Hostess Coaching

Do you SUCK at Hostess Coaching?

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I have some really great tips for all your hostess coaching this morning!

If I could say there’s one thing in your business that needs consistent work, it’s hostess coaching. You can have the best Facebook script in the world, the best party presentation under the sun…but if you’re not coaching your hostess-your party is going to FLOP!

I want to show you a few easy things you can do to get your BASELINE hostess coaching done in less than 5 minutes every single month!

STEP 1: Create a hostess group

Create a closed group on Facebook every single month for your “VIP Hostesses”.

In this group, you want to add:

  1. All of your hostesses for that month
  2. A Photo album with some photos they can share of customer specials and such.
  3. Copy of the customer special flyer
  4. Copy of the order form they can print if they run out
  5. Copy of digital catalog (that you’ve already uploaded to

And WHY would you want to have all that in a group?

How many times is your hostess at work and forgets her catalog?

How many times does she send you a message and say, “What was the customer special again?”  “What patterns does it come in?”

Stop wasting your time! And hers! Now you can immediately go to your VIP Hostess Group and tag her in that post she needs. BAM! LIKE A BOSS!

STEP 2: Create some Google Surveys

Every month, I create 3 google surveys for my team.

Hostess Coaching #1: gets sent the day she books her party

Hostess Coaching #2: gets send the day her party starts

Hostess Coaching #3: gets sent 3 days before her party ends

Here’s an example of this month’s Hostess Coaching #1:

Once these are set up, all you have to change every month is the MONTHLY SPECIAL! And our whole team has these awesome hostess coaching links they can TEXT, Facebook message, or post in the VIP Hostess Group!

STEP 3: Now schedule some posts

Now all you have to do is schedule a handful of hostess coaching tips into your group for the duration of the party! You want to give them some challenges and schedule those Google Surveys you just did!

Here’s some examples of my posts and how I scheduled them in 10 minutes, check this out:

So tell me below what YOUR favorite hostess coaching tip is?!

Melissa Fietsam


Thirty-One Hostess Coaching

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Hostess Coaching is one of the most important things you will do in your business. You can book a party all day long…but if you don’t COACH HER…she’s never going to succeed and she’ll never come BACK!

We do hostess coaching in order to increase the things WE need. And to provide this amazing customer service that she will be gushing about to her friends.

1. Hostess Coaching can do whatever you WANT it to do:
2. increase sales
3. increase recruiting
4. increase leads
5. increase bookings
6. celebrate
7. encourage
8. reward

I KNOW that you will see huge results if you focus on hostess coaching:

1. Your hostess will be telling her friends
2. Your sales will increase because your hostess is engaged
3. Your hostess will be happier because she’s informed
your hostess won’t walk around wondering where you’re at or what she’s supposed to do
4. you will get bookings because your hostess will not hesitate to share her positive experience with others
5. you can increase leads by having your hostess doing the work for you

So right now, I want you to EVALUATE your hostess coaching:


On a scale of 1-5 (5 being…I’m a hostess coaching rockstar and 1 being…I suck at it), rate where you are NOW with hostess coaching.


You should fully assess what you are doing in these categories below. Assess EACH # on how you’re achieving each step: EX: increase sales….I give her an incentive to hit certain levels of sales.

1. Hostess Coaching can do whatever you WANT it to do:
2. increase sales
3. increase recruiting
4. increase leads
5. increase bookings
6. celebrate
7. encourage
8. reward


I want you to start using a 3 step process in hostess coaching. Each month, these will update for the following month. If you are savvy and can create your own…DO IT. If not…here are 3 touch points I want you to have with your hostess and use can use these BLANK ones I created for our team:

1. THE DAY SHE BOOKS HER PARTY: You will send her a LINK in text to her cell phone AND on Facebook. We want to make sure she gets this: This will help her know what to expect from YOU and keep her 100% informed. This also holds YOU accountable to do what you said and follow up with her each Monday.

2. THE DAY HER PARTY GOES “LIVE”: You will send her a link via text to her phone AND Facebook. We want to make sure she gets this: This will give her all the tools she needs to share, the reminders to be successful, and keep her informed.

3. THREE DAYS BEFORE HER PARTY CLOSES: You will send her a link via text to her phone AND Facebook. We want to make sure she gets this: This gets her prepared, shows her the opportunity to join, and gives her the necessary steps to get a last minute “push” for orders.

