Thirty-One Gifts

10 Ideas to ROCK Your June

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Hellooooooo summmer!!! I am so excited summer is finally here and I can spend some quality time with my kiddos, making memories & making messes!

We have a whole summer bucket list that I cannot wait to get started, including a Donut Trail here in Cincinnati where you visit 12 different donut shops, they stamp your passport and you get a free t-shirt at the end! We are gonna be in donut heaven! (Local friends – check it out here: https://www.gettothebc.com/donut-trail)

Who else is excited to get their summer on? Summer is an amazing season of the year, but you need to keep in mind that it is just a season, and if you don’t work it right, your business could totally wilt or die this summer if you don’t continue to water, nurture and plant new seeds. You will have no fall business if you don’t keep your summer business moving!

So here are 10 Ideas to ROCK your June:

 

#1 National Donut Day (6/1) – Idea #1

Hello?? This might just be the best day of the year, right? Be sure to be one of the first announce National Donut Day to your followers so they hear it from you first. Schedule your post using CinchShare to hit your FB business page at 6:00am, then turn around and SHARE that post from your public business page to your Customer VIP group and your personal timeline on Facebook so you will be the first in their timeline to tell them what day it is, and they will share your post with all their friends!

 

 #2 – National Donut Day (6/1) – Idea #2

You can even take it one step further and do a little research about who has free donuts on that day, I know that Krispie Kreme and Dunkin’ Donuts both do something that day! Be a resource and your followers will definitely share your posts!


#3 National Donut Day (6/1) – Idea #3 

Do a “Donut Drop” at a local business or office! This is something you will need to start working on this week. You make a post to your FB Business Page, your Customer Group and your timeline asking if anyone works in an office that would like to host a Donut Drop party with you. You will bring a dozen or so donuts, catalogs and order forms to her office and she can do a catalog party with donut bribery for her co-workers! You can do with with cookies on another day (Cookies and Catalogs), but just imagine if you lined up 2-3 Donut Drop parties on June 1st! It is a Friday (payday!) and you can close the parties a couple days later. You could have a couple thousand dollars in sales the first week of June just from the Donut Drops! Take lots of pictures and share them on social!

 

#4 National Donut Day (6/1) – Idea #4

“Do-nut” miss the opportunity to really play up this day in your social media posts. You can share products and specials that your followers “donut” want to miss out on, or “you donut know how excited I am about this new product”. Or letting them know that they are the “icing on your donut”, “I donut know what I would do without you”, “I like you a HOLE lot”, “hope your day is sprinkled with fun”. You can have so much fun with this day and your followers will have a blast because it is fun and different! Run a contest and give away a gift card for donuts!

#5 Change your FB Customer Group cover photo to something more “June” themed

This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details!

 

 #5 Update your Facebook Business Page cover photo to something more June-like

Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is June But I cannot tell you how many times I see this on some of your business pages. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up!

 

 #6 Beach Bucks 

Remember Cupid Cash from February and the Bunny Bucks in April? You can totally summer-ize it up by allowing your customers to “earn” $1 in Beach Bucks for every $10 they spend with you in June. The Beach Bucks are only redeemable with you and only redeemable in the following month, in this case July. So this idea gets you sales this month and potentially next month too. If you want to move some cash and carry products, you could easily change the coupon to where they can only redeem the Beach Bucks toward something you have cash and carry and then payout the difference. For example, if they have $10 in Beach Bucks and the item is $31, they give you the $10 in Beach Bucks and pay the $21 difference. That’s a sale for June AND a sale for July!

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#7 Happy Mail – Send crazy fun goodies in the mail to upcoming Hostesses and team members

Imagine what the response will be when you a flip flop or beach ball to a Hostess in the mail (no box or envelope) letting her know she will FLIP over the Hostess special this month, or you cannot wait to have a BALL with her at her party! Walk around your local dollar store, pick things up, ask yourself “Can I mail this?” and figure out a fun pun or play or words that you can feature with your happy mail! If this mailing stuff without a box or envelope freaks you out, go and and box it up, but I will tell you it is far more fun to get sill random stuff in the mail without the envelope. They REMEMBER this and they remember you (and they talk about you and share on social media)!


#8 Share summer recipes, crafts and tips with your followers

One of the best things you can do to have your followers engage with you is to curate good seasonal content that your followers will love and share! Think all things summer and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week!

#9 Create a June Ideas Pinterest Board and share it

Head over to Pinterest and create a theme board specifically for June and pin what you love for June (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Share it everywhere! Invite them to follow you while they are over on Pinterest!

 

 #10 Summer-ize Your Vendor Booth

Summers are a great time to do vendor booths at fairs and festivals. People completely pre-judge your vendor booth in about 3 seconds. Think about ways you can completely “summer-ize” your table and display to make it attractive to those scanning the room or just passing by. Be sure to use colors that go well together, maybe just 2-3 colors. Keep things simple and clean! I have seen amazing vendor tables in the summer, using beach towels as tablecloths, pool noodles as jewelry bumps for bracelets and watches, sand buckets to hold Hostess Packets and goodies! You can really have a lot of fun and catch a lot of attention with a seasonal table.

