I am so in love with CinchShare’s upgraded post library, I am feeling so incredibly organized right now!
Have you checked it out? It is new folder system where you can have folders and then subfolders inside of those folders, kinda like Dropbox or your computer. It is absolutely BRILLIANT!
Let me walk you through all new the awesomeness!
1. You can create folders and subfolders:
I love this! I can create a main folder for my Directly Social monthly freebies (ie July Freebies) and then create subfolders inside that folder for Mondays, Tuesdays, Wednesdays, Thursdays and Fridays. Talk about organized! Think about the content you have, what kind of folders would you want. I am thinking I will make a Theme Parties folder next and then do a subfolder for each season Spring, Summer, Fall, Winter!
CinchShare video: https://youtu.be/c_GhNz4wD-0
2. You can SHARE your folders with team members and other CinchShare users:
Basically this is like the Collections feature they used to have but it is sharing a folder now instead. When you click on Share Folder, you get a link that you can share with anyone you want. When they click on the link, they join your shared folder! What an awesome way to share content with your team, new Consultants and fellow leaders.
CinchShare video: https://youtu.be/N7WlBtmUID0
3. You can create specific folders to help you organize:
I created a folder for my Facebook party pre-posts and post party posts. And now I can schedule all those, for the whole season, in just a few clicks! Every time I have a party…it’s EASY PEEZY!
Watch this quick video from me:
4. You can give certain people Admin right inside the folder:
So when someone joins your shared folder, they are automatically on “Read Only” mode which means they can see and use the posts inside the folder (even edit them when they go to schedule them), but they cannot delete, add or change anything inside the shared folder. If you want to give admin rights to anyone, you click on Manage Folder and change the drop menu next to their name. As the admin, that person will be able to add and delete posts inside the folder and do everything you can do as the owner. This would be great to add downline leaders and have them there to help add awesome content to the folder too.
CinchShare video: https://youtu.be/THfTVZCoDNQ
5. You can upload as many images as you want into the folders with Bulk Upload:
This is probably one of my favorite features inside the new post library. You now have the ability to upload as many images as you want into your folders, verses uploading the one by one like we used to in the old post library. I just uploaded 46 images this morning and it probably took 10 seconds, I am not kidding. The new Bulk Upload feature is AMAZING! Now all of those things I have saved in my phone and computer that I always “think” I want to use (but then forget I have), I can actually bulk upload quickly and have them inside my CinchShare account to schedule! I will actually use them now!! LOL!
CinchShare video: https://youtu.be/AJWDAz_hGss
If you have not checked out CinchShcare’s most recent Post Library upgrade, get in there and look around! It is AMAZING!! They even have 12 videos that walk you through how to take your previous parties and put them in folders, your older shared collections and categories too! Everything is still there inside your account and so much more accessible and organized! AMAZING job, CinchShare! You all rock my socks and are so cutting edge, I love it!
You can check out their whole playlist on YouTube of those 12 videos here: https://www.youtube.com/playlist?list=PL_Da4K5oulcVbBbegiw9ccQizDSErapKF
Not a CinchShare user yet?
Click here to try it out for 7 days free
Use this promo code to get an extra 30 days free: CINCHFREE
(That gives you a total of 37 days FREE!)
Melissa Fietsam @DirectlySocial
Don’t forget to join us on Facebook at DIRECTLY SOCIAL
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Need an idea to celebrate your new consultants?
I came up with an idea that will help celebrate them AND get them excited about their business! And I knew just who to contact to help me carry it out. Julie Shilling is my go to graphics girl. She efficient, affordable, and provides excellent service and design.
So here’s what I did…
When a new consultant enters their first party, I wanted a way to reward them with something that would also help them market their business. I decided to do a catalog label design!
So let’s say they enter their first party…
I message my girl this graphic and say pick any design you want! I’m going to personalize these catalog labels for you!
Julie provides a PDF they can download and print their own labels from home!
I’m also going to send the link to these labels I get on Amazon prime for SUPER CHEAP:
She charges the leader (me) $15 for the initial design with team colors or whatever you want on these 3 choices. But guess what? For every new consultant you need the design for, it only costs $5! So I can reward my new consultants for $5! HECK YEAH! #SCORE
This is going to:
- help her market her business
- make her feel so proud to see her name on a beautiful design
- get her excited about passing out those catalogs
- and make her job easy by handing her a tool that is essential to her business
And in return:
- you get to celebrate her
- you can get your whole team excited about this
- you can even do team giveaways centered around these as a giveaway
- and you do this all while paying PENNIES to do it!
Contact Julie Shilling today by heading to her business page:
Hope this helps someone today!
