Here’s 5 books you need today.
Not tomorrow, or the next day, or the next…like today. And I’ll be honest here. I listen to audio books. And when I love it, I have to order the paperback because I have this incessant need to highlight anything important in my life. If they made highlighter paints, my kids would glow, for reals.
These 5 books will kick your butt into gear and make things happen.
I’ve been on a kick this month. I get up at 5:15 every morning, no breaks here.
I walk 2.5 miles and listen to audio books the whole time. Why you ask? Because I was a little lost and burnt out. And books always breathe back the life in me.
Yes, Melissa gets burnt out too. I had one of the most successful years of my 10 year career in direct sales. And quite frankly, when it was over, I gave a sigh of relief and said…I’m taking a break.
Say what…yes. For a whole month and a half, I have done what needs to be done. And worked on myself, my family, and my home. And it’s been amazing. But…I’m ready to jump back in full force.
So here’s why you need these particular books:
Sometimes life doesn’t mesh with work. Sometimes work doesn’t mesh with life. Sometimes we try to make excuses to do anything BUT work. And sometimes we use work to escape from life. Yeah, she just said that.
Take the Stairs by Rory Vaden:
This is one of the first books that really catapulted me into action. A book about not taking the easy way out. About what hard work really means and why you need to do it. If you’re in business, this book is a must for the mere fact that you need to hear someone say…PUT IN THE WORK YOU TOOL!
You are a Badass:
I really can’t say enough about this book. I do not like cussing in any public forum. But…I may cuss a little in private. My best friend is from New York, I don’t think that’s a coincidence. Just sayin’. However, I have children. My children should not see it or hear it. So you’ll never catch it in my business or social media. In fact, muggles won’t hear me cuss at all. Unless we’re on vacation in some foreign country and my bestie has gotten me intoxicated in public. LOL
But…this book, although she cusses more than 10 sailors in a bar at 2:45 am…is a life changing experience. Literally changed my life. I went from fearing for my future, to planning my future in 24 hours hours. And not just planning and mapping, but ACTION. Like, I did it. I launched Directly Social BECAUSE of this book. You must read it if you can overlook the cussing, it’s worth every cuss word! And then some. You are worthy of more. You need this book.
The Energy Bus:
Oh gosh I love this book. Like, there aren’t many books where you need to read it more than once, but this one you will. This one teaches you how to kick people OFF YOUR BUS! I’m so in. Any book who actually tells you it’s okay to kick ignorant, small minded, negative thinking, negative rearing, people out of your life…is something I will GIFT to people I love. Because we don’t hear it enough. The energy you give, is the energy you will get in return. And the energy that you allow to take up space in your life and around you and your loved ones, will consume you. Whether that’s positive or negative energy, it’s your choice.
This book will change your thought process. Forever. It is a must read and an essential part of growing up. Like, I will PAY my children to read this. Just because they need to hear these words at some point in their life.
Girl Wash your Face:
I recently read this book and have to say that it’s not up ally. It’s girly and emotional and I loved it. It had this element I don’t get much of, and I really needed to plug that into all the kick a$% reading I was doing. I loved the “girl power” messages and the remembering to slow down and like pay attention to your kids and husband part we all sometimes forget, right? No one is immune, we’ve all had to real it back in at times.
So I definitely think this was an amazing read that really balanced all the other material I’ve been immersed in.
Finish: Give yourself the Gift of Done:
Dude. This book. This guy. He’s like my sarcasm spirit animal. He is a no nonsense, say it like is, crazy cool dude. Well, from what I can see. He could be a tool in person (hope not, sorry Jon…), but I’m super impressed on paper and Facebook. He seems like the real deal, and I don’t say that about many people.
He’s a Dad, he’s a husband, he’s working his butt off while trying to inspire others and build his own business. And the words in this book are SO GOOD. He talks about goals in a way you’ve never heard. He gives you permission to fail. But fail forward. I’m actually reading this book right now, almost done. And then I’m going to have to do a video because I am JACKED UP excited about it.