 

What fun June ideas do you have?

Melissa Fietsam @DirectlySocial

Manners Matter in Customer Service

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Manners matter.

Mamas all over the word just shouted AMEN in solidarity to that statement, am I right?
Having good manners is something we teach our children from a very young age as an important life skill.

Manners matter.

So why don’t we exercise this same focus on having good manners in our every day business? I have been in this industry a very long time and it never ceases to amaze me some of the things I see and hear about people doing in their business and how they treat paying customers. I just want to slap them in the back of the head (mama style) and say “Didn’t your mama teach you any manners?”

Let’s chat about six customer service manners that I think we need to work on in the direct sales industry:

“My pleasure”

Bet you can’t guess what my favorite restaurant is?  They are notorious for saying “my pleasure” every time you say thank you to them. My kids actually turn it into a game when we go there, every “my pleasure” they receive is a point and they try to see who can get the most points in a visit.  I find it very comical, but I am also very impressed with the level of service that comes with a simple “my pleasure”. That simple phrase strikes me as servant leadership with a smile. How often do we practice servant leadership with a smile in our business?

“Thanks for choosing me”

This is another customer service phrase that makes me feel all warm and fuzzy inside. Now, it’s usually my auto repair guy that’s saying it at check out, but it’s a phrase that catches my attention every time. It isn’t just a “thanks”, it is a “thanks for choosing us”, their recognition that I do have a choice of who I do business with and I chose them. How often are we saying something similar to our customers? They have thousands of consultants to choose from in your company and tens of thousands to choose from in the industry as a whole, including your competitors (#hello). And they chose YOU to do business with. Are you recognizing that?

“What is most convenient for you?”

This is like the hallelujah chorus to a mom of toddlers! This simple phrase could win my business for life. A business that is willing to find a time that is convenient for me and my crazy lifestyle will always receive referrals from me. This phrase makes me as the consumer feel like I am made a priority, my time is a priority to them and they want to honor that. How are we doing this with our Hostesses and potential recruits? Is this a phrase you use? It is a phrase I plan to use more often in my own business.

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“You made my day!”

This phrase just makes my heart swell. My kids are I were at a restaurant for lunch (we actually went inside – whaaaat?) and before I left I put a smiley face rock on top of her tip. The kids had painted 100 of these smiley face rocks to leave all over town, we have a huge ziplock bag of them in the car and we leave them everywhere. As I am scooting everyone out the door of the restaurant the server literally runs up to me with a huge smile on her face,  looks me dead in the eyes and says “you just made my day’! My heart actually swelled standing there, I could feel it swell up inside of me and my kids talked about that encounter the entire way home, they shared it with their grandparents, and it comes up again and again as we leave smiley rocks all over town. I wonder how often we acknowledge the amazing things our hostess and customers do? A simple “you made my day” can go so far in making them feel great and building that relationship with them.

“I’m on it!”

My assistant is a freaking rockstar! My absolute favorite phrase that she says to me is “I’m on it!” That phrase speaks volumes about who she is and her willingness to get things done for me quickly and excitedly! I love that excitement that I “hear” her say (via messaging) that she is on whatever project I have given her to do. Not an “okay” or a “will do”, but an I’M ON IT! Do you hear and feel the difference? I think our customers and hostesses need to hear some more excitement from us, they need to hear the “I’m on it” so they know that you are there to assist them AND you are excited about it!

“That is not available, however…”

For the love of Direct sales, do not EVER tell a customer “NO”. No is such a negative word with icky ucky feelings. When a customer says, “Do you have smelly oranges?” And you reply back with a flat NO…or “no we do not”…you deserve to lose a sale! How about, “My apologies, we are currently out of smelly oranges. However, most of my customers who love smelly oranges really love our stinky citrus. Here’s a link to see if that may suit what you’re looking for (insert stupid smelly link).”

You are not in the business of short comebacks and you certainly are not in the business of NO’s. It’s called customer SERVICE because you SERVE them. So often we resort to quick replies, when we need to be thinking about building trust, making them SMILE, and going above and beyond in every opportunity to serve them.

Our mamas taught us good manners, we need to start using those good manners to deliver better customer service to our Hostesses and Customers.

Treat others how you want to be treated, right? These 6 phrases above reflect how I want to be treated, so I am upping my game on how I am treating others with intention and purpose. I challenge you to join me in adding these 6 simple phrases into your business and see what happens!

Since it’s Mother’s Day month, how about a quick giggle from my girl, Anita Renfroe!

 

Melissa Fietsam @DirectlySocial

 

You’re FIRED!

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Think what you want to about Donald Trump, but I will tell you, I used to LOVE his show The Apprentice and his infamous “You’re Fired!” at the end of each episode.