Melissa Fietsam @DirectlySocial
I am soooo ready for July! Breakout the corn on the cob, potato salad and S’MORES!!
I live for cookouts and grillin’ and all things red, white and blue! And since hubby does most of the grillin’ at our house, I am off dinner duty most nights! WOO HOO! “Honey, make me some CHICKEN!”
July is an extremely important month when it comes to preparing your success for the fall months.
It is much easier to MAINTAIN a business through the summer than to completely restart a business from square one in the fall. Trust me on this, been there, done that! NEVER AGAIN!
So here are 10 Ideas to ROCK your JULY:
#1 National Postal Workers Day Day (7/1)
Show some LOVE to your mailman or mailwoman on this day! Those are some of the hardest working people I have ever met. They are out there walking and working, so matter the weather. On days when I wouldn’t dream of leaving my house, I still get mail, isn’t that crazy? Those people never stop working and since I order A LOT online, I need to show my mail carrier some EXTRA LOVE. And how will I show him some extra love on July 1st? I will be sure to give him a free product (with a mini catalog inside) filled with snack and water bottles and a gift card to a local fast food restaurant!
And make sure you use appropriate hashtags and post a picture of it on your social media platforms. This is a great way to show off your product and pay it forward at the same time.
#2 – “Fast 4 on the 4th” (7/4)
This is a fun idea for a special promotion you can run on the 4th of July only. When someone orders 4 items from you, they get a free gift! You can have your graphic say something like “Purchase 4 items from me on the 4th of July and get a FREE gift!”, then be sure to put a couple product ideas on the graphic too!
#3 “4 for $40” Sale (7/4)
This is a 24 hour sale on the 4th of July only. Showcase some of your lower priced products and how they can get an awesome 4 for $40 deal, you can make a special flyer or image with the 4 for $40 products on it. This would also be a super easy Hostess-on-the-Go party where she just sells from the flyer!
#4 Support the Troops Fundraiser/Product Raiser
July is an awesome month to do something special for the troops. You could create a fundraiser and donate your profits to an organization that supports the troops, or you can use specific products from your company to donate to the troops. The customers buy products and donate them to the troops through you! You can use your commission to purchase care items to go in those too!
#5 – Run Your Own “Christmas in July” Sale
Choose 8-12 products to put on “sale” and create a cool flyer! People are naturally drawn to the word SALE (aren’t we all!!) and who doesn’t love a good Christmas in July sale!
#6 Change your FB Customer Group cover photo to something more “July” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details! For our American friends, think flags, red/white/blue, fireworks!
#7 Update your Facebook Business Page cover photo to something more July-like and add a FB Frame!
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is July, unless you are doing a Christmas in July sale. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up! I saw lots of great frames on Facebook! Have you ever added a frame to your profile picture before? Just Click on your profile picture (update profile picture), then click on Add Frame at the top, then search for “4th of July” or whatever else you want and add a frame! Easy peasy!
Don’t forget to join Directly Social on Facebook:
#8 Post engaging content the whole month of July!
Your followers and customers LOVE great content that makes them want to engage. I love to do trivia with my group, they’re all over it. Find yourself some fun July trivia and ask a new question every couple days and see what people say! They just can’t help themselves, they all want to prove they know the answer too, so they comment even when the trivia question is already answered! LOL!
I found this site below and will be making some engaging content of my own inspired by these trivia questions: http://www.imom.com/printable/fourth-of-july-trivia-game/#.WycsVadKhPY
#9 Create a JULY Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board specifically for July and pin what you love for July (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Think all things summer and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week! Share it everywhere! Invite them to follow you while they are over on Pinterest!
#10 Host a Fireworks Frenzy!
Are you familiar with the Turkey Trots and Reindeer Romps? The Fireworks Frenzy works the exact same way! You get 6 people to collect $100 in orders, they start collecting on July 1st through 15th. You put all the orders in as one single party and split the hostess benefits/gifts. You can run special promotions like they get an extra gifts for being the first to turn in their order, for have $200+ in orders, etc. You can run one group the 1st-15th and another group on the 16th-31st!
What fun July ideas do you have?
Melissa Fietsam @DirectlySocial
I honestly hear from my Directly Social group members every single day asking for help on how to get people to engage with them in their Customer Groups.
For me, I think the answer is pretty simple… look at your own social media behaviors, what things do YOU engage with?
If you haven’t joined Directly Social CLICK HERE
Now, I’ve been focusing more on my business page than my customer group. So just know that these ideas apply to both.
Pay attention to what catches your eye and what stops your thumb scroll. What gets the coveted “reaction” from you, or better yet, what gets a comment or a share? Your group members are just like you, so once you figure out what gets interaction from you in other groups/page, you will better understand how to post things that get engagement in your own groups.
