Smart Marketing for your Direct Sales Business

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Do you do giveaways in your direct sales business? Did you know there’s a right way and a WRONG WAY to do them? Make sure you’re doing it right!

What is your desired outcome?

First of all, never do a giveaway without a goal behind it. Unless you just like to throw money out the window. In that instance, carry on!

You HAVE to have a goal: booking a party, recruiting, getting someone added to an opportunity event, getting people added to your customer group, getting orders…WHAT IS YOUR GOAL?

Your giveaway should have a clear outcome that you desire. Every single thing I do in my business has an intention behind it. And it must be an income producing activity. Before you post ANYTHING…think, “How is this going to benefit me?”.

Now I’m not saying you shouldn’t post helpful things for your customers with no intent to sell, quite the contrary. But if you’re giving away something for FREE, you better make sure you’re getting something in return! Or you’re wasting your money.

Do you have a plan?

Once you decide, okay..I want some bookings. Create a 5 step plan.

  1. I’m going to post a picture of these bags with numbers on them
  2. Tell everyone they have 24 hours to book  party, pick a bag, and win a prize
  3. Have 2 supporting posts to give REMINDER POSTS about it
  4. Hand out/mail goodies
  5. Follow up post

**Figure out what you’re going to.

**Give it a time limit. This is very important to create the urgency around the giveaway…ACT NOW

**You can’t just post something and expect everyone to see it. You have to have supporting posts. For example: After the original post, follow up with a graphic showing the hostess packets all ready to go out the door, “Look what I have ready to roll out the door. Grab yours now, ends at noon tomorrow!”. Another post could be all the prizes in the bags. And each time someone grabs a prize, post and tag them in your closed group. Give everyone the feeling of, “awe…I want one too”.

**Make sure your stuff is ready to roll out the door. Don’t make people wait.

**Make sure you have a follow up post to show all you gave away. So next time, they’ll jump when they see you post something. FOMO (fear of missing out)…it’s real folks. LOL!

What is your budget?

Make sure you know what it’s going to cost you. Know what you can afford and don’t go over.

  • Supplies
  • Shipping cost
  • Shipping supplies
  • Giveaways

How often do you do giveaways?

I like to do a giveaway every Friday in my customer group. Why? Because it creates engagement. Because it’s a tool for me to use in GETTING people to join my customer group (“join my group for weekly giveaways!”). And I can create the giveaway around whatever I’m trying to accomplish that week.

In my Facebook parties, I don’t like keeping track of 10 different parties and giveaways. You can tell them you’re doing a giveaway, they earn tickets, BUT…they actually have to join your customer group to GET the giveaways. I hold all giveaways IN my customer group. Again, income producing activities. Get them added to your GROUP for long term engagement. Otherwise, you’re giving away prizes to people who may never order or book in parties. Not smart marketing.

Follow up!

NEVER do a giveaway without follow up. How do you follow up? Ask them to TAG you on social media. When you mail something awesome to someone, add this card to it. Or a note asking them to tag you. I decided to create these postcards to put into all my mailings and hostess packets from now on. Because that’s SMART MARKETING. I got some help from Kim at Night Owl Custom Design. I can simply add their name and it asks them to tag me on social media…and…get a hashtag going for my group.

ORDER YOURS FROM NIGHT OWL CUSTOM DESIGN

And you can check out all her awesome designs on there. I love making my own graphics. But I also know when to ask for help. And Kim is who I trust for that!

So there you go, some smart marketing tips for you!

Have you joined our Facebook group for more awesome tips?

JOIN DIRECTLY SOCIAL HERE

Melissa Fietsam

Hostess Coaching Notes with Shareable Links

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Hostess Coaching made EASY!

Check this out!

You can create a NOTE on your Facebook business page to do a series of Hostess Coaching links you can share with your hostesses.

If you would like to view my own NOTE: CLICK HERE

Here’s a video on how to create your own Facebook  NOTE:

What you want to add to your note:

  • Instructions on adding here friends to her Facebook event
  • Customer Specials
  • Hostess Specials
  • Any files she may need
  • Hostess benefits

Using OneDrive for your Hostess V.I.P. folder:

I love using OneDrive for my monthly hostess folder. It gives me a link I can share all month long with my hostesses. It saves me TIME. I can add:

  • Customer special flyer
  • Printable order form
  • PDFs of the catalogs
  • Graphics she can share

It’s all about working smarter, not harder!