And I know you will be too. If you need a new perspective for your goals, this is it.
So there you have it. Get something done today. Invest in yourself. Get up a half hour early. Or commit to listening to the audios on your commute to work or lunch hour. You will be better for doing it. You will have a fresh new perspective and go get’m attitude. And we all need that from time to time.
Have you ever done a RESTAURANT Party??
This is so much fun and so easy to do!
I recently went to one held by another direct sales company (at an Applebees Restaurant) and was SHOCKED at how well it was going for her!
I am a people-person, so I started conversations with the other guests there and they were talking about what a great idea this restaurant party was because there was no “sales pitch” and they could come and go as they pleased, and could eat dinner or get drinks if they wanted to! How awesome is that??
This consultant basically had 2 parties going on at the same time, with 2 different hostesses.
She didn’t even have it in a back room or anything, her party was at 4 tables near the back of the restaurant, but still in the dining room. One table in the middle had a simple product display. So what do the hostesses love about it? Well, you know me, I totally asked them! They said they loved being able to host it somewhere NOT at their home, where they didn’t have to clean or cook, or kick out the hubby and kids for the night! It more like a Girls Night Out where people stop by during a 2-3 hour time frame. This restaurant offered 1/2 price appetizers during a certain time period, so the hostesses each ordered a few for their individual tables. When the guests came in they sat down for a bit with their hostess, had some appetizers, maybe got themselves a drink, checked out the product display, grabbed a catalog, asked questions, placed product orders and left (or hung out)! Fast and simple! In fact, it turns out that most of them were actually on their way home from work, so they just stopped by on their way.
Top 5 reasons to host parties at a restaurant:
1. Free or cheap venue (especially if you hold it in the regular dining room)
2. Open house style, people come and go as they please!
3. Food — potential 1/2 price appetizers, drinks and hostess can buy or guests can buy themselves
4. Super easy for the hostess — no cooking, cleaning or kicking out family
5. Perfect “girls night” feel
This is a great out-of-the-box booking idea, something different.
What have you go to lose? Choose your favorite restaurant, I am thinking a local Mexican place margarita specials is gonna be my go-to place! Who wouldn’t want to come to that?? 😉 Why not start by just hosting your own party at the restaurant? In fact, maybe you book one every month during the first week of the month to share new products, specials, etc and invite your entire customer group and friend/acquaintance circle to your local Girls Night Out event.
Don’t forget to join DIRECTLY SOCIAL on Facebook for more tips and tricks!
Melissa Fietsam @DirectlySocial
I am so in love with CinchShare’s upgraded post library, I am feeling so incredibly organized right now!
Have you checked it out? It is new folder system where you can have folders and then subfolders inside of those folders, kinda like Dropbox or your computer. It is absolutely BRILLIANT!
Let me walk you through all new the awesomeness!
1. You can create folders and subfolders:
I love this! I can create a main folder for my Directly Social monthly freebies (ie July Freebies) and then create subfolders inside that folder for Mondays, Tuesdays, Wednesdays, Thursdays and Fridays. Talk about organized! Think about the content you have, what kind of folders would you want. I am thinking I will make a Theme Parties folder next and then do a subfolder for each season Spring, Summer, Fall, Winter!
CinchShare video: https://youtu.be/c_GhNz4wD-0
2. You can SHARE your folders with team members and other CinchShare users:
Basically this is like the Collections feature they used to have but it is sharing a folder now instead. When you click on Share Folder, you get a link that you can share with anyone you want. When they click on the link, they join your shared folder! What an awesome way to share content with your team, new Consultants and fellow leaders.
CinchShare video: https://youtu.be/N7WlBtmUID0
3. You can create specific folders to help you organize:
I created a folder for my Facebook party pre-posts and post party posts. And now I can schedule all those, for the whole season, in just a few clicks! Every time I have a party…it’s EASY PEEZY!
