WOO HOO! August means back to school and back to a (somewhat) normal routine at our house.
Don’t get me wrong, I LOVE the kids being home and spending time with all of them, but I do miss have a strong daily routine, I think we all do!
So since it is time for the kids to go back to school, it is time for YOU to go back to work!
Let’s do this!
Here are 10 Ideas to ROCK your AUGUST:
#1 Back to School Promo for Teachers
We all know teacher or two that could use some extra funding for their classroom supplies, right? You can use your business to help teachers! They share a catalog around and collect orders as a fundraiser for their classroom. Here is an example that a friend of mine ran a couple years ago with great success!
#2 – “Fab 5 Special”
This is a fun idea for a special promotion you can run any day you need some extra sales. You can put 5 items “on sale” specifically for a certain day or a certain period of time. A quick special like this works because of the urgency to order before it is gone!
#3 “4 for $40” Sale (7/4)
This is a 24 hour sale on Aug 4th only (because it is the 4th of the month). Showcase some of your lower priced products and how they can get an awesome 4 for $40 deal, you can make a special flyer or image with the 4 for $40 products on it. This would also be a super easy Hostess-on-the-Go party where she just sells from the flyer! The point of this is to front-load your month with sales, verses everything coming in at the end of the month.
#4 Support the Troops Fundraiser/Product Raiser
August is an awesome month to do something special for the troops. You could create a fundraiser and donate your profits to an organization that supports the troops, or you can use specific products from your company to donate to the troops. The customers buy products and donate them to the troops through you! You can use your commission to purchase care items to go in those too! Be sure to check out the back to school supply sales to get those additional items on the CHEAP!
#5 – Run Your Own “Back to School” Sale
Choose 8-12 products to put on “sale” and create a cool flyer! People are naturally drawn to the word SALE (aren’t we all!!) and who doesn’t love a good B2S sale!
#6 Change your FB Customer Group cover photo to something more “August” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details!
#7 Update your Facebook Business Page cover photo to something more August-like and add a FB Frame!
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is August!Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up! I saw lots of great frames on Facebook! Have you ever added a frame to your profile picture before? Just Click on your profile picture (update profile picture), then click on Add Frame at the top, then search for “Back to School” or whatever else you want and add a frame! Easy peasy!
Don’t forget to join Directly Social on Facebook:
#8 Post engaging content the whole month of August!
Your followers and customers LOVE great content that makes them want to engage. I love to do trivia with my group, they’re all over it. Find yourself some fun Back to School trivia and ask a new question every couple days and see what people say! They just can’t help themselves, they all want to prove they know the answer too, so they comment even when the trivia question is already answered! LOL! Easy recipes for quick dinners and tips for packing lunches are always popular this time of year!
#9 Create a AUGUST Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board specifically for August and pin what you love for August (tips, recipes, crafts, DIY, morning chaos planning, organization, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Think all things end of summer/back to school and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week! Share it everywhere! Invite them to follow you while they are over on Pinterest!
#10 Host a Flip Flop Frenzy!
Are you familiar with the Turkey Trots and Reindeer Romps? The Flip Flop Frenzy works the exact same way! You get 6 people to collect $100 in orders, they start collecting on August 1st through 15th. You put all the orders in as one single party and split the hostess benefits/gifts. You can run special promotions like they get an extra gifts for being the first to turn in their order, for have $200+ in orders, etc. You can run one group the 1st-15thand another group on the 16th-31st!
What fun August ideas do you have?
Melissa Fietsam @DirectlySocial
I am so in love with CinchShare’s upgraded post library, I am feeling so incredibly organized right now!
Have you checked it out? It is new folder system where you can have folders and then subfolders inside of those folders, kinda like Dropbox or your computer. It is absolutely BRILLIANT!
Let me walk you through all new the awesomeness!
1. You can create folders and subfolders:
I love this! I can create a main folder for my Directly Social monthly freebies (ie July Freebies) and then create subfolders inside that folder for Mondays, Tuesdays, Wednesdays, Thursdays and Fridays. Talk about organized! Think about the content you have, what kind of folders would you want. I am thinking I will make a Theme Parties folder next and then do a subfolder for each season Spring, Summer, Fall, Winter!