I will share some ideas of what gets great interaction for me in my customer group, which I discovered based on my own social media behaviors. Now, just because these work for me doesn’t mean they are the magic pill for you and your group, these are just ideas. You need to commit to doing the work and finding out what DOES work for your group.
1. Creating Polls:
Every time I create a poll in my customer group, I get fantastic interaction. Polls are great for waking the dead in the group too, it seems like people I haven’t “seen” in my group in months come out of the woodwork to participate in a poll!
Which room do you need to organize the most?
- Living room
Here’s a video on how to create a poll in your customer group: CLICK HERE
2. Asking Questions:
If you want people to engage with you, ASK QUESTIONS! It gives them permission to respond, otherwise they just scroll on by! This is called a CTA or Call to Action. I never let a post leave my fingers without a CTA attached to it at the end of the post.
Post a picture of your dinner and ask…What’s everyone cooking tonight?
Post a picture of what you’re doing and ask…What is everyone doing this weekend?
That’s a CTA!
3. Posting Interactive Posts:
Some of my best engagement posts have been where I ask my group “Have you ever tried XYZ?” or “Have you ever heard of ABC?”. Sometimes it is specific to my product, but most of the time it is not. It is usually something “mom” related, or something that would be considered parallel content to my product line, so maybe something about organization, packing, etc. Everyone has an opinion they want to share about those interactive questions and I am always loving their comments!
Who has been to the Container Store?
Who has an IKEA near them?
How do you store your Tupperware containers? I need a new system!
Those are examples of interactive posts.
4. Rewarding for Interaction:
I wholly believe in rewarding what you want repeated, so I reward people who hop on live to my Facebook LIVES. I have GREAT interaction and attendance on my FB Lives in my group! It might be a discount for all of them, it might be a digital goodie, or maybe a free product drawing, it all depends on the LIVE video. They never know what I might giveaway or do, so they are sure to hop on as soon as they get the notification for fear of missing out on something awesome! #FOMO !
I love games and reward for them. You don’t have to give away the farm to do giveaways often. I just went to Party City last night and got a Minnie Mouse lunch box, adorable pen, and cup for $2.50 for the whole set. My customers get giddy about little cute collections like that. I scour the clearance bins there, Target, Dollar Tree.
I do a giveaway every Friday. They know it’s coming. When you get people participating, Facebook believes they WANT to see your posts and they show them more often.
Here’s an example of a fun game:
Click on this link and you’ll find a million of these Family Feud ones you can make:
I want to make my Customer Group and Facebook Business page a place where I personally want to come every day! I want to LOVE my own pages/groups! Here’s the deal, guys…. we are in the Customer EXPERIENCE and ENTERTAINMENT business, regardless of the product line we are selling! Think about it! People buy from people they know, like, and trust and I want to be that person for them. If they do not LIKE you, they will not BUY from you.
And did you notice anything about all the posts above?
NONE of them have anything to do with YOUR PRODUCT! Stop shoving sales and bookings down their throat with every single post. If your goal is community and interaction, you must focus on creating that environment. And salesy, spammy posts are not going to get it.
I am 100% committed to the experience, entertainment and engagement of my group and business page members. Are you?
The FRANK list –
I have no idea who originally came up with this acronym for building your initial contact list when starting a business, but it is a fundamental step to building a successful business when starting out and as you continue to grow your business.
I want to take this week and revisit the FRANK list and how I like to use it when training new Consultants in the business and how I use it personally, even to this day!
The FRANK list is a time-tested contact list that is taught by nearly every direct sales company out there. It helps the new Consultant walk through who they know, a warm list. In order to not overwhelm the new Consultant when making the list. I like to tell them to work on putting 10 people under each category.
F stands for Friends –
You want to think of 10 friends to add to your list, they can be past or current friends, school friends, social media friends, etc.
Something that helps in all these categories is to go through your Facebook friends list to jog your memory. Sometimes you’re scrolling through that and list and go, “Oh yeah! I forgot about that person!”
R stands for Relatives –
You want to think of 10 relatives to add to your list, think parents, in-laws, close family and extended family. Your sister, mom, Grandma, aunts, sister-in-law, and sista from another mista.
A stands for Acquaintances –
You want to think of 10 acquaintances to add to your list, these would be people like co-workers, fellow club members, people from church, service providers like hair dressers, etc.
N stands for Neighbors –
You want to think of 10 neighbors to add to your list, these can be current neighbors and past neighbors in your life. I like to say basically anyone who lives within a mile radius of your house should definitely go on that list.