Watch this quick video from me:
4. You can give certain people Admin right inside the folder:
So when someone joins your shared folder, they are automatically on “Read Only” mode which means they can see and use the posts inside the folder (even edit them when they go to schedule them), but they cannot delete, add or change anything inside the shared folder. If you want to give admin rights to anyone, you click on Manage Folder and change the drop menu next to their name. As the admin, that person will be able to add and delete posts inside the folder and do everything you can do as the owner. This would be great to add downline leaders and have them there to help add awesome content to the folder too.
CinchShare video: https://youtu.be/THfTVZCoDNQ
5. You can upload as many images as you want into the folders with Bulk Upload:
This is probably one of my favorite features inside the new post library. You now have the ability to upload as many images as you want into your folders, verses uploading the one by one like we used to in the old post library. I just uploaded 46 images this morning and it probably took 10 seconds, I am not kidding. The new Bulk Upload feature is AMAZING! Now all of those things I have saved in my phone and computer that I always “think” I want to use (but then forget I have), I can actually bulk upload quickly and have them inside my CinchShare account to schedule! I will actually use them now!! LOL!
CinchShare video: https://youtu.be/AJWDAz_hGss
If you have not checked out CinchShcare’s most recent Post Library upgrade, get in there and look around! It is AMAZING!! They even have 12 videos that walk you through how to take your previous parties and put them in folders, your older shared collections and categories too! Everything is still there inside your account and so much more accessible and organized! AMAZING job, CinchShare! You all rock my socks and are so cutting edge, I love it!
You can check out their whole playlist on YouTube of those 12 videos here: https://www.youtube.com/playlist?list=PL_Da4K5oulcVbBbegiw9ccQizDSErapKF
Not a CinchShare user yet?
Click here to try it out for 7 days free
Use this promo code to get an extra 30 days free: CINCHFREE
(That gives you a total of 37 days FREE!)
Melissa Fietsam @DirectlySocial
Don’t forget to join us on Facebook at DIRECTLY SOCIAL
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Need an idea to celebrate your new consultants?
I came up with an idea that will help celebrate them AND get them excited about their business! And I knew just who to contact to help me carry it out. Julie Shilling is my go to graphics girl. She efficient, affordable, and provides excellent service and design.
So here’s what I did…
When a new consultant enters their first party, I wanted a way to reward them with something that would also help them market their business. I decided to do a catalog label design!
So let’s say they enter their first party…
I message my girl this graphic and say pick any design you want! I’m going to personalize these catalog labels for you!
Julie provides a PDF they can download and print their own labels from home!
I’m also going to send the link to these labels I get on Amazon prime for SUPER CHEAP:
She charges the leader (me) $15 for the initial design with team colors or whatever you want on these 3 choices. But guess what? For every new consultant you need the design for, it only costs $5! So I can reward my new consultants for $5! HECK YEAH! #SCORE
This is going to:
- help her market her business
- make her feel so proud to see her name on a beautiful design
- get her excited about passing out those catalogs
- and make her job easy by handing her a tool that is essential to her business
And in return:
- you get to celebrate her
- you can get your whole team excited about this
- you can even do team giveaways centered around these as a giveaway
- and you do this all while paying PENNIES to do it!
Contact Julie Shilling today by heading to her business page:
Hope this helps someone today!
Melissa Fietsam @DirectlySocial
I am soooo ready for July! Breakout the corn on the cob, potato salad and S’MORES!!
I live for cookouts and grillin’ and all things red, white and blue! And since hubby does most of the grillin’ at our house, I am off dinner duty most nights! WOO HOO! “Honey, make me some CHICKEN!”
July is an extremely important month when it comes to preparing your success for the fall months.
It is much easier to MAINTAIN a business through the summer than to completely restart a business from square one in the fall. Trust me on this, been there, done that! NEVER AGAIN!
