direct sales

3 Mistakes You Should Never Make on Social Media

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Sharing responsibly on social media is not an option, it’s a MUST. And unless you want someone to eventually take legal action against you, you better know the rules!

You are setting an example for your team, your friends, and everyone around you.

So what are the 3 biggest mistakes people are making on Social Media?

Pinterest:

You cannot take someone else’s graphic and change the link to direct people to YOUR website instead of THEIRS. If someone took the time out of their day (and the money out of their pocket) to create a graphic of their product, YOU have no right to that picture.

Under NO CIRCUMSTANCES are you allowed to take that really awesome graphic and change the link. Let me repeat that…YOU CANNOT CHANGE THE LINK on someone else’s graphic!

Pinterest is a place for ORIGINAL content. Not a place to claim someone else’s original content for your own. Did you know it’s actually illegal?! If I post a picture of my product on Pinterest, it is legally my “intellectual property”. And you are bound by Pinterest to adhere to that rule.

Now, I will say, if you are a direct sales consultant, many companies allow you to take HOME OFFICE graphics and change the links to yours. But this does NOT apply to other people’s graphics you happen to like.

You have 2 options:

OPTION#1:

REPIN IT: Sure, you can repin it. But why would you want to? Why would you want to have a really cool graphic that leads your customers to someone else’s site? My opinion…don’t do it.

OPTION#2:

Create your own: Save the graphic to a secret board and then recreate the same idea with your own product. And BAM! Now YOU have a great graphic to share on Pinterest!

SIDE BAR:

We all have product in our closet. Take that product out once a week and work on one room in your house, or one “theme”. 20 minutes is all it takes to stage some product and take some pictures with your phone. It’s really that easy. And then make sure you watermark so no one WANTS to take your picture to begin with! A watermark is as simple as putting your name and business information as “text” onto the graphic. This can easily be done on Canva or even apps on your phone like Word Swag.

Are you THAT girl?

The one that has a million posts from other people and maybe even changed their links?

Want to know where to start?

Honestly, you need to go delete those boards if you have no original posts in there. Just START OVER!

If you have a bunch of pins from other people and didn’t change the link: you’re leading your customers to other people’s pages and that is NOT what you want to do. You don’t want to lead people away from your website to someone else’s website to order.

If you have a bunch of pins and illegally changed the link to direct them to your site: delete every single one of them. And then recreate your own. And brand your images before you upload them.


Instagram:

Now let’s talk about Instagram. You are not permitted to take someone else’s graphic and: take a snapshot, crop it, and share it. UNLESS you tag them and give them credit for the photo.

You actually have to tag their Instagram account so people are linked back to the original creator of the photo.

People take time on their social media posts. It is NOT okay to take their post and claim it as your own.

You have 2 options:

OPTION #1:

Crop and tag: Snap a picture of the post, crop it, repost, and add “Photo Credit @TheirNameGoesHere”.

You actually have to tag their Instagram account so people are linked back to the original creator of the photo.

OPTION#2:

Use a reposting app: Use an app like “Repost” where you copy the link to their post, paste it into the app, and then it tags them in the photo for you.


Twitter:

And last but not least, let’s talk Twitter. Again, you cannot take someone’s post and make it your own. Twitter makes it very easy to share someone else’s content. And it’s actually a “high five” and pat on the back when you do.

You have 3 options:

OPTION #1:

Retweet: You can retweet their original post and it will show up on your timeline, giving credit to the original author or creator.

OPTION#2:

You can share something and TAG that person’s Twitter handle (@theirtwitteraccount)

OPTION#3:

You can copy a URL directly from the post you want to share and link them back to the original creator’s content. This is mostly for websites and blogs, things of that nature.


Really, the moral of the story is to create your own content. Taking someone else’s content does nothing for your business in the long run. You have to learn how to be creative and get your own posts out there!

UPDATE TO A QUESTION: If the original creator of the photo gives you PERMISSION to share that photo, then yes, you can share it. But you also need to make sure THEY are the original creator of that photo-and not just sharing it from someone else in the first place!

You have to research.

Find someone who inspires you and learn how to do it yourself!

Happy Sharing,

Melissa Fietsam

Power Hours for your Direct Sales Business

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So many people sign up for Direct Sales with the assumption that they won’t really have to work.

If you’re in this for a hobby, that is an absolute truth: you really don’t have to work at it.

If you’re in this to make an income or achieve a financial goal: you couldn’t be farther from the truth.

You can’t expect to make a substantial difference in your finances if you’re not willing to put in the work to get it.

Using Power Hours can help you run your business in 20 minutes a day.

If you’re not willing to work 20 focused minutes a week, in certain areas of your business, then quite frankly-you don’t DESERVE that paycheck you’re complaining about NOT GETTING!