K stands for Kid Contacts & Connections –
You want to think of 10 kid contacts to add to your list, this would be people that have connections to your kids like teachers, coaches, club leaders, friends’ parents, etc.
10 kid contacts
= 50 name list (minimum)
Now contact each one of these people personally to have a party for you and your new business. I say personally, because this actually means a text or a phone call. When you’re starting your business, it’s important these people understand you are asking them for help. This is your ride or die crew. This is who you’d call to bail your butt out of jail 😉
Want to take it a step further?
Once you have your name list, it’s time to break it down and come up with a contact plan.
- Put a P next to anyone who you think would like to check out the product.
- Put a $ next to anyone you know who could use an extra $300 a month.
- Put a * next to anyone who likes free product or has hosted a direct sales party in the past.
- Put a F next to anyone who might need a fundraiser (kids in sports, missions, non-profit, etc)
You can add more than one (P$*F) to the name list, some names might have two or more of the icons above. Don’t think to hard about it and don’t pre-judge whether they will say yes or no, right now you are just creating a contact list.
Once you have your contact list and once you have done the breakdown above, it is time to reach out to the list and share your new business and focus on the icon you listed next to their name.
P people –
If you put a P by their name, you would talk about the Product, think features and benefits, why do they need this product in their life? How will it help them or help their family?
* people –
If they have held a party for another company in the past, then you talk about the free product you can earn by hosting a party with you.
$ people –
If you put a $ by their name, you would talk about why you started the business and how they can earn additional income doing this business with you, would they like to join and be your business buddy?
F people –
If you put a F by their name, talk about the fundraising opportunities with your company.
Now I still use my FRANK list to this day and I add to it all the time! For me, this is a living breathing list where I am always meeting new people and adding them to my contact list. So for me the FRANK list is NOT a “one and done” contact list for new Consultants only, it is something that I successfully use every single month!
Do you have a FRANK list for your business?
Click on the image below to download your own FREE F.R.A.N.K. list!
Melissa Fietsam @DirectlySocial
Hellooooooo summmer!!! I am so excited summer is finally here and I can spend some quality time with my kiddos, making memories & making messes!
We have a whole summer bucket list that I cannot wait to get started, including a Donut Trail here in Cincinnati where you visit 12 different donut shops, they stamp your passport and you get a free t-shirt at the end! We are gonna be in donut heaven! (Local friends – check it out here: https://www.gettothebc.com/donut-trail)
Who else is excited to get their summer on? Summer is an amazing season of the year, but you need to keep in mind that it is just a season, and if you don’t work it right, your business could totally wilt or die this summer if you don’t continue to water, nurture and plant new seeds. You will have no fall business if you don’t keep your summer business moving!
So here are 10 Ideas to ROCK your June:
#1 National Donut Day (6/1) – Idea #1
Hello?? This might just be the best day of the year, right? Be sure to be one of the first announce National Donut Day to your followers so they hear it from you first. Schedule your post using CinchShare to hit your FB business page at 6:00am, then turn around and SHARE that post from your public business page to your Customer VIP group and your personal timeline on Facebook so you will be the first in their timeline to tell them what day it is, and they will share your post with all their friends!
#2 – National Donut Day (6/1) – Idea #2
You can even take it one step further and do a little research about who has free donuts on that day, I know that Krispie Kreme and Dunkin’ Donuts both do something that day! Be a resource and your followers will definitely share your posts!
#3 National Donut Day (6/1) – Idea #3
Do a “Donut Drop” at a local business or office! This is something you will need to start working on this week. You make a post to your FB Business Page, your Customer Group and your timeline asking if anyone works in an office that would like to host a Donut Drop party with you. You will bring a dozen or so donuts, catalogs and order forms to her office and she can do a catalog party with donut bribery for her co-workers! You can do with with cookies on another day (Cookies and Catalogs), but just imagine if you lined up 2-3 Donut Drop parties on June 1st! It is a Friday (payday!) and you can close the parties a couple days later. You could have a couple thousand dollars in sales the first week of June just from the Donut Drops! Take lots of pictures and share them on social!
#4 National Donut Day (6/1) – Idea #4
“Do-nut” miss the opportunity to really play up this day in your social media posts. You can share products and specials that your followers “donut” want to miss out on, or “you donut know how excited I am about this new product”. Or letting them know that they are the “icing on your donut”, “I donut know what I would do without you”, “I like you a HOLE lot”, “hope your day is sprinkled with fun”. You can have so much fun with this day and your followers will have a blast because it is fun and different! Run a contest and give away a gift card for donuts!
#5 Change your FB Customer Group cover photo to something more “June” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details!
