3 Mistakes You Should Never Make on Social Media

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Sharing responsibly on social media is not an option, it’s a MUST. And unless you want someone to eventually take legal action against you, you better know the rules!

You are setting an example for your team, your friends, and everyone around you.

So what are the 3 biggest mistakes people are making on Social Media?

Pinterest:

You cannot take someone else’s graphic and change the link to direct people to YOUR website instead of THEIRS. If someone took the time out of their day (and the money out of their pocket) to create a graphic of their product, YOU have no right to that picture.

Under NO CIRCUMSTANCES are you allowed to take that really awesome graphic and change the link. Let me repeat that…YOU CANNOT CHANGE THE LINK on someone else’s graphic!

Pinterest is a place for ORIGINAL content. Not a place to claim someone else’s original content for your own. Did you know it’s actually illegal?! If I post a picture of my product on Pinterest, it is legally my “intellectual property”. And you are bound by Pinterest to adhere to that rule.

Now, I will say, if you are a direct sales consultant, many companies allow you to take HOME OFFICE graphics and change the links to yours. But this does NOT apply to other people’s graphics you happen to like.

You have 2 options:

OPTION#1:

REPIN IT: Sure, you can repin it. But why would you want to? Why would you want to have a really cool graphic that leads your customers to someone else’s site? My opinion…don’t do it.

OPTION#2:

Create your own: Save the graphic to a secret board and then recreate the same idea with your own product. And BAM! Now YOU have a great graphic to share on Pinterest!

SIDE BAR:

We all have product in our closet. Take that product out once a week and work on one room in your house, or one “theme”. 20 minutes is all it takes to stage some product and take some pictures with your phone. It’s really that easy. And then make sure you watermark so no one WANTS to take your picture to begin with! A watermark is as simple as putting your name and business information as “text” onto the graphic. This can easily be done on Canva or even apps on your phone like Word Swag.

Are you THAT girl?

The one that has a million posts from other people and maybe even changed their links?

Want to know where to start?

Honestly, you need to go delete those boards if you have no original posts in there. Just START OVER!

If you have a bunch of pins from other people and didn’t change the link: you’re leading your customers to other people’s pages and that is NOT what you want to do. You don’t want to lead people away from your website to someone else’s website to order.

If you have a bunch of pins and illegally changed the link to direct them to your site: delete every single one of them. And then recreate your own. And brand your images before you upload them.


Instagram:

Now let’s talk about Instagram. You are not permitted to take someone else’s graphic and: take a snapshot, crop it, and share it. UNLESS you tag them and give them credit for the photo.

You actually have to tag their Instagram account so people are linked back to the original creator of the photo.

People take time on their social media posts. It is NOT okay to take their post and claim it as your own.

You have 2 options:

OPTION #1:

Crop and tag: Snap a picture of the post, crop it, repost, and add “Photo Credit @TheirNameGoesHere”.

You actually have to tag their Instagram account so people are linked back to the original creator of the photo.

OPTION#2:

Use a reposting app: Use an app like “Repost” where you copy the link to their post, paste it into the app, and then it tags them in the photo for you.


Twitter:

And last but not least, let’s talk Twitter. Again, you cannot take someone’s post and make it your own. Twitter makes it very easy to share someone else’s content. And it’s actually a “high five” and pat on the back when you do.

You have 3 options:

OPTION #1:

Retweet: You can retweet their original post and it will show up on your timeline, giving credit to the original author or creator.

OPTION#2:

You can share something and TAG that person’s Twitter handle (@theirtwitteraccount)

OPTION#3:

You can copy a URL directly from the post you want to share and link them back to the original creator’s content. This is mostly for websites and blogs, things of that nature.


Really, the moral of the story is to create your own content. Taking someone else’s content does nothing for your business in the long run. You have to learn how to be creative and get your own posts out there!

UPDATE TO A QUESTION: If the original creator of the photo gives you PERMISSION to share that photo, then yes, you can share it. But you also need to make sure THEY are the original creator of that photo-and not just sharing it from someone else in the first place!

You have to research.

Find someone who inspires you and learn how to do it yourself!

Happy Sharing,

Melissa Fietsam

Power Hours for your Direct Sales Business

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So many people sign up for Direct Sales with the assumption that they won’t really have to work.