People ask me ALL THE TIME…how do you do it. I’m sorry to inform you, there is no secret. It’s hard work. That’s it.

Tried and true, get up and get to work every single day. The RENT IS DUE EVERY SINGLE DAY. You want to make money in this business, PUT IN THE WORK. People seem to want the benefits without the commitment. You can’t have one or the other. You get exactly what you put into this business. Plain and simple. I don’t do magic tricks. I don’t do anything YOU can’t do. I don’t skate by on my good looks and charm, trust me, I live 90% of my life covered in babies bodily fluids and food. You just have to get to work.

WHEN YOU WANT SUCCESS AS BAD AS YOU WANT TO BREATHE, YOU’LL BE AS SUCCESSFUL AS YOU WANT TO BE.

Take 20 minutes a day. Dedicate 20 minutes to ONE of 5 focused tasks per day.

  1. Booking
  2. Customer Service
  3. Recruiting
  4. Marketing
  5. Hostess Coaching

Monday Booking:

Spend 20 minutes working on booking parties. Whether these are Facebook parties or home shows, you still have to ASK. Spend this 20 minutes:

~personally reaching out to people

~creating a game or graphic to book

~do a FB live talking about the hostess special

~contact PAST hostesses from the previous years

~make hostess packets and post a picture on social media-and make them COOL so everyone wants one!

There’s a million things you could do.

 

Tuesday Customer Service:

Spend 20 minutes creating a buzz.

~send a thank you email to anyone who has ordered in the last week

~contact each person who ordered the previous month and make sure they’re happy with their product (and have you seen the new specials?)

~contact anyone who has open orders and make sure they knew about the customer specials if they didn’t order one

~go comment on all your open parties and start some conversations with the guests

~scroll through Facebook and actually interact with your customers on THEIR pages

 

Wednesday Recruiting:

~touch base with all your new consultants within the last 3 months

~reach out to any potential consultants

~don’t have any potential consultants? create an opportunity event and GET ONE!

~put some pins on Pinterest about joining

~create a youtube video or FB live about joining…then share into all your FB parties!

 

Thursday Marketing:

This is all social media to me. Sharing my love of my product on all the different social media sites. And because I love it, this isn’t even work. This is my play time!

~schedule some tweets in Cinchshare

~pin some things from your Cinchshare history onto Pinterest

~schedule some Instagram posts onto Twitter/FB business page

~go post your social media links in all your parties

~create a contest on a social media channel and direct all your customers to it

~create a newsletter to email your customers

 

Friday Hostess Coaching:

Spend 20 minutes contacting every hostess.

~ask them if they need any extra order forms or catalogs

~tell them what their total is for online orders so far

~give them a task to do that day: post this, tag 3 friends on some posts in your party, or text this to 3 people today

~tell them how much farther they are from the next level and TELL THEM HOW TO GET THERE!

 

This is just a small breakdown of a HUGE list you should already have! 20 minutes a day. If I can do it, YOU can do it!

Melissa Fietsam

How to Design a Graphic with Canva

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Creating your own content for your business is crucial and Canva can help you do that!

Learn where to find FREE graphics to use AND create some amazing designs in Canva!

You have to be different:

If you’re posting the same graphics as 10,000 other consultants, there’s not much that stands out in your business. When you create your own graphics, you show your customers you are invested in your business. It shows you care about your business. Seth Godin said it best (in a book titled The Purple Cow) when talking about marketing. All cows look the same…but a PURPLE COW…now that would be cool! That’s what marketing is all about, STANDING OUT!

It takes time:

Just like everything worth doing, it takes time to learn. But if you simply work 20 minutes a day on graphics when you’re starting out, you will be SO PROUD of what you can learn and accomplish in Canva. I know because I did it! And I had NO CLUE what I was doing in Canva when I first started. I actually learned by watching a set of tutorial videos on Cinchshare’s YouTube channel. Heili breaks the basics of Canva down for you here in a series of short videos: Cinchshare Canva Tutorials

We did a ZOOM webinar training on how I walked through and created some engagement posts for our Facebook Group: Directly Social

Check out this video tutorial on Canva:

Find free graphics to use:

Everybody always asks where I find my free graphics to use. Pixabay is a site where you can find tons of free graphics to start creating your own. You can search any topic, color, or emotion you want, and then add your own personal touches in Canva!

And don’t forget to join our Facebook group so you can get daily social media tips and tricks: Directly Social

Now go forth and be Social Jedi’s,

Melissa Fietsam

Social Media/Direct Sales Coaching

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I am SO excited to announce the launch of my new business called @DirectlySocial:

I will be diving into many new adventures with this business, but the first aspect we are launching is personal coaching! I can’t wait to get back to this!