CinchShare video: https://youtu.be/c_GhNz4wD-0
2. You can SHARE your folders with team members and other CinchShare users:
Basically this is like the Collections feature they used to have but it is sharing a folder now instead. When you click on Share Folder, you get a link that you can share with anyone you want. When they click on the link, they join your shared folder! What an awesome way to share content with your team, new Consultants and fellow leaders.
CinchShare video: https://youtu.be/N7WlBtmUID0
3. You can create specific folders to help you organize:
I created a folder for my Facebook party pre-posts and post party posts. And now I can schedule all those, for the whole season, in just a few clicks! Every time I have a party…it’s EASY PEEZY!
Watch this quick video from me:
4. You can give certain people Admin right inside the folder:
So when someone joins your shared folder, they are automatically on “Read Only” mode which means they can see and use the posts inside the folder (even edit them when they go to schedule them), but they cannot delete, add or change anything inside the shared folder. If you want to give admin rights to anyone, you click on Manage Folder and change the drop menu next to their name. As the admin, that person will be able to add and delete posts inside the folder and do everything you can do as the owner. This would be great to add downline leaders and have them there to help add awesome content to the folder too.
CinchShare video: https://youtu.be/THfTVZCoDNQ
5. You can upload as many images as you want into the folders with Bulk Upload:
This is probably one of my favorite features inside the new post library. You now have the ability to upload as many images as you want into your folders, verses uploading the one by one like we used to in the old post library. I just uploaded 46 images this morning and it probably took 10 seconds, I am not kidding. The new Bulk Upload feature is AMAZING! Now all of those things I have saved in my phone and computer that I always “think” I want to use (but then forget I have), I can actually bulk upload quickly and have them inside my CinchShare account to schedule! I will actually use them now!! LOL!
CinchShare video: https://youtu.be/AJWDAz_hGss
If you have not checked out CinchShcare’s most recent Post Library upgrade, get in there and look around! It is AMAZING!! They even have 12 videos that walk you through how to take your previous parties and put them in folders, your older shared collections and categories too! Everything is still there inside your account and so much more accessible and organized! AMAZING job, CinchShare! You all rock my socks and are so cutting edge, I love it!
You can check out their whole playlist on YouTube of those 12 videos here: https://www.youtube.com/playlist?list=PL_Da4K5oulcVbBbegiw9ccQizDSErapKF
Not a CinchShare user yet?
Click here to try it out for 7 days free
Use this promo code to get an extra 30 days free: CINCHFREE
(That gives you a total of 37 days FREE!)
Melissa Fietsam @DirectlySocial
Don’t forget to join us on Facebook at DIRECTLY SOCIAL
Every week I call Consultants and every week I am leaving voicemails that I am not 100% sure that I am reaching the right person.
Why do you say that Melissa? I’m SO glad you asked!
Because I get things like “Yeah – it’s me, leave me a message!” Who is me??
Your outgoing voicemail is a business basic and a top priority!
Here are some quick DOs and DON’Ts when it comes to your voicemail message.
“Hey there! Thanks so much for calling, this is Susan Smith with Cupcakes R’ Us! I am sorry that I am unable to take your call right now but it is very important to me. Please leave your full name, phone number and best time to reach you and I will return your call as soon as possible. I look forward to talking with you soon….”
Melissa Fietsam @DirectlySocial
Don’t forget to join us on Facebook at DIRECTLY SOCIAL
Summers are just crawling with lots of awesome local vendor table opportunities.
People are out and about and you can really take advantage of the inexpensive, outdoor vendor tables at fairs, community festivals, art shows, wine festivals, carnivals and more!
I have been to more than my fair share of events over the last 10 years and I’m STUNNED at the vendor table set ups many times. It’s like people just decided that morning, “Hey! I think I will go set up a booth today!” They’re messy, overcrowded displays that honestly look like yard sale tables! Let’s talk about 3 important steps when it comes to planning for a booth event!
