Why Groups are Better for Facebook Parties

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With the recent changes in scheduling posts to Facebook Events, I’m very excited to show everyone WHY I’ve been having HUGE success hosting in groups for the last couple of months!

REASON #1: SHARE THE LINK FOR PEOPLE TO JOIN THE GROUP

I love partying in groups because your hostess can simply share the link to her party (the group) and people can request to join. She can post the link on her Facebook timeline and ASK her friends if they’d like to join her party and they can click directly on the group to join. You can’t do this with events. This makes inviting EASY.

Think you could benefit from your hostess easily sharing her party?

You can also send the link to join:
📢 In a Facebook message
📢 In an email
📢 In Facebook messages

Watch this quick video to see how it shows up:

https://www.facebook.com/DirectlySocial/videos/1597174513717272/

 

REASON #2: LINK YOUR VIP GROUP

When you create a group for a party, you can LINK your V.I.P. customer group.

AND…you can create a post while doing that! Watch this fancy lil’ trick to get people to join your group!

Who would LOVE to get more people added to your VIP customer group?! IT WORKS!!

Watch this two minute video:

https://www.facebook.com/DirectlySocial/videos/1597184230382967/

 

REASON #3: SEE WHO HAS VIEWED YOUR POSTS

When you party in a group, you can actually see who views your posts. In events, you’re clueless about whether people are seeing your posts or not.

To me, this is a huge advantage to assess the effectiveness of ALL my party posts. If something repeatedly has low engagement, I know it’s time to change that particular post up.

If one type of post has HIGH engagement over and over, I know I need more posts like that one.

Make sense? It’s validation for your hard work.

EXHIBIT A: If you don’t know what I mean, here’s a video (1:12 seconds…you can do it…I promise!) showing you:
https://www.facebook.com/DirectlySocial/videos/1597195033715220/

 

REASON #4: INCREASE ENGAGEMENT

I’ve seen a HUGE increase in participation in groups. The bottom line is they’re not seeing the posts in events. If you want more:
⬆ BOOKINGS
⬆ RECRUITS
⬆ SALES
…you need to get in groups!

Just this month, running my parties in groups…I actually booked SIX parties from the first six parties that I was already running at the beginning of the month. So I DOUBLED my parties and sales for April. It was INSANE engagement and interaction between customers, posts, and myself…it truly blew any expectations out of the water!

For those of you partying in groups already…have any extra thoughts on that?

Don’t forget to join our FREE FACEBOOK GROUP for all Direct Sellers: JOIN HERE

 

REASON #5: CREATE A PINNED POST

In groups, you have the ability to create a pinned post. So think of all the important information you need everyone to see easily:
⭐ Direct party link to order
⭐ Customer special
⭐ Hostess special
⭐ Link to catalog
⭐ Link to recruiting information

WHAT ELSE CAN YOU THINK OF THAT WOULD BE GREAT TO HAVE ON A PINNED POST?

Watch this quick 1-minute video to see an example!
https://www.facebook.com/DirectlySocial/videos/1597230780378312/

 

REASON #6: GROUPS NEVER GO AWAY

You can use this group to your advantage if used properly!

  1. EASILY SEARCHED: Name all your April parties the same title; EX: Christina’s Thirty-One Bucket List Party. They’re easily searched for future reference. Just keep a note of all April hostesses and the theme name you used for each month and you’re set! You can refer back to those groups when you need to.
  2. REPEAT HOSTESSES: If your hostess has a party 6 months down the road, simply change the banner, delete the old posts, and all her friends are already in there! All she has to do is add her new friends!
  3. SPECIAL ANNOUNCEMENTS: Go back to past events for special company announcements. If there’s an OUTLET SALE, you can make targeted announcements in those groups. I would not do this more than once or twice every 6 months. Don’t ABUSE this ability.

 

REASON #7: YOU CAN UPLOAD DOCUMENTS

Uploading documents can save you and your hostess time. 

People are loving Publitas and Issuu for “viewable” documents. And I do too. But guess what? When someone asks for the customer special in group, you can click on that big old FILE TAB in groups and tag whoever needed it. It’s all about TIME. Time equals money. If you put something off because you can’t find it, chances are you will forget to answer all together! And then you have frustrated hostesses and guests.

Documents you can upload:
☑ Customer specials
☑ Hostess Specials
☑ Recruiting documents

What other documents can you think of that might be helpful in your group parties?

