. And HILARIOUS. And the fun people will DO IT! And when they do, guess what? Everyone will turn around and LOOK at my booth to figure out what the fuss is all about. They’ll wonder why we’re over there having fun and laughing. And they’ll be next.

Have a great week everyone! What is YOUR favorite thing to do at a vendor event? Tell us below!

Melissa Fietsam @DirectlySocial

 

Great Idea for Celebrating New Consultants in your Direct Sales Business

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Need an idea to celebrate your new consultants?

I came up with an idea that will help celebrate them AND get them excited about their business! And I knew just who to contact to help me carry it out. Julie Shilling is my go to graphics girl. She efficient, affordable, and provides excellent service and design.

So here’s what I did…

When a new consultant enters their first party, I wanted a way to reward them with something that would also help them market their business. I decided to do a catalog label design!

So let’s say they enter their first party…

I message my girl this graphic and say pick any design you want! I’m going to personalize these catalog labels for you!

Don’t forget to join our Facebook community: CLICK HERE

Julie provides a PDF they can download and print their own labels from home!

I’m also going to send the link to these labels I get on Amazon prime for SUPER CHEAP:

1,000 labels for $11.99

She charges the leader (me) $15 for the initial design with team colors or whatever you want on these 3 choices. But guess what? For every new consultant you need the design for, it only costs $5! So I can reward my new consultants for $5! HECK YEAH! #SCORE

This is going to:

  1. help her market her business
  2. make her feel so proud to see her name on a beautiful design
  3. get her excited about passing out those catalogs
  4. and make her job easy by handing her a tool that is essential to her business

And in return:

  1. you get to celebrate her
  2. you can get your whole team excited about this
  3. you can even do team giveaways centered around these as a giveaway
  4. and you do this all while paying PENNIES to do it!

Contact Julie Shilling today by heading to her business page:

Angel Kiss Design

Hope this helps someone today!

Melissa Fietsam @DirectlySocial

10 Ideas to ROCK Your JULY!

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I am soooo ready for July! Breakout the corn on the cob, potato salad and S’MORES!!

I live for cookouts and grillin’ and all things red, white and blue! And since hubby does most of the grillin’ at our house, I am off dinner duty most nights! WOO HOO! “Honey, make me some CHICKEN!”

10 ideas to market your direct sales business in july

July is an extremely important month when it comes to preparing your success for the fall months.

It is much easier to MAINTAIN a business through the summer than to completely restart a business from square one in the fall. Trust me on this, been there, done that! NEVER AGAIN!

So here are 10 Ideas to ROCK your JULY:

#1 National Postal Workers Day Day (7/1)

Show some LOVE to your mailman or mailwoman on this day! Those are some of the hardest working people I have ever met. They are out there walking and working, so matter the weather. On days when I wouldn’t dream of leaving my house, I still get mail, isn’t that crazy? Those people never stop working and since I order A LOT online, I need to show my mail carrier some EXTRA LOVE. And how will I show him some extra love on July 1st? I will be sure to give him a free product (with a mini catalog inside) filled with snack and water bottles and a gift card to a local fast food restaurant!

And make sure you use appropriate hashtags and post a picture of it on your social media platforms. This is a great way to show off your product and pay it forward at the same time.

 #2 – “Fast 4 on the 4th” (7/4)

This is a fun idea for a special promotion you can run on the 4th of July only. When someone orders 4 items from you, they get a free gift! You can have your graphic say something like “Purchase 4 items from me on the 4th of July and get a FREE gift!”, then be sure to put a couple product ideas on the graphic too!

#3 “4 for $40” Sale (7/4)  

This is a 24 hour sale on the 4th of July only. Showcase some of your lower priced products and how they can get an awesome 4 for $40 deal, you can make a special flyer or image with the 4 for $40 products on it. This would also be a super easy Hostess-on-the-Go party where she just sells from the flyer!

#4 Support the Troops Fundraiser/Product Raiser

July is an awesome month to do something special for the troops. You could create a fundraiser and donate your profits to an organization that supports the troops, or you can use specific products from your company to donate to the troops. The customers buy products and donate them to the troops through you! You can use your commission to purchase care items to go in those too!

#5 – Run Your Own “Christmas in July” Sale

Choose 8-12 products to put on “sale” and create a cool flyer! People are naturally drawn to the word SALE (aren’t we all!!) and who doesn’t love a good Christmas in July sale!

#6 Change your FB Customer Group cover photo to something more “July” themed

This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details! For our American friends, think flags, red/white/blue, fireworks!

 #7 Update your Facebook Business Page cover photo to something more July-like and add a FB Frame!

Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is July, unless you are doing a Christmas in July sale. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up! I saw lots of great frames on Facebook! Have you ever added a frame to your profile picture before? Just Click on your profile picture (update profile picture), then click on Add Frame at the top, then search for “4th of July” or whatever else you want and add a frame! Easy peasy!

Don’t forget to join Directly Social on Facebook:

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#8 Post engaging content the whole month of July!

Your followers and customers LOVE great content that makes them want to engage. I love to do trivia with my group, they’re all over it. Find yourself some fun July trivia and ask a new question every couple days and see what people say! They just can’t help themselves, they all want to prove they know the answer too, so they comment even when the trivia question is already answered! LOL!

I found this site below and will be making some engaging content of my own inspired by these trivia questions: http://www.imom.com/printable/fourth-of-july-trivia-game/#.WycsVadKhPY


#9 Create a JULY Ideas Pinterest Board and share it

Head over to Pinterest and create a theme board specifically for July and pin what you love for July (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Think all things summer and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week! Share it everywhere! Invite them to follow you while they are over on Pinterest!

 #10 Host a Fireworks Frenzy!

Are you familiar with the Turkey Trots and Reindeer Romps? The Fireworks Frenzy works the exact same way! You get 6 people to collect $100 in orders, they start collecting on July 1st through 15th. You put all the orders in as one single party and split the hostess benefits/gifts. You can run special promotions like they get an extra gifts for being the first to turn in their order, for have $200+ in orders, etc. You can run one group the 1st-15th and another group on the 16th-31st!

What fun July ideas do you have?

Melissa Fietsam @DirectlySocial

10 ways to market your direct sales business in july