#5 Update your Facebook Business Page cover photo to something more June-like
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is June But I cannot tell you how many times I see this on some of your business pages. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up!
#6 Beach Bucks
Remember Cupid Cash from February and the Bunny Bucks in April? You can totally summer-ize it up by allowing your customers to “earn” $1 in Beach Bucks for every $10 they spend with you in June. The Beach Bucks are only redeemable with you and only redeemable in the following month, in this case July. So this idea gets you sales this month and potentially next month too. If you want to move some cash and carry products, you could easily change the coupon to where they can only redeem the Beach Bucks toward something you have cash and carry and then payout the difference. For example, if they have $10 in Beach Bucks and the item is $31, they give you the $10 in Beach Bucks and pay the $21 difference. That’s a sale for June AND a sale for July!
Don’t forget to join Directly Social on Facebook:
#7 Happy Mail – Send crazy fun goodies in the mail to upcoming Hostesses and team members
Imagine what the response will be when you a flip flop or beach ball to a Hostess in the mail (no box or envelope) letting her know she will FLIP over the Hostess special this month, or you cannot wait to have a BALL with her at her party! Walk around your local dollar store, pick things up, ask yourself “Can I mail this?” and figure out a fun pun or play or words that you can feature with your happy mail! If this mailing stuff without a box or envelope freaks you out, go and and box it up, but I will tell you it is far more fun to get sill random stuff in the mail without the envelope. They REMEMBER this and they remember you (and they talk about you and share on social media)!
#8 Share summer recipes, crafts and tips with your followers
One of the best things you can do to have your followers engage with you is to curate good seasonal content that your followers will love and share! Think all things summer and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week!
#9 Create a June Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board specifically for June and pin what you love for June (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Share it everywhere! Invite them to follow you while they are over on Pinterest!
#10 Summer-ize Your Vendor Booth
Summers are a great time to do vendor booths at fairs and festivals. People completely pre-judge your vendor booth in about 3 seconds. Think about ways you can completely “summer-ize” your table and display to make it attractive to those scanning the room or just passing by. Be sure to use colors that go well together, maybe just 2-3 colors. Keep things simple and clean! I have seen amazing vendor tables in the summer, using beach towels as tablecloths, pool noodles as jewelry bumps for bracelets and watches, sand buckets to hold Hostess Packets and goodies! You can really have a lot of fun and catch a lot of attention with a seasonal table.
What fun June ideas do you have?
Melissa Fietsam @DirectlySocial
Mamas all over the word just shouted AMEN in solidarity to that statement, am I right?
Having good manners is something we teach our children from a very young age as an important life skill.
So why don’t we exercise this same focus on having good manners in our every day business? I have been in this industry a very long time and it never ceases to amaze me some of the things I see and hear about people doing in their business and how they treat paying customers. I just want to slap them in the back of the head (mama style) and say “Didn’t your mama teach you any manners?”
Let’s chat about six customer service manners that I think we need to work on in the direct sales industry:
Bet you can’t guess what my favorite restaurant is? They are notorious for saying “my pleasure” every time you say thank you to them. My kids actually turn it into a game when we go there, every “my pleasure” they receive is a point and they try to see who can get the most points in a visit. I find it very comical, but I am also very impressed with the level of service that comes with a simple “my pleasure”. That simple phrase strikes me as servant leadership with a smile. How often do we practice servant leadership with a smile in our business?
“Thanks for choosing me”
This is another customer service phrase that makes me feel all warm and fuzzy inside. Now, it’s usually my auto repair guy that’s saying it at check out, but it’s a phrase that catches my attention every time. It isn’t just a “thanks”, it is a “thanks for choosing us”, their recognition that I do have a choice of who I do business with and I chose them. How often are we saying something similar to our customers? They have thousands of consultants to choose from in your company and tens of thousands to choose from in the industry as a whole, including your competitors (#hello). And they chose YOU to do business with. Are you recognizing that?
“What is most convenient for you?”
This is like the hallelujah chorus to a mom of toddlers! This simple phrase could win my business for life. A business that is willing to find a time that is convenient for me and my crazy lifestyle will always receive referrals from me. This phrase makes me as the consumer feel like I am made a priority, my time is a priority to them and they want to honor that. How are we doing this with our Hostesses and potential recruits? Is this a phrase you use? It is a phrase I plan to use more often in my own business.
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“You made my day!”