I loved the urgency and intensity of the show and loved to see how people perform under pressure and rise to the occasion! People can do amazing things under pressure and when they feel the urgency to get things done. For me, it gives me sheer adrenaline to work on risky projects and try things I have never done before in my business. I never want to get to a place of complacency or apathy in my business, where I just don’t care to work for it anymore…where I’m content to sit on my butt and watch the world around me. That is not me, that is not in my nature, and it shouldn’t be in yours either!

I get it, some weeks and months are harder than others and sometimes you just don’t have anymore gas in the tank. But let’s get real! Most of the time you’re honestly just being the worst boss ever in your own business! You’re not getting things done, you’re making excuses, you’re piddling around doing things that bring no real value or $$$ into your business. You’re “playing business” and not actually working a business.

Businesses MAKE money, hobbies COST money!

I am going to share with you a little tidbit that I heard many years ago in my direct sales career, so long ago that I can’t actually remember who originally said it, “You many need to fire yourself from the business. Yep, that’s what I said, sometimes you might just need to give yourself the old heave-ho!”.  Think about this scenario; if you worked at a company and you had an employee performing the way you are performing in your business right now, would you keep them on the payroll? If yes, awesome! But I would venture to guess that most of you would say NO WAY! You would fire you in a heartbeat — so do it now! Yes, I am giving you permission to completely fire yourself from your own business!

Even for me, there are some months where I just royally screw up my business. I get comfortable in my day to day, I do the mundane business tasks with no sense of urgency and basically just “exist” in the business and perform like a lifeless robot. I need fired, I deserve to be fired! So every now and then… I DO fire myself completely from the business. I fire myself on a Friday for being ineffective and not doing what I know needs to be done for my job to grow my business. Then I will spend the weekend thinking about what I know needs to be done and coming up with a plan to make that happen. Then I rehire myself on Monday morning to get things done right.

How are things going in your business? Do you need to go all “Donald Trump” on your own butt and give yourself a pink slip? If you’re not working your business with urgency & intensity, if you are not leaping out of bed each morning because you are so excited about what you are doing and who you’re helping, you should be fired!

My favorite plan of action to REBOOT:

2 days: Make a list of all the things you need to get done in the next two days. These are #1 priority. And this list needs refreshed often.

2 weeks: Make a list of all the things that need done in the next two weeks. And refresh this list every couple of weeks.

2 months: Make a list of all the things that need done in the next two months. This is where your quarterly planning comes in; upcoming holidays, incentives, sales, etc.

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Complacency & apathy will be the death of your business, do not allow it to come to that.

Deep down, regardless of what you portray to others or make yourself look like on social media, you know if you’ve been slacking in your business. If you’re doing enough to just get by and hoping the “boss” doesn’t notice…you need to get a grip! Since you’re the boss…you’re just cheating yourself and your family out of success. So take a page out of Donald Trump’s show, maybe it’s time to say “YOU’RE FIRED“! Wipe the slate clean, get your thoughts and plans together and then rehire yourself to rock your biz!

Melissa Fietsam @DirectlySocial

My Daily “Power of 3”

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Here’s the truth… ya’ll are just making this business too hard!

Direct Sales Homerun

Get out of your own way, stop “thinking” about working your business and actually get out there and work it! Many of you spend more time thinking about working than actually doing anything constructive for your business and it needs to STOP!

I am going to give you my super simple “Power of 3” routine that you can use every day, with actionables that can actually move your business in a positive and profitable direction.

My daily “Power of 3” routine:

– Make 3 new connections daily (meet 3 new people)
– Invite 3 people to look at my product/biz opportunity/booking options/ fundraisers, etc
– Follow up with 3 people
– Do 3 random acts of kindness or appreciation
– Do 30 minutes of personal development (video, book, audios, podcasts)
– Do 30 minutes of “me” time (exercise, quiet time,etc)

Now let’s break down what each of these looks like:

Make 3 new connections daily – in order to grow your business you have to meet new people, you can’t do this business without people! Right? So how are you meeting new people every day?

Invite 3 people to look at my product/biz opportunity/booking options/ fundraisers, etc – how are you getting yourself in front of people and when you do get in front of them, what are you doing that will grow the business? Are you prepared when you do get an opportunity for people to look at what you have to offer? Do you have catalog, host packets, recruiting packets, video links, etc prepped and ready to go at a moment’s notice?

Follow up with 3 people – this should go without saying but are you actively following up on the leads you are collecting? Or  maybe we should actually start with are you actively collecting leads for your business? What tools do you need to be able to do effective follow up. If  you are not doing your follow up communications/calls, you are leaving serious cash on the table.