Everyone needs a little help every now and then when it comes to your Direct Sales business and setting up your Social Media platforms. I LOVE every inch of it, so it is simply natural for me to love teaching it! I am very excited to offer personal coaching for your Direct Sales and Social Media needs. I love to see the light bulbs come on in people’s heads and the way it transforms their business. I also love seeing how much easier I can make time management when it comes to all of these details. Here are some of the topics I can help YOU with!

Social Media Topics:

-Set up and teach you about your social media channels:

  • Twitter
  • Instagram
  • Facebook business page
  • YouTube
  • Pinterest
  • Blog

Direct Sales Topics

-Set up and teach you how to gain control of your direct sales business:

  • Facebook team page
  • Hostess coaching
  • Booking
  • Customer Facebook Group
  • How to train your team
  • How to train your new consultants
  • Organize your office
  • Organize your business
  • Power Hours for Time Management

If you would like more information, head on over here: COACHING WITH DIRECTLY SOCIAL

Melissa Fietsam,

Directly Social

Let’s Talk Business Etiquette for Direct Sales

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There’s been some things going on that we need to chat about!

#1 on that list: someone decided to start some rumors that Melissa is leaving Thirty-One. 100% FALSE. Let’s just put that out there. Thirty-One is the heart of my passion and love for direct sales and social media. And I would NEVER in a MILLION YEARS walk away from that. So, in short, NO. I’m not going anywhere. Y’all are stuck with me!

I am working as an Independent Social Media Strategist. I’m doing what I love! I get to train and travel and be ME. And it’s a huge dream come true to be able to have TWO jobs that I am so passionate about! That’s the jist of it. Nothing more, nothing less. I’m pursuing ALL my goals and dreams this year. So you can tell everyone to ZIP IT;)

#2: We need to talk business etiquette. So please take a listen to this video. I’m going to start promoting my business on my personal and customer business page. And I need people to respect my space on that. And this goes for ALL consultants! You should be following these simple rules for every sister in direct sales. There’s a way to do things, and a BIG way to NOT do things.

What is okay?

Posting on someone’s picture:

  1. that’s so cool
  2. what an awesome job!
  3. congratulations!
  4. i love that color!

What is NOT okay?

  1. what did you put in that packet?
  2. where did you buy those bags?
  3. how much was shipping?
  4. do you mail this to all your hostesses?

Those kind of comments immediately turn the post into SPAM. Don’t do it. I’ve been hesitant for years to post my customer group link, my customer page, all kinds of things. And it’s time for me to GROW. So everyone needs to understand that my personal posts, my customer group page, and my Business Customer Page on Facebook are OFF LIMITS to consultants!

I’m ready to teach you all how to grow your businesses in 2017! I’m taking my business to new heights. But I need your help to do that! I can’t grow if I’m constantly being restricted by other consultants. So thank you in advance for even reading through this and I truly hope that I have given someone some new insight on this subject!

Hustle & Hugs,

Melissa Fietsam

 

Create an Offer on your Facebook Business Page

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This is one of the coolest tools on your Facebook Business Page!

You can create an OFFER! Check this out:

So what would you link it to?

  1. Link to your opportunity page. When someone asks you for information on the opportunity, you can share the link for this offer and it will send them directly to YOUR site!
  2. When someone asks about booking, you can send them directly to YOUR site with the booking tab on your site. So they can see the benefits of hosting a party with you.
  3. Create an offer for a tab that links to the customer specials on your site.
  4. Create a “landing page” on your blog or Facebook page that talks about joining a Hostess of the Month Club, hosting a fundraiser, literally anything you want!

How can you share it?

  1. When someone asks about information, you have it at your fingertips and you look incredibly professional!
  2. You can share these in your Facebook events
  3. You can share these in your customer group

Want to know something extra cool?

When someone clicks on this, they will get a REMINDER notification about whatever they clicked on!! How cool is that?!

Someone said they don’t have the “OFFERS” tab on their business page:

Go to your page

There is a menu on left hand side

Click on manage tabs

Click on “add tab”

Click on “offers”

BAM! You just added it to your page!

Now it’s time to go rock your business!

 

Hustle & Hugs,

Melissa Fietsam

#socialmedia #facebookpage #business #facebookbusinesspage #directsales

FREE Direct Sales Training from Lynn Bardowski, Million $ Party Girl

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Hey everybody!! I’ve got something AWESOME for you!

Lynn Bardowski, the Million $ Party Girl, will be doing a FREE training on how to maximize your vendor events!

Check out this link, join the training TONIGHT, and SHARE with your teams so they can learn from an expert too!