When you set all these tools up for your hostess:

  • She stays informed
  • She is equipped on the go with all the tools she needs to have a successful party
  • She can easily access all information in one spot
  • YOU always have a link that is easy to share no matter where you’re at. It’s on your FB business page, so you can always grab it quickly!

Have you set up your Hostess Coaching Notes yets?

Have you joined our Facebook group for more tips just like these?

CLICK HERE TO JOIN

Melissa Fietsam

 

MLM Nation with Simon Chan and Melissa Fietsam

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MLM Nation interview with Simon Chan!

This is why networking is so important for your business. I recently had the chance to attend a conference called Ambitious Women. Simon Chan is the CEO of MLM Nation, a podcast dedicated to interviewing leaders in our industry.

My friend Melanie Moore has been listening to this podcast forever, and recently made me dive into it a little more. Just so happens, Simon Chan was at the conference we attended. We were attending a V.I.P. after party and I asked Simon to sit down and chat with us for a second. What a nice guy! When he asked me to be a guest on the show, you know me, I JUMPED! But I was scared to death! What an incredible experience it was. Check that off my bucket list!

He got started in the MLM Industry and became extremely successful in his own business. But he wanted to do MORE. He wanted to make sure everyone had access to the success secrets of top leaders, so he create the MLM Nation.

Earlier this week, I had the pleasure of being a guest on his podcast and you can view that below.

Check out the podcast with ME and Simon Chan below or CLICK HERE

Want to learn more about MLM Nation?

Head over to MLM Nation on Facebook and like his page: MLM NATION FACEBOOK-CLICK HERE

He has tons of interviews you can scroll through and listen while you’re on a road trip, on your way to work, or just working on your leadership skills. It’s so important to set aside time in your day to listen to new ideas and people who have excelled in this business. Simon always says, “You’re the sum of the 5 people you spend the most time with”. He created this podcast so YOU can spend time with some great people!

Check him out on iTunes: Go to Podcasts on your phone apps and search for MLM Nation.

Make sure you subscribe to his channel so you never miss them! CLICK HERE

And you can join ME at NO BS NO HYPE USA 2017 by CLICKING HERE!

Melissa Fietsam

Hostess Coaching V.I.P. Group on Facebook

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Do you have a V.I.P. Group just for your hostesses on Facebook?

If not, you should!

What’s it for?

In this group, I add every hostess for the current month. Biggest question I get asked, is do I delete the group every month. No…why would I? I now have access to every single month for the last year and a half of hostesses. So if I want to know who had a party last June, I just go find my group. Work smarter, not harder.

What do you put in it?

  • Customer Special Videos
  • Hostess Special Video
  • Monthly Customer Special fliers
  • Printable order form
  • Digital catalog link
  • Party reward levels (so they know what they get at each level of sales)
  • Graphics they can use and share
  • Hostess exclusive items

Why do you want to do this?

Because every time you’re out and about and your hostess has a question, you can go to this group and TAG them in the post. It saves you time, it saves THEM time, it shows them you invested in them, and you have a resource later on to see who had a party in that month

Send out hostess challenges:

You can also send out a series of “pushes” for your hostesses to complete on certain days. One of the challenges I do is a Facebook Live. So I ask them all to go Live and tell their friends to join their party. And they DO! Another thing I do is send them a Google Survey link and ask them to send out to 20 friends that day. LOTS of things you can do with this. They don’t know what to do. That’s why it’s called hostess COACHING. If you’re not coaching them, they’re not going to be doing anything!

Updates:

Have an update and need to message all your hostesses? Why not just put it on this group and tag them all. You can save time and get everyone the message all in one swoop. BAM! Like a BOSS!

Want this file to use so you can create your own group this month?

JOIN DIRECTLY SOCIAL on FACEBOOK-CLICK HERE!

 

It really is about working smarter. It’s about learning steps to play the game a little easier and be the best consultant you can be to your customers!

Melissa Fiestam

 

 

June Wacky Holidays Free Graphics

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5 free Wacky Holiday graphics for the month of June!

You can use these on your timelines, Facebook parties, and customer groups!

Get the full collection in our Facebook Group, just click the link below:

DIRECTLY SOCIAL

Don’t forget to share with your teams!

Social Media made EASY!

