Hellooooooo summmer!!! I am so excited summer is finally here and I can spend some quality time with my kiddos, making memories & making messes!
We have a whole summer bucket list that I cannot wait to get started, including a Donut Trail here in Cincinnati where you visit 12 different donut shops, they stamp your passport and you get a free t-shirt at the end! We are gonna be in donut heaven! (Local friends – check it out here: https://www.gettothebc.com/donut-trail)
Who else is excited to get their summer on? Summer is an amazing season of the year, but you need to keep in mind that it is just a season, and if you don’t work it right, your business could totally wilt or die this summer if you don’t continue to water, nurture and plant new seeds. You will have no fall business if you don’t keep your summer business moving!
So here are 10 Ideas to ROCK your June:
#1 National Donut Day (6/1) – Idea #1
Hello?? This might just be the best day of the year, right? Be sure to be one of the first announce National Donut Day to your followers so they hear it from you first. Schedule your post using CinchShare to hit your FB business page at 6:00am, then turn around and SHARE that post from your public business page to your Customer VIP group and your personal timeline on Facebook so you will be the first in their timeline to tell them what day it is, and they will share your post with all their friends!
#2 – National Donut Day (6/1) – Idea #2
You can even take it one step further and do a little research about who has free donuts on that day, I know that Krispie Kreme and Dunkin’ Donuts both do something that day! Be a resource and your followers will definitely share your posts!
#3 National Donut Day (6/1) – Idea #3
Do a “Donut Drop” at a local business or office! This is something you will need to start working on this week. You make a post to your FB Business Page, your Customer Group and your timeline asking if anyone works in an office that would like to host a Donut Drop party with you. You will bring a dozen or so donuts, catalogs and order forms to her office and she can do a catalog party with donut bribery for her co-workers! You can do with with cookies on another day (Cookies and Catalogs), but just imagine if you lined up 2-3 Donut Drop parties on June 1st! It is a Friday (payday!) and you can close the parties a couple days later. You could have a couple thousand dollars in sales the first week of June just from the Donut Drops! Take lots of pictures and share them on social!
#4 National Donut Day (6/1) – Idea #4
“Do-nut” miss the opportunity to really play up this day in your social media posts. You can share products and specials that your followers “donut” want to miss out on, or “you donut know how excited I am about this new product”. Or letting them know that they are the “icing on your donut”, “I donut know what I would do without you”, “I like you a HOLE lot”, “hope your day is sprinkled with fun”. You can have so much fun with this day and your followers will have a blast because it is fun and different! Run a contest and give away a gift card for donuts!
#5 Change your FB Customer Group cover photo to something more “June” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details!
#5 Update your Facebook Business Page cover photo to something more June-like
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is June But I cannot tell you how many times I see this on some of your business pages. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up!
#6 Beach Bucks
Remember Cupid Cash from February and the Bunny Bucks in April? You can totally summer-ize it up by allowing your customers to “earn” $1 in Beach Bucks for every $10 they spend with you in June. The Beach Bucks are only redeemable with you and only redeemable in the following month, in this case July. So this idea gets you sales this month and potentially next month too. If you want to move some cash and carry products, you could easily change the coupon to where they can only redeem the Beach Bucks toward something you have cash and carry and then payout the difference. For example, if they have $10 in Beach Bucks and the item is $31, they give you the $10 in Beach Bucks and pay the $21 difference. That’s a sale for June AND a sale for July!
Don’t forget to join Directly Social on Facebook:
#7 Happy Mail – Send crazy fun goodies in the mail to upcoming Hostesses and team members
Imagine what the response will be when you a flip flop or beach ball to a Hostess in the mail (no box or envelope) letting her know she will FLIP over the Hostess special this month, or you cannot wait to have a BALL with her at her party! Walk around your local dollar store, pick things up, ask yourself “Can I mail this?” and figure out a fun pun or play or words that you can feature with your happy mail! If this mailing stuff without a box or envelope freaks you out, go and and box it up, but I will tell you it is far more fun to get sill random stuff in the mail without the envelope. They REMEMBER this and they remember you (and they talk about you and share on social media)!
#8 Share summer recipes, crafts and tips with your followers
One of the best things you can do to have your followers engage with you is to curate good seasonal content that your followers will love and share! Think all things summer and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week!