So here are 10 Ideas to ROCK your JULY:
#1 National Postal Workers Day Day (7/1)
Show some LOVE to your mailman or mailwoman on this day! Those are some of the hardest working people I have ever met. They are out there walking and working, so matter the weather. On days when I wouldn’t dream of leaving my house, I still get mail, isn’t that crazy? Those people never stop working and since I order A LOT online, I need to show my mail carrier some EXTRA LOVE. And how will I show him some extra love on July 1st? I will be sure to give him a free product (with a mini catalog inside) filled with snack and water bottles and a gift card to a local fast food restaurant!
And make sure you use appropriate hashtags and post a picture of it on your social media platforms. This is a great way to show off your product and pay it forward at the same time.
#2 – “Fast 4 on the 4th” (7/4)
This is a fun idea for a special promotion you can run on the 4th of July only. When someone orders 4 items from you, they get a free gift! You can have your graphic say something like “Purchase 4 items from me on the 4th of July and get a FREE gift!”, then be sure to put a couple product ideas on the graphic too!
#3 “4 for $40” Sale (7/4)
This is a 24 hour sale on the 4th of July only. Showcase some of your lower priced products and how they can get an awesome 4 for $40 deal, you can make a special flyer or image with the 4 for $40 products on it. This would also be a super easy Hostess-on-the-Go party where she just sells from the flyer!
#4 Support the Troops Fundraiser/Product Raiser
July is an awesome month to do something special for the troops. You could create a fundraiser and donate your profits to an organization that supports the troops, or you can use specific products from your company to donate to the troops. The customers buy products and donate them to the troops through you! You can use your commission to purchase care items to go in those too!
#5 – Run Your Own “Christmas in July” Sale
Choose 8-12 products to put on “sale” and create a cool flyer! People are naturally drawn to the word SALE (aren’t we all!!) and who doesn’t love a good Christmas in July sale!
#6 Change your FB Customer Group cover photo to something more “July” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details! For our American friends, think flags, red/white/blue, fireworks!
#7 Update your Facebook Business Page cover photo to something more July-like and add a FB Frame!
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is July, unless you are doing a Christmas in July sale. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up! I saw lots of great frames on Facebook! Have you ever added a frame to your profile picture before? Just Click on your profile picture (update profile picture), then click on Add Frame at the top, then search for “4th of July” or whatever else you want and add a frame! Easy peasy!
Don’t forget to join Directly Social on Facebook:
#8 Post engaging content the whole month of July!
Your followers and customers LOVE great content that makes them want to engage. I love to do trivia with my group, they’re all over it. Find yourself some fun July trivia and ask a new question every couple days and see what people say! They just can’t help themselves, they all want to prove they know the answer too, so they comment even when the trivia question is already answered! LOL!
I found this site below and will be making some engaging content of my own inspired by these trivia questions: http://www.imom.com/printable/fourth-of-july-trivia-game/#.WycsVadKhPY
#9 Create a JULY Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board specifically for July and pin what you love for July (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Think all things summer and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week! Share it everywhere! Invite them to follow you while they are over on Pinterest!
#10 Host a Fireworks Frenzy!
Are you familiar with the Turkey Trots and Reindeer Romps? The Fireworks Frenzy works the exact same way! You get 6 people to collect $100 in orders, they start collecting on July 1st through 15th. You put all the orders in as one single party and split the hostess benefits/gifts. You can run special promotions like they get an extra gifts for being the first to turn in their order, for have $200+ in orders, etc. You can run one group the 1st-15th and another group on the 16th-31st!
What fun July ideas do you have?
Melissa Fietsam @DirectlySocial
I honestly hear from my Directly Social group members every single day asking for help on how to get people to engage with them in their Customer Groups.
For me, I think the answer is pretty simple… look at your own social media behaviors, what things do YOU engage with?
If you haven’t joined Directly Social CLICK HERE
Now, I’ve been focusing more on my business page than my customer group. So just know that these ideas apply to both.
Pay attention to what catches your eye and what stops your thumb scroll. What gets the coveted “reaction” from you, or better yet, what gets a comment or a share? Your group members are just like you, so once you figure out what gets interaction from you in other groups/page, you will better understand how to post things that get engagement in your own groups.