Melissa Fietsam

Top 5 Free Stock Photo Sites for Your Business

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Creating your own images for your business is essential.

Having access to free stock photo sites is life changing. Literally. The one above is from my favorite, Gratisography. He has a very eclectic sense of humor that I love.

When I started using these sites to create my own images in Canva (a free graphic design website), I kind of fell back in love with my business.

Don’t be a Copy:

People don’t want to see stock images from your company. People don’t want to see cookie cutter images that you took zero time to invest in. And that’s what it shows. When you post a stock photo, it shows your customers you are just like every other person/consultant out there.

Facebook Jail:

How many of you have heard of Facebook jail? Not fun! Do you know why it happens? Because one person posts something and 5,000 consultants upload the same graphic and the same words. And Facebook algorithms instantly scream SPAM! Never take someone else’s post, especially without their permission, and post it as your own.

Watermarking:

I get asked about watermarking a lot. What is it? Simply adding your information to a photo so no one else can use it. It could be your name, your website, your logo…something that identifies YOU as the creator of that graphic. Why should you do it? Because you worked hard on your design and they didn’t. You took the time out of your life, your family, your kids…and created something great in order to be a better business owner. They have zero rights to that graphic. So make sure you watermark it.

And…it will keep YOU out of Facebook jail. Because people won’t be taking your photos anymore.

Free Stock Photo Sites:

Below, I have 5 of the top free stock photo sites for you. You go there, type in what you’re looking for (dog, yellow umbrella, red phone, cell phone, desk, anything you want). And you’re instantly connected to hundreds of free photos you can download and edit as you please.

Designing Your Own Photos:

And then I hear you…saying… I don’t know how….(insert whining). Stop it! Neither did I. Just like anything else in life it takes an investment of your time. And you know what? You’re gonna SUCK at first. Just being honest here. But every single time you do one, you will get better. Every time you take 20 minutes to do them, you will learn something new.

Canva:

Canva is the BEST free graphic editing site out there. Hands down. A lot of people say they can’t figure out Canva. “It’s too hard”. It’s not. I promise.  And I created a video for you. In this video, I create 5 different photos. They have free templates of graphics to help get you started, and they also have a stock library of graphics just like the sites below. Where you can grab their photos and edit away!

#1:

Pexels.com

#2

StockSnap

#3:

Pixababy

#4

Gratisography

#5

Burst

 

Happy graphic day everyone!

Melissa Fietsam

June 2017 Facebook Script

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Do you need some fresh ideas for your Facebook party script?

June Facebook Script

The Directly Social Elite group just got their copy last night!

Being a part of the Directly Social Elite Group has some pretty crazy cool perks.

Monthly Facebook Party Script:

They received their copy last night. Are you tired of stressing over coming up with a new script every month? I get it. It takes me 4 straight days to complete a script each month. That’s why I decided to make that a perk for them!

No matter what company you’re with, you can take this script and use the simple concept for each post and make it your own.

Monthly Training Webinar:

They’re also getting access to 2 trainings per month. Our first training is on Maximizing Pinterest for your business. It starts June 15th! You can purchase those webinar trainings separately for $40, or join the Elite Club for $10 per month and get them FREE!

Level Up:

If you’re serious about taking your business to the next level this year, this is the group you need to be in! Free up all that worry and stress over Facebook party scripts and invest that time and energy into learning new techniques to move your business forward with our webinars!

For more information or to join today for just $10 a month, click below!

Join Directly Social Elites Today!

Melissa Fietsam

Directly Social with Melissa Fietsam

How to Add Clickable Links to Your Facebook Profile

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Did you know you can add clickable links to all your social media channels, right onto your Facebook profile?

This isn’t a new feature, but fairly recent. I just forgot to tell everyone!

So you can go to your profile on Facebook and your:

  • Youtube
  • Pinterest
  • Instagram
  • Twitter

And much more!

They will show up as clickable links where people can instantly be connected with your other social media channels. This is the view from a mobile device. You can see the 4 social buttons at the bottom:

So how do you link your social media platforms to your Facebook profile?

Watch this 2 minute video:

Again, as far as I know, this only shows up on the mobile viewing. But it’s pretty darn cool since 80% of us check our social media from our mobile devices anyway! Right?

Happy Saturday everyone! Enjoy your weekend!

Melissa Fietsam

 

 

New Team Booking Blitz

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So I had this theory I wanted to debunk.

