I am soooo ready for July! Breakout the corn on the cob, potato salad and S’MORES!!
I live for cookouts and grillin’ and all things red, white and blue! And since hubby does most of the grillin’ at our house, I am off dinner duty most nights! WOO HOO! “Honey, make me some CHICKEN!”
July is an extremely important month when it comes to preparing your success for the fall months.
It is much easier to MAINTAIN a business through the summer than to completely restart a business from square one in the fall. Trust me on this, been there, done that! NEVER AGAIN!
So here are 10 Ideas to ROCK your JULY:
#1 National Postal Workers Day Day (7/1)
Show some LOVE to your mailman or mailwoman on this day! Those are some of the hardest working people I have ever met. They are out there walking and working, so matter the weather. On days when I wouldn’t dream of leaving my house, I still get mail, isn’t that crazy? Those people never stop working and since I order A LOT online, I need to show my mail carrier some EXTRA LOVE. And how will I show him some extra love on July 1st? I will be sure to give him a free product (with a mini catalog inside) filled with snack and water bottles and a gift card to a local fast food restaurant!
And make sure you use appropriate hashtags and post a picture of it on your social media platforms. This is a great way to show off your product and pay it forward at the same time.
#2 – “Fast 4 on the 4th” (7/4)
This is a fun idea for a special promotion you can run on the 4th of July only. When someone orders 4 items from you, they get a free gift! You can have your graphic say something like “Purchase 4 items from me on the 4th of July and get a FREE gift!”, then be sure to put a couple product ideas on the graphic too!
#3 “4 for $40” Sale (7/4)
This is a 24 hour sale on the 4th of July only. Showcase some of your lower priced products and how they can get an awesome 4 for $40 deal, you can make a special flyer or image with the 4 for $40 products on it. This would also be a super easy Hostess-on-the-Go party where she just sells from the flyer!
#4 Support the Troops Fundraiser/Product Raiser
July is an awesome month to do something special for the troops. You could create a fundraiser and donate your profits to an organization that supports the troops, or you can use specific products from your company to donate to the troops. The customers buy products and donate them to the troops through you! You can use your commission to purchase care items to go in those too!
#5 – Run Your Own “Christmas in July” Sale
Choose 8-12 products to put on “sale” and create a cool flyer! People are naturally drawn to the word SALE (aren’t we all!!) and who doesn’t love a good Christmas in July sale!
#6 Change your FB Customer Group cover photo to something more “July” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes! And use the group photo size 1920×1080 for optimal visualization of your awesome banner and details! For our American friends, think flags, red/white/blue, fireworks!
#7 Update your Facebook Business Page cover photo to something more July-like and add a FB Frame!
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is July, unless you are doing a Christmas in July sale. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season. Use a filter and add a summer frame, jazz it up! I saw lots of great frames on Facebook! Have you ever added a frame to your profile picture before? Just Click on your profile picture (update profile picture), then click on Add Frame at the top, then search for “4th of July” or whatever else you want and add a frame! Easy peasy!
Don’t forget to join Directly Social on Facebook:
#8 Post engaging content the whole month of July!
Your followers and customers LOVE great content that makes them want to engage. I love to do trivia with my group, they’re all over it. Find yourself some fun July trivia and ask a new question every couple days and see what people say! They just can’t help themselves, they all want to prove they know the answer too, so they comment even when the trivia question is already answered! LOL!
I found this site below and will be making some engaging content of my own inspired by these trivia questions: http://www.imom.com/printable/fourth-of-july-trivia-game/#.WycsVadKhPY
#9 Create a JULY Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board specifically for July and pin what you love for July (tips, recipes, crafts, DIY, outdoor cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Think all things summer and share those cute tips and ideas to get people sharing your content. Share a tip a day or at least a few a week! Share it everywhere! Invite them to follow you while they are over on Pinterest!
#10 Host a Fireworks Frenzy!