I will share some ideas of what gets great interaction for me in my customer group, which I discovered based on my own social media behaviors. Now, just because these work for me doesn’t mean they are the magic pill for you and your group, these are just ideas. You need to commit to doing the work and finding out what DOES work for your group.
1. Creating Polls:
Every time I create a poll in my customer group, I get fantastic interaction. Polls are great for waking the dead in the group too, it seems like people I haven’t “seen” in my group in months come out of the woodwork to participate in a poll!
Which room do you need to organize the most?
- Living room
Here’s a video on how to create a poll in your customer group: CLICK HERE
2. Asking Questions:
If you want people to engage with you, ASK QUESTIONS! It gives them permission to respond, otherwise they just scroll on by! This is called a CTA or Call to Action. I never let a post leave my fingers without a CTA attached to it at the end of the post.
Post a picture of your dinner and ask…What’s everyone cooking tonight?
Post a picture of what you’re doing and ask…What is everyone doing this weekend?
That’s a CTA!
3. Posting Interactive Posts:
Some of my best engagement posts have been where I ask my group “Have you ever tried XYZ?” or “Have you ever heard of ABC?”. Sometimes it is specific to my product, but most of the time it is not. It is usually something “mom” related, or something that would be considered parallel content to my product line, so maybe something about organization, packing, etc. Everyone has an opinion they want to share about those interactive questions and I am always loving their comments!
Who has been to the Container Store?
Who has an IKEA near them?
How do you store your Tupperware containers? I need a new system!
Those are examples of interactive posts.
4. Rewarding for Interaction:
I wholly believe in rewarding what you want repeated, so I reward people who hop on live to my Facebook LIVES. I have GREAT interaction and attendance on my FB Lives in my group! It might be a discount for all of them, it might be a digital goodie, or maybe a free product drawing, it all depends on the LIVE video. They never know what I might giveaway or do, so they are sure to hop on as soon as they get the notification for fear of missing out on something awesome! #FOMO !
I love games and reward for them. You don’t have to give away the farm to do giveaways often. I just went to Party City last night and got a Minnie Mouse lunch box, adorable pen, and cup for $2.50 for the whole set. My customers get giddy about little cute collections like that. I scour the clearance bins there, Target, Dollar Tree.
I do a giveaway every Friday. They know it’s coming. When you get people participating, Facebook believes they WANT to see your posts and they show them more often.
Here’s an example of a fun game:
Click on this link and you’ll find a million of these Family Feud ones you can make:
I want to make my Customer Group and Facebook Business page a place where I personally want to come every day! I want to LOVE my own pages/groups! Here’s the deal, guys…. we are in the Customer EXPERIENCE and ENTERTAINMENT business, regardless of the product line we are selling! Think about it! People buy from people they know, like, and trust and I want to be that person for them. If they do not LIKE you, they will not BUY from you.
And did you notice anything about all the posts above?
NONE of them have anything to do with YOUR PRODUCT! Stop shoving sales and bookings down their throat with every single post. If your goal is community and interaction, you must focus on creating that environment. And salesy, spammy posts are not going to get it.
I am 100% committed to the experience, entertainment and engagement of my group and business page members. Are you?
The FRANK list –
I have no idea who originally came up with this acronym for building your initial contact list when starting a business, but it is a fundamental step to building a successful business when starting out and as you continue to grow your business.
I want to take this week and revisit the FRANK list and how I like to use it when training new Consultants in the business and how I use it personally, even to this day!
The FRANK list is a time-tested contact list that is taught by nearly every direct sales company out there. It helps the new Consultant walk through who they know, a warm list. In order to not overwhelm the new Consultant when making the list. I like to tell them to work on putting 10 people under each category.
F stands for Friends –
You want to think of 10 friends to add to your list, they can be past or current friends, school friends, social media friends, etc.
Something that helps in all these categories is to go through your Facebook friends list to jog your memory. Sometimes you’re scrolling through that and list and go, “Oh yeah! I forgot about that person!”
