Your customer groups on Facebook are an extremely important part of your business.
I’m going to give you 4 ways to increase your engagement with your customers.
Why is this important?
Because this is your tribe. These are your people, your posse. They are in that group because they chose to be. So make it worth their while. You have to create a community for them. Teach them things, make them smile, touch their heart, interact and get to know them. Because people shop with people they know, trust, and love. And you can’t build a community without some effort.
“Nobody comments on anything”
I’m the last person you want to say that to. Because I will be the first to tell you…if your customer group sucks…it’s probably cause you’re doing a sucky job as a consultant. Let’s not sugar coat it.
Either, they’re reciprocating YOUR attitude and effort, or you simply need new people. In every aspect of my business, I create a funnel to get new people into my customer group. Every month, every party, every fundraiser, every newsletter, everything. Always be growing your tribe.
Focusing on increasing engagement in your customer Facebook group will never be a waste of your time and energy.
So here’s 4 ways to Increase your engagement in your Facebook customer groups:
Do a weekly giveaway. Friday FUNday. Now before you cuss me out and tell me you can’t afford to do giveaways every week, hear me out. Five dollars. You can afford $5 a week for a giveaway. You can send a $5 Dunkin Donuts gift card via text or email. You can send a Starbucks giftcard for $5 via text. You can do anything you want.
By doing a weekly giveaway, you have them do something to earn it. It does not always have to be about your business either. And shouldn’t be.
- Add 5 friends to the group (with their permission. Don’t get me started on adding people to groups without their permission)
- Join this opportunity event (give them link to your next one)
- Comment on this question (post an engagement graphic)
- Anyone who books a party today (post an awesome reason to)
#2 Engagement Questions:
These are simple questions to increase engagement. But you know what the best thing about it is? When they answer, you get to know them. You start creating conversations with your customers and then something crazy starts happening. They start creating relationships with OTHER PEOPLE in your customer group. And then BAM! You’ve got a tribe. A place they want to be. A happy place in a crazy world. And that’s what it’s all about.
Here’s an example of an engagement post. And here’s an entire album of engagement graphics from Cinchshare:
#3 Cutest Pet Contest
Everybody loves their pets. Some people love them more than their kids…ask my mom…just kidding mom!! Kind of…
Every single time I’ve done a cutest pet contest or a cutest kid contest, I’ve had huge engagement and added tons of people to my group.
Basically, you run this for like 1-2 weeks. They add their picture to your group and the picture with the most “likes” wins. Now the key…is to get them to add their friends to VOTE. And the prize has to be REALLLLLLY GOOD for this one. BIG!
#4 Add a Friend Post
First, don’t EVER EVER EVER add people to your customer group without asking. You do NOT want to be that girl. I run contests all the time and tell them to add 5 people, or 10 people, or person who adds the most people. But I always make sure to tell them to ASK before they add. This will grow your page if you do it consistently. Here’s an example of one of mine. And this is GREAT for your weekly giveaways. Do once a month or every other month. Not too often!
So here’s 4 ideas…let’s brainstorm and let me hear what YOU love doing to get more interaction in your customer groups!