How easy is that? Send a text message ever Monday with one simple link. And now she has all the tools to keep her excited.

Hostess coaching: The #1 complaint is that hostesses had no idea what was going on and there was no communication from the consultant. Don’t be that guy! A good referral is worth your weight in gold. But a bad referral will travel WAY faster and farther than a good one. Always remember that. Your hostesses are 110% worth your time. But…it doesn’t take much time at all.

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #thirtyonegifts #hostesscoaching


20 Minute Power Hour for Your Thirty-One Business-HOSTESS COACHING

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Each day of the week I post a list of things our team can work on for a specific topic. This week, I’ll be posting those each day for YOU…so you and your teams can find some focus and tips also!

These are scheduled in, so it makes my job easy to help THEM.

Here is Monday, Hostess Coaching tasks:


20 Minutes a Week of HOSTESS COACHING

• Send thank you letters to all hostesses from past week
• Send your hostess the hostess portal link and password so she can fill out her guest list. Those emails
will FOREVER be in your back office. Do whatever you have to in order to get your hostess to fill out her
guest list
• Ask for your hostesses Top 3. Mail them a packet with an incentive to collect $50 in orders for your
• Send a Red Stamp reminder to your hostess for a “Last chance to order”. She can email, Fb message, FB
post, or text her friends with her party info
• Send happy mail to past hostesses
• Input any orders
• Message ALL hosts. Ask how they’re doing and if they need anything
• Message ALL hosts and let them know how much in online orders they have
• File old parties into a binder/folders…however you file those
• Fill out new hostess tracking sheets or however you track your hostess. You BETTER be tracking your
hostesses. You need all their information in ONE spot
• Make hostess packets
• Follow up with hostesses to make sure everything was okay with the product they received
• Check shipping status of party and update hostesses
• Ask your hostess for her top 5 products she wants to earn for free. Keep her engaged. I tell mine I will
show her top 5 favorites at the party. Chances are, her friends may have similar tastes.
• Send her a few tips on getting some extra orders if she’s having a hard time
• Tell your hostess if she sells 5 customer specials before a certain date, she’ll get one for free (if it’s
cheap and you think you could add it to someone else’s order). Or tell her you’ll take $5 off her order. Something to give her the goal!

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #thirtyonegifts #hostesscoaching #powerhour #focus #directsales

Use One Drive for Your Thirty-One Hostess Documents

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I LOVE simple.

I LOVE hostess coaching.

So this week we’re going to do a series of things I’ve been working on with Hostess Coaching to make it simple, easy, fun, and INCOME PRODUCING.

The first thing is One Drive. This is a FREE file storage site run by Microsoft. SO EASY.

  1. Take a look at my APRIL VIP HOSTESS folder:
  2.  Google One Drive and set up your account.
  3.  Then make your own VIP HOSTESS folder for each month. That way YOUR hostesses have access to all the important documents they need.

And they’re gonna think you’re the BOMB.COM…cause you will be when you start taking care of your hostesses with top notch customer service.

If you have a TEAM…post this link in the pinned post of your team page for easy access for ALL OF THEM!!

Now come back this week for THREE insanely easy Hostess Coaching TEXTS that you can send to keep your hostess OVER THE TOP informed and excited. With one link. You’re gonna love this;)

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bag #thirtyone #thirtyonegifts #hostesscoaching #text #OneDrive #DirectSales


Thirty-One Hostess Coaching-TEXTING my way!

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I mentioned earlier that I’m focusing on simple~easy~fun this year. I’m really working on simplifying every step of my business.

I want to make it EASY to hostess coach.

I want it to be easily DUPLICATED for my team.

I want to make it informative.

I want to make it FUN.

I want to save money.

I want to save time.

And I want to make it effective!

I used to send post cards. But there was no interaction. No follow up. No way to connect on that. I want to start WOWing my hostesses. Every step of the way. I want them to interact and open dialogue.

Now I save time, money on postcards, money on stamps, and I actually get to interact MORE with my hostesses.

So here is my new TEXTING hostess coaching system.

TEXT #1:

This is my “so excited about your party” text. I wanted to let my hostesses know what they can expect from ME. And to give them some quick details.


