Marketing

Smart Marketing for your Direct Sales Business

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Do you do giveaways in your direct sales business? Did you know there’s a right way and a WRONG WAY to do them? Make sure you’re doing it right!

What is your desired outcome?

First of all, never do a giveaway without a goal behind it. Unless you just like to throw money out the window. In that instance, carry on!

You HAVE to have a goal: booking a party, recruiting, getting someone added to an opportunity event, getting people added to your customer group, getting orders…WHAT IS YOUR GOAL?

Your giveaway should have a clear outcome that you desire. Every single thing I do in my business has an intention behind it. And it must be an income producing activity. Before you post ANYTHING…think, “How is this going to benefit me?”.

Now I’m not saying you shouldn’t post helpful things for your customers with no intent to sell, quite the contrary. But if you’re giving away something for FREE, you better make sure you’re getting something in return! Or you’re wasting your money.

Do you have a plan?

Once you decide, okay..I want some bookings. Create a 5 step plan.

  1. I’m going to post a picture of these bags with numbers on them
  2. Tell everyone they have 24 hours to book  party, pick a bag, and win a prize
  3. Have 2 supporting posts to give REMINDER POSTS about it
  4. Hand out/mail goodies
  5. Follow up post

**Figure out what you’re going to.

**Give it a time limit. This is very important to create the urgency around the giveaway…ACT NOW

**You can’t just post something and expect everyone to see it. You have to have supporting posts. For example: After the original post, follow up with a graphic showing the hostess packets all ready to go out the door, “Look what I have ready to roll out the door. Grab yours now, ends at noon tomorrow!”. Another post could be all the prizes in the bags. And each time someone grabs a prize, post and tag them in your closed group. Give everyone the feeling of, “awe…I want one too”.

**Make sure your stuff is ready to roll out the door. Don’t make people wait.

**Make sure you have a follow up post to show all you gave away. So next time, they’ll jump when they see you post something. FOMO (fear of missing out)…it’s real folks. LOL!

What is your budget?

Make sure you know what it’s going to cost you. Know what you can afford and don’t go over.

  • Supplies
  • Shipping cost
  • Shipping supplies
  • Giveaways

How often do you do giveaways?

I like to do a giveaway every Friday in my customer group. Why? Because it creates engagement. Because it’s a tool for me to use in GETTING people to join my customer group (“join my group for weekly giveaways!”). And I can create the giveaway around whatever I’m trying to accomplish that week.

In my Facebook parties, I don’t like keeping track of 10 different parties and giveaways. You can tell them you’re doing a giveaway, they earn tickets, BUT…they actually have to join your customer group to GET the giveaways. I hold all giveaways IN my customer group. Again, income producing activities. Get them added to your GROUP for long term engagement. Otherwise, you’re giving away prizes to people who may never order or book in parties. Not smart marketing.

Follow up!

NEVER do a giveaway without follow up. How do you follow up? Ask them to TAG you on social media. When you mail something awesome to someone, add this card to it. Or a note asking them to tag you. I decided to create these postcards to put into all my mailings and hostess packets from now on. Because that’s SMART MARKETING. I got some help from Kim at Night Owl Custom Design. I can simply add their name and it asks them to tag me on social media…and…get a hashtag going for my group.

ORDER YOURS FROM NIGHT OWL CUSTOM DESIGN

And you can check out all her awesome designs on there. I love making my own graphics. But I also know when to ask for help. And Kim is who I trust for that!

So there you go, some smart marketing tips for you!

Have you joined our Facebook group for more awesome tips?

JOIN DIRECTLY SOCIAL HERE

Melissa Fietsam

Top 5 Free Stock Photo Sites for Your Business

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Creating your own images for your business is essential.

Having access to free stock photo sites is life changing. Literally. The one above is from my favorite, Gratisography. He has a very eclectic sense of humor that I love.

When I started using these sites to create my own images in Canva (a free graphic design website), I kind of fell back in love with my business.

Don’t be a Copy:

People don’t want to see stock images from your company. People don’t want to see cookie cutter images that you took zero time to invest in. And that’s what it shows. When you post a stock photo, it shows your customers you are just like every other person/consultant out there.