#9 Create a June Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board specifically for June and pin what you love for June (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Share it everywhere! Invite them to follow you while they are over on Pinterest!
#10 Summer-ize Your Vendor Booth
Summers are a great time to do vendor booths at fairs and festivals. People completely pre-judge your vendor booth in about 3 seconds. Think about ways you can completely “summer-ize” your table and display to make it attractive to those scanning the room or just passing by. Be sure to use colors that go well together, maybe just 2-3 colors. Keep things simple and clean! I have seen amazing vendor tables in the summer, using beach towels as tablecloths, pool noodles as jewelry bumps for bracelets and watches, sand buckets to hold Hostess Packets and goodies! You can really have a lot of fun and catch a lot of attention with a seasonal table.
What fun June ideas do you have?
Melissa Fietsam @DirectlySocial
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Think what you want to about Donald Trump, but I will tell you, I used to LOVE his show The Apprentice and his infamous “You’re Fired!” at the end of each episode.
I loved the urgency and intensity of the show and loved to see how people perform under pressure and rise to the occasion! People can do amazing things under pressure and when they feel the urgency to get things done. For me, it gives me sheer adrenaline to work on risky projects and try things I have never done before in my business. I never want to get to a place of complacency or apathy in my business, where I just don’t care to work for it anymore…where I’m content to sit on my butt and watch the world around me. That is not me, that is not in my nature, and it shouldn’t be in yours either!
I get it, some weeks and months are harder than others and sometimes you just don’t have anymore gas in the tank. But let’s get real! Most of the time you’re honestly just being the worst boss ever in your own business! You’re not getting things done, you’re making excuses, you’re piddling around doing things that bring no real value or $$$ into your business. You’re “playing business” and not actually working a business.
Businesses MAKE money, hobbies COST money!
I am going to share with you a little tidbit that I heard many years ago in my direct sales career, so long ago that I can’t actually remember who originally said it, “You many need to fire yourself from the business. Yep, that’s what I said, sometimes you might just need to give yourself the old heave-ho!”. Think about this scenario; if you worked at a company and you had an employee performing the way you are performing in your business right now, would you keep them on the payroll? If yes, awesome! But I would venture to guess that most of you would say NO WAY! You would fire you in a heartbeat — so do it now! Yes, I am giving you permission to completely fire yourself from your own business!
Even for me, there are some months where I just royally screw up my business. I get comfortable in my day to day, I do the mundane business tasks with no sense of urgency and basically just “exist” in the business and perform like a lifeless robot. I need fired, I deserve to be fired! So every now and then… I DO fire myself completely from the business. I fire myself on a Friday for being ineffective and not doing what I know needs to be done for my job to grow my business. Then I will spend the weekend thinking about what I know needs to be done and coming up with a plan to make that happen. Then I rehire myself on Monday morning to get things done right.
How are things going in your business? Do you need to go all “Donald Trump” on your own butt and give yourself a pink slip? If you’re not working your business with urgency & intensity, if you are not leaping out of bed each morning because you are so excited about what you are doing and who you’re helping, you should be fired!
My favorite plan of action to REBOOT:
2 days: Make a list of all the things you need to get done in the next two days. These are #1 priority. And this list needs refreshed often.
2 weeks: Make a list of all the things that need done in the next two weeks. And refresh this list every couple of weeks.
2 months: Make a list of all the things that need done in the next two months. This is where your quarterly planning comes in; upcoming holidays, incentives, sales, etc.
HAVE YOU JOINED OUR FACEBOOK GROUP FOR MORE TIPS?
Complacency & apathy will be the death of your business, do not allow it to come to that.
Deep down, regardless of what you portray to others or make yourself look like on social media, you know if you’ve been slacking in your business. If you’re doing enough to just get by and hoping the “boss” doesn’t notice…you need to get a grip! Since you’re the boss…you’re just cheating yourself and your family out of success. So take a page out of Donald Trump’s show, maybe it’s time to say “YOU’RE FIRED“! Wipe the slate clean, get your thoughts and plans together and then rehire yourself to rock your biz!