This phrase just makes my heart swell. My kids are I were at a restaurant for lunch (we actually went inside – whaaaat?) and before I left I put a smiley face rock on top of her tip. The kids had painted 100 of these smiley face rocks to leave all over town, we have a huge ziplock bag of them in the car and we leave them everywhere. As I am scooting everyone out the door of the restaurant the server literally runs up to me with a huge smile on her face, looks me dead in the eyes and says “you just made my day’! My heart actually swelled standing there, I could feel it swell up inside of me and my kids talked about that encounter the entire way home, they shared it with their grandparents, and it comes up again and again as we leave smiley rocks all over town. I wonder how often we acknowledge the amazing things our hostess and customers do? A simple “you made my day” can go so far in making them feel great and building that relationship with them.
“I’m on it!”
My assistant is a freaking rockstar! My absolute favorite phrase that she says to me is “I’m on it!” That phrase speaks volumes about who she is and her willingness to get things done for me quickly and excitedly! I love that excitement that I “hear” her say (via messaging) that she is on whatever project I have given her to do. Not an “okay” or a “will do”, but an I’M ON IT! Do you hear and feel the difference? I think our customers and hostesses need to hear some more excitement from us, they need to hear the “I’m on it” so they know that you are there to assist them AND you are excited about it!
“That is not available, however…”
For the love of Direct sales, do not EVER tell a customer “NO”. No is such a negative word with icky ucky feelings. When a customer says, “Do you have smelly oranges?” And you reply back with a flat NO…or “no we do not”…you deserve to lose a sale! How about, “My apologies, we are currently out of smelly oranges. However, most of my customers who love smelly oranges really love our stinky citrus. Here’s a link to see if that may suit what you’re looking for (insert stupid smelly link).”
You are not in the business of short comebacks and you certainly are not in the business of NO’s. It’s called customer SERVICE because you SERVE them. So often we resort to quick replies, when we need to be thinking about building trust, making them SMILE, and going above and beyond in every opportunity to serve them.
Our mamas taught us good manners, we need to start using those good manners to deliver better customer service to our Hostesses and Customers.
Treat others how you want to be treated, right? These 6 phrases above reflect how I want to be treated, so I am upping my game on how I am treating others with intention and purpose. I challenge you to join me in adding these 6 simple phrases into your business and see what happens!
Since it’s Mother’s Day month, how about a quick giggle from my girl, Anita Renfroe!
Melissa Fietsam @DirectlySocial
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Think what you want to about Donald Trump, but I will tell you, I used to LOVE his show The Apprentice and his infamous “You’re Fired!” at the end of each episode.
I loved the urgency and intensity of the show and loved to see how people perform under pressure and rise to the occasion! People can do amazing things under pressure and when they feel the urgency to get things done. For me, it gives me sheer adrenaline to work on risky projects and try things I have never done before in my business. I never want to get to a place of complacency or apathy in my business, where I just don’t care to work for it anymore…where I’m content to sit on my butt and watch the world around me. That is not me, that is not in my nature, and it shouldn’t be in yours either!
I get it, some weeks and months are harder than others and sometimes you just don’t have anymore gas in the tank. But let’s get real! Most of the time you’re honestly just being the worst boss ever in your own business! You’re not getting things done, you’re making excuses, you’re piddling around doing things that bring no real value or $$$ into your business. You’re “playing business” and not actually working a business.
Businesses MAKE money, hobbies COST money!
I am going to share with you a little tidbit that I heard many years ago in my direct sales career, so long ago that I can’t actually remember who originally said it, “You many need to fire yourself from the business. Yep, that’s what I said, sometimes you might just need to give yourself the old heave-ho!”. Think about this scenario; if you worked at a company and you had an employee performing the way you are performing in your business right now, would you keep them on the payroll? If yes, awesome! But I would venture to guess that most of you would say NO WAY! You would fire you in a heartbeat — so do it now! Yes, I am giving you permission to completely fire yourself from your own business!
Even for me, there are some months where I just royally screw up my business. I get comfortable in my day to day, I do the mundane business tasks with no sense of urgency and basically just “exist” in the business and perform like a lifeless robot. I need fired, I deserve to be fired! So every now and then… I DO fire myself completely from the business. I fire myself on a Friday for being ineffective and not doing what I know needs to be done for my job to grow my business. Then I will spend the weekend thinking about what I know needs to be done and coming up with a plan to make that happen. Then I rehire myself on Monday morning to get things done right.
How are things going in your business? Do you need to go all “Donald Trump” on your own butt and give yourself a pink slip? If you’re not working your business with urgency & intensity, if you are not leaping out of bed each morning because you are so excited about what you are doing and who you’re helping, you should be fired!
My favorite plan of action to REBOOT:
2 days: Make a list of all the things you need to get done in the next two days. These are #1 priority. And this list needs refreshed often.
2 weeks: Make a list of all the things that need done in the next two weeks. And refresh this list every couple of weeks.
