Why Groups are Better for Facebook Parties

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With the recent changes in scheduling posts to Facebook Events, I’m very excited to show everyone WHY I’ve been having HUGE success hosting in groups for the last couple of months!

REASON #1: SHARE THE LINK FOR PEOPLE TO JOIN THE GROUP

I love partying in groups because your hostess can simply share the link to her party (the group) and people can request to join. She can post the link on her Facebook timeline and ASK her friends if they’d like to join her party and they can click directly on the group to join. You can’t do this with events. This makes inviting EASY.

Think you could benefit from your hostess easily sharing her party?

You can also send the link to join:
📢 In a Facebook message
📢 In an email
📢 In Facebook messages

Watch this quick video to see how it shows up:

https://www.facebook.com/DirectlySocial/videos/1597174513717272/

 

REASON #2: LINK YOUR VIP GROUP

When you create a group for a party, you can LINK your V.I.P. customer group.

AND…you can create a post while doing that! Watch this fancy lil’ trick to get people to join your group!

Who would LOVE to get more people added to your VIP customer group?! IT WORKS!!

Watch this two minute video:

https://www.facebook.com/DirectlySocial/videos/1597184230382967/

 

REASON #3: SEE WHO HAS VIEWED YOUR POSTS

When you party in a group, you can actually see who views your posts. In events, you’re clueless about whether people are seeing your posts or not.

To me, this is a huge advantage to assess the effectiveness of ALL my party posts. If something repeatedly has low engagement, I know it’s time to change that particular post up.

If one type of post has HIGH engagement over and over, I know I need more posts like that one.

Make sense? It’s validation for your hard work.

EXHIBIT A: If you don’t know what I mean, here’s a video (1:12 seconds…you can do it…I promise!) showing you:
https://www.facebook.com/DirectlySocial/videos/1597195033715220/

 

REASON #4: INCREASE ENGAGEMENT

I’ve seen a HUGE increase in participation in groups. The bottom line is they’re not seeing the posts in events. If you want more:
⬆ BOOKINGS
⬆ RECRUITS
⬆ SALES
…you need to get in groups!

Just this month, running my parties in groups…I actually booked SIX parties from the first six parties that I was already running at the beginning of the month. So I DOUBLED my parties and sales for April. It was INSANE engagement and interaction between customers, posts, and myself…it truly blew any expectations out of the water!

For those of you partying in groups already…have any extra thoughts on that?

Don’t forget to join our FREE FACEBOOK GROUP for all Direct Sellers: JOIN HERE

 

REASON #5: CREATE A PINNED POST

In groups, you have the ability to create a pinned post. So think of all the important information you need everyone to see easily:
⭐ Direct party link to order
⭐ Customer special
⭐ Hostess special
⭐ Link to catalog
⭐ Link to recruiting information

WHAT ELSE CAN YOU THINK OF THAT WOULD BE GREAT TO HAVE ON A PINNED POST?

Watch this quick 1-minute video to see an example!
https://www.facebook.com/DirectlySocial/videos/1597230780378312/

 

REASON #6: GROUPS NEVER GO AWAY

You can use this group to your advantage if used properly!

  1. EASILY SEARCHED: Name all your April parties the same title; EX: Christina’s Thirty-One Bucket List Party. They’re easily searched for future reference. Just keep a note of all April hostesses and the theme name you used for each month and you’re set! You can refer back to those groups when you need to.
  2. REPEAT HOSTESSES: If your hostess has a party 6 months down the road, simply change the banner, delete the old posts, and all her friends are already in there! All she has to do is add her new friends!
  3. SPECIAL ANNOUNCEMENTS: Go back to past events for special company announcements. If there’s an OUTLET SALE, you can make targeted announcements in those groups. I would not do this more than once or twice every 6 months. Don’t ABUSE this ability.

 

REASON #7: YOU CAN UPLOAD DOCUMENTS

Uploading documents can save you and your hostess time. 

People are loving Publitas and Issuu for “viewable” documents. And I do too. But guess what? When someone asks for the customer special in group, you can click on that big old FILE TAB in groups and tag whoever needed it. It’s all about TIME. Time equals money. If you put something off because you can’t find it, chances are you will forget to answer all together! And then you have frustrated hostesses and guests.

Documents you can upload:
☑ Customer specials
☑ Hostess Specials
☑ Recruiting documents

What other documents can you think of that might be helpful in your group parties?

 

REASON #8: YOU CAN CREATE CUSTOM PHOTO ALBUMS

What if you asked your hostess what 2 groups of products her friends would love the most:

✅ Working moms
✅ Business women
✅ Stay at Home moms
✅ Homeschool moms
✅ Soccer moms
✅ Crafting ladies
✅ Office supplies junkies
✅ Bingo ladies
✅ Teachers
✅ Nurses

You could cater ALBUMS to reflect different personalities and interests of people within your group party. Think you could increase your sales? I DO!

If I had a group full of teachers and uploaded an album of ideas specifically geared towards teachers…

What else could you do with ALBUMS?

REASON #9: USE THE SEARCH FEATURE

The search feature is GREAT for answering questions and finding material quickly.

Let’s say someone says…Hey Melissa, what patterns does the customer special come in? And I’m all up in aisle 7 at the grocery store with two hangry pre-preschoolers hanging from the ceiling fans, right? Well I can quickly type “customer special” in the search bar and it’s going to pop up so I can tag them. Two seconds and BAM! I look like a boss.

 

REASON #10: YOUR NEW RECRUIT ALREADY HAS A VIP CUSTOMER GROUP

How about this dandy little tip? If your hostess joins your team…she already has a customer GROUP set up with all her friends in it!
Simply change the banner on the group and BAM! She has a VIP customer group and is set up for success…

Who would love to add that to your recruiting conversation with your hostess? “Hey girl! We already have your customer group ready to rock…you can do this!”

 

So there you go! Just a few of the reasons I LOVE hosting Facebook parties in groups! Not to mention the fact that I can SCHEDULE my posts through CINCHSHARE inside groups!

Don’t forget to join our FREE FACEBOOK GROUP for all Direct Sellers: JOIN HERE

 

Melissa Fietsam @DirectlySocial

 

 

 

 

 

 

 

 

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