Are you familiar with the Turkey Trots and Reindeer Romps? The Fireworks Frenzy works the exact same way! You get 6 people to collect $100 in orders, they start collecting on July 1st through 15th. You put all the orders in as one single party and split the hostess benefits/gifts. You can run special promotions like they get an extra gifts for being the first to turn in their order, for have $200+ in orders, etc. You can run one group the 1st-15th and another group on the 16th-31st!
What fun July ideas do you have?
Melissa Fietsam @DirectlySocial
I honestly hear from my Directly Social group members every single day asking for help on how to get people to engage with them in their Customer Groups.
For me, I think the answer is pretty simple… look at your own social media behaviors, what things do YOU engage with?
If you haven’t joined Directly Social CLICK HERE
Now, I’ve been focusing more on my business page than my customer group. So just know that these ideas apply to both.
Pay attention to what catches your eye and what stops your thumb scroll. What gets the coveted “reaction” from you, or better yet, what gets a comment or a share? Your group members are just like you, so once you figure out what gets interaction from you in other groups/page, you will better understand how to post things that get engagement in your own groups.
I will share some ideas of what gets great interaction for me in my customer group, which I discovered based on my own social media behaviors. Now, just because these work for me doesn’t mean they are the magic pill for you and your group, these are just ideas. You need to commit to doing the work and finding out what DOES work for your group.
1. Creating Polls:
Every time I create a poll in my customer group, I get fantastic interaction. Polls are great for waking the dead in the group too, it seems like people I haven’t “seen” in my group in months come out of the woodwork to participate in a poll!
Which room do you need to organize the most?
- Living room
Here’s a video on how to create a poll in your customer group: CLICK HERE
2. Asking Questions:
If you want people to engage with you, ASK QUESTIONS! It gives them permission to respond, otherwise they just scroll on by! This is called a CTA or Call to Action. I never let a post leave my fingers without a CTA attached to it at the end of the post.
Post a picture of your dinner and ask…What’s everyone cooking tonight?
Post a picture of what you’re doing and ask…What is everyone doing this weekend?
That’s a CTA!
3. Posting Interactive Posts:
Some of my best engagement posts have been where I ask my group “Have you ever tried XYZ?” or “Have you ever heard of ABC?”. Sometimes it is specific to my product, but most of the time it is not. It is usually something “mom” related, or something that would be considered parallel content to my product line, so maybe something about organization, packing, etc. Everyone has an opinion they want to share about those interactive questions and I am always loving their comments!
Who has been to the Container Store?
Who has an IKEA near them?
How do you store your Tupperware containers? I need a new system!
Those are examples of interactive posts.
4. Rewarding for Interaction:
I wholly believe in rewarding what you want repeated, so I reward people who hop on live to my Facebook LIVES. I have GREAT interaction and attendance on my FB Lives in my group! It might be a discount for all of them, it might be a digital goodie, or maybe a free product drawing, it all depends on the LIVE video. They never know what I might giveaway or do, so they are sure to hop on as soon as they get the notification for fear of missing out on something awesome! #FOMO !
I love games and reward for them. You don’t have to give away the farm to do giveaways often. I just went to Party City last night and got a Minnie Mouse lunch box, adorable pen, and cup for $2.50 for the whole set. My customers get giddy about little cute collections like that. I scour the clearance bins there, Target, Dollar Tree.
I do a giveaway every Friday. They know it’s coming. When you get people participating, Facebook believes they WANT to see your posts and they show them more often.
Here’s an example of a fun game:
Click on this link and you’ll find a million of these Family Feud ones you can make:
I want to make my Customer Group and Facebook Business page a place where I personally want to come every day! I want to LOVE my own pages/groups! Here’s the deal, guys…. we are in the Customer EXPERIENCE and ENTERTAINMENT business, regardless of the product line we are selling! Think about it! People buy from people they know, like, and trust and I want to be that person for them. If they do not LIKE you, they will not BUY from you.
And did you notice anything about all the posts above?
NONE of them have anything to do with YOUR PRODUCT! Stop shoving sales and bookings down their throat with every single post. If your goal is community and interaction, you must focus on creating that environment. And salesy, spammy posts are not going to get it.
I am 100% committed to the experience, entertainment and engagement of my group and business page members. Are you?