2 months: Make a list of all the things that need done in the next two months. This is where your quarterly planning comes in; upcoming holidays, incentives, sales, etc.
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Complacency & apathy will be the death of your business, do not allow it to come to that.
Deep down, regardless of what you portray to others or make yourself look like on social media, you know if you’ve been slacking in your business. If you’re doing enough to just get by and hoping the “boss” doesn’t notice…you need to get a grip! Since you’re the boss…you’re just cheating yourself and your family out of success. So take a page out of Donald Trump’s show, maybe it’s time to say “YOU’RE FIRED“! Wipe the slate clean, get your thoughts and plans together and then rehire yourself to rock your biz!
Melissa Fietsam @DirectlySocial
Here’s the truth… ya’ll are just making this business too hard!
Get out of your own way, stop “thinking” about working your business and actually get out there and work it! Many of you spend more time thinking about working than actually doing anything constructive for your business and it needs to STOP!
I am going to give you my super simple “Power of 3” routine that you can use every day, with actionables that can actually move your business in a positive and profitable direction.
My daily “Power of 3” routine:
– Make 3 new connections daily (meet 3 new people)
– Invite 3 people to look at my product/biz opportunity/booking options/ fundraisers, etc
– Follow up with 3 people
– Do 3 random acts of kindness or appreciation
– Do 30 minutes of personal development (video, book, audios, podcasts)
– Do 30 minutes of “me” time (exercise, quiet time,etc)
Now let’s break down what each of these looks like:
Make 3 new connections daily – in order to grow your business you have to meet new people, you can’t do this business without people! Right? So how are you meeting new people every day?
Invite 3 people to look at my product/biz opportunity/booking options/ fundraisers, etc – how are you getting yourself in front of people and when you do get in front of them, what are you doing that will grow the business? Are you prepared when you do get an opportunity for people to look at what you have to offer? Do you have catalog, host packets, recruiting packets, video links, etc prepped and ready to go at a moment’s notice?
Follow up with 3 people – this should go without saying but are you actively following up on the leads you are collecting? Or maybe we should actually start with are you actively collecting leads for your business? What tools do you need to be able to do effective follow up. If you are not doing your follow up communications/calls, you are leaving serious cash on the table.
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Do 3 random acts of kindness or appreciation – let me say this as kindly as possible, this business is not about you! And the sooner you come to realize that, the sooner you will start to see tremendous success. This business is about growing people and empowering them to be who they were created to be. It is not about you, it is about them. If you do not like people, you are in the wrong business, my friend. We are a people business and we need to learn to care more about our fellow people. We need to be kind at all times, I think sometimes we forget the sharpness of our keyboard swords. Speak to people like the humans they are, appreciate people for good work or things you recognize in them. I promise if you take the spotlight off of you and consciously start focusing on others, you will see rewards.
Do 30 minutes of personal development (video, book, audios, podcasts) – this is an area that so many of you are literally STARVING your businesses in. How are you filling up and learning new things? How are you getting educated? You need a constant flow of good business building information coming into you, whether it be from reading or one of my personal faves is podcasts. Find a good one that feeds you and listen to it every day for 30 minutes. Throw a load of laundry in and hide in the laundry room with it so you can get your personal development thing ON!
Do 30 minutes of “me” time (exercise, quiet time,etc) – again, you cannot pour from an empty cup, you need to get refilled and sometimes that refill comes from making yourself a priority verses an afterthought. Take 30 minutes a day and you just do you. I personally like a quiet time where I can just silence the world around me for a little and not be while and not be constantly rushing to the next thing. There will always be a next thing, but there is only one of you and you need to take care of you.
Like I always say, keep it simple and do the actionable. Thinking about working and actually working are not the same thing. Get out there and DO SOMETHING with your business every * single * day!
With the recent changes in scheduling posts to Facebook Events, I’m very excited to show everyone WHY I’ve been having HUGE success hosting in groups for the last couple of months!
REASON #1: SHARE THE LINK FOR PEOPLE TO JOIN THE GROUP
I love partying in groups because your hostess can simply share the link to her party (the group) and people can request to join. She can post the link on her Facebook timeline and ASK her friends if they’d like to join her party and they can click directly on the group to join. You can’t do this with events. This makes inviting EASY.
Think you could benefit from your hostess easily sharing her party?
You can also send the link to join:
📢 In a Facebook message
📢 In an email
📢 In Facebook messages
Watch this quick video to see how it shows up:
REASON #2: LINK YOUR VIP GROUP
When you create a group for a party, you can LINK your V.I.P. customer group.
AND…you can create a post while doing that! Watch this fancy lil’ trick to get people to join your group!