If you’re in this for a hobby, that is an absolute truth: you really don’t have to work at it.

If you’re in this to make an income or achieve a financial goal: you couldn’t be farther from the truth.

You can’t expect to make a substantial difference in your finances if you’re not willing to put in the work to get it.

Using Power Hours can help you run your business in 20 minutes a day.

If you’re not willing to work 20 focused minutes a week, in certain areas of your business, then quite frankly-you don’t DESERVE that paycheck you’re complaining about NOT GETTING!

People ask me ALL THE TIME…how do you do it. I’m sorry to inform you, there is no secret. It’s hard work. That’s it.

Tried and true, get up and get to work every single day. The RENT IS DUE EVERY SINGLE DAY. You want to make money in this business, PUT IN THE WORK. People seem to want the benefits without the commitment. You can’t have one or the other. You get exactly what you put into this business. Plain and simple. I don’t do magic tricks. I don’t do anything YOU can’t do. I don’t skate by on my good looks and charm, trust me, I live 90% of my life covered in babies bodily fluids and food. You just have to get to work.

WHEN YOU WANT SUCCESS AS BAD AS YOU WANT TO BREATHE, YOU’LL BE AS SUCCESSFUL AS YOU WANT TO BE.

Take 20 minutes a day. Dedicate 20 minutes to ONE of 5 focused tasks per day.

  1. Booking
  2. Customer Service
  3. Recruiting
  4. Marketing
  5. Hostess Coaching

Monday Booking:

Spend 20 minutes working on booking parties. Whether these are Facebook parties or home shows, you still have to ASK. Spend this 20 minutes:

~personally reaching out to people

~creating a game or graphic to book

~do a FB live talking about the hostess special

~contact PAST hostesses from the previous years

~make hostess packets and post a picture on social media-and make them COOL so everyone wants one!

There’s a million things you could do.

 

Tuesday Customer Service:

Spend 20 minutes creating a buzz.

~send a thank you email to anyone who has ordered in the last week

~contact each person who ordered the previous month and make sure they’re happy with their product (and have you seen the new specials?)

~contact anyone who has open orders and make sure they knew about the customer specials if they didn’t order one

~go comment on all your open parties and start some conversations with the guests

~scroll through Facebook and actually interact with your customers on THEIR pages

 

Wednesday Recruiting:

~touch base with all your new consultants within the last 3 months

~reach out to any potential consultants

~don’t have any potential consultants? create an opportunity event and GET ONE!

~put some pins on Pinterest about joining

~create a youtube video or FB live about joining…then share into all your FB parties!

 

Thursday Marketing:

This is all social media to me. Sharing my love of my product on all the different social media sites. And because I love it, this isn’t even work. This is my play time!

~schedule some tweets in Cinchshare

~pin some things from your Cinchshare history onto Pinterest

~schedule some Instagram posts onto Twitter/FB business page

~go post your social media links in all your parties

~create a contest on a social media channel and direct all your customers to it

~create a newsletter to email your customers

 

Friday Hostess Coaching:

Spend 20 minutes contacting every hostess.

~ask them if they need any extra order forms or catalogs

~tell them what their total is for online orders so far

~give them a task to do that day: post this, tag 3 friends on some posts in your party, or text this to 3 people today

~tell them how much farther they are from the next level and TELL THEM HOW TO GET THERE!

 

This is just a small breakdown of a HUGE list you should already have! 20 minutes a day. If I can do it, YOU can do it!

Melissa Fietsam

50 Engagement Questions for your Social Media Pages

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Engagement is the name of the game!

Set up one day a week to post an engagement picture and get your customers chatting in your customer Facebook groups and pages! It’s important to not always be posting business. You want to get to know them as a person! And this is a great way to do it.

Here’s an example of an entire album full of engagement posts (just like the one below) from Cinchshare:

GET FULL ALBUM HERE

And…I put together a list of 50 questions you can ASK and create your own graphics for!