Image Posted on Updated on
Think what you want to about Donald Trump, but I will tell you, I used to LOVE his show The Apprentice and his infamous “You’re Fired!” at the end of each episode.
I loved the urgency and intensity of the show and loved to see how people perform under pressure and rise to the occasion! People can do amazing things under pressure and when they feel the urgency to get things done. For me, it gives me sheer adrenaline to work on risky projects and try things I have never done before in my business. I never want to get to a place of complacency or apathy in my business, where I just don’t care to work for it anymore…where I’m content to sit on my butt and watch the world around me. That is not me, that is not in my nature, and it shouldn’t be in yours either!
I get it, some weeks and months are harder than others and sometimes you just don’t have anymore gas in the tank. But let’s get real! Most of the time you’re honestly just being the worst boss ever in your own business! You’re not getting things done, you’re making excuses, you’re piddling around doing things that bring no real value or $$$ into your business. You’re “playing business” and not actually working a business.
Businesses MAKE money, hobbies COST money!
I am going to share with you a little tidbit that I heard many years ago in my direct sales career, so long ago that I can’t actually remember who originally said it, “You many need to fire yourself from the business. Yep, that’s what I said, sometimes you might just need to give yourself the old heave-ho!”. Think about this scenario; if you worked at a company and you had an employee performing the way you are performing in your business right now, would you keep them on the payroll? If yes, awesome! But I would venture to guess that most of you would say NO WAY! You would fire you in a heartbeat — so do it now! Yes, I am giving you permission to completely fire yourself from your own business!
Even for me, there are some months where I just royally screw up my business. I get comfortable in my day to day, I do the mundane business tasks with no sense of urgency and basically just “exist” in the business and perform like a lifeless robot. I need fired, I deserve to be fired! So every now and then… I DO fire myself completely from the business. I fire myself on a Friday for being ineffective and not doing what I know needs to be done for my job to grow my business. Then I will spend the weekend thinking about what I know needs to be done and coming up with a plan to make that happen. Then I rehire myself on Monday morning to get things done right.
How are things going in your business? Do you need to go all “Donald Trump” on your own butt and give yourself a pink slip? If you’re not working your business with urgency & intensity, if you are not leaping out of bed each morning because you are so excited about what you are doing and who you’re helping, you should be fired!
My favorite plan of action to REBOOT:
2 days: Make a list of all the things you need to get done in the next two days. These are #1 priority. And this list needs refreshed often.
2 weeks: Make a list of all the things that need done in the next two weeks. And refresh this list every couple of weeks.
2 months: Make a list of all the things that need done in the next two months. This is where your quarterly planning comes in; upcoming holidays, incentives, sales, etc.
HAVE YOU JOINED OUR FACEBOOK GROUP FOR MORE TIPS?
Complacency & apathy will be the death of your business, do not allow it to come to that.
Deep down, regardless of what you portray to others or make yourself look like on social media, you know if you’ve been slacking in your business. If you’re doing enough to just get by and hoping the “boss” doesn’t notice…you need to get a grip! Since you’re the boss…you’re just cheating yourself and your family out of success. So take a page out of Donald Trump’s show, maybe it’s time to say “YOU’RE FIRED“! Wipe the slate clean, get your thoughts and plans together and then rehire yourself to rock your biz!
Melissa Fietsam @DirectlySocial
Here’s the truth… ya’ll are just making this business too hard!
Get out of your own way, stop “thinking” about working your business and actually get out there and work it! Many of you spend more time thinking about working than actually doing anything constructive for your business and it needs to STOP!
I am going to give you my super simple “Power of 3” routine that you can use every day, with actionables that can actually move your business in a positive and profitable direction.
My daily “Power of 3” routine:
– Make 3 new connections daily (meet 3 new people)
– Invite 3 people to look at my product/biz opportunity/booking options/ fundraisers, etc
– Follow up with 3 people
– Do 3 random acts of kindness or appreciation
– Do 30 minutes of personal development (video, book, audios, podcasts)
– Do 30 minutes of “me” time (exercise, quiet time,etc)
Now let’s break down what each of these looks like:
Make 3 new connections daily – in order to grow your business you have to meet new people, you can’t do this business without people! Right? So how are you meeting new people every day?
