Pinterest Tips

3 Mistakes You Should Never Make on Social Media

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Sharing responsibly on social media is not an option, it’s a MUST. And unless you want someone to eventually take legal action against you, you better know the rules!

You are setting an example for your team, your friends, and everyone around you.

So what are the 3 biggest mistakes people are making on Social Media?

Pinterest:

You cannot take someone else’s graphic and change the link to direct people to YOUR website instead of THEIRS. If someone took the time out of their day (and the money out of their pocket) to create a graphic of their product, YOU have no right to that picture.

Under NO CIRCUMSTANCES are you allowed to take that really awesome graphic and change the link. Let me repeat that…YOU CANNOT CHANGE THE LINK on someone else’s graphic!

Pinterest is a place for ORIGINAL content. Not a place to claim someone else’s original content for your own. Did you know it’s actually illegal?! If I post a picture of my product on Pinterest, it is legally my “intellectual property”. And you are bound by Pinterest to adhere to that rule.

Now, I will say, if you are a direct sales consultant, many companies allow you to take HOME OFFICE graphics and change the links to yours. But this does NOT apply to other people’s graphics you happen to like.

You have 2 options:

OPTION#1:

REPIN IT: Sure, you can repin it. But why would you want to? Why would you want to have a really cool graphic that leads your customers to someone else’s site? My opinion…don’t do it.

OPTION#2:

Create your own: Save the graphic to a secret board and then recreate the same idea with your own product. And BAM! Now YOU have a great graphic to share on Pinterest!

SIDE BAR:

We all have product in our closet. Take that product out once a week and work on one room in your house, or one “theme”. 20 minutes is all it takes to stage some product and take some pictures with your phone. It’s really that easy. And then make sure you watermark so no one WANTS to take your picture to begin with! A watermark is as simple as putting your name and business information as “text” onto the graphic. This can easily be done on Canva or even apps on your phone like Word Swag.

Are you THAT girl?

The one that has a million posts from other people and maybe even changed their links?

Want to know where to start?

Honestly, you need to go delete those boards if you have no original posts in there. Just START OVER!

If you have a bunch of pins from other people and didn’t change the link: you’re leading your customers to other people’s pages and that is NOT what you want to do. You don’t want to lead people away from your website to someone else’s website to order.

If you have a bunch of pins and illegally changed the link to direct them to your site: delete every single one of them. And then recreate your own. And brand your images before you upload them.


Instagram:

Now let’s talk about Instagram. You are not permitted to take someone else’s graphic and: take a snapshot, crop it, and share it. UNLESS you tag them and give them credit for the photo.

You actually have to tag their Instagram account so people are linked back to the original creator of the photo.

People take time on their social media posts. It is NOT okay to take their post and claim it as your own.

You have 2 options:

OPTION #1:

Crop and tag: Snap a picture of the post, crop it, repost, and add “Photo Credit @TheirNameGoesHere”.

You actually have to tag their Instagram account so people are linked back to the original creator of the photo.

OPTION#2:

Use a reposting app: Use an app like “Repost” where you copy the link to their post, paste it into the app, and then it tags them in the photo for you.


Twitter:

And last but not least, let’s talk Twitter. Again, you cannot take someone’s post and make it your own. Twitter makes it very easy to share someone else’s content. And it’s actually a “high five” and pat on the back when you do.

You have 3 options:

OPTION #1:

Retweet: You can retweet their original post and it will show up on your timeline, giving credit to the original author or creator.

OPTION#2:

You can share something and TAG that person’s Twitter handle (@theirtwitteraccount)

OPTION#3:

You can copy a URL directly from the post you want to share and link them back to the original creator’s content. This is mostly for websites and blogs, things of that nature.


Really, the moral of the story is to create your own content. Taking someone else’s content does nothing for your business in the long run. You have to learn how to be creative and get your own posts out there!

UPDATE TO A QUESTION: If the original creator of the photo gives you PERMISSION to share that photo, then yes, you can share it. But you also need to make sure THEY are the original creator of that photo-and not just sharing it from someone else in the first place!

You have to research.

Find someone who inspires you and learn how to do it yourself!

Happy Sharing,

Melissa Fietsam

3 Ways to Promote Your Business on Pinterest

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Pinterest has over 150 million active monthly users.

And 87% of those pinners have purchased a product because of Pinterest.

Those stats alone, are enough evidence that your business should be on Pinterest.

Here are 3 quick and easy ways to increase your business presence on Pinterest.

1. Group Boards:

Group boards on Pinterest allow you to network with other consultants. So let’s say you have a friend who sells Pampered Chef. And YOU sell Thirty-One Gifts. Create a board for “Organizing your kitchen” and both of you add pins related to that board. Now all of HER customers see your pins, and all of YOUR customers see her pins.

You can do this with EVERY company out there:

~Scentsy and Thirty-One bathroom makeover

~Mary Kay and Thirty-One makeup ideas

~Clever container and Thirty-One closet organization

~Posh and Thirty-One travel must haves

The list of possibilities is truly endless

Here’s how to do that:

 

2. Link to other Social Media Sites:

You can use Pinterest to increase traffic to your other social media sites.

Post something on your business page and link people to your Facebook Business Page.

Post something on Instagram and link them to your Instagram profile.

Post something on Twitter and link them to your Twitter profile.

By doing this, you’re utilizing the traffic on Pinterest to increase your social presence on EVERY social media site!

Here’s an example:

Would you like more tips like these on a daily basis?

JOIN MY GROUP DIRECTLY SOCIAL ON FACEBOOK

 

3. Link your YouTube Videos:

If you are making videos on YouTube, you better be sharing those on Pinterest! Pinterest rates videos as “rich pins” which means they rank higher in search options. So if you’re making product videos or business idea demos, those need to go on Pinterest! Graphics are great, but guess what? Videos are BETTER!

Check out this example:

Happy Pinning!!

Melissa Fietsam