Melissa Fietsam @DirectlySocial
So … you know how I have mentioned my business BFF, Melanie Moore, a few times here on the blog? Well, she has been after me to blog about this topic for a long time because she believes it is a resource that every direct seller needs, whether you have been in the business 10 days or 10 years. I will be honest, I kept pushing back on her about writing about this because it is totally out of my norm for this blog, it is something I am not an expert in, and truthfully it is a little depressing talking about insurance and accidents … but here comes a #truthbomb – “sometimes bad stuff happens to good people”! I want nothing more than to share an awesome resource that could help you should any of that bad stuff happen to you, something that will protect the well-being of your family & your personal family finances!
So here we are, I am going to do it!
We are going to talk about getting BUSINESS INSURANCE for your direct sales business!
YES, such a thing does exist!
YES, you can get it quickly and easily!
YES, you need it!
Why You Need Business Insurance:
Times have changed, my friends, and if you do not have insurance coverage for your business, you should! You are entering people’s private homes, what if you knock over the Hostess’s prize possession with your bag? Or you are carrying-pulling-dragging products, tables, garment racks, and shelving units into vendor events, what if you take out another vendor’s table or worse, hit a child with one of your poles as you blindly walk in carrying more than you should because you are trying to minimize your trips in and out to the car? And with the Spring vendor event season upon us, I have noticed more and more venues requiring “proof of insurance” in order to participate. Do you have proof of insurance for your business? Most home owner’s policies DO NOT cover your business.
I know, I get it, “but that would never happen to me”. But that’s just it, it DOES happen to people like us every day. You need to think proactively for your business and be prepared for the “what if”, just like you do for your home, your health and your cars. Insurance exists to cover the unknown and the accidents.
I am sure you can connect with your own local insurance provider and get quotes, but I went with an insurance company that was referred to me. Just so you know, I do not get any kick backs for this, I just want to provide you with information and a valuable resource that I have found to get you & your family protected!
This insurance company specifically caters to direct sellers and understands our language, that is what I like about them. For only $75 a year, you get $2 million in general liability insurance for your business (including property and bodily injury), plus $3,000 for property coverage (including products and samples). I have looked into other options and for me, this is the best deal.
Printable Insurance Certificates for Events:
But here is what I love the most about this company, the printable event insurance certificates! I can download and print them myself anytime I need to provide them for an event (I just bring it with me to each event). Other companies require you to request a certificate and then you wait until they send it, some charge you extra to print a certificate, but with this company, I can just go print it on my own whenever I need it. They have been a Direct Sales Association Supplier for 27 years, which is quite impressive. And I know that they offer health insurance for Independent Contractors too, but I have not looked into that yet myself, you can check it out on their website.
When you apply for coverage from them, you will have to choose your company from the dropdown menu, they cover A LOT of companies, but not every company out there. A quote from their FAQ page says, “Because we must look at the nature of the product being sold, we must qualify all direct selling companies. When you enroll you need to select from the approved list of companies the one you represent. If your company does not show up on our list then our insurance carrier has not approved issuing a policy to cover your activities on their behalf. We cannot write policies unless your company is on the approved list of companies. Remember coverage will only be for you as a sale representative for the company you register for as an authorized representative.”
Do Your Own Research:
I invite you to check out getting insurance specifically for your business, the truth is …. when you are working with tons of people, taking credits cards and cash, carrying things in and out of locations … you just never know what is going to happen. I am not claiming to know everything about everything when it comes to business insurance, but I can tell you for certain that for $75 a year, it gives me enormous peace of mind that my family is protected from loss. You will need to do your own due diligence and research what is best for your family.
Here is the company we are referring to in this article: http://www.independentdirectsellers.org/
Power Hour Business binder for your direct sales business!
This binder is for ALL companies & all direct sales consultants.
Are you ready to take control of your business in 2018?
Order your business binder today and finally get a SYSTEM to work your business in 20 minutes a day:
- Track Past Hostesses
- Track current monthly hostesses
- Track hostess coaching steps
- Track new consultants who join your team
- Track your fiscal year sales, parties, and recruits
- 20 minutes of booking: and tons of ideas to jump start you!
- 20 minutes of recruiting: and tons of ideas to jump start you!
- 20 minutes of customer care: and tons of ideas to jump start you!
- 20 minutes of hostess coaching: and tons of ideas to jump start you!
- 20 minutes of social media: and tons of ideas to jump start you!
- …and so much more!