LINK TO JOIN TRAINING: https://www.facebook.com/events/1806686836260725/

Thirty-One Gifts

Topic:
Make the most of your time and money invested in vendor events and trade shows with this extraordinary training! Join us next Tuesday as we bring you our friend Lynn Bardowski, the Million Dollar Party Girl. Lynn is one of our CinchShare collaborative training partners and she will be sharing her amazing tips on how to make vendor events beneficial to your business.

Check out Lynn’s amazing blog, and you’ll see why you NEED to be a part of her training:

https://milliondollarpartygirl.com/blog/

Melissa Fietsam

Thirty-One Facebook Party Planning

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Facebook parties are a HUGE part of Direct Sales these days. Wouldn’t you like to spend some time increasing your recruiting, booking, and sales?

Well, I am. And I made this form to help me PLAN my party better. Check this out:

Things you need to think about planning in your party. Here’s a simple rundown of what I think is important to include:

  1. Holiday relevance to your product and how it relates to any upcoming holidays
  2. Games
  3. Booking- hostess specials
  4. Join your customer group
  5. Recruiting Information
  6. Your personal booking incentive
  7. Live FB video
  8. Monthly Customer Specials
  9. Introduction

Once you have the important things plugged in, then you can fill it with fun “selling” posts showing off your product.

**And ALWAYS try to ask a question in each post to keep it interactive!

Since I’ve started planning my Facebook parties, they simply FLOW better. They just make sense. So I highly encourage you to really take some time and put some thought into what it is you would like to do with your Facebook parties and get creative!

Here’s our team file I made to plan your own Facebook party if you’d like:

https://1drv.ms/b/s!AkYgT2PVhSEHjAgNUF20H58_v1ec

Hugs and happy planning!

Melissa Fietsam

 

Graphics: How to Create Amazing Content

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Have you ever looked at someone else’s graphics and said, “How did they DO that?!”. Or…”Where in the world do they find those cool graphics?”.

Well, I’m no expert, but I get by pretty well. So I want to show you some things I’ve done and some tips and tricks to help you get started!

First, you can’t do ANYTHING worth doing, without investing some time into it. It took a lot of practice and a lot of research. Was it HARD? No. Was it FRUSTRATING at times? Yes. But was it worth it? Heck yeah!

Here’s some graphics I created with a program called Canva. It’s a FREE website where you can create your own graphics. I’m going to give you LINKS to the video tutorials that helped me get started designing great graphics.

And I learned everything from a Cinchshare Facebook post that I’ll share with you below.

Rules of Graphics & Where to Find Them:

So, first…let me throw out some etiquette tips on graphics. NEVER, and I mean NEVER take someone else’s graphic and change the information to your own and use it. The ONLY exception to that is if you have permission from the original creator to do that. This goes for Pinterest, Facebook, Instagram, blogs, anything…do not take someone else’s hard work and claim it for your own without permission!

Now…let me send you to a Cinchshare post that talks about WHERE to find great FREE graphics that you can edit for your own business. And you’ll want to follow that page while you’re over there. Cause…those people are smart peeps. And they post a lot of really great stuff you don’t want to miss! Here’s the link to the post that tells you how to find free graphics:

FREE GRAPHICS: https://scontent-iad3-1.xx.fbcdn.net/v/t1.0-9/14494657_1337316782960250_5533310808981908782_n.jpg?oh=815bde544d975b46f6a9e7edbafb6c64&oe=590E1B18

Now How to Get Started Creating & Editing in Canva:

I had NO idea what I was doing in Canva. I was a die hard fan of Picmonkey.com. And I still use Picmonkey on occasion, but if you want amazing, professional, classy photos, I highly suggest Canva.com.

So here are the people at Cinchshare again, making my life easier and teaching me how to reach for the stars! Heili Erika, pretty cool kat, walks you through a series of videos on how to get started on Canva. And…you can actually use Canva INSIDE of your Cinchshare account if you have one.

So check out this playlist on YouTube and do it when you have TIME. This will not be an overnight success. But you will get better and better every single time you create something. I learn something new every single day! And I LOVE IT!! This playlist will get you started and there’s tons more on YouTube. Don’t know how to do something? Search YouTube for the answer. You have zero excuses anymore!!

So here’s to all you creative monsters who have been hiding behind, “I just can’t do that”…now you CAN. There goes Melissa…taking your excuses away AGAIN! #YouAreWelcome 🙂

Canva Tutorials Cinchshare Playlist:

Love ya, Hugs,

Melissa Fietsam

 

Take your Direct Sales Recruiting to a Whole New Level!

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So here’s a really great idea to GROW your team in 2017!

It’s a new way to present the recruiting opportunity to your customers in your Facebook parties, your customer group, your business page, and even your newsletter each month for your customers!

Take a peek at this video that explains everything 100% and also give some examples:

Love and Hugs,

Melissa Fietsam