R stands for Relatives –
You want to think of 10 relatives to add to your list, think parents, in-laws, close family and extended family. Your sister, mom, Grandma, aunts, sister-in-law, and sista from another mista.
A stands for Acquaintances –
You want to think of 10 acquaintances to add to your list, these would be people like co-workers, fellow club members, people from church, service providers like hair dressers, etc.
N stands for Neighbors –
You want to think of 10 neighbors to add to your list, these can be current neighbors and past neighbors in your life. I like to say basically anyone who lives within a mile radius of your house should definitely go on that list.
K stands for Kid Contacts & Connections –
You want to think of 10 kid contacts to add to your list, this would be people that have connections to your kids like teachers, coaches, club leaders, friends’ parents, etc.
10 kid contacts
= 50 name list (minimum)
Now contact each one of these people personally to have a party for you and your new business. I say personally, because this actually means a text or a phone call. When you’re starting your business, it’s important these people understand you are asking them for help. This is your ride or die crew. This is who you’d call to bail your butt out of jail 😉
Want to take it a step further?
Once you have your name list, it’s time to break it down and come up with a contact plan.
- Put a P next to anyone who you think would like to check out the product.
- Put a $ next to anyone you know who could use an extra $300 a month.
- Put a * next to anyone who likes free product or has hosted a direct sales party in the past.
- Put a F next to anyone who might need a fundraiser (kids in sports, missions, non-profit, etc)
You can add more than one (P$*F) to the name list, some names might have two or more of the icons above. Don’t think to hard about it and don’t pre-judge whether they will say yes or no, right now you are just creating a contact list.
Once you have your contact list and once you have done the breakdown above, it is time to reach out to the list and share your new business and focus on the icon you listed next to their name.
P people –
If you put a P by their name, you would talk about the Product, think features and benefits, why do they need this product in their life? How will it help them or help their family?
* people –
If they have held a party for another company in the past, then you talk about the free product you can earn by hosting a party with you.
$ people –
If you put a $ by their name, you would talk about why you started the business and how they can earn additional income doing this business with you, would they like to join and be your business buddy?
F people –
If you put a F by their name, talk about the fundraising opportunities with your company.
Now I still use my FRANK list to this day and I add to it all the time! For me, this is a living breathing list where I am always meeting new people and adding them to my contact list. So for me the FRANK list is NOT a “one and done” contact list for new Consultants only, it is something that I successfully use every single month!
Do you have a FRANK list for your business?
Click on the image below to download your own FREE F.R.A.N.K. list!
Melissa Fietsam @DirectlySocial
Hellooooooo summmer!!! I am so excited summer is finally here and I can spend some quality time with my kiddos, making memories & making messes!
We have a whole summer bucket list that I cannot wait to get started, including a Donut Trail here in Cincinnati where you visit 12 different donut shops, they stamp your passport and you get a free t-shirt at the end! We are gonna be in donut heaven! (Local friends – check it out here: https://www.gettothebc.com/donut-trail)
Who else is excited to get their summer on? Summer is an amazing season of the year, but you need to keep in mind that it is just a season, and if you don’t work it right, your business could totally wilt or die this summer if you don’t continue to water, nurture and plant new seeds. You will have no fall business if you don’t keep your summer business moving!
So here are 10 Ideas to ROCK your June:
#1 National Donut Day (6/1) – Idea #1
Hello?? This might just be the best day of the year, right? Be sure to be one of the first announce National Donut Day to your followers so they hear it from you first. Schedule your post using CinchShare to hit your FB business page at 6:00am, then turn around and SHARE that post from your public business page to your Customer VIP group and your personal timeline on Facebook so you will be the first in their timeline to tell them what day it is, and they will share your post with all their friends!
#2 – National Donut Day (6/1) – Idea #2
You can even take it one step further and do a little research about who has free donuts on that day, I know that Krispie Kreme and Dunkin’ Donuts both do something that day! Be a resource and your followers will definitely share your posts!