  1. Where were you born?
  2. What is your middle name?
  3. What is one food you refuse to eat?
  4. If you had to get married where you MET your spouse, where would the wedding be?
  5. Do you prefer prefer coffee or tea?
  6. Dunkin donuts or Starbucks?
  7. Pepsi or Coke?
  8. Tag someone who makes you smile
  9. Tag someone who inspires you
  10. What was the BEST vacation you ever took?
  11. If you won a million dollars, what’s the first thing you would buy?
  12. If you got a plane ticket and could go ANYWHERE you wanted, where would it be?
  13. What’s the BEST book you’ve ever read?
  14. What’s your favorite cereal?
  15. What’s the one movie you could watch over and over again?
  16. What’s the last place you went on vacation?
  17. What is your occupation?
  18. When you were a kid, what did you want to be when you grew up?
  19. What city and state do you live in?
  20. Name a song that has a color in the name?
  21. Do you have any kids or grandkids?
  22. What is the first thing you do when you wake up in the morning?
  23. Are you a night owl or an early bird?
  24. Post a picture of your fur baby
  25. Post the last picture you took in your phone
  26. Do you like country or rock n’ roll?
  27. Who is the one celebrity you would love to meet?
  28. Who is your celebrity crush?
  29. Would you rather live in the country, on the beach, in the mountains, or in the city?
  30. In less than 5 words, what motivates you at the end of a long day?
  31. What do you like to do on a rainy day?
  32. Would you rather have a personal chef, a maid, a nanny, or a personal shopper?
  33. If you could sit on a bench for one afternoon and talk to anybody you wanted, who would it be?
  34. Do you sleep on: your side, your back, your stomach, or other?
  35. You are the representation of your 5 closest friends…tag them below!
  36. What team will you be cheering on this fall?
  37. What are you doing this weekend?
  38. Do you like your margaritas frozen or on the rocks?
  39. What was the last movie you watched?
  40. What is your favorite TV show?
  41. What was your favorite cartoon as a kid?
  42. What was your first job?
  43. What was your first car?
  44. What’s your least favorite chore: laundry, dishes, cleaning the bathroom, or vacuuming?
  45. What is your favorite salty snack?
  46. What is your favorite sweet treat you always crave?
  47. Are you a saver or spender?
  48. What is the last thing you do before you go to sleep?
  49. What’s your favorite flavor of ice cream?
  50. What’s one thing on your bucket list?

Here’s how easily you can schedule them for 2 months out, in less than 5 minutes!

Don’t know how to create your own graphics?

I can help you do that too! Here’s a video to learn how to create your own graphics in Canva:

Happy engagement graphic making day!! 😉 I totally made that up…but get to work!

Melissa Fietsam

3 Ways to Promote Your Business on Pinterest

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Pinterest has over 150 million active monthly users.

And 87% of those pinners have purchased a product because of Pinterest.

Those stats alone, are enough evidence that your business should be on Pinterest.

Here are 3 quick and easy ways to increase your business presence on Pinterest.

1. Group Boards:

Group boards on Pinterest allow you to network with other consultants. So let’s say you have a friend who sells Pampered Chef. And YOU sell Thirty-One Gifts. Create a board for “Organizing your kitchen” and both of you add pins related to that board. Now all of HER customers see your pins, and all of YOUR customers see her pins.

You can do this with EVERY company out there:

~Scentsy and Thirty-One bathroom makeover

~Mary Kay and Thirty-One makeup ideas

~Clever container and Thirty-One closet organization

~Posh and Thirty-One travel must haves

The list of possibilities is truly endless

Here’s how to do that:

 

2. Link to other Social Media Sites:

You can use Pinterest to increase traffic to your other social media sites.

Post something on your business page and link people to your Facebook Business Page.

Post something on Instagram and link them to your Instagram profile.

Post something on Twitter and link them to your Twitter profile.

By doing this, you’re utilizing the traffic on Pinterest to increase your social presence on EVERY social media site!

Here’s an example:

Would you like more tips like these on a daily basis?

JOIN MY GROUP DIRECTLY SOCIAL ON FACEBOOK

 

3. Link your YouTube Videos:

If you are making videos on YouTube, you better be sharing those on Pinterest! Pinterest rates videos as “rich pins” which means they rank higher in search options. So if you’re making product videos or business idea demos, those need to go on Pinterest! Graphics are great, but guess what? Videos are BETTER!

Check out this example:

Happy Pinning!!