1. Design with Purpose:
When you are talking about your booth layout, you need to design with purpose.
How much space do you have?
What do you want to have happen in that space?
Do you want a U-shape where customer physically “enters” your booth space?
Or do you want to have one single table out front?
Chairs or no chairs?
How many people can be in/at your booth at one time?
Where will you take orders?
Where does the excess stock and the carrying tubs go?
You need to think this all through long before you are at the event. I have been so many vendor events before where I completely skip over a booth because how they have it set up does not work, it is not welcoming and it is just awkwardly set up. Draw it out in advance or better yet, set it up in advance in your basement or office so you can get a good look at it and what you are thinking, sometimes you just need to “try it on” and see if it fits, kinda like that outfit you thought was amazing until you actually tried it on in the dressing room. What you think looks good in your head doesn’t always look good once you try it, right? Take the time to make this right!
2. Decorate with Intention:
People are attracted to your vendor table by what they see when they first glance at the table. People will judge and decide whether they will approach your table in the first 3 seconds of seeing it. You need to really UP your decor game. Spend some time researching tablescapes because that is basically what you are building here.
Every inch of your tablescape (and your booth as a whole) needs to work together and be visually stimulating. Pick a theme for your table. For example, this summer you could do a Fun in the Sun theme and feature a large beach towel as your tablecloth, sand buckets to hold catalogs, etc. Think outside of the box, stroll down the summer aisle at the Dollar Store and get creative!
3. Dress for Success!
Anyone who knows me know that I am not a dress up girl! I like to be totally comfortable, you will never catch me at a vendor event in a dress or even in professional dress because it is not in my personality, but you will always find me dressed for success. I ALWAYS wear logowear like it is a uniform when I do my events. I want people to know what company I am with as soon as they see me, whether they are coming to my booth, or if they see me out and about at the event.
Just like people judge your table before they approach it, trust me, they are pre-judging you too. Fix your hair, put on a little make up and be ready to meet and greet everyone you see! And let’s be honest, it’s not just them judging us, we tend to pre-judge them to, we all do it!! Make sure you’re dressed for success and you’re approachable and smiling! It seems sad that I even have to write about this part, but like I said, I have been a part of many, many vendor events and I have seen more bedheads and just-slept-in-this outfits than I care to admit.
This blog post was inspired by a recent vendor event where the entire event felt very bland and boring, and I got the impression that the guests at the event felt the same way. People were just kinda wandering around, glancing at booths. I was the most popular booth at the event, which is great for me, but it made me sad to see so many guests just buzz by the other tables without really stopping.
Have FOOD at your booth. Whether it’s a bowl of candy, cookies, popcorn, I don’t care. Have something that will attract people. And KIDS. How hard would it be to print out some coloring sheets and throw a box of crayons in a bowl for kiddos?
And don’t be boring. If you’re doing a theme (cause you should be), relate it to the theme. Do you want to be remembered for boring mints? Or do you want to be remembered for handing out Pop Rocks with a sticker that says “(insert business) ROCKS”. Your coloring sheets for the kids, relate it to your theme. Do something to stand out from the crowd. Crazy sells.
Next vendor event I have, I bringing a megaphone. And anyone who shouts “I love (insert business) gets $5 off their order that day. Why? Because it’s INSANE. And HILARIOUS. And the fun people will DO IT! And when they do, guess what? Everyone will turn around and LOOK at my booth to figure out what the fuss is all about. They’ll wonder why we’re over there having fun and laughing. And they’ll be next.
Have a great week everyone! What is YOUR favorite thing to do at a vendor event? Tell us below!
Melissa Fietsam @DirectlySocial
Image Posted on Updated on
Need an idea to celebrate your new consultants?
I came up with an idea that will help celebrate them AND get them excited about their business! And I knew just who to contact to help me carry it out. Julie Shilling is my go to graphics girl. She efficient, affordable, and provides excellent service and design.
So here’s what I did…
When a new consultant enters their first party, I wanted a way to reward them with something that would also help them market their business. I decided to do a catalog label design!