 

REASON #8: YOU CAN CREATE CUSTOM PHOTO ALBUMS

What if you asked your hostess what 2 groups of products her friends would love the most:

✅ Working moms
✅ Business women
✅ Stay at Home moms
✅ Homeschool moms
✅ Soccer moms
✅ Crafting ladies
✅ Office supplies junkies
✅ Bingo ladies
✅ Teachers
✅ Nurses

You could cater ALBUMS to reflect different personalities and interests of people within your group party. Think you could increase your sales? I DO!

If I had a group full of teachers and uploaded an album of ideas specifically geared towards teachers…

What else could you do with ALBUMS?

REASON #9: USE THE SEARCH FEATURE

The search feature is GREAT for answering questions and finding material quickly.

Let’s say someone says…Hey Melissa, what patterns does the customer special come in? And I’m all up in aisle 7 at the grocery store with two hangry pre-preschoolers hanging from the ceiling fans, right? Well I can quickly type “customer special” in the search bar and it’s going to pop up so I can tag them. Two seconds and BAM! I look like a boss.

 

REASON #10: YOUR NEW RECRUIT ALREADY HAS A VIP CUSTOMER GROUP

How about this dandy little tip? If your hostess joins your team…she already has a customer GROUP set up with all her friends in it!
Simply change the banner on the group and BAM! She has a VIP customer group and is set up for success…

Who would love to add that to your recruiting conversation with your hostess? “Hey girl! We already have your customer group ready to rock…you can do this!”

 

So there you go! Just a few of the reasons I LOVE hosting Facebook parties in groups! Not to mention the fact that I can SCHEDULE my posts through CINCHSHARE inside groups!

Don’t forget to join our FREE FACEBOOK GROUP for all Direct Sellers: JOIN HERE

 

Melissa Fietsam @DirectlySocial

 

 

 

 

 

 

 

 

8 thoughts on “Why Groups are Better for Facebook Parties

    […] I LOVE hosting my parties in Facebook Groups and I’m going to show you why! I moved my parties to Groups in the beginning of the year and I have never been happier or more successful with them. In fact, I have held 21 Facebook Parties this month (May), I think I might know a thing or two about Facebook Parties, don’t you? Holding FB Parties in Groups: […]

    PJ Rose said:
    July 5, 2018 at 1:43 pm

    Can I still use a scheduling site such as CinchShare with groups?

      Melissa Fietsam responded:
      July 8, 2018 at 8:54 pm

      yes you can!

        PJ Rose said:
        July 9, 2018 at 12:28 am

        Sorry, if this is a repeat – I think I lost my reply. But sometimes it’s a pain to update in CinchShare if I’m only doing 1 or 2 in a month – I’m a fast typist…… 21 in a month? I’d be a basket case!

    PJ Rose said:
    July 9, 2018 at 12:24 am

    Can you (or have you, somewhere where i can find it) share your basic Facebook Party script? I just downloaded the one from TOT, and it’s too vague. I’ve used yours (I think it’s yours) with favorite food (kitchen organization), vacation (travel items), kids (kids’ items), messiest place (organization items), and so forth. It’s good, but right now I”m doing a second party for a group with some repeat guests, plus I only have a few days. And there’s soooo much good stuff right now – outlet, summer prints, summer essentials, global, baby, july special, BYOB………

    Pam Rosenberg said:
    July 11, 2018 at 12:58 pm

    Melissa? Script?

    AND, so far, one downside I’ve found with Groups is that people aren’t really choosing whether to accept an invitation, they’re just put into the group like a captive audience.

    My current group party is a bust. I think that’s partly due to too much going on – outlet, baby, summer essentials, summer prints, global, and the July special – the guests are overwhelmed and confused. Plus I messed up and loaded the albums and descriptions once the potential customers were IN the group, rather than having it all set up in advance. So my attempts at getting them to respond to interaction posts didn’t work, probably those got lost in all the album posts and descriptions. And, the hostess put over 100 people in the group.

    Pam Rosenberg said:
    July 15, 2018 at 12:47 pm

    Melissa, I love your group suggestion and tried it; As noted above, it was a bust, not because of using a group, but too many collections being offered (too many posts and albums/pictures – overwhelming AND interaction posts getting lost ), confusion re dates, submitting, closing (outlet sale), too many group members……..So my advice is to set up the albums/photos/files set up in advance, and insist that the hostess not add too many people. AND, to post (pinned?) a CALENDAR of WHAT needs to be ordered when, as well as a clear description of “ship to hostess ships when party closes vs direct ship processes right away, ships before party closes”.

      Pam Rosenberg said:
      July 15, 2018 at 12:49 pm

      BUT – the main reason for the latest post is that I’d love to see a script you use, or perhaps be invited to one of your parties? THANK YOU 🙂 !

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