Melissa Fietsam

Schedule Theme Days Easily in Your Customer Group

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It’s really important to stay consistent in your Facebook Customer Groups. And using theme days can help you do that!

80/20 Rule:

Make sure you’re posting 80% valuable content and 20% sales. If they’re in your group, they KNOW you sell whatever if it is you sell. You don’t have to shove it down their throats! What you NEED to do is provide VALUE. Show them you are there to provide a service to THEM.  Your business page is where you should be selling! And every now and then you can share that post from your business page into your customer group.

Here’s some examples:

Monday Motivation: quotes

Monday Giggles: make them laugh

Tuesday Tips: your business tips to make their life easier with your product

Tuesday Treats: your product tips

Way Back Wednesday: post something nostalgic

Thursday Passion: post something YOU love. For instance, I’m doing easy cooking recipes each Thursday because I love to cook! Love to shop? Post coupons or deals from other places, etc.

Friday FUN Day: ask everyone what they’re doing this weekend, give them something fun to do with the family

Gather these posts to schedule in Cinchshare and you’ve just created the best time saving tool you’ll ever make in your business:

Watch this 5 minute video to see how I gather these posts into a secret group and then schedule out an entire month in less than 5 minutes!

I would love to hear what theme days YOU use. Or what you COULD use! Post in the comments below!

And don’t forget to join our Directly Social on Facebook to get these tips daily: JOIN HERE

Social Jedi Masters in training! You got this!

Melissa Fietsam

How to Design a Graphic with Canva

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Creating your own content for your business is crucial and Canva can help you do that!

Learn where to find FREE graphics to use AND create some amazing designs in Canva!

You have to be different:

If you’re posting the same graphics as 10,000 other consultants, there’s not much that stands out in your business. When you create your own graphics, you show your customers you are invested in your business. It shows you care about your business. Seth Godin said it best (in a book titled The Purple Cow) when talking about marketing. All cows look the same…but a PURPLE COW…now that would be cool! That’s what marketing is all about, STANDING OUT!

It takes time:

Just like everything worth doing, it takes time to learn. But if you simply work 20 minutes a day on graphics when you’re starting out, you will be SO PROUD of what you can learn and accomplish in Canva. I know because I did it! And I had NO CLUE what I was doing in Canva when I first started. I actually learned by watching a set of tutorial videos on Cinchshare’s YouTube channel. Heili breaks the basics of Canva down for you here in a series of short videos: Cinchshare Canva Tutorials

We did a ZOOM webinar training on how I walked through and created some engagement posts for our Facebook Group: Directly Social

Check out this video tutorial on Canva:

Find free graphics to use:

Everybody always asks where I find my free graphics to use. Pixabay is a site where you can find tons of free graphics to start creating your own. You can search any topic, color, or emotion you want, and then add your own personal touches in Canva!

And don’t forget to join our Facebook group so you can get daily social media tips and tricks: Directly Social

Now go forth and be Social Jedi’s,

Melissa Fietsam

Directly Social Facebook Group

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Do you LOVE Direct Sales and Social Media?

This is the group for you!

We have officially launched the Directly Social Facebook group and are kicking it off with a FREE ZOOM WEBINAR tonight at 9pm! This webinar will be on how to use Canva to create your own original graphics. I will be creating 5 engagement posts for our group every month. And I’ll walk you through how I do that!

And I’m going to show you:

  1. Where I find those free graphics to use
  2. How I edit them in canva
  3. Some tips and tricks in Canva

Another Facebook Group…I know, I know! But guess what?! I’m going to teach you all the tips and tricks on social media to make your business SOAR in 2017!

  1. Weekly Facebook Live tips
  2. Tips on Instagram
  3. Tips on Twitter
  4. Tips on Cinchshare
  5. Tips on Pinterest
  6. Tips on YouTube
  7. Tips on your Facebook Business Page
  8. Tips on your VIP Facebook Customer Group
  9. Tips on increasing sales, recruits, and bookings in your business
  10. AND SO MUCH MORE!!

So head on over to Directly Social on Facebook and join the group today! Just click the link below!

JOIN DIRECTLY SOCIAL

directly-social3

Create an EASY Professional Video for Your Business with Facebook!