So let’s say they enter their first party…
I message my girl this graphic and say pick any design you want! I’m going to personalize these catalog labels for you!
Julie provides a PDF they can download and print their own labels from home!
I’m also going to send the link to these labels I get on Amazon prime for SUPER CHEAP:
She charges the leader (me) $15 for the initial design with team colors or whatever you want on these 3 choices. But guess what? For every new consultant you need the design for, it only costs $5! So I can reward my new consultants for $5! HECK YEAH! #SCORE
This is going to:
- help her market her business
- make her feel so proud to see her name on a beautiful design
- get her excited about passing out those catalogs
- and make her job easy by handing her a tool that is essential to her business
And in return:
- you get to celebrate her
- you can get your whole team excited about this
- you can even do team giveaways centered around these as a giveaway
- and you do this all while paying PENNIES to do it!
Contact Julie Shilling today by heading to her business page:
Hope this helps someone today!
Melissa Fietsam @DirectlySocial
I am soooo ready for July! Breakout the corn on the cob, potato salad and S’MORES!!
I live for cookouts and grillin’ and all things red, white and blue! And since hubby does most of the grillin’ at our house, I am off dinner duty most nights! WOO HOO! “Honey, make me some CHICKEN!”
July is an extremely important month when it comes to preparing your success for the fall months.
It is much easier to MAINTAIN a business through the summer than to completely restart a business from square one in the fall. Trust me on this, been there, done that! NEVER AGAIN!
So here are 10 Ideas to ROCK your JULY:
#1 National Postal Workers Day Day (7/1)
Show some LOVE to your mailman or mailwoman on this day! Those are some of the hardest working people I have ever met. They are out there walking and working, so matter the weather. On days when I wouldn’t dream of leaving my house, I still get mail, isn’t that crazy? Those people never stop working and since I order A LOT online, I need to show my mail carrier some EXTRA LOVE. And how will I show him some extra love on July 1st? I will be sure to give him a free product (with a mini catalog inside) filled with snack and water bottles and a gift card to a local fast food restaurant!
And make sure you use appropriate hashtags and post a picture of it on your social media platforms. This is a great way to show off your product and pay it forward at the same time.
#2 – “Fast 4 on the 4th” (7/4)
This is a fun idea for a special promotion you can run on the 4th of July only. When someone orders 4 items from you, they get a free gift! You can have your graphic say something like “Purchase 4 items from me on the 4th of July and get a FREE gift!”, then be sure to put a couple product ideas on the graphic too!
#3 “4 for $40” Sale (7/4)
This is a 24 hour sale on the 4th of July only. Showcase some of your lower priced products and how they can get an awesome 4 for $40 deal, you can make a special flyer or image with the 4 for $40 products on it. This would also be a super easy Hostess-on-the-Go party where she just sells from the flyer!
#4 Support the Troops Fundraiser/Product Raiser
July is an awesome month to do something special for the troops. You could create a fundraiser and donate your profits to an organization that supports the troops, or you can use specific products from your company to donate to the troops. The customers buy products and donate them to the troops through you! You can use your commission to purchase care items to go in those too!
#5 – Run Your Own “Christmas in July” Sale
Choose 8-12 products to put on “sale” and create a cool flyer! People are naturally drawn to the word SALE (aren’t we all!!) and who doesn’t love a good Christmas in July sale!
#6 Change your FB Customer Group cover photo to something more “July” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details! For our American friends, think flags, red/white/blue, fireworks!
#7 Update your Facebook Business Page cover photo to something more July-like and add a FB Frame!
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is July, unless you are doing a Christmas in July sale. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up! I saw lots of great frames on Facebook! Have you ever added a frame to your profile picture before? Just Click on your profile picture (update profile picture), then click on Add Frame at the top, then search for “4th of July” or whatever else you want and add a frame! Easy peasy!
Don’t forget to join Directly Social on Facebook:
#8 Post engaging content the whole month of July!
