Hostess Coaching… you either love it or hate it. But regardless of how you feel about it, it’s a necessity for home parties and even more important for online parties.
Did you catch that? I said it is even MORE important for online parties!
I am sure all of your companies have some type of Hostess Coaching training and script/checklist of how to coach your Hostess to hold a successful party for your particular company. But we’re going to dive into some “out of the box” ideas to really make a great first impression and even better results.
I recently did a full training on hostess coaching (which you can find here: CLICK HERE FOR FULL TRAINING), but this is one of my favorite pieces from that training.
Here’s an awesome new idea that I am doing for my online parties when it comes to Hostess Coaching:
Like I said, online parties take even more work than home shows. Sometimes we need to take an old idea, shake it up, and give it a new face and name.
It is not an entirely new idea, it is something we used to do regularly in the party plan industry and have kinda gotten away from over the last decade since Facebook came into our lives. Melissa is about to go all OLD SCHOOL on you and take you back to doing something that WORKS!
The video below will walk you through the awesome tip that I am excited to share with you, but before you watch it, I want you to open your mind and be willing to hear and try a new idea, do not write it off as “that will never work” until you actually try it. You are reading this blog article for a reason, you want to learn to Hostess Coach better.
“If you always do what you’ve always done, you’ll always get what you’ve always got.” – Henry Ford
This tip is out of the box, but really how out of the box is it? We used to do it with great success years ago and then I honestly believe that Facebook has made us LAZY! Lazy in how we run our business, lazy in how we Hostess Coach, lazy in how we work with our teams. Don’t get me wrong, I am totally PRO-Facebook, but I think we have lost some of the fundamentals that really move the business and give it a the personal touch. People are craving the personal touch these days and I believe that is why this tool has been so successful for me!
Hope you love the tip! And remember, this is just ONE single tip from that Hostess Coaching training we did over in the Elite Group . I would love to share the other gold nuggets with you too! You are invited to join us in the Directly Social ELITES or purchase the entire training below!
Do you love easy marketing ideas?
Join us on Directly Social on Facebook! It’s a free group with tons of ideas to market your direct sales business:
Have an awesome month coming up and let us know what ideas work for YOU!
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- 20 minutes of recruiting: and tons of ideas to jump start you!
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Hostess Coaching is one of the most important things you can focus on in your business.
You do all this hard work to get these parties books and then many times, you don’t fail because of a script or hostess…you fail because YOU failed to do hostess coaching.
When you slack on hostess coaching:
- Your sales go down
- Your bookings go down
- Your recruiting goes down
- Your hostess experience goes down
- Your “repeat hostess” rate goes down
I could really go on and on…the effects of poor hostess coaching are endless.
So we’re trying something new this month. It’s a different form of the hostess coaching envelopes we’ve previously done.
Here’s the deal:
We’re going to have 5 hostess challenges. All income producing activities.
For each step they complete, they get a gift from me. It’s a very small and inexpensive gift, but COOL!
The biggest mistake you can make in hostess coaching is assuming your hostesses know what to do. They don’t.
BEFORE WE GET STARTED…HAVE YOU JOINED DIRECTLY SOCIAL ON FACEBOOK FOR MORE GREAT TIPS?
JOIN DIRECTLY SOCIAL HERE: https://www.facebook.com/groups/directlysocial/
Hostess Coaching #1:
Challenge your hostess to get $200 in orders BEFORE her party even starts.
Send her packet early and get her talking to people.
I created this post and printable to help mine get started:
CHALLENGE #1: Print this form (or just post in the comments below) your top 20 people. Message them all and let them know you’re having a 31 party that starts July 1st. And then ASK THEM if it’s ok to add them to the party! ONLY 20! That’s it!
All you need is 20 friends to join your party, interact, and have fun!
So your message might look like this:
Hey girl! I’m having a 31 party (all online). Is it okay if I add you to the party to take a look? It won’t start until July 1st but I wanted to make sure it would be ok to add you when it starts! My consultant has a pretty crazy line-up, she does things a lot different than the normal!
CHALLENGE #1: Text me a picture of your list completed or messages you sent your friends!
You can actually print this PDF by downloading it here:
Hostess Coaching #2:
This one I create in Mad Mimi, a messaging service. Mad Mimi is $10 a month. MailChimp is free. I use Mad Mimi and I created a video to show you exactly how I use it to hand my hostess a tool for Hostess Coaching #2.