TEXT #2:

This one has a different text, same concept, for either a catalog/home/fundraiser show. The idea is take the steps YOU think are most important, and let them know! I had these designs made by Kim at Night Owl Custom Design. If you want to check them all out, you can see them (and get your own if you want) right here:!/Hostess-Coaching-Postcards-UPDATED-DESIGN/p/49871227

What I love about the information on my cards, is it’s ME. It’s everything I wanted to accomplish. I was very careful and INTENTIONAL about everything on mine!

And as you will notice, there is information about the enrollment kit on every single one of them. Because recruiting is a huge focus for me!

I also think it’s very important to show your picture on everything. Let them feel like they know you! Build a RELATIONSHIP and big things will happen. Not simply with the party, but even after the party. The future. The referrals. The trust.

I want her filling out the hostess portal link because those emails are IMMEDIATELY added to my contacts in my back office and will FOREVER get my emails monthly. THAT is LONGEVITY.

I’m also asking her to participate in her Facebook party. Because it’s more successful if she does. And I ask her to personally message her friends and ask them to actually JOIN the event.

And 10 orders and a $600 show is my goal. So I will simply continue to reinforce that thought.

Last…I’m showing her AGAIN…what she gets at that $600 level.


TEXT #3:

As you can see in this bundle, there is a “flip your party” (the green card) for those hostesses I choose to send that to for recruiting purposes!


My disclaimer as always…I do not receive payment from Night Owl. I work with her because I trust her.

I utilize people like Night Owl because they save me TIME and they allow ME to look like a professional with great designs that “WOW” my hostesses. They think, “man…this girl knows what she’s doing!”.

And with these, the money I’m saving in postage and post cards and WRITING OUT postcards…is well worth it!

If you want to check out her Facebook page:

So now you have my new hostess coaching texts! 

  1. Save money

2. Save time

3. Do hostess coaching ANYWHERE…the doctors office, waiting to pick up your kids,          acting like your listening to your in laws…the list could go on and on, right?!

4. Make it look AMAZING and PROFESSIONAL

5. Keep your hostess INFORMED

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #hostess #hostesscoaching #postcards #directsales #thirtyonegifts

Hostess Coaching with a Twist

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Last month I started something new with my parties. And it’s evolved into something I’m SUPER passionate about for 2016!

Check out this quick video and then see all the details below:

Here’s the deal! Last month I wanted to integrate my hostess coaching with a CAUSE. This past year, my friend Christina Rupracht and I, worked on some special hostess coaching texts. You may have heard of the “Potato Game”. Or Melanie Moore’s “death by Chocolate” game. The idea is to text your hostess 24 hours before her party with a task.

The task was to tell everyone to bring SOMETHING to the party in order to be entered in for a giveaway.

Sometimes it was a potato, a candy bar, a cup, a purse, a canned good…whatever the reason, it was to give YOU a reason to message the hostess 24 hours before her party and tell HER to message all her friends. This gave her a REASON to text them and remind them of the party…a good and FUN excuse for her to message all her friends.

Now, in 2015, I began working with our local Children Services. I gathered up 20 bags, filled them with supplies, and they were gone in TWO WEEKS. These bags were for children who were picked up on an emergency notice to be placed into a temporary home or foster care because of a critical situation. These children often leave their homes with no belongings, or carrying their belongings in a trash bag.  It truly breaks my heart.

I have 5 children. I cannot imagine the horror of that child’s world crumbling beneath them. By giving them a bag filled with crayons, and coloring books, and stickers, and pencils, and a toothbrush, and so on…it was something to call their own. Something to take their mind off their situation for ONE second. Something to let them know that someone out there in this world CARES. And I had to do more.

I am not brave enough, sadly, to bring another child into my home. Which is probably a good thing because I would take them ALL. But this is what I CAN do.

From this point on, every single Thirty-One party I host…will have a mission. I will text my hostesses this graphic 24 hours before their show.


Anyone who brings bags for KIDS…will be donated to our local children services. I will either use a portion of my commission to fill the bags, or I will do a few home parties dedicated to collecting those items to FILL the bags also. EX: Anyone who brings a pack of crayons, a coloring book, or a packaged toothbrush will be entered in to win a free prize. This can be run completely ZERO out of pocket. Where there is a will, there is a way.

So WHY do I want to do this?

1- Because it is what i love about this company. I’ve always given back. I was brought up to give back. But this company allows me to do that and bring others along with me in that journey. Thirty-One truly allows me to be a vessel for others to accompany me in my mission to giving back to my OWN community. I believe with all my heart that one person can truly make a difference. But together…we are better. We are stronger. And we can make an IMPACT when we work together with a common goal.