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Do 3 random acts of kindness or appreciation – let me say this as kindly as possible, this business is not about you! And the sooner you come to realize that, the sooner you will start to see tremendous success. This business is about growing people and empowering them to be who they were created to be. It is not about you, it is about them. If you do not like people, you are in the wrong business, my friend. We are a people business and we need to learn to care more about our fellow people. We need to be kind at all times, I think sometimes we forget the sharpness of our keyboard swords. Speak to people like the humans they are, appreciate people for good work or things you recognize in them. I promise if you take the spotlight off of you and consciously start focusing on others, you will see rewards.

Do 30 minutes of personal development (video, book, audios, podcasts) – this is an area that so many of you are literally STARVING your businesses in. How are you filling up and learning new things? How are you getting educated? You need a constant flow of good business building information coming into you, whether it be from reading or one of my personal faves is podcasts. Find a good one that feeds you and listen to it every day for 30 minutes. Throw a load of laundry in and hide in the laundry room with it so you can get your personal development thing ON!

Do 30 minutes of “me” time (exercise, quiet time,etc) – again, you cannot pour from an empty cup, you need to get refilled and sometimes that refill comes from making yourself a priority verses an afterthought. Take 30 minutes a day and you just do you. I personally like a quiet time where I can just silence the world around me for a little and not be while and not be constantly rushing to the next thing. There will always be a next thing, but there is only one of you and you need to take care of you.

Like I always say, keep it simple and do the actionable. Thinking about working and actually working are not the same thing. Get out there and DO SOMETHING with your business every * single * day!

Copy of Direct Sales Home run

 

Why Groups are Better for Facebook Parties

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With the recent changes in scheduling posts to Facebook Events, I’m very excited to show everyone WHY I’ve been having HUGE success hosting in groups for the last couple of months!

REASON #1: SHARE THE LINK FOR PEOPLE TO JOIN THE GROUP

I love partying in groups because your hostess can simply share the link to her party (the group) and people can request to join. She can post the link on her Facebook timeline and ASK her friends if they’d like to join her party and they can click directly on the group to join. You can’t do this with events. This makes inviting EASY.

Think you could benefit from your hostess easily sharing her party?

You can also send the link to join:
📢 In a Facebook message
📢 In an email
📢 In Facebook messages

Watch this quick video to see how it shows up:

https://www.facebook.com/DirectlySocial/videos/1597174513717272/

 

REASON #2: LINK YOUR VIP GROUP

When you create a group for a party, you can LINK your V.I.P. customer group.

AND…you can create a post while doing that! Watch this fancy lil’ trick to get people to join your group!

Who would LOVE to get more people added to your VIP customer group?! IT WORKS!!

Watch this two minute video:

https://www.facebook.com/DirectlySocial/videos/1597184230382967/

 

REASON #3: SEE WHO HAS VIEWED YOUR POSTS

When you party in a group, you can actually see who views your posts. In events, you’re clueless about whether people are seeing your posts or not.

To me, this is a huge advantage to assess the effectiveness of ALL my party posts. If something repeatedly has low engagement, I know it’s time to change that particular post up.

If one type of post has HIGH engagement over and over, I know I need more posts like that one.

Make sense? It’s validation for your hard work.

EXHIBIT A: If you don’t know what I mean, here’s a video (1:12 seconds…you can do it…I promise!) showing you:
https://www.facebook.com/DirectlySocial/videos/1597195033715220/

 

REASON #4: INCREASE ENGAGEMENT

I’ve seen a HUGE increase in participation in groups. The bottom line is they’re not seeing the posts in events. If you want more:
⬆ BOOKINGS
⬆ RECRUITS
⬆ SALES
…you need to get in groups!

Just this month, running my parties in groups…I actually booked SIX parties from the first six parties that I was already running at the beginning of the month. So I DOUBLED my parties and sales for April. It was INSANE engagement and interaction between customers, posts, and myself…it truly blew any expectations out of the water!

For those of you partying in groups already…have any extra thoughts on that?

Don’t forget to join our FREE FACEBOOK GROUP for all Direct Sellers: JOIN HERE

 

REASON #5: CREATE A PINNED POST

In groups, you have the ability to create a pinned post. So think of all the important information you need everyone to see easily:
⭐ Direct party link to order
⭐ Customer special
⭐ Hostess special
⭐ Link to catalog
⭐ Link to recruiting information

WHAT ELSE CAN YOU THINK OF THAT WOULD BE GREAT TO HAVE ON A PINNED POST?

Watch this quick 1-minute video to see an example!
https://www.facebook.com/DirectlySocial/videos/1597230780378312/

 

REASON #6: GROUPS NEVER GO AWAY

You can use this group to your advantage if used properly!

  1. EASILY SEARCHED: Name all your April parties the same title; EX: Christina’s Thirty-One Bucket List Party. They’re easily searched for future reference. Just keep a note of all April hostesses and the theme name you used for each month and you’re set! You can refer back to those groups when you need to.
  2. REPEAT HOSTESSES: If your hostess has a party 6 months down the road, simply change the banner, delete the old posts, and all her friends are already in there! All she has to do is add her new friends!
  3. SPECIAL ANNOUNCEMENTS: Go back to past events for special company announcements. If there’s an OUTLET SALE, you can make targeted announcements in those groups. I would not do this more than once or twice every 6 months. Don’t ABUSE this ability.