#3 National Donut Day (6/1) – Idea #3
Do a “Donut Drop” at a local business or office! This is something you will need to start working on this week. You make a post to your FB Business Page, your Customer Group and your timeline asking if anyone works in an office that would like to host a Donut Drop party with you. You will bring a dozen or so donuts, catalogs and order forms to her office and she can do a catalog party with donut bribery for her co-workers! You can do with with cookies on another day (Cookies and Catalogs), but just imagine if you lined up 2-3 Donut Drop parties on June 1st! It is a Friday (payday!) and you can close the parties a couple days later. You could have a couple thousand dollars in sales the first week of June just from the Donut Drops! Take lots of pictures and share them on social!
#4 National Donut Day (6/1) – Idea #4
“Do-nut” miss the opportunity to really play up this day in your social media posts. You can share products and specials that your followers “donut” want to miss out on, or “you donut know how excited I am about this new product”. Or letting them know that they are the “icing on your donut”, “I donut know what I would do without you”, “I like you a HOLE lot”, “hope your day is sprinkled with fun”. You can have so much fun with this day and your followers will have a blast because it is fun and different! Run a contest and give away a gift card for donuts!
#5 Change your FB Customer Group cover photo to something more “June” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details!
#5 Update your Facebook Business Page cover photo to something more June-like
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is June But I cannot tell you how many times I see this on some of your business pages. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up!
#6 Beach Bucks
Remember Cupid Cash from February and the Bunny Bucks in April? You can totally summer-ize it up by allowing your customers to “earn” $1 in Beach Bucks for every $10 they spend with you in June. The Beach Bucks are only redeemable with you and only redeemable in the following month, in this case July. So this idea gets you sales this month and potentially next month too. If you want to move some cash and carry products, you could easily change the coupon to where they can only redeem the Beach Bucks toward something you have cash and carry and then payout the difference. For example, if they have $10 in Beach Bucks and the item is $31, they give you the $10 in Beach Bucks and pay the $21 difference. That’s a sale for June AND a sale for July!
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#7 Happy Mail – Send crazy fun goodies in the mail to upcoming Hostesses and team members
Imagine what the response will be when you a flip flop or beach ball to a Hostess in the mail (no box or envelope) letting her know she will FLIP over the Hostess special this month, or you cannot wait to have a BALL with her at her party! Walk around your local dollar store, pick things up, ask yourself “Can I mail this?” and figure out a fun pun or play or words that you can feature with your happy mail! If this mailing stuff without a box or envelope freaks you out, go and and box it up, but I will tell you it is far more fun to get sill random stuff in the mail without the envelope. They REMEMBER this and they remember you (and they talk about you and share on social media)!
#8 Share summer recipes, crafts and tips with your followers
One of the best things you can do to have your followers engage with you is to curate good seasonal content that your followers will love and share! Think all things summer and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week!
#9 Create a June Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board specifically for June and pin what you love for June (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Share it everywhere! Invite them to follow you while they are over on Pinterest!
#10 Summer-ize Your Vendor Booth
Summers are a great time to do vendor booths at fairs and festivals. People completely pre-judge your vendor booth in about 3 seconds. Think about ways you can completely “summer-ize” your table and display to make it attractive to those scanning the room or just passing by. Be sure to use colors that go well together, maybe just 2-3 colors. Keep things simple and clean! I have seen amazing vendor tables in the summer, using beach towels as tablecloths, pool noodles as jewelry bumps for bracelets and watches, sand buckets to hold Hostess Packets and goodies! You can really have a lot of fun and catch a lot of attention with a seasonal table.
What fun June ideas do you have?
Melissa Fietsam @DirectlySocial
Mamas all over the word just shouted AMEN in solidarity to that statement, am I right?
Having good manners is something we teach our children from a very young age as an important life skill.
So why don’t we exercise this same focus on having good manners in our every day business? I have been in this industry a very long time and it never ceases to amaze me some of the things I see and hear about people doing in their business and how they treat paying customers. I just want to slap them in the back of the head (mama style) and say “Didn’t your mama teach you any manners?”