Strip away titles, and teams, and everything that separates us. Heck, I don’t even care if you’re with another COMPANY! Work for Mary Kay? Or Origami Owl? Or Pampered Chef? Or Scentsy? Do this WITH ME! 

2- The second reason I want to do this, is it’s forcing me to do what I should already be doing! Hostess coaching! I am texting my hostess with an EASY graphic that she can message to all her friends. This graphic

1) reminds her friends of the party

2) makes it FUN and gives her an EXCUSE to message them

3) offers a GIFT for participating in the fun

4) takes the pressure off your hostess when it comes to reminding her friends of the party

So who is with me? Who wants to make an impact in 2016?

I sat here trying to come up with some original and fun and crazy name that we could all hashtag.

But it quickly dawned on me. We don’t need something different. We need to mainstream it. We need to take the #payitforward2016 and show the world what we can do. Show the power in numbers. Show the power of GOOD that we can do with our Thirty-One business.

The average “guest spend” in 2015 was $85.16.

Holy cow that’s awesome!! What if you added ONE guest, per party, to every single party? Just by sending this graphic and giving your hostess an easy way to remind her friends?

Let’s say you average 2 parties a month.

That’s $85.16 per party.

Which is $170.32 per MONTH more in sales.

Which is $2,044 per YEAR more in sales.

But I wonder if you’ll get one? Or maybe two more? Or three?

I wonder if you’ll book a party off of one of those special guests who wouldn’t have come without the reminder?

I wonder how much more in income those extras parties will equate to?

Hmmmm…I wonder if one those guests will join your team?

I wonder how much more money THAT would equal?

All I do know…is that if you don’t TRY…absolutely NOTHING will happen.

So let’s set a goal to do something GREAT.

Sharing this opportunity at your party:

What an AMAZING testament to Thirty-One and your OWN business to be able to share this at your parties. When I talk about all the bags we’ve donated to our Children Services…or I talk about how many bags we’ve donated to women’s shelter’s…that’s powerful. That will give you something to shout about. That will INSPIRE the people at your party that they can JOIN you. And they too, can make a difference.

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #giveback #payitforward #thirtyoengifts #directsales #hostesscoaching

Simplify Your Thirty-One Business in 2016

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My goal in 2016 is to SIMPLIFY everything in my Thirty-One business. And I started this a few months ago with my hostess packets.

Check this out. SO EASY.

My goal with these simplified hostess packets is:

  1. Convenience: Have these packets so readily available and easy to make that they’re never a problem to get out the door and into my hostesses hands ASAP. I will make up 20 of these packets and have them ready to go at all times. The only thing I will need to add is the monthly special flier.
  2. Remove the clutter: Putting TOO MUCH information in a packet is overwhelming. I found my hostesses weren’t looking at ANYTHING in the packet because there was just too much. Now, they simply have one flier to look at. The “how to order” guide with the “40 guests in 40 minutes” on the back.
  3. Cost Effective: I was spending too much money on bells and whistles that simply were not income producing. That’s my favorite word. Is it income producing? I didn’t find all the “extras” to do me much good on that end.
  4. Personal touch: I’m using all the bells and whistles as personal touch points each week with my hostess instead. And there’s more to come on that!
  5. Time effective: These are SO easy to put together. Simple. Easy. Fun. And then I’m DONE!

So here’s to the first step in simplifying your Thirty-One business in 2016!

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #thirtyonegifts #directsales #hostesspacket #thirtyonehostesspacket #hostesscoaching

20 Minute Power Hour for Your Direct Sales Business on Hostess Coaching

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Effective Hostess Coaching in your direct sales business is one of the most important aspects you can perfect in your business.

Working just 20 minutes a week on hostess coaching can yield HUGE results including:

  1. Increased sales
  2. Increased bookings
  3. Increased recruits
  4. And long term success in this business

I have compiled a list of tasks you can work on during your 20 minutes of Hostess Coaching. It’s SO easy. But you have to be committed to your business and your hostesses in order to make it successful.

This is a 5 part series, so you’ll want to check out all 5 posts on my main blog page this week. If you haven’t subscribed to my blog, now would be a great time to do so! So you don’t miss a single post. You’ll have all 5 files to work your business successfully by the end of this week.