Who would LOVE to get more people added to your VIP customer group?! IT WORKS!!
Watch this two minute video:
REASON #3: SEE WHO HAS VIEWED YOUR POSTS
When you party in a group, you can actually see who views your posts. In events, you’re clueless about whether people are seeing your posts or not.
To me, this is a huge advantage to assess the effectiveness of ALL my party posts. If something repeatedly has low engagement, I know it’s time to change that particular post up.
If one type of post has HIGH engagement over and over, I know I need more posts like that one.
Make sense? It’s validation for your hard work.
EXHIBIT A: If you don’t know what I mean, here’s a video (1:12 seconds…you can do it…I promise!) showing you:
REASON #4: INCREASE ENGAGEMENT
I’ve seen a HUGE increase in participation in groups. The bottom line is they’re not seeing the posts in events. If you want more:
…you need to get in groups!
Just this month, running my parties in groups…I actually booked SIX parties from the first six parties that I was already running at the beginning of the month. So I DOUBLED my parties and sales for April. It was INSANE engagement and interaction between customers, posts, and myself…it truly blew any expectations out of the water!
For those of you partying in groups already…have any extra thoughts on that?
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REASON #5: CREATE A PINNED POST
In groups, you have the ability to create a pinned post. So think of all the important information you need everyone to see easily:
⭐ Direct party link to order
⭐ Customer special
⭐ Hostess special
⭐ Link to catalog
⭐ Link to recruiting information
WHAT ELSE CAN YOU THINK OF THAT WOULD BE GREAT TO HAVE ON A PINNED POST?
Watch this quick 1-minute video to see an example!
REASON #6: GROUPS NEVER GO AWAY
You can use this group to your advantage if used properly!
- EASILY SEARCHED: Name all your April parties the same title; EX: Christina’s Thirty-One Bucket List Party. They’re easily searched for future reference. Just keep a note of all April hostesses and the theme name you used for each month and you’re set! You can refer back to those groups when you need to.
- REPEAT HOSTESSES: If your hostess has a party 6 months down the road, simply change the banner, delete the old posts, and all her friends are already in there! All she has to do is add her new friends!
- SPECIAL ANNOUNCEMENTS: Go back to past events for special company announcements. If there’s an OUTLET SALE, you can make targeted announcements in those groups. I would not do this more than once or twice every 6 months. Don’t ABUSE this ability.
REASON #7: YOU CAN UPLOAD DOCUMENTS
Uploading documents can save you and your hostess time.
People are loving Publitas and Issuu for “viewable” documents. And I do too. But guess what? When someone asks for the customer special in group, you can click on that big old FILE TAB in groups and tag whoever needed it. It’s all about TIME. Time equals money. If you put something off because you can’t find it, chances are you will forget to answer all together! And then you have frustrated hostesses and guests.
Documents you can upload:
☑ Customer specials
☑ Hostess Specials
☑ Recruiting documents
What other documents can you think of that might be helpful in your group parties?
REASON #8: YOU CAN CREATE CUSTOM PHOTO ALBUMS
What if you asked your hostess what 2 groups of products her friends would love the most:
✅ Working moms
✅ Business women
✅ Stay at Home moms
✅ Homeschool moms
✅ Soccer moms
✅ Crafting ladies
✅ Office supplies junkies
✅ Bingo ladies
You could cater ALBUMS to reflect different personalities and interests of people within your group party. Think you could increase your sales? I DO!
If I had a group full of teachers and uploaded an album of ideas specifically geared towards teachers…
What else could you do with ALBUMS?
REASON #9: USE THE SEARCH FEATURE
The search feature is GREAT for answering questions and finding material quickly.
Let’s say someone says…Hey Melissa, what patterns does the customer special come in? And I’m all up in aisle 7 at the grocery store with two hangry pre-preschoolers hanging from the ceiling fans, right? Well I can quickly type “customer special” in the search bar and it’s going to pop up so I can tag them. Two seconds and BAM! I look like a boss.
REASON #10: YOUR NEW RECRUIT ALREADY HAS A VIP CUSTOMER GROUP
How about this dandy little tip? If your hostess joins your team…she already has a customer GROUP set up with all her friends in it!
Simply change the banner on the group and BAM! She has a VIP customer group and is set up for success…
Who would love to add that to your recruiting conversation with your hostess? “Hey girl! We already have your customer group ready to rock…you can do this!”
So there you go! Just a few of the reasons I LOVE hosting Facebook parties in groups! Not to mention the fact that I can SCHEDULE my posts through CINCHSHARE inside groups!
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Melissa Fietsam @DirectlySocial