Booking blitz

In Direct Sales, we usually don’t give out customer specials ahead of time. We’re afraid that people:

  1. Won’t book a party for the current month
  2. Will cancel their party because they like the next customer special better

Well, we have 2 great customer specials in June and July. The hardest months of the year to book. So I wanted to try doing a TEAM event on Facebook and book the fire out of BOTH months. And guess what? IT WORKED!

In a Nutshell:

  • We pretty much posted every day for a week leading up to the event, to push people INTO the event.
  • We offered $200 in Giveaways for the event and called it a SUMMER REVEAL. (Another director, Dee Hathaway pitched in half the prizes)
  • It was a 10 minute event. Just 4 posts.
  • And then I went LIVE at the end to let them know who won.

What made it successful?

  • We went LIVE in our groups 30 minutes before the event and pushed them all into the event (our #’s went up tremendously when we all did this at the same time).
  • We gave the prizes after the event…a 30 minute timeframe to come back and do. Why? Because we went to our customer groups AGAIN and said you still have 30 minutes to be entered. Go check it out, here’s the link!
  • We pushed daily for this event before it started.

So how did I do it?

PRE-POST:

This was the only post in the event for a week

Alright ladies! Welcome to our SUMMER REVEAL!!

We’re giving away TWO HUNDRED dollars in prizes and guess what? All you have to do is answer the questions in each of the posts! For every comment, you’ll be entered in to win one of the prizes! The more you engage, the more FUN we have and the more TICKETS you get!

We are going to have a 10-minute event, meet us back here on Thursday. We’re going to show you the customer and hostess specials for JUNE and JULY! And you might even get to see a new product and some new patterns out of this sweet deal!

So for your first ticket…

  1. TAG your consultant
  2. And tell us where you’re from

SUMMERREVEAL.png

POST 1:

JUNE SNEAK PEEK! HOSTESS BONUS at $400 LEVEL!!

HOSTESS SPECIAL: When you host a $400 Party, get the Summer Getaway Bundle for $35!

**Summer Getaway Bundle: Getaway Tote, All About the Benjamins, and Cool Cinch Thermal**

CUSTOMER SPECIAL: Spend $35 and get one of these 50% off!

$7.50: Cool Clip Thermal Pouch

$9: Go-To Thermal

$12.50: Going Places Thermal

$15 Around the Clock Thermal

$9: Thermal Tote

$12.50: Lunch Break Thermal

$24: Tote-Ally Thermal

$30: Perfect Party Set

$17.50: Picnic Thermal Tote

$25: Fresh Market Thermal

$14: Cool Cinch Thermal

Also, we are offering a June Special Exclusive! The Tote-Ally Thermal in Starfish Splash and the Picnic Thermal in Fun Flops!

What is YOUR favorite out of the June specials?!

june

POST 2:

JULY ONLY! NEW PRODUCTS AND PATTERNS!

Sweet Sprinkles, and the Get the Scoop Bowl Set.

**Sweet Sprinkles is available in the Large Utility Tote, Double Duty Caddy and Oh Snap Bin**

Customer Special: Spend $35, and choose up to TWO of the following items (YES!! TWO!!!):

  1. Mini Zipper Pouch $5
  2. Oh Snap Bin $5
  3. Double Duty Caddy $10
  4. Swap It Pocket $10
  5. Get the Scoop Bowl Set $15

Hostess Special: $35, PLUS a FREE Style Setter**

What are YOU most excited about on the July specials?!

18618481_10155504521130809_1910520507_o

POST 3:

If you would like to book your OWN June or July Facebook party, click on the graphic for the month you want and TAG YOUR CONSULTANT! She will get you set up with a hostess packet ASAP and guess what…we have TWO chances to earn prizes tonight! You ready to see?!

BOOK YOUR june  Copy of BOOK YOUR july

POST 4:

We’re not done with PRIZES! If you booked your own Facebook or catalog show…we have set prizes in these bags…
If you booked for June or July…you get to PICK A BAG! Tag your consultant with the bag you choose and she will let you know what you won!
I’ll be back in 10 minutes to announce the winners of tonight’s drawing!!
Did you have FUN TONIGHT?!
We can’t wait to party with you soon!!

1

I truly hope our team can help some other teams fill their calendars and make some new connections!!

Happy FRIDAY ladies!

Melissa Fietsam

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