Invite 3 people to look at my product/biz opportunity/booking options/ fundraisers, etc – how are you getting yourself in front of people and when you do get in front of them, what are you doing that will grow the business? Are you prepared when you do get an opportunity for people to look at what you have to offer? Do you have catalog, host packets, recruiting packets, video links, etc prepped and ready to go at a moment’s notice?
Follow up with 3 people – this should go without saying but are you actively following up on the leads you are collecting? Or maybe we should actually start with are you actively collecting leads for your business? What tools do you need to be able to do effective follow up. If you are not doing your follow up communications/calls, you are leaving serious cash on the table.
DON’T FORGET TO JOIN OUR FACEBOOK COMMUNITY FOR MORE TIPS:
Do 3 random acts of kindness or appreciation – let me say this as kindly as possible, this business is not about you! And the sooner you come to realize that, the sooner you will start to see tremendous success. This business is about growing people and empowering them to be who they were created to be. It is not about you, it is about them. If you do not like people, you are in the wrong business, my friend. We are a people business and we need to learn to care more about our fellow people. We need to be kind at all times, I think sometimes we forget the sharpness of our keyboard swords. Speak to people like the humans they are, appreciate people for good work or things you recognize in them. I promise if you take the spotlight off of you and consciously start focusing on others, you will see rewards.
Do 30 minutes of personal development (video, book, audios, podcasts) – this is an area that so many of you are literally STARVING your businesses in. How are you filling up and learning new things? How are you getting educated? You need a constant flow of good business building information coming into you, whether it be from reading or one of my personal faves is podcasts. Find a good one that feeds you and listen to it every day for 30 minutes. Throw a load of laundry in and hide in the laundry room with it so you can get your personal development thing ON!
Do 30 minutes of “me” time (exercise, quiet time,etc) – again, you cannot pour from an empty cup, you need to get refilled and sometimes that refill comes from making yourself a priority verses an afterthought. Take 30 minutes a day and you just do you. I personally like a quiet time where I can just silence the world around me for a little and not be while and not be constantly rushing to the next thing. There will always be a next thing, but there is only one of you and you need to take care of you.
Like I always say, keep it simple and do the actionable. Thinking about working and actually working are not the same thing. Get out there and DO SOMETHING with your business every * single * day!
With all the Facebook changes, learn why I have been LOVING doing my Facebook parties in groups instead of events.
I am going to walk you through 8 reasons why Facebook parties are better in groups during this training.
You’re also going to learn how to properly use them, so they’re not spammy and you can get the most out of them.
People are scared of doing parties in groups, I get it. You know why? Because I swore a year ago I would NEVER do my parties in groups. But things change. And I’ve been doing this for 2 months and seen the best results I’ve EVER had in TEN YEARS with my Facebook parties.
So join us on this FREE TRAINING TONIGHT!
STEP 1: Join our group Directly Social:
STEP 2: Join FREE TRAINING:
Melissa Fietsam @DirectlySocial
Animoto is my favorite new video site.
Check out how easy it is to create a beautiful video for your Direct Sales business. When you’re done drooling…you can catch some IDEAS on what videos to make below!
Wasn’t that EASY?!
So what kind of videos can you do to promote your business and where can you post them?
One product that is used in many different ways:
Let’s say you have a catch all bin; show all the different ways you can use that one product
Take a group of products and show how they all work together. For example; home organization, products for on the go, solution sets, thermal line, gift giving ideas, men’s products…the list goes on and on.
Take all that boring enrollment information and make a FUN video!
Here’s a new way to share the customer special for the month. Do one for all the uses for the customer special, and one showing off the patterns/products available in the customer special.
The point is….HAVE FUN and your customers will too. Say goodbye to the boring normalcy you’re used to and kick it up a notch! Your customers will thank you!
Now where do you SHARE the videos?
- Facebook business page
- Customer Group
- Facebook Parties
Go get to work!