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Easy and FREE. Two of my favorite words!

I’m going to show you how to create a professional video for your business, right from your Facebook business page!

Creating original content is simply a requirement if you’re running your own business. And Facebook has so many amazing tools to help you do that.

Once you make this video, you can download it and SHARE it to all your social media platforms:

  1. Twitter
  2. Facebook Customer Group
  3. Instagram
  4. Pinterest
  5. Your Facebook party scripts
  6. and so much more!

Learn how to make your own awesome video in less 5 minutes!

Happy video making! Post a link to YOUR video below!

And don’t forget to follow me on Facebook: Directly Social

Melissa Fietsam

Easy Twitter Tips for your Direct Sales Business

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Easy Twitter Tips for your Direct Sales Business

I know that the mere thought of Twitter makes some people twitch. I got it. It’s a platform that many don’t know very well and that scares you! But I can honestly say it’s one of the EASIEST social media platforms out there. And I want to show you how you can be ON there in 5 minutes a week!

Twitter Facts:

Here’s the facts: Twitter has 319 million monthly active users. Can you really afford to NOT be on it? I’m going to be brutally honest and tell you Twitter is not my favorite place to be. But with 319 million people actively using it every month, I’m smart enough to know I want my business included in those statistics. You have to at least have the bare minimum to make sure YOUR business is represented to those masses.

So let’s break it down:

I have made it my job to have at least ONE tweet a day on Twitter. And I’ve made it SO easy for you to duplicate what I’ve done with TWO 2 minute videos below. I’m going to show you how to increase your recruiting AND promote your Instagram account while you’re at it!

Why do you NEED to be on Twitter:

Well, here’s how I see it. Besides the masses of people on there everyday, the younger generation is HUGE on Twitter. So let’s say I meet a 20 something year old and I’m telling her about my business. She says, “Oh! Are you on Twitter?”

You say NO: You’ve just lost her. She knows that you are not her people. You were just straight kicked out of her tribe. Because that’s where she “lives”

You say YES: knowing you hate the platform, but you followed Melissa’s advice and take 5 minutes a week to follow these easy steps, you said YES! And now you have the young pup’s full attention and respect.

Now, I say this lightly. There are many “older folks” who LOVE Twitter. With 319 million active users, I’d say quite a few love it. And while I don’t LOVE it, you’d better believe I’m on it, just to say I AM.

So I’ve made it SO EASY for you:

Check out these two QUICK videos I’ve made for you to show you how you can use Cinchshare to schedule 3 weeks worth of tweets in like 5 minutes. Not even kidding. So easy you will have NO EXCUSE to not be on Twitter! You’ll be like…yeah, I’m cool, I’m hip, I’m on Twitter too 😉

Increase your RECRUITING and be on Twitter (2 min video):

Increase your Twitter game AND promote your Instagram page:

Now…go get your Twitter on!

Follow me at: https://twitter.com/melissafietsam

And post your Twitter link below so I can follow YOU!

Melissa Fietsam

Social Media/Direct Sales Coaching

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I am SO excited to announce the launch of my new business called @DirectlySocial:

I will be diving into many new adventures with this business, but the first aspect we are launching is personal coaching! I can’t wait to get back to this!

Everyone needs a little help every now and then when it comes to your Direct Sales business and setting up your Social Media platforms. I LOVE every inch of it, so it is simply natural for me to love teaching it! I am very excited to offer personal coaching for your Direct Sales and Social Media needs. I love to see the light bulbs come on in people’s heads and the way it transforms their business. I also love seeing how much easier I can make time management when it comes to all of these details. Here are some of the topics I can help YOU with!

Social Media Topics:

-Set up and teach you about your social media channels:

  • Twitter
  • Instagram
  • Facebook business page
  • YouTube
  • Pinterest
  • Blog

Direct Sales Topics

-Set up and teach you how to gain control of your direct sales business:

  • Facebook team page
  • Hostess coaching
  • Booking
  • Customer Facebook Group
  • How to train your team
  • How to train your new consultants
  • Organize your office
  • Organize your business
  • Power Hours for Time Management

If you would like more information, head on over here: COACHING WITH DIRECTLY SOCIAL

Melissa Fietsam,

Directly Social