Watch this quick video on some great ideas and what I do with this Hostess Coaching file:

The two questions I’m going to ask you over and over stem from a quote I heard a couple weeks ago:

A committed heart will always find a way. A non-committed heart will always find an excuse.

Are you committed?

And how much time do you have to devote to your business a day?

All it takes is 20 minutes a day working one aspect of your business. Here’s an example:

Monday: Hostess Coaching

Tuesday: Booking

Wednesday: Customer Service

Thursday: Recruiting

Friday: Marketing

Watch the video above and then use this file to create a time efficient and EFFECTIVE hostess coaching system in just 20 minutes a week:

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #thirtyonegifts #directsales #powerhour #hostesscoaching #system #hostess #increasesales #increasebookings #bookingideas #increaserecruiting #recruiting #booking #sales #marketing


A New Way to do Hostess Coaching, the Genius Idea From Sabrina Hayes

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My dear friend Sabrina Hayes came up with this brilliant idea for your hostesses. She shared on youtube. And if you haven’t seen it, you need to!

First, watch Sabrina Hayes explain how to increase your sales with this concept for your hostess coaching:

So I had to get my butt in gear on implementing this. Watch this quick video to see how I’m presenting this to my hostesses. BUT…make sure you watch Sabrina’s video first!

So here is the form I created to send to my hostesses Ride or Die Crew. Below, you’ll find contents of the packet and how I explain this to my hostess! As well as the link to this form you can download, of course!

Thirty-One VIP-page-0

So what do you mail the Ride or Die Crew?

  1. The VIP Form above
  2. Catalog
  3. 2 outside order forms
  4. Customer Special flyer
  5. And of course an opportunity brochure

**You’re essentially mailing a mini hostess packet

And why would you want to mail these packets?

  1. It helps your hostess to increase her sales by getting her friends collecting orders too.
  2. It can increase bookings
  3. It can increase party attendance by her bringing friends
  4. And it’s certainly going to get your information into more people’s hands by having more than one person showing off your catalog:)

So how do you explain this whole thing to your hostess? So easy!

I created this post and saved it to my “notes” app on my phone. So I can literally copy & paste with every hostess.

Ok, so here is something I do to increase your sales! I need you to pick your “Ride or Die Crew”.
What’s a Ride or Die Crew?
Well, if you were going to jail, or maybe you had to hide the body…your “Ride or Die Crew” would either:
A) Be in the backseat of the cop car with you
B) Find somewhere to help you hide the body
This could be your mom, sister, best friend, whoever you think would help you collect some orders. I’m going to mail them a catalog and order forms with an incentive to collect a few orders for you! This will help to increase YOUR party sales!
These are the people you can count on to carry you through life. The ones that laugh AT you..not WITH you! These are the people who make life fun!
All you’ll need to do is tell me your TOP 5 Ride or Die Crew and they’re going to get a special package from me with incentives for them to earn some free gifts too!

I’ll simply need each one’s:

A) first and last name

B) address

C) email

And here is your Ride or Die, VIP Hostess Coaching Form you’ll mail to her “crew”:

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #thirtyonegifts #hostesscoaching #hostess #31party #party #increasesales #marketing #VIP #directsales

hostess coaching

Hostess Coaching Sheet and Let’s Book a Party Form-Like DUH!

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I can’t believe it took me this long to figure this out. Like really…DUH! Put the Let’s Book a Party form and the Hostess Coaching Checklist on ONE sheet!

Check out this video:

This is the most basic Hostess Checklist you can afford to do in your business.  All the major points you need to go over. But the really great thing about it, is that it’s a two-sided form (link to the form is below).

So you use the “let’s book a party” form in your guest packets at your home show. Then you KEEP all that information handy while you’re going through your hostess checklist before and after their party!

It’s also great because when she fills this out at a home show, you can show her what to expect from YOU regarding the hostess coaching steps! It’s perfect:)

And the biggest tip I can give to you regarding hostess coaching, is utilizing the Power Hour. Make Monday your hostess coaching day. Set aside 20 minutes to go through this checklist, update your hostesses on their progress, check in to see if they need anything, text those guest lists something fun…anything and everything HOSTESS COACHING! And watch how quickly your business will transform.

Would you like the form? You know I wouldn’t leave you hanging:

Hostess Check List and Let’s Book a Party Form (print front to back):

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirytone #thirtyonegifts #hostesscoaching #hostess #bookaparty #booking #homeshow #directsales