Your followers and customers LOVE great content that makes them want to engage. I love to do trivia with my group, they’re all over it. Find yourself some fun July trivia and ask a new question every couple days and see what people say! They just can’t help themselves, they all want to prove they know the answer too, so they comment even when the trivia question is already answered! LOL!
I found this site below and will be making some engaging content of my own inspired by these trivia questions: http://www.imom.com/printable/fourth-of-july-trivia-game/#.WycsVadKhPY
#9 Create a JULY Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board specifically for July and pin what you love for July (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Think all things summer and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week! Share it everywhere! Invite them to follow you while they are over on Pinterest!
#10 Host a Fireworks Frenzy!
Are you familiar with the Turkey Trots and Reindeer Romps? The Fireworks Frenzy works the exact same way! You get 6 people to collect $100 in orders, they start collecting on July 1st through 15th. You put all the orders in as one single party and split the hostess benefits/gifts. You can run special promotions like they get an extra gifts for being the first to turn in their order, for have $200+ in orders, etc. You can run one group the 1st-15th and another group on the 16th-31st!
What fun July ideas do you have?
Melissa Fietsam @DirectlySocial
I honestly hear from my Directly Social group members every single day asking for help on how to get people to engage with them in their Customer Groups.
For me, I think the answer is pretty simple… look at your own social media behaviors, what things do YOU engage with?
If you haven’t joined Directly Social CLICK HERE
Now, I’ve been focusing more on my business page than my customer group. So just know that these ideas apply to both.
Pay attention to what catches your eye and what stops your thumb scroll. What gets the coveted “reaction” from you, or better yet, what gets a comment or a share? Your group members are just like you, so once you figure out what gets interaction from you in other groups/page, you will better understand how to post things that get engagement in your own groups.
I will share some ideas of what gets great interaction for me in my customer group, which I discovered based on my own social media behaviors. Now, just because these work for me doesn’t mean they are the magic pill for you and your group, these are just ideas. You need to commit to doing the work and finding out what DOES work for your group.
1. Creating Polls:
Every time I create a poll in my customer group, I get fantastic interaction. Polls are great for waking the dead in the group too, it seems like people I haven’t “seen” in my group in months come out of the woodwork to participate in a poll!
Which room do you need to organize the most?
- Living room
Here’s a video on how to create a poll in your customer group: CLICK HERE
2. Asking Questions:
If you want people to engage with you, ASK QUESTIONS! It gives them permission to respond, otherwise they just scroll on by! This is called a CTA or Call to Action. I never let a post leave my fingers without a CTA attached to it at the end of the post.
Post a picture of your dinner and ask…What’s everyone cooking tonight?
Post a picture of what you’re doing and ask…What is everyone doing this weekend?
That’s a CTA!
3. Posting Interactive Posts:
Some of my best engagement posts have been where I ask my group “Have you ever tried XYZ?” or “Have you ever heard of ABC?”. Sometimes it is specific to my product, but most of the time it is not. It is usually something “mom” related, or something that would be considered parallel content to my product line, so maybe something about organization, packing, etc. Everyone has an opinion they want to share about those interactive questions and I am always loving their comments!
Who has been to the Container Store?
Who has an IKEA near them?
How do you store your Tupperware containers? I need a new system!
Those are examples of interactive posts.
4. Rewarding for Interaction:
I wholly believe in rewarding what you want repeated, so I reward people who hop on live to my Facebook LIVES. I have GREAT interaction and attendance on my FB Lives in my group! It might be a discount for all of them, it might be a digital goodie, or maybe a free product drawing, it all depends on the LIVE video. They never know what I might giveaway or do, so they are sure to hop on as soon as they get the notification for fear of missing out on something awesome! #FOMO !
I love games and reward for them. You don’t have to give away the farm to do giveaways often. I just went to Party City last night and got a Minnie Mouse lunch box, adorable pen, and cup for $2.50 for the whole set. My customers get giddy about little cute collections like that. I scour the clearance bins there, Target, Dollar Tree.
I do a giveaway every Friday. They know it’s coming. When you get people participating, Facebook believes they WANT to see your posts and they show them more often.
