Facebook Customer Group
Your customer groups on Facebook are an extremely important part of your business.
I’m going to give you 4 ways to increase your engagement with your customers.
Why is this important?
Because this is your tribe. These are your people, your posse. They are in that group because they chose to be. So make it worth their while. You have to create a community for them. Teach them things, make them smile, touch their heart, interact and get to know them. Because people shop with people they know, trust, and love. And you can’t build a community without some effort.
“Nobody comments on anything”
I’m the last person you want to say that to. Because I will be the first to tell you…if your customer group sucks…it’s probably cause you’re doing a sucky job as a consultant. Let’s not sugar coat it.
Either, they’re reciprocating YOUR attitude and effort, or you simply need new people. In every aspect of my business, I create a funnel to get new people into my customer group. Every month, every party, every fundraiser, every newsletter, everything. Always be growing your tribe.
Focusing on increasing engagement in your customer Facebook group will never be a waste of your time and energy.
So here’s 4 ways to Increase your engagement in your Facebook customer groups:
Do a weekly giveaway. Friday FUNday. Now before you cuss me out and tell me you can’t afford to do giveaways every week, hear me out. Five dollars. You can afford $5 a week for a giveaway. You can send a $5 Dunkin Donuts gift card via text or email. You can send a Starbucks giftcard for $5 via text. You can do anything you want.
By doing a weekly giveaway, you have them do something to earn it. It does not always have to be about your business either. And shouldn’t be.
- Add 5 friends to the group (with their permission. Don’t get me started on adding people to groups without their permission)
- Join this opportunity event (give them link to your next one)
- Comment on this question (post an engagement graphic)
- Anyone who books a party today (post an awesome reason to)
#2 Engagement Questions:
These are simple questions to increase engagement. But you know what the best thing about it is? When they answer, you get to know them. You start creating conversations with your customers and then something crazy starts happening. They start creating relationships with OTHER PEOPLE in your customer group. And then BAM! You’ve got a tribe. A place they want to be. A happy place in a crazy world. And that’s what it’s all about.
Here’s an example of an engagement post. And here’s an entire album of engagement graphics from Cinchshare:
#3 Cutest Pet Contest
Everybody loves their pets. Some people love them more than their kids…ask my mom…just kidding mom!! Kind of…
Every single time I’ve done a cutest pet contest or a cutest kid contest, I’ve had huge engagement and added tons of people to my group.
Basically, you run this for like 1-2 weeks. They add their picture to your group and the picture with the most “likes” wins. Now the key…is to get them to add their friends to VOTE. And the prize has to be REALLLLLLY GOOD for this one. BIG!
#4 Add a Friend Post
First, don’t EVER EVER EVER add people to your customer group without asking. You do NOT want to be that girl. I run contests all the time and tell them to add 5 people, or 10 people, or person who adds the most people. But I always make sure to tell them to ASK before they add. This will grow your page if you do it consistently. Here’s an example of one of mine. And this is GREAT for your weekly giveaways. Do once a month or every other month. Not too often!
So here’s 4 ideas…let’s brainstorm and let me hear what YOU love doing to get more interaction in your customer groups!
Recently I started to do a weekly theme in my customer group.
So I’m going to walk you through what i do!
Why have a weekly theme?
Because #1, you shouldn’t be selling all the time in your customer group. In fact, I rarely post selling things in my customer group at all anymore. If people are in your group, THEY KNOW YOU SELL YOUR PRODUCT! A group is a place where people meet that have common interests. And a group is a place to get to know your customers on a more intimate level. So STOP selling to them all the time in there!
If you have a selling post, post it onto your Facebook business page and then share it into your customer group. That’s what business pages are for, selling!
Let’s break down my theme days:
Monday: All week/month long, save funny stuff you see on Facebook or Instagram. Like fall out of your chair funny. And then go into Cinchshare and schedule those for Mondays for the whole month! We’re talking 4 Mondays a month, typically-do not message me and tell me some months have 5 Mondays or my D personality will roar LOL!
Tuesday: post an engagement post in your customer group. This is the best way to increase interaction and get to know your customers! Women are compelled to give their opinion!! If you ever want mine, just ask! 😉 And here’s an album from Cinchshare to help you get started if you need some engagement posts: CINCHSHARE ALBUM
Wednesday: This is where I create Pinterest boards and inform them of the holidays. So the first Wednesday I tell them about the holidays coming up for the next month and a half. So right now they know April Fool’s Day, Easter, and Mother’s Day. Simply keeping them informed. Then I make Pinterest boards and post around those themes. So I’ll have a practical jokes for your family board on Pinterest. I’ll have a Mother’s Day Gift Ideas and/or crafts board, and an Easter crafts and maybe ideas for toys for Easter basket. Things like that! Connecting them to my Pinterest and spending time with them there. And being USEFUL! Here’s an example of a Pinterest board of mine for April Fool’s Day Pranks: Melissa’s Board
Thursday: So I use this day for inspirational things and Life Hack type things. Kid President and Ted Talks are great ones. Think “woman on fire”, get them motivated
Friday: this is where I take a product of mine and do a Friday Product Spotlight. Make sure you’re not selling. You’re teaching them why they need this in their life. Take a product you have, take a great photo, watermark it, and then share it with a link to the exact product if they’re interested in learning more. I also do a weekly giveaway. I give them a task and anyone who does that gets entered in to win. For instance, today it will be, share this group with one person you know that would love to join. Ask them if it’s ok to add them and then post done below when you get them added! They also participated in a booking for next month this week. So those who booked also got a ticket for today’s drawing.
Saturday and Sunday I try and do personal photos of me and my family. Letting them get to know me as a person.
So there you have it! Create some interaction, learning, and FUN in your customer groups on Facebook.
How do you keep up?
The first week of the month, I go into Cinchshare and schedule all Mondays…on the first Monday. We’re talking 4 Mondays for the month. Takes me less than 5 minutes to schedule the whole month. On Tuesday, I’ll go in and schedule all Tuesdays for that month. And so on…
So it takes me 5 minutes a day to schedule all these in the first week of every month. BAM! Done!
If you’re ready to take on Cinchshare, you can check it out and try it for FREE for 37 days using promo code : CINCHFREE
I make nothing from that code! I share because I CARE about you and I want you to run your business, not have your business run YOU!