Facebook Jail:

How many of you have heard of Facebook jail? Not fun! Do you know why it happens? Because one person posts something and 5,000 consultants upload the same graphic and the same words. And Facebook algorithms instantly scream SPAM! Never take someone else’s post, especially without their permission, and post it as your own.

Watermarking:

I get asked about watermarking a lot. What is it? Simply adding your information to a photo so no one else can use it. It could be your name, your website, your logo…something that identifies YOU as the creator of that graphic. Why should you do it? Because you worked hard on your design and they didn’t. You took the time out of your life, your family, your kids…and created something great in order to be a better business owner. They have zero rights to that graphic. So make sure you watermark it.

And…it will keep YOU out of Facebook jail. Because people won’t be taking your photos anymore.

Free Stock Photo Sites:

Below, I have 5 of the top free stock photo sites for you. You go there, type in what you’re looking for (dog, yellow umbrella, red phone, cell phone, desk, anything you want). And you’re instantly connected to hundreds of free photos you can download and edit as you please.

Designing Your Own Photos:

And then I hear you…saying… I don’t know how….(insert whining). Stop it! Neither did I. Just like anything else in life it takes an investment of your time. And you know what? You’re gonna SUCK at first. Just being honest here. But every single time you do one, you will get better. Every time you take 20 minutes to do them, you will learn something new.

Canva:

Canva is the BEST free graphic editing site out there. Hands down. A lot of people say they can’t figure out Canva. “It’s too hard”. It’s not. I promise.  And I created a video for you. In this video, I create 5 different photos. They have free templates of graphics to help get you started, and they also have a stock library of graphics just like the sites below. Where you can grab their photos and edit away!

#1:

Pexels.com

#2

StockSnap

#3:

Pixababy

#4

Gratisography

#5

Burst

 

Happy graphic day everyone!

Melissa Fietsam

What’s the BEST Business Card for Your Direct Sales Business?

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I am STOKED about this marketing tool for my business! I love it and I want to make sure everyone knows about it.

So let me ask you, what does everyone woman carry in her purse-besides a pen? CHAPSTICK!! I have found a website that is super affordable to buy lip balms that are blank on the outside. And then you can also buy the labels for them and print your own labels with your business information!

That is TEN TIMES better than a business card! Cause no sane woman would ever throw away a lip balm, right?!

I bought pens and used them for years. But I like to be different. And this is definitely right up my alley!!

So check out my own below

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Now WHAT are you going to do with these?

1. You can give them to cashiers

2. You can put them in the tubes at the bank drive through

3. You can leave them for servers

4. You can hand to ANYONE you’re having a conversation with about your business

5. Give them to your friends and family so THEY always have your business information on them! They may have your regular information…but would they know your BUSINESS information? I think I’ll give my mom some extras to hand out FOR ME!

6. Use these at your parties for prizes and giveaways. Everyone loves lip balm! And that is SO cheap for a giveaway! Heck, it’s so cheap that you could give EVERYONE at your home party at checkout!

7. These would be great for vendor events

8. Great for Nurses and Teachers week!! Pass out mini grab bags. Or any type of swag bags you were asked to donate.

9. What about Halloween?! You could make little bags for the moms!

10. How about Christmas gifts to all your hostesses for the year? Keep your information in front of them!!

11. These would be great to pass out at your kids ball games. “Hey anybody need some chapstick? I just got these in and I love them”. Oh, yeah…sly as a fox…LOL!!!!

The possibilities are truly endless.

The most important thing in your Direct Sales business is to STAND OUT in the sea of consultants in your area. It doesn’t matter how many consultants are in your area. If they’re not marketing their business in a FUN way, or not even marketing at all, people will choose to shop with YOU. And that’s a fact Jack 😉 I am constantly looking for ways to stand out. To reach new people. To make conversations easier and more fun. To get my information into more people’s hands in an effective way. So what are YOU doing?

Here is the website to order your own blank lip balms:

Round lip balm: 

http://www.bulkapothecary.com/white-lip-balm-jars-filled-and-unlabeled/

Regular “stick” lip balm: 

http://www.bulkapothecary.com/lip-balm/white-stick-lip-balm-comes-in-6-great-flavors-starting-at-19-unit/

Now I’m not talented enough to make those cute little labels. So Kim, from Night Owl Custom Design on Facebook, made them for me!