Here’s an example of a fun game:
Click on this link and you’ll find a million of these Family Feud ones you can make:
I want to make my Customer Group and Facebook Business page a place where I personally want to come every day! I want to LOVE my own pages/groups! Here’s the deal, guys…. we are in the Customer EXPERIENCE and ENTERTAINMENT business, regardless of the product line we are selling! Think about it! People buy from people they know, like, and trust and I want to be that person for them. If they do not LIKE you, they will not BUY from you.
And did you notice anything about all the posts above?
NONE of them have anything to do with YOUR PRODUCT! Stop shoving sales and bookings down their throat with every single post. If your goal is community and interaction, you must focus on creating that environment. And salesy, spammy posts are not going to get it.
I am 100% committed to the experience, entertainment and engagement of my group and business page members. Are you?
The FRANK list –
I have no idea who originally came up with this acronym for building your initial contact list when starting a business, but it is a fundamental step to building a successful business when starting out and as you continue to grow your business.
I want to take this week and revisit the FRANK list and how I like to use it when training new Consultants in the business and how I use it personally, even to this day!
The FRANK list is a time-tested contact list that is taught by nearly every direct sales company out there. It helps the new Consultant walk through who they know, a warm list. In order to not overwhelm the new Consultant when making the list. I like to tell them to work on putting 10 people under each category.
F stands for Friends –
You want to think of 10 friends to add to your list, they can be past or current friends, school friends, social media friends, etc.
Something that helps in all these categories is to go through your Facebook friends list to jog your memory. Sometimes you’re scrolling through that and list and go, “Oh yeah! I forgot about that person!”
R stands for Relatives –
You want to think of 10 relatives to add to your list, think parents, in-laws, close family and extended family. Your sister, mom, Grandma, aunts, sister-in-law, and sista from another mista.
A stands for Acquaintances –
You want to think of 10 acquaintances to add to your list, these would be people like co-workers, fellow club members, people from church, service providers like hair dressers, etc.
N stands for Neighbors –
You want to think of 10 neighbors to add to your list, these can be current neighbors and past neighbors in your life. I like to say basically anyone who lives within a mile radius of your house should definitely go on that list.
K stands for Kid Contacts & Connections –
You want to think of 10 kid contacts to add to your list, this would be people that have connections to your kids like teachers, coaches, club leaders, friends’ parents, etc.
10 kid contacts
= 50 name list (minimum)
Now contact each one of these people personally to have a party for you and your new business. I say personally, because this actually means a text or a phone call. When you’re starting your business, it’s important these people understand you are asking them for help. This is your ride or die crew. This is who you’d call to bail your butt out of jail 😉
Want to take it a step further?
Once you have your name list, it’s time to break it down and come up with a contact plan.
- Put a P next to anyone who you think would like to check out the product.
- Put a $ next to anyone you know who could use an extra $300 a month.
- Put a * next to anyone who likes free product or has hosted a direct sales party in the past.
- Put a F next to anyone who might need a fundraiser (kids in sports, missions, non-profit, etc)
You can add more than one (P$*F) to the name list, some names might have two or more of the icons above. Don’t think to hard about it and don’t pre-judge whether they will say yes or no, right now you are just creating a contact list.
Once you have your contact list and once you have done the breakdown above, it is time to reach out to the list and share your new business and focus on the icon you listed next to their name.
P people –
If you put a P by their name, you would talk about the Product, think features and benefits, why do they need this product in their life? How will it help them or help their family?
* people –
If they have held a party for another company in the past, then you talk about the free product you can earn by hosting a party with you.
$ people –
If you put a $ by their name, you would talk about why you started the business and how they can earn additional income doing this business with you, would they like to join and be your business buddy?
F people –
If you put a F by their name, talk about the fundraising opportunities with your company.
Now I still use my FRANK list to this day and I add to it all the time! For me, this is a living breathing list where I am always meeting new people and adding them to my contact list. So for me the FRANK list is NOT a “one and done” contact list for new Consultants only, it is something that I successfully use every single month!