Let’s chat about six customer service manners that I think we need to work on in the direct sales industry:
Bet you can’t guess what my favorite restaurant is? They are notorious for saying “my pleasure” every time you say thank you to them. My kids actually turn it into a game when we go there, every “my pleasure” they receive is a point and they try to see who can get the most points in a visit. I find it very comical, but I am also very impressed with the level of service that comes with a simple “my pleasure”. That simple phrase strikes me as servant leadership with a smile. How often do we practice servant leadership with a smile in our business?
“Thanks for choosing me”
This is another customer service phrase that makes me feel all warm and fuzzy inside. Now, it’s usually my auto repair guy that’s saying it at check out, but it’s a phrase that catches my attention every time. It isn’t just a “thanks”, it is a “thanks for choosing us”, their recognition that I do have a choice of who I do business with and I chose them. How often are we saying something similar to our customers? They have thousands of consultants to choose from in your company and tens of thousands to choose from in the industry as a whole, including your competitors (#hello). And they chose YOU to do business with. Are you recognizing that?
“What is most convenient for you?”
This is like the hallelujah chorus to a mom of toddlers! This simple phrase could win my business for life. A business that is willing to find a time that is convenient for me and my crazy lifestyle will always receive referrals from me. This phrase makes me as the consumer feel like I am made a priority, my time is a priority to them and they want to honor that. How are we doing this with our Hostesses and potential recruits? Is this a phrase you use? It is a phrase I plan to use more often in my own business.
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“You made my day!”
This phrase just makes my heart swell. My kids are I were at a restaurant for lunch (we actually went inside – whaaaat?) and before I left I put a smiley face rock on top of her tip. The kids had painted 100 of these smiley face rocks to leave all over town, we have a huge ziplock bag of them in the car and we leave them everywhere. As I am scooting everyone out the door of the restaurant the server literally runs up to me with a huge smile on her face, looks me dead in the eyes and says “you just made my day’! My heart actually swelled standing there, I could feel it swell up inside of me and my kids talked about that encounter the entire way home, they shared it with their grandparents, and it comes up again and again as we leave smiley rocks all over town. I wonder how often we acknowledge the amazing things our hostess and customers do? A simple “you made my day” can go so far in making them feel great and building that relationship with them.
“I’m on it!”
My assistant is a freaking rockstar! My absolute favorite phrase that she says to me is “I’m on it!” That phrase speaks volumes about who she is and her willingness to get things done for me quickly and excitedly! I love that excitement that I “hear” her say (via messaging) that she is on whatever project I have given her to do. Not an “okay” or a “will do”, but an I’M ON IT! Do you hear and feel the difference? I think our customers and hostesses need to hear some more excitement from us, they need to hear the “I’m on it” so they know that you are there to assist them AND you are excited about it!
“That is not available, however…”
For the love of Direct sales, do not EVER tell a customer “NO”. No is such a negative word with icky ucky feelings. When a customer says, “Do you have smelly oranges?” And you reply back with a flat NO…or “no we do not”…you deserve to lose a sale! How about, “My apologies, we are currently out of smelly oranges. However, most of my customers who love smelly oranges really love our stinky citrus. Here’s a link to see if that may suit what you’re looking for (insert stupid smelly link).”
You are not in the business of short comebacks and you certainly are not in the business of NO’s. It’s called customer SERVICE because you SERVE them. So often we resort to quick replies, when we need to be thinking about building trust, making them SMILE, and going above and beyond in every opportunity to serve them.
Our mamas taught us good manners, we need to start using those good manners to deliver better customer service to our Hostesses and Customers.
Treat others how you want to be treated, right? These 6 phrases above reflect how I want to be treated, so I am upping my game on how I am treating others with intention and purpose. I challenge you to join me in adding these 6 simple phrases into your business and see what happens!
Since it’s Mother’s Day month, how about a quick giggle from my girl, Anita Renfroe!
Melissa Fietsam @DirectlySocial