So I was literally dipping my bacon into my biscuits and gravy this morning…and thinking about what my event was going to be for my Hostess Appreciation thing-a-ma-jig. And I kept going over in my head what other people do.

So most people hold a BIG shindig once a year, usually in January or February, or maybe in November and December. And they get their hostess to fill a table and give away prizes. I loved the idea, I just couldn’t get a grasp on MY way of wanting to do it.

Then it occurred to me…if you’re holding this once a year, you’re only encouraging them to BOOK once a year, right? I mean, you’re probably messaging them throughout the year, and doing this and that, but basically one big event a year.

And it totally dawned on me that i want to book my hostesses TWICE a year! Not once! So, along comes my VIP Christmas in July event!! WOOT WOOT!!


So here it goes! Check out this video below, and I have some details below that!

So here’s some random thoughts on this event as I was writing notes on my menu at the restaurant this morning 🙂

~All hostesses from January-July of 2015 are invited to a one night event just for them. Make a BIG deal of it!

~They will be the first to see the new Thirty-One fall products and see the new fall catalog

~You give away prizes from your Retirement List. These products won’t be in the new catalog that starts in August anyway! So use them to BOOK!

~Leverage this in your Thirty-One closed customer groups on Facebook to book MORE parties in June and July so they can be added to THIS event!

~I will be providing pizza for my Bingo table, so free dinner too!

~Start your Thirty-One Fall season off with a BANG!

~Have your hostesses booking twice a year instead of just once!

~This is an opportunity to celebrate and reward your hostesses, and create a loyalty like no other!

~Instead of a quick sale with an auction of all those retired products…think like the smart business woman you are and use them to BOOK PARTIES and create a LASTING money line throughout the rest of the year! A quick sale is just that. A dead-end! But a booking….oh…the places you can go 😉


Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#thirtyone #31 #31bag #31bags #thirtyonegifts #VIP #viphostess #hostess #marketing #networking #directsales #hostessappreciationevent

4 thoughts

  1. This is SOOOOOO FUNNY because I was just thinking about Christmas in July too. My girlfriend and I were talking about it at lunch.

    Julie Sears

    Sent from my iPhone



  2. Aaaaaa! Thank you so much for sharing this idea! I’ve been playing with this idea for a few weeks. In your video you mentioned earning tickets. What are you doing with the tickets? Pulling tickets to earn product? The idea I’m playing with is pick a date pick a product. I’ll hold it till they have their party.

    Do you allowed your VIP hostesses to bring a guest? I’m ordering my postcard invites today so I can get them out in the mail.

    I’ve always wanted to do this but have so many questions!

    Thank you! Laura Lawrence

    Sent from my iPad



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