Do you have a FRANK list for your business?
Click on the image below to download your own FREE F.R.A.N.K. list!
Melissa Fietsam @DirectlySocial
Who is super excited about it finally being SUMMER? School’s Out – Scream and Shout!!
Holy cow – what am I gonna do with all the kids at home for the next 3 months and work my business too?! Well, to be honest I am really excited to spend some quality time with my kids. Having big kids and little kids, I am well aware of how short their time with their mama really is, and I don’t want to waste this summer! So we need to bust out some amazing summer biz ideas so we all have more time to do the important things this summer, are you ready? Let’s dive right in!!
Why Facebook Theme Parties?
Bottom line, Facebook theme parties get better attendance and better interaction from guests.Who wants more people and more engagement? You’re going to want to pick a theme for your entire Facebook Party. Every good party has to start with some inspiration and conversation. You will want to tie everything into a nice pretty bow with a THEME.
1. Create a Story:
Now that you have found a theme you like, RUN with it! Create a STORY. Every post you create for your Facebook script should tie into that story. Example: If we are doing a Bridal Shower party theme make sure you talk about food recipes, drinks, etc. If you sell Pampered Chef, what products can you use to enhance the Bridal Shower? If you sell Perfectly Posh, how can this fit your business? See where I’m going with this? For example: Bridal Showers, Graduation Parties, Dorm Decorating Parties, School’s Out, Let’s Flamingle (pink flamingos), Gourmet S’mores (INVITE ME!!!!), etc. Now every post in your Facebook script should revolve around this very theme.
2. Decide on Party Length:
Once you have your amazing JUNE theme party ideas, you need to decide the length of time that your party will last. When you hold a Facebook Party, you will have:
1. Pre-posts (before the party starts)
2. Actual “party” posts
3. Post-party posts (after the party)
So you need to be thinking about how long do you want that party to last – 30 minutes, 1 hour, 3 days, 1 week, 10 days? I suggest not dragging it out. I personally prefer one week or less. If they’re going to buy-they will. If not, don’t beat them over the head with 2 weeks of posts. Now, you can leave the actual ordering open (and I highly suggest you do), but there’s no rule that says you have to post for two weeks straight. A party grabs my attention for 3 days. After that, I start ignoring notifications. Also make sure that you’re reaching a couple of PAYDAYS with your party dates. People who get paid, like to celebrate and indulge. Make sure your party falls on that opportunity.3.
3. Where to Host Facebook Parties:
I LOVE hosting my parties in Facebook Groups and I’m going to show you why! I moved my parties to Groups in the beginning of the year and I have never been happier or more successful with them. In fact, I have held 21 Facebook Parties this month (May), I think I might know a thing or two about Facebook Parties, don’t you?
Holding FB Parties in Groups:
This is SO EASY to do.
It will save YOU time.
You can do so many things in Groups that do not exist in FB Events
And it will save your HOSTESS some time!
AND…it’ll get people invited to her party in a NON-spammy way!
Check out this post for TONS of great tips on partying in groups: CLICK HERE
4. Building the Foundation:
Figure out what YOU need to post into an online party, you need a FB Party outline .This is the most vital information you have to get across. So, you need to sprinkle this strategically into your outline. Think of this as building a house. THIS is the foundation of your party. We are building your script in layers. And this must be done first! Is there anything else you can think of that is necessary for your party?
1 – INTRODUCTION: Introduce yourself and your company. A picture of you and your family is best. A picture with product is great too. Tell them your occupation, where you live, and how many kids you have. Give them something to CONNECT with you about. And don’t assume people know what your company is all about. Teach them something they didn’t know.
2 – BOOKING SEED: We have to book parties. Make sure you have a plan to book some.
3 – RECRUITING SEED: We have to always be adding new people to our team. So what’s your plan?
4 – CUSTOMER GROUP: How are you going to get all these people added to your customer group? A sale is a dead end if you don’t have a follow up plan in place. Draw them into your community.