 

REASON #7: YOU CAN UPLOAD DOCUMENTS

Uploading documents can save you and your hostess time. 

People are loving Publitas and Issuu for “viewable” documents. And I do too. But guess what? When someone asks for the customer special in group, you can click on that big old FILE TAB in groups and tag whoever needed it. It’s all about TIME. Time equals money. If you put something off because you can’t find it, chances are you will forget to answer all together! And then you have frustrated hostesses and guests.

Documents you can upload:
☑ Customer specials
☑ Hostess Specials
☑ Recruiting documents

What other documents can you think of that might be helpful in your group parties?

 

REASON #8: YOU CAN CREATE CUSTOM PHOTO ALBUMS

What if you asked your hostess what 2 groups of products her friends would love the most:

✅ Working moms
✅ Business women
✅ Stay at Home moms
✅ Homeschool moms
✅ Soccer moms
✅ Crafting ladies
✅ Office supplies junkies
✅ Bingo ladies
✅ Teachers
✅ Nurses

You could cater ALBUMS to reflect different personalities and interests of people within your group party. Think you could increase your sales? I DO!

If I had a group full of teachers and uploaded an album of ideas specifically geared towards teachers…

What else could you do with ALBUMS?

REASON #9: USE THE SEARCH FEATURE

The search feature is GREAT for answering questions and finding material quickly.

Let’s say someone says…Hey Melissa, what patterns does the customer special come in? And I’m all up in aisle 7 at the grocery store with two hangry pre-preschoolers hanging from the ceiling fans, right? Well I can quickly type “customer special” in the search bar and it’s going to pop up so I can tag them. Two seconds and BAM! I look like a boss.

 

REASON #10: YOUR NEW RECRUIT ALREADY HAS A VIP CUSTOMER GROUP

How about this dandy little tip? If your hostess joins your team…she already has a customer GROUP set up with all her friends in it!
Simply change the banner on the group and BAM! She has a VIP customer group and is set up for success…

Who would love to add that to your recruiting conversation with your hostess? “Hey girl! We already have your customer group ready to rock…you can do this!”

 

So there you go! Just a few of the reasons I LOVE hosting Facebook parties in groups! Not to mention the fact that I can SCHEDULE my posts through CINCHSHARE inside groups!

Don’t forget to join our FREE FACEBOOK GROUP for all Direct Sellers: JOIN HERE

 

Melissa Fietsam @DirectlySocial

 

 

 

 

 

 

 

 

10 Ideas to ROCK Your May Business

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Oh May! I am desperate for your beautiful weather, I need to get these kiddos out of the house!

Can’t you just hear Justin Timberlake singing “It’s gonna be May”! (You know you just totally read that like he sings it! Well done!)I am excited to throw open the windows and let some gorgeous May weather come flooding in my house! This is more than Spring Fever, ladies, this is “Mama needs a break, go play outside” fever!

Got the fever too? Ready to ROCK your business in May? Here are some fun May Marketing Ideas to get you moving and shaking today for an awesome May!

#1 May Day (5/1)


This day is all things flowers. Do you sell a product with a flower pattern on it? Or sell something that has to do with flowers? You will want those products to be your marketing focus for May Day.

 #2 – Cinco de Mayo (5/5)


You could have a blast with this holiday as a theme party in a home or online. Think Mexican food, drinks, fun and fellowship. Do you have products that lend themselves to food or cookware, this is a perfect one for you. Do you like margaritas? nuf’ said!

#3 May the FOURTH Be With You (5/4) and/or Revenge of the Fifth (5/5)


All my fellow Star Wars fanatics will be all over this one! Can you imagine how much fun this would be as an online Facebook Party theme? Complete with theme-y recipes and drinks, games, trivia, etc. Who wouldn’t want to attend an awesome party like that?

#4 Change your FB Customer Group cover photo to something more “May-y” themed


This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details!

 #5 Update your Facebook Business Page cover photo to something more Spring-like


Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is May. But I cannot tell you how many times I see this on some of your business pages. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and put some flowers in your hair or add a flowery frame, jazz it up!

 #6 May Day Mon-aaaay (go on, say it, it is fuuuun!)


Remember Cupid Cash from February and the Bunny Bucks in April? You can totally May-it-up by allowing your customers to “earn” $1 in May Day Mon-aaay for every $10 they spend with you in May. The May Day Mon-aaay is only redeemable with you and only redeemable in the following month, in this case June. So this ideas gets you sales this month and potentially next month too. If you want to move some cash and carry products, you could easily change the coupon to where they can only redeem the May Day Mon-aaay toward something you have cash and carry and then payout the difference. For example, if they have $10 in May Day Mon-aaay and the item is $31, they give you the $10 in May Day Mon-aaay and pay the $21 difference. That’s a sale for May AND a sale for June!