Melissa Fietsam at Directly Social
Happy Spring!! Do you have spring fever?? I definitely do!
April is such a beautiful month! It makes me think of rain washing away the winter yuckies, new beginnings, the weather getting warmer here in Ohio, umbrellas, rain boots and Spring Break! If you walk around the Dollar Tree (my fave store), you see lots of bright colors, flowers, kites, seeds,etc – things that make you want to crawl out of your winter cave and do something! Are you ready to do something?
You have to look for ways to set yourself apart from the masses and stand out. Here are some fun April Marketing Ideas to get you excited about Spring too! Easter is April 1st, so that throws a little wrench into Spring marketing, but no worries, we got this!
#1 April Fools Day (4/1)
In social media, what makes people laugh makes people share! Using your business, how can you trick your followers into a giggle or two. If you sell kitchen products, maybe you share an awesome free recipe that goes all wonky at the end. People like to do business with people they like! Show off your fun and silly side!
#2 – Easter (4/1)
Easter is the perfect time to share a little of the “behind the scenes” of your life in your customer group on Facebook, something more personal, not just business. Why not share a pic of your kiddos egg hunting, family dinner or family photo in your pretty Easter clothes at church. Let people see the other side of you, the personal size, which is great for creating engagement and building relationships. Ask people to show their favorite Easter Egg Hunt photo of the day, later on in the evening!
#3 Change your FB Customer Group cover photo to something more “April-y” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes!
#4 Update your Facebook Business Page cover photo to something more Spring-like
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is April. But I cannot tell you how many times I see this on some of your business pages. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season.
#5 Bunny Bucks
Remember Cupid Cash from February? How about some Bunny Bucks for April? Your customers “earn” $1 in Bunny Bucks for every $10 they spend with you in April. The Bunny Bucks is only redeemable with you and only redeemable in April, so it gets you sales this month and potentially next month too. If you want to move some cash and carry products, you could easily change the coupon to where they can only redeem the Bunny Bucks toward something you have cash and carry and then payout the difference. For example, if they have $10 in Bunny Bucks and the item is $31, they give you the $10 in Bunny Bucks and pay the $21 difference. That’s a sale for April AND a sale for May!
Don’t forget to join Directly Social on Facebook:
#5 Spring Cleaning Sale
April is the perfect time to do a “spring cleaning” sale with your business and all of you excess products. If you have products sitting around in your office that you are not using, and even old demonstration items that are still in good shape, let’s get them cleaned out! Depending on the rules of your company, you could sell them off auction style in a Facebook event or group. Or maybe just have a photo album in your group with all of your spring cleaning sale items in there and people bid & buy.
#6 Share cute spring recipes, crafts and tips with your followers
I just saw the cutest recipe where you can cut apples and use peanut butter to basically make an adorable spring snail snack. People love that kind of thing and cute tips and ideas like that get shared!! This is called “curating content”, go find something cool on a blog and share it!
#7 Create an April Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board for April and pin what you love for April (tips, recipes, crafts, DIY, cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Share it everywhere! Invite them to follow you while they are over on Pinterest!
#8 Spring-ify Your Vendor Booth
We are heading into vendor booth season again! People completely pre-judge your vendor booth in about 3 seconds. Think about ways you can completely “spring-ify” your table and display to make it attractive to those scanning the room or just passing by. Be sure to use colors that go well together, maybe just 2-3 colors. Keep things simple and clean!
#9 Host a Spring Fling event
Did your company come out with new products recently? Host a Spring Fling theme event, either in person or online. Even if they didn’t come out with anything new lately, it doesn’t matter! Spring-ify the current offerings and get people excited! When Spring hits, people are more likely to get out and do something (aka spring fever), use that to your advantage and host a super fun spring fling event. This would be an awesome place to cash and carry that spring cleaning product you were looking to sell off!
#10 Spring Break Staycations
Not everyone gets to getaway for spring break anymore! Why not share a month of staycation ideas that they can do from home and incorporate your product into the ideas! Moms are desperate for ideas and they will appreciate refuge you can give them when their kiddos have spring fever! Show your products in action and how they can enhance their lives and provide solutions for their problems.