You can click the link below to order your own labels if you order these. They’re super affordable and totally worth it!

Here is the link for the round labels:

https://nightowlcustomdesign.ecwid.com/#!/Labels-Personalized-Lip-Balm-Round-labels/p/52409193

and here is the link for the tall lip balm labels –

https://nightowlcustomdesign.ecwid.com/#!/Labels-Personalized-Lip-Balm-Tall-Rectangular-labels/p/52409194/category=12983062

Happy Marketing ladies!!

chapstick for marketing in your direct sales business

#marketing #lipbalm #31 #31bag #31bags #thirtyone #thirtyonegifts #directsales #marketyourbusiness #chapstick #bulk #networking

New Way to Share Thirty-One Bundle Pictures!

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Landing yourself in Facebook jail lately?

If you haven’t…I bet you know someone who HAS!

Facebook is cracking down. And I’ve been working hard to find a better way to share our bundle pictures…check this out:

There are actually SO many ways we can use this! I’m super excited to start exploring some ways to better use issuu.com. It’s going to be a game changer for me this fall. And of course, everything I do…I’ll share with all of YOU fabulous ladies!! #BetterTogether

Love you guys! Have a FANTASTIC Thursday!! Go get your ISSUU accounts set up ASAP and get familiar with it! It’s an amazing tool for your business!

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

http://www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #issuu #digitalcatalog #marketing

Something to Chew On…

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I posted this to my team yesterday. The idea was to create a sense of “urgency” and maybe drum up some orders. A test…if you will.

So I sold $107. That’s AWESOME! I’m totally stoked about it, but it got me thinking…first, here’s what I posted to my team below:

Alright ladies! Let’s try something!! Something about the sense of urgency might just grab us a couple orders and new customers! Who’s in?? I want to KNOW if you get some orders! All we know for sure is that if we don’t ASK, we’ll never know! 🙂

1. Set up a party called “Spring Into Thirty-One” on your website
2. Post this below in your customer page! If you get $200 in orders, you got a party! If not, change to retail order! You can even message some of your besties and also post the pics in your FB hostess events!

MESSAGE IS BELOW TO MY CUSTOMER GROUP (with pictures attached)

I have a Facebook party closing TONIGHT at 9pm if anyone wants to grab some Easter baskets!! Easter is March 27th and sneaking up fast! Get these adorable baskets you can use all year long!

Here is the link to order yours! And message me if you had any questions on some more cute Easter basket ideas! I can also work up the graphics for you if you’d like to see what the product would look like with their names on them!
((LINK TO MY PARTY))

So, it worked. That “sense of urgency” is real.

Now, whether it was that sense of urgency, maybe I just reminded them they wanted to order by posting, maybe telling them I was closing a party made it seem like they were helping someone, I’m not sure.

But I’m going to continue to test this. And this is HOW.

Each day I go to CLOSE one of my hostesses parties, I’m going to post in my customer group:

Lisa Halow is closing her party today! If you were wanting to order, here’s a great excuse to! Here’s the link below to order, and as always, let me know if you have any questions!

(((LINK TO PARTY)))

  1. My hostess will love me for trying
  2. My hostess will love me even more if someone orders
  3. Others will see that I will help THEM if they host a party
  4. It will remind others that booking a show is easy…”look how many she posts about”
  5. And it’ll hopefully increase sales!

What do you think? Want to try it with me? Certainly can’t hurt, right? 😉

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

http://www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #increasesales #bookings #marketing #customerservice #hostess

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Help Your Hostess and Get People Added to Your Customer Facebook Group

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Yesterday I was getting hostess packets together for a fundraiser I’m doing.

I had 35 packets. So I was trying to figure out how to help them.

I had 2 packs of fall Thirty-One postcard invitations, so I decided to slap a label on the back of them and added 5 to each packet. With fundraisers, I typically only give one catalog per packet. So I wanted them to have something to hand someone.