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CLICK HERE TO JOIN

#7 Happy Mail – Send flower seeds to upcoming Hostesses and team members


Imagine what the response will be when you send flower seed packets through the mail. Just slap a mailing label and stamp on them and you can mail them. To your hostess you can mail Forget Me Nots and say something about them being an unforgettable hostess, for team members you can send any type of blooming flower packet and let them know how excited you are to see them “blooming” in the business! Scared to mail the seed packet by itself? You can always throw it into an envelope!


#8 Share cute spring recipes, crafts and tips with your followers


Think flowers, planters, spring meals, bird houses, anything May-ish! People love that kind of thing and cute tips and ideas get shared!! This is called “curating content”, go find something cool on a blog and share it!

#7 Create a May Ideas Pinterest Board and share it


Head over to Pinterest and create a theme board for May and pin what you love for May (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Share it everywhere! Invite them to follow you while they are over on Pinterest!

 #8 Spring-ify Your Vendor Booth


We are heading into vendor booth season again! People completely pre-judge your vendor booth in about 3 seconds. Think about ways you can completely “spring-ify” your table and display to make it attractive to those scanning the room or just passing by. Be sure to use colors that go well together, maybe just 2-3 colors. Keep things simple and clean!

#9 Host a Mother’s Day event


Did your company come out with new products recently? Host a Mother’s Day theme event, either in person or online, celebrating the mamas out there. Even if they didn’t come out with anything new lately, it doesn’t matter! Spring-ify the current offerings and get people excited! People are looking for Mother’s Day gifts, why not help them get it from you? Get out there and market yourself and what you have to offer the moms in their lives.


#10 Bundles! Bundles! Bundles!


Bundles are fun and fast sellers! Can you create some fun baskets or bundles with your products? Some of my faves in the past have been nail polish bottles filled upside down on the top of a stem like flowers! Or hand lotions tucked inside gardening gloves. Think outside of the box. People LOOK for things that are different, be what they are looking for! Create 4 Spring bundles and post one a week with $5 if they order during that weekly deal

What fun May ideas do you have?

Melissa Fietsam

@DirectlySocial

The POWER of Instagram Stories for Your Business

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As the days and weeks fly by here in 2018, I am becoming more and more obsessed with Instagram and Instagram Stories.

While my first love will always be Facebook…Instagram (insert heavenly sound here) is just downright FUN to be on! Have you checked out Instagram Stories? I absolutely LOVE stories and I love to check out other people’s stories.

So what are Instagram Stories?

In Melissa terms, they are the “behind the scenes” of my life as a work at home mom boss, getting things done while chasing kids, cooking and driving the mom taxi! It is real and raw, and only available for 24 hours and I love that. Your Instagram wall is where you put your best foot forward, where you work to create the perfect grid of colors and theme, or express your mess…your choice! But Instagram Stories is where people get to see the real you, the nitty gritty and the stuff they love to see.

Why Instagram Stories?

I love when I see people use their stories to share events in real time as they are happening, verses a static post on their Instagram grid. The stories only last 24 hours but they can showcase your awesome personality and show your fun side. You also have the ability to add filters, stickers, text and emojis and you all know how much I love emojis!

But Melissa, How do I Access Instagram Stories?

Log in to your Instagram account and click on the little house button in the lower left hand corner. Once you are on your main home page, you will see a line of circles across the top of the app, those, my friend, are Instagram Stories from people you follow! Get ready to have your socks knocked off. You will learn far more about people you follow from their Instagram Stories than you ever will from their pretty grid on their wall.

How do I Post My Own Instagram Story?

On that top line of circles, you will see your circle to the far left. Click and hold the circle with your finger and Add to Your Story will pop up and then from there you can decide what you want to do.
Type – Allows you to choose a background and just type something
LIVE – Allows you to start a live video, BUT this will completely disappear once the video is over (use sparingly)
Normal – Allows you to take a regular photo like normal
Boomerang – Allows you to take mini videos that loop forwards and backwards, super fun!
Focus – Allows you to keep a person in focus and blurs the background to make them stand out
SuperZoom – Allows you to zoom in on a person or thing slowly or quickly (3-15 seconds) getting really, really close (humorous)
Rewind – Allows you to make videos play in reverse (my kids love this when they are jumping off things)
Hands-Free – Allows you to start recording a video with a tap verses the hold the button mode
Stop-Motion – Allows you to take a series of screen pics and stitch them all together

 

So who is on Instagram?

POST YOUR LINK BELOW!

And follow my personal story here: FOLLOW ME ON INSTAGRAM

Melissa Fietsam @Directly Social

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Should I Add Consultants to My Customer Group?

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So the topic for today’s blog post – “Should I add my downline and other Consultants to my VIP Customer Group?”

I will be honest, this is a question that will get you a lot of different opinions when asked in a group of leaders, but I am going to share my thoughts and then why I think that way.