5 – CUSTOMER SPECIAL: They need to know about the deals for the month
6 – THANK YOU: This needs to be a very “well thought out” thank you. Recap with link to customer group, link to order, and date the party is closing. Click here for a FREE FB Party Outline Printable
5. You need PRE-POSTS
This is the time before the actual party script begins. When your hostess adds her guests, it’s usually a process. This doesn’t necessarily happen all at once, even though that would be great! So these posts are more for engagement, entertainment, and facts. It’s like the phone call before a date, right? Let’s get to know each other before this shin dig gets started. And here’s the “meet up” information: here’s how the party will go, date, time, all the details.
1) JUST THE FAQs: Give them everything thing they need to order form the party.
2) SHARE AN ALBUM: Create an album on your BUSINESS PAGE of a certain collection of products. You can share the LINK to that album as a post in the party. This is how I showcase our company and a sample of our products.
3) CATALOG LINKS: Give them the links to view the catalog before the party even gets started.
4) GET TO KNOW THEM: ask them a question about themselves. Where are you from? How do you know the hostess? Things like that. How long do pre-posts last? I do one day. And prep my hostess ahead of time. “They all have to get added May 30th! Party starts June 1st!”
6. It’s SHOW TIME!
It’s time to fill your script with the heart of your business. These are your “selling posts”.
Keeping with the theme of your party, you need to figure out how many posts you have to fill in your outline and WHAT posts go along with your theme. So if we’re doing a “School’s Out! Scream & Shout!” theme…bundles of products that talk about all things for the kids, for the frazzled mom, quick and yummy food & drinks! Basically, anything that can relate to your theme! My theme for this training is “Summer to Remember”, so I made something for you!
🍉 I created a Summer Bucket List that you can share with your customer group and inside your Facebook parties in June. Because remember…you should be providing VALUE to your customers lives! Your party can’t be 100% selling, booking, and recruiting. Ask yourself how you can provide something of value to them and sprinkle it in!
PRINT YOUR SUMMER BUCKET LIST HERE
🍉 Another example is recipes. You can share a few family recipes within your party script. Those are great for a School’s Out or Bridal Shower theme.
7. Post Party Posts:
So your party posts are done. I know…I know…you’re tired. That was a lot of WORK! But WAKE UP! Cause you’re not done yet! Let’s say we chose a 3 day script. Now a typical party stays open for 2 weeks. So what do you do for the rest of the time? I suggest one post a day for the remainder of the party. That way they get one “PING” on their phone from you a day. A reminder of, “hey! Don’t forget to order.”
RECAP your foundation:
🍋 BOOKING SEED: We have to book parties. Make sure you have a plan to book some.
🍋 RECRUITING SEED: We have to always be adding new people to our team. So what’s your plan?
🍋 CUSTOMER GROUP: How are you going to get all these people added to your customer group? A sale is a dead end if you don’t have a follow up plan in place. Draw them into your community.
🍋 CUSTOMER SPECIAL: They need to know about the deals for the month.
8. FREE June Facebook Party Banners:
Ready to start hosting those JUNE theme parties? Here’s ANOTHER FREEBIE for you! Each month in our Directly Social group, I create 4 Facebook party banners to use each month in your parties. These are fun ideas to build a theme party around! JOIN THE DIRECTLY SOCIAL and grab these FRESH & NEW party banners every month:
9. FREE June Customer Group Posts:
Are you having fun yet?? Cause there’s MORE!!! Here you go! You DO have to be a member of Cinchshare in order to get these links. Don’t have CinchShare yet? You can sign up here and use the special promo code CINCHFREE to get a total of 5 weeks FREE (37days). Once you are a CinchShare user:
✅ STEP 1: Join Directly Social FREE FACEBOOK COMMUNITY
✅ STEP 2: Click on this link once your request is approved:
✅ STEP 3: Schedule all your business engagement posts for the entire month of June in less than 5 minutes!
10. 10 Ways to ROCK Your June
Need more great ideas to ROCK YOUR JUNE? Check out last week’s blog post here!
Happy Planning everybody!
Melissa Fietsam @DirectlySocial