Now, instead of just saying, go to this website…they can hand them a postcard.

This acts as a reminder, gives them a reference, and sends them directly to my website! And they’re CHEAP!!

My goal this year is Simple/Easy/Fun…and cutting costs and make things EASY. But EFFECTIVE.

So I was thinking about my other goal this year, which is adding people to my Facebook customer group. Everything I do, I’m trying to incorporate getting them to my group.

I decided I needed postcards that did these two things TOGETHER!! **I’ll have the link below for you to get your own designed from Night Owl Custom Design! And then I uploaded my design to http://www.vistaprint.com to order postcards!001

Check this out!! Now I can add 5 of these to every single hostess packet with the intention of:

  1. Giving my hostesses a tool to spread the word
  2. Giving guests something to go home with and refer to when she doesn’t have a catalog to give them
  3. Get my information into more people’s hands
  4. Hopefully increase sales, bookings, and recruits in the long run
  5. And direct people to my Facebook customer group

I truly believe that creating a LONG LASTING bridge with my customers on that page…will be the key to my success this year. A Sale is a dead end if you lose that connection with that person after the sale. If I get them added to my group…I can keep that relationship and keep my business in front of them…like FOREVER, right?!

So check out my new postcards!

Front:

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Back:

01

And if you’d like to get your own designed, check out Night Owl Custom Design on Facebook here: https://nightowlcustomdesign.ecwid.com/#!/Shop-With-Me-Postcards/p/59509626

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

http://www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #postcards #increasesales #facebookgroup #marketing #directsales

 

Thirty-One Personal Shopping Party

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Posted to my team today:

I don’t have anymore home shows. And my product is just sitting here not making any money. So here’s my idea for the next few days!
Posted in my customer group. Now, you could just have a group of 15-20 products. You’ll want to make sure you have an inventory paper of the products you drop off. And certainly only do this with those you trust!:

This is for my local ladies! Anyone want to shop from your seat?? I will drop off all my product to YOU for 24 hours to see if you can find some things you’d like for everyone left on your Christmas list!
I’ll pick it up the same time the next day and BAM! You got some Christmas shopping done on your time!
I have openings for
Monday (TONIGHT)
Tuesday
Wednesday
& Thursday
Message me if you’d like to me to come drop off all my Thirty-One goodies to YOU!

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Why would I do this?

My product isn’t making me any money in my living room. So why not let it sit in someone else’s living room? I think I’m going to visit this as a new way to do a personal party. I’m going to advertise this at my party as a 3 day venture. May be a new road Melissa is going to travel! Stay tuned!!

This would help:

  1. increase sales

     2. get people chatting on Facebook about your product

     3. possibly increase bookings. There’s a plethora of things I can think to do WITH this to increase sales and leads.

     4. possibly increase recruits (oh this is easy…I love playing with all this stuff and showing my friends)

     5. it’s a non-threatening way to let people enjoy your products.

I’m on it!! Be back with details and we’ll see how this goes!!

Over and out,

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

http://www.buymybags.com

#marketing #increasesales #31 #31bag #31bags #thirtyone #thirtyonegifts #sales

 

Marketing With Your Leftover Customer Specials Flyers

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Why let your Thirty-One customer specials flyers go to waste? Why not use them to reach out to some customers you haven’t talked to or heard from in awhile?

Watch this really quick video to see what I do:

By taking a tool you already have, you can market your business in an efficient and easy way.

  1. Go through your old order forms and find customers who spent over a certain amount (I tend to start at $75). Mail them one. They obviously love Thirty-One!
  2. Go through your old home office leads the next month and mail them one.
  3. Go to your hostesses from TWO YEARS ago for the next month.
  4. Go to past consultants who have since gone inactive for the next month.
  5. Then go back to your VIP customers the next month.

The possibilities are endless when it comes to your customer base.

It’s all about:

  1. Touching base with your customers
  2. Maybe you had their address but they didn’t leave their email. So they probably haven’t heard from you in quite awhile.
  3. Maybe it’s a customer who just loves the fact that you thought of them enough to send something. So they go check out your website.
  4. Maybe it’s a past consultant who gets intrigued enough to go to your website and check out what’s new.