If you follow me on Social Media, you know that I was in Las Vegas last weekend with CinchShare’s W.I.L.D Retreat (Women in Leadership Development). It was a training weekend for Leaders and CinchShare knocked it out of the park. They invited amazing speakers  to present, including yours truly! I loved the workshop style of the event and the time allotted to put the learnings into practice.

The event was so eye-opening for me as I saw the needs of leaders and heard the areas they were struggling in. It really helped me to get even more clarity on what leaders in the field need and how I could help them. Over the next few months, I plan to take one blog post a month to really dive deep into some of those struggles that Leaders have.  If you have something you would like to see me address here in the blog, please let me know in the comments below and I will do my best to make it happen.

But back to our topic… – “Should I add my downline and other Consultants to my VIP Customer Group?”

I personally do not think you should add your downline, upline or other Consultants to your VIP Customer Group. The purpose of the group is to have a place of communication for your customers and potential customers. I want you to dig deep and really think about WHY you have added those Consultants to your group.

For some leaders, they say it is to “share” what you are doing with those Consultants so they can go do the same thing in their customer group, right? Well, in my eyes, I see that as enabling my Consultants, not equipping or empowering them. One of the most important things I believe I need to teach my Consultants is to take control of their business and work it as a business from day one. I am all about giving them tools to use to learn the ropes of the business, but I am careful not to be the mama bird going out and getting their food, bringing it back to the nest and literally feeding it to them. If you are always feeding them (literally from your mouth to theirs), they will never leave the nest, and why would they ever want to?

I do not want to create a nest of birds on my team that are dependent on me to give them everything or they can’t function; I want to mentor them and teach them to build their own business. To leave the nest and have their businesses take flight. My job as a leader is to equip, empower and grow my Consultants. And then mentor them to do the same with their Consultants. My Consultants do not lack the flow of information, encouragement or communication. I still give them everything they need and then some, but they are not members of my Customer Group, they don’t need to be.

Teach them to fly…

I keep my Customer Group closed to any of my downline Consultants. It is truly just me and my customers inside my group. I want to converse and build authentic relationships with those customers, just me and them.  But I do SHARE what I am doing in my Customer Group with my team often.

I take screenshots of conversations or posts and upload them to my team group to give them ideas of what I am going, and what is working for me. By sharing a screenshot, they can take the idea and make it their own, without copying and pasting my exact verbiage or images. I use the screenshots to inspire them and get them thinking about what would work in their Customer Group. I also post just about everything I do in my customer group ON our team page. So they can go do it themselves. Therefore, there’s no real need for them to be in my group.

I also try to keep my Customer Group closed to other Consultants and Leaders outside of my team. While I do not feel competitive with other Consultants and Leaders, this is a business and I am working hard to build something BIG for my family.  I am ready to sell to, book, and recruit anyone that wants to do business with me. Adding outsiders to my customer group just creates a tangled web that I do not think is healthy for my business.

If you do have downline consultants in your group (or other Consultants/Leaders) that is entirely your choice. But I will ask that you stop for a minute and really think about WHY you have them in there. What is the intended purpose? Is it working? Is it what is best for your Consultants? Is it helping them to stand up and OWN their business as a business? How are you equipping and empowering them by allowing them to be group members? If you answered positively to all of those, that is awesome and you should continue what you are doing. If you can’t answer positively to all of those, it might be time to consider a change.

Some people say they having other consultants in their group because they “like” and comment on posts and that helps boost views. So what you’re saying, is you don’t want an accurate account of what’s working and not working in your customer group. Because you will never know. And don’t even get me started on the fact that people take your posts and reuse them over and over. And that’s how we end up in Facebook jail, right?

Remember, your job as a leader is to equip, empower, and encourage your Consultants to grow a strong and sustainable business and to mentor them to success in that business. How is that going for you?!

Just some random thoughts from Melissa on your track to leadership!

Don’t forget to join our Facebook group! CLICK HERE TO JOIN

Melissa Fietsam @DirectlySocial

 

 

 

 

5 Non-Business Apps I Can’t Live Without

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I love finding new apps to make my life easier/better, don’t you?

One of my favorite things is to log into the app store and see all of my current apps that have new updates. Updates make me giddy because it means they’re constantly making my favorite apps even better!

This week I wanted to share some of my favorite non-business apps with you because they are absolutely amazing. We are mamas, cooks, chauffeurs, photographers, entertainers and so much more. I just wanted to take a minute this week and celebrate you as YOU, not just you as the business woman. No worries, in future weeks I will be sharing my favorite apps that fall into different business building categories like organization, time saving, photo content, and more! But for this week…I wanted to share apps that I use in my personal life that make me happy!

Life360 – (Free)

This app is fantastic if you have young drivers. You open the master account and then you give your family the code to log in and connect to your master account. From the Life360 app I am able to see where everyone is in my family, almost down to street view. For my young drivers, I can see where they have driven today and what their maximum speed was. I can see when they arrive at school and when they leave to drive home. I can see who is where, including my husband, in case I need him to pick something or someone up for me. I will warn you, this does backfire on you when you are in the Dunkin Donuts drive-thru and everyone starts texting to bring them home something too. Check this one out – it was referred by a policeman.