#11 BONUS ROUND
You need to be thinking about marketing Mother’s Day! It’s right around the corner and you want to make sure people have enough time to order and get their product. So get a list together of some products you can high light as great Mother’s Day gifts. Make some bundles. Dress up some baskets to give them ideas. Don’t waste time on this, get started now!
What fun April ideas do you have?
I’m giving away an entire month’s worth of posts EVERY MONTH!
FYI…these posts expire in two weeks! So you better grab them quick!
CLICK HERE to join Directly Social…
and get these links every month for FREE! I just posted your December customer group posts!
All you have to do is have a Cinchshare account and you will have access to this entire month’s worth of posts!
If you don’t know what CINCHSHARE is, check it out here: LEARN ABOUT CINCHSHARE
You can schedule an entire month’s worth of posts for December in your customer groups!
The days are themed for:
- Monday Funnies
- Tuesday Engagement Posts
- Wednesday Inspiration
- Thursday Holiday Crafts and fun
- Friday: FREE DAY! You should be posting a product spotlight on something you have. Take a personal video (3 minutes or less) or photo and show how YOU use something you sell
CLICK HERE to join Directly Social…
and get these links every month for FREE!
To sign up for Cinchshare click here: CINCHSHARE (you’ll need to join to get access to those links/posts)
Have you ever looked at someone else’s graphics and said, “How did they DO that?!”. Or…”Where in the world do they find those cool graphics?”.
Well, I’m no expert, but I get by pretty well. So I want to show you some things I’ve done and some tips and tricks to help you get started!
First, you can’t do ANYTHING worth doing, without investing some time into it. It took a lot of practice and a lot of research. Was it HARD? No. Was it FRUSTRATING at times? Yes. But was it worth it? Heck yeah!
Here’s some graphics I created with a program called Canva. It’s a FREE website where you can create your own graphics. I’m going to give you LINKS to the video tutorials that helped me get started designing great graphics.
And I learned everything from a Cinchshare Facebook post that I’ll share with you below.
Rules of Graphics & Where to Find Them:
So, first…let me throw out some etiquette tips on graphics. NEVER, and I mean NEVER take someone else’s graphic and change the information to your own and use it. The ONLY exception to that is if you have permission from the original creator to do that. This goes for Pinterest, Facebook, Instagram, blogs, anything…do not take someone else’s hard work and claim it for your own without permission!
Now…let me send you to a Cinchshare post that talks about WHERE to find great FREE graphics that you can edit for your own business. And you’ll want to follow that page while you’re over there. Cause…those people are smart peeps. And they post a lot of really great stuff you don’t want to miss! Here’s the link to the post that tells you how to find free graphics:
FREE GRAPHICS: https://scontent-iad3-1.xx.fbcdn.net/v/t1.0-9/14494657_1337316782960250_5533310808981908782_n.jpg?oh=815bde544d975b46f6a9e7edbafb6c64&oe=590E1B18
Now How to Get Started Creating & Editing in Canva:
I had NO idea what I was doing in Canva. I was a die hard fan of Picmonkey.com. And I still use Picmonkey on occasion, but if you want amazing, professional, classy photos, I highly suggest Canva.com.
So here are the people at Cinchshare again, making my life easier and teaching me how to reach for the stars! Heili Erika, pretty cool kat, walks you through a series of videos on how to get started on Canva. And…you can actually use Canva INSIDE of your Cinchshare account if you have one.
So check out this playlist on YouTube and do it when you have TIME. This will not be an overnight success. But you will get better and better every single time you create something. I learn something new every single day! And I LOVE IT!! This playlist will get you started and there’s tons more on YouTube. Don’t know how to do something? Search YouTube for the answer. You have zero excuses anymore!!
So here’s to all you creative monsters who have been hiding behind, “I just can’t do that”…now you CAN. There goes Melissa…taking your excuses away AGAIN! #YouAreWelcome 🙂
Canva Tutorials Cinchshare Playlist:
Love ya, Hugs,