Are you open for business? You always have to be reaching out to your customers in different ways!

Here’s the label I used. You can edit in picmonkey.com to put your own website address on there.

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Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

www.buymybags.com

#31 #31bag #thirtyone #thirtyonegifts #31bags #marketing #directsales #customerspecialflyer #customerspecial

20 Minute Power Hour for Your Direct Sales Business on Marketing

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Marketing your direct sales business. All it takes is 20 minutes of focused time.

When you focus on something, you expand it. And when you focus on marketing, you will:

  1. Increase sales by reaching out to new and old customers
  2. Increase bookings and recruits by referrals. Because everyone knows YOU sell Thirty-One and are open for business
  3. Have your customers spreading your business for you through social media avenues
  4. And create an environment in your community where YOU are the “go to” girl!

I have compiled a list of tasks you can work on during your 20 minutes of Marketing. It’s SO easy. But you have to be committed to your business and focus on expanding your efforts to increase your marketing to your community (online as well as locally). You’ll find the file below. You can print the form and literally just go down the list when you need to work on your marketing for that 20 minutes. You have officially lost your excuse NOT to work on marketing, because I’ve given you an entire sheet of things to work on!

And let me be very clear. Just because you do not know HOW to do Instagram, or Twitter, or Pinterest…that’s not an excuse. You can use this 20 minutes to research it and DO IT! You will learn along the way.

This is a 5 part series, so you’ll want to check out all 5 posts on my main blog page this week. If you haven’t subscribed to my blog, now would be a great time to do so! So you don’t miss a single post. You’ll have all 5 files to work your business successfully by the end of this week.

Watch this quick video on some great ideas and what I do with my Marketing time:

The two questions I’m going to ask you over and over, stem from a quote I heard a couple weeks ago:

A committed heart will always find a way. A non-committed heart will always find an excuse.

Are you committed?

And how much time do you have to devote to your business a day?

All it takes is 20 minutes a day working one aspect of your business. Here’s an example:

Monday: Hostess Coaching

Tuesday: Booking

Wednesday: Customer Service

Thursday: Recruiting

Friday: Marketing

Watch the video above and then use this file to create a time efficient and EFFECTIVE system to market your business to your customers in just 20 minutes a week: http://1drv.ms/1Ooaodj

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #directsales #powerhour #hostesscoaching #system #hostess #increasesales #increasebookings #bookingideas #increaserecruiting #recruiting #booking #sales #marketing #customerservice

PH4

Send a Heartfelt THANK YOU to Your Direct Sales Hostesses

Video Posted on Updated on

Today I’m mailing some thank you letters to every hostess who has done a party for me this year in 2015. Check this out:

Why would I mail this to every hostess?

Tis’ the season to be thankful! You can’t run your business without your hostesses. They truly are the heart of your business. And when you have that lightbulb moment in your direct sales career, your business will flourish. When you make customer service and hostess coaching your #1 priority, you will see immediate changes, as well as long term changes.

Why am I not putting marketing material in there?

Because I truly want this to be nothing but a THANK YOU. They get my materials, my posts, my emails. They know what’s going on. I want them to know I do not want anything from them. That I took the time out of my day to simply say thank you. And I didn’t ask for anything in return. I want them to say, WOW. That was really sweet. By putting marketing materials in there, they would say, yeah, pretty slick Melissa;)

What does this do for YOU?

How many other letters do you think they’re going to get in the mail from other direct sellers? My guess is NONE. And if they do, they’ll be asking for something in return or pushing bookings and sales. I want my customers to know that they will NEVER receive better customer service from ANYONE. I want them to say, “Man, that person wasn’t nearly as good as Melissa Fietsam. She knows how to take care of me”. Because that’s what sales is all about. Setting yourself apart from all the other consultants out there.

What are YOU doing this season to set yourself apart and say THANK YOU to the people who allow you to do this business you love so much?

Here is your copy of the THANK YOU letter: http://1drv.ms/1KZkFrB

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

www.buymybags.com

 

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#31 #31bag #31bags #thirtyone #thirtyonegifts #november #thanksgiving #customerservice #thankyou #note #marketing #directsales