Kroger – (Free)

This is my local grocery store, but I love this app because every Friday they have Freebie Friday coupons to get a certain item completely free if you download the coupon onto the app. Here’s the thing, I WANT to be a couponer, I want to save money, but I don’t want to sit and clip coupons, work on matching scenarios, and I really don’t want to do math. It makes my brain hurt.

I want to grab what I need and get that discount! The reason I like the Kroger app is because I can quickly scroll through the digital coupons, “clip” them in the app and then just type in my phone number in the checkout line and all of those digital coupons apply to my order. No scissors, no math, no headache. I am sure your local grocery store has something similar. I use the Dollar General app sometimes too. Check to see if your grocery store has one!

Groupon – (Free)

Some days mama just needs a break. I love my Groupon app for those last minute “adventures” with the kids, even the big kids! I grab the Groupons at the last minute so I don’t forget that I have them. I have had a few expire when I didn’t pay attention to the expiration date, so now I don’t buy them early unless it is a big event (like Pentatonix ticket for $20! #Score). We have done glow in the dark mini-golf, Great Wolfe Lodge water park, tours, etc. And then I have also been known to grab a massage or pedicure for myself here and there. Using the app makes it super fast to check what’s available while waiting to pick up the kiddos at practice or something.

GrooveBook – (FREE app, $2.99 a month photo book)

I am the queen of taking pictures and never printing them. Sometimes I upload them to social media, but for the most part, they would just sit on my camera roll on my phone. GrooveBook to the rescue! Each month I can upload 100 photos through the GrooveBook app and it ships me a photo book of actual prints of my images. The photo book is bound with perforated prints that you can easily tear out of the book for Grandma or to hang on the fridge. What I love about GrooveBook is how fast and easy it is to use and they send me reminders to fill my book each month so I never miss out.

 

Dunkin Donuts – (FREE)

I bet you aren’t too surprised that I would list this app. I’m not gonna lie, I love Dunkin Donuts and I use the app almost every single day! The more you use the app, the more free stuff you get! You can have your app pre-loaded with funds each week by linking your credit card if you want. I have mine load funds each Monday to keep me from overspending at my favorite drive-thru. But what I LOVE about this app is that Dunkin Donuts is an official sponsor of our local hockey team (Cincinnati Cyclones) and also the Cincinnati Bengals NFL football team, which means when they have a win…Dunkin Donuts adds a one day voucher to your app for a free iced coffee, good for the next day! Whaaaat??? #ShutTheFrontDoor…Free iced coffee and I didn’t even go to the game? That is awesome! And I always get a paper receipt because they have a free donut on the bottom if you give them a customer service review. Free donuts and free iced coffee? Best.App.Ever!

Kohl’s App-here’s a freebie, feelin’ frisky!

Okay…seriously. Everybody loves Kohl’s. But ONLY if you have a 30% off coupon, right? Like…I don’t shop without one (and I know you don’t either!). So what happens…every. single. time. YOU FORGET THE COUPON! Well…fear not my thrifty friends. Download the Kohl’s app and all your coupons are loaded into your account. And guess what? So is your KOHL’S CASH that you always forget to spend! That’s almost criminal by the way…

So don’t forget that one. I always have like 3 coupons to add right from my phone at the checkout. Kohl’s loves me and my non-full price paying self;)

 

What are your favorite personal/non-business apps that you use regularly?
I would love to find some new ones to fall in love with!

Melissa Fietsam

@DirectlySocial

 

How to Create an Animoto Video for your Business

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Animoto is my favorite new video site.

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Check out how easy it is to create a beautiful video for your Direct Sales business. When you’re done drooling…you can catch some IDEAS on what videos to make below!

Wasn’t that EASY?!

So what kind of videos can you do to promote your business and where can you post them?

Video Types:

One product that is used in many different ways:

Let’s say you have a catch all bin; show all the different ways you can use that one product

Collections:

Take a group of products and show how they all work together. For example; home organization, products for on the go, solution sets, thermal line, gift giving ideas, men’s products…the list goes on and on.

Enrollment Information:

Take all that boring enrollment information and make a FUN video!

Customer Specials:

Here’s a new way to share the customer special for the month. Do one for all the uses for the customer special, and one showing off the patterns/products available in the customer special.

The point is….HAVE FUN and your customers will too. Say goodbye to the boring normalcy you’re used to and kick it up a notch! Your customers will thank you!

Now where do you SHARE the videos?

EVERYWHERE!

  • Facebook business page
  • Customer Group
  • Pinterest
  • YouTube
  • Instagram
  • Twitter
  • Facebook Parties

Go get to work!

Love,

Melissa Fietsam at Directly Social