When you purchase these printables, you’ll be getting three training videos to teach you how to build your binder, use every sheet effectively, and ROCK YOUR BUSINESS in 2018!
Order your binder by clicking the button below. For $50, you get all 15 printable PDFs and 3 training videos with tons of tricks and tips to help you rock it!
Click the JOIN button below to join your training and support group and get access to your files:
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As we go into the New Year, one thing you should do is get control of your email.
Having an inbox full of messages, read or unread, is a time sucker. It not only wastes time, but it can also:
- decrease productivity
- cause you to miss important messages
- cause stress and anxiety
- waste time searching for important messages
- decrease your customer service (because you’re simply not staying on top of it)
- decrease bookings (oh, didn’t see that someone wanted to book a party)
…and so much more.
So what can you do about it?
- Set aside one hour a day until you have gone through every single message and either deleted it or put it into a folder. CLEAR YOUR INBOX.
- Start unsubscribing to every single email from stores, newsletters, and other unnecessary emails you get that you’ve been subscribed to all year long. Don’t just DELETE them, UNSUBSCRIBE so you stop getting an abundance of those on a daily/weekly basis.
- There’s also a site called Unroll Me (click here: https://unroll.me/ ). This site will link to your email and allow you to mass unsubscribe from everything you’re subscribed to.
So who’s with me?
Let’s get organized! More New Year’s tips coming your way soon!
Want more tips? Join us over on Directly Social. CLICK HERE: https://www.facebook.com/groups/directlysocial/
Melissa Fietsam @DirectlySocial
I’m giving away an entire month’s worth of posts EVERY MONTH!
FYI…these posts expire in two weeks! So you better grab them quick!
CLICK HERE to join Directly Social…
and get these links every month for FREE! I just posted your December customer group posts!
All you have to do is have a Cinchshare account and you will have access to this entire month’s worth of posts!
If you don’t know what CINCHSHARE is, check it out here: LEARN ABOUT CINCHSHARE
You can schedule an entire month’s worth of posts for December in your customer groups!
The days are themed for:
- Monday Funnies
- Tuesday Engagement Posts
- Wednesday Inspiration
- Thursday Holiday Crafts and fun
- Friday: FREE DAY! You should be posting a product spotlight on something you have. Take a personal video (3 minutes or less) or photo and show how YOU use something you sell
CLICK HERE to join Directly Social…
and get these links every month for FREE!
To sign up for Cinchshare click here: CINCHSHARE (you’ll need to join to get access to those links/posts)
Want a TON of November theme party ideas?
How about some free Facebook party BANNERS?!
I have a pretty awesome group of friends over on Directly Social, and they came up with all of these theme ideas for your month of November! You can use these as themes AND posts within your parties!
And if you want some FREE Facebook Party Banners,
join us on DIRECTLY SOCIAL ON FACEBOOK
Here’s some ideas they came up with for November to inspire you a little:
Sweaters and hoodies
Pumpkin Spice & everything nice
Thanksgiving Crafts with kids
No Shave November
Hunting Season-single wife
Traveling for Thanksgiving
Macy’s Day Parade
Small Business Saturday
Thanksgiving foods: green bean casserole, cranberry sauce, turkey, rolls, pumpkin pie
Canned Food drives
American Diabetes month
Putting up Christmas Tree after Thanksgiving
Hot drinks, hot chocolate, cinammon
Christmas decorations after Thanksgiving
Warm blankets and cozy sweaters
Baking cookies and food
What type of party can you use a theme for?
ANYTHING! Whether you’re doing home shows, online parties, fundraisers, BINGO nights, or even straight retail orders…it doesn’t matter. The problem is everything is BORING! Same old stuff on a different day. Using a theme can help pique some interest and attract new customers as well as engage your current customer base.
Don’t forget to join our Facebook group!
So how do you use a theme?
So, think about it as if you’re planning an actual party. You plan:
You would do the same thing for a home show with a theme.
So what can you do for an online party theme?
- Share recipes (everyone loves a good recipe)
- Facebook banner
- Games (centered around a theme)
- Fun Facts (about your theme)
See where this is going? Train your brain to think differently. Everything you do for a home show, can be done for an online party. ESPECIALLY with Facebook Live now.
Happy (almost) November everyone!