She is challenged to send this text message/link to everyone she can and post on her timeline. The goal is collecting orders and getting people added to her Facebook party.
Here is my LINK: https://madmimi.com/s/25966a
And here is the video on how to create your own.
Hostess Coaching #3:
Challenge your hostess to go Facebook Live and ask her friends to join her party. IT WORKS! I’ve had huge success with having my hostesses do this!
Hostess Coaching #4:
Have your hostess send a message to everyone she knows with a LAST CHANCE TO ORDER:
- Have her text message people
- Have her post on her Facebook profile
- Have her send people a Facebook message
Give her the words to say. Hand her a scripted message WITH A LINK to send to her friends. Make it easy and they will do it!
Hostess Coaching #5:
Book a party for 6 months from now with the new catalog.
Now you’re front loading your calendar like a BOSS.
There are MANY different things you can do with hostess coaching challenges, but these are the ones I picked for this month. I challenge you to think about what YOU need to get in your business and revolve your hostess coaching around that.
Happy Hostess Coaching!
Hostess Coaching made EASY!
Check this out!
You can create a NOTE on your Facebook business page to do a series of Hostess Coaching links you can share with your hostesses.
If you would like to view my own NOTE: CLICK HERE
Here’s a video on how to create your own Facebook NOTE:
What you want to add to your note:
- Instructions on adding here friends to her Facebook event
- Customer Specials
- Hostess Specials
- Any files she may need
- Hostess benefits
Using OneDrive for your Hostess V.I.P. folder:
I love using OneDrive for my monthly hostess folder. It gives me a link I can share all month long with my hostesses. It saves me TIME. I can add:
- Customer special flyer
- Printable order form
- PDFs of the catalogs
- Graphics she can share
It’s all about working smarter, not harder!
When you set all these tools up for your hostess:
- She stays informed
- She is equipped on the go with all the tools she needs to have a successful party
- She can easily access all information in one spot
- YOU always have a link that is easy to share no matter where you’re at. It’s on your FB business page, so you can always grab it quickly!
Have you set up your Hostess Coaching Notes yets?
Have you joined our Facebook group for more tips just like these?
Do you have a V.I.P. Group just for your hostesses on Facebook?
If not, you should!
What’s it for?
In this group, I add every hostess for the current month. Biggest question I get asked, is do I delete the group every month. No…why would I? I now have access to every single month for the last year and a half of hostesses. So if I want to know who had a party last June, I just go find my group. Work smarter, not harder.
What do you put in it?
- Customer Special Videos
- Hostess Special Video
- Monthly Customer Special fliers
- Printable order form
- Digital catalog link
- Party reward levels (so they know what they get at each level of sales)
- Graphics they can use and share
- Hostess exclusive items
Why do you want to do this?
Because every time you’re out and about and your hostess has a question, you can go to this group and TAG them in the post. It saves you time, it saves THEM time, it shows them you invested in them, and you have a resource later on to see who had a party in that month
Send out hostess challenges:
You can also send out a series of “pushes” for your hostesses to complete on certain days. One of the challenges I do is a Facebook Live. So I ask them all to go Live and tell their friends to join their party. And they DO! Another thing I do is send them a Google Survey link and ask them to send out to 20 friends that day. LOTS of things you can do with this. They don’t know what to do. That’s why it’s called hostess COACHING. If you’re not coaching them, they’re not going to be doing anything!
Have an update and need to message all your hostesses? Why not just put it on this group and tag them all. You can save time and get everyone the message all in one swoop. BAM! Like a BOSS!
Want this file to use so you can create your own group this month?
It really is about working smarter. It’s about learning steps to play the game a little easier and be the best consultant you can be to your customers!
My parties were going kinda slow this month, so I decided to try something new.
And guess what? IT WORKED! Because the fact of the matter is, if you’re not working…neither are your hostesses. And I’m totally guilty this month because I’ve been super busy. So what did I do?
Check out this video and then let’s talk about 3 hostess challenges you can do to:
- increase sales
- increase engagement
- increase your hostesses rewards. Happy hostess=happy business
Hostess Challenge #1:
Facebook Live: I have a monthly group for all of my hostesses for that month. I did a quick Facebook Live video and asked them to go live on their Facebook page. I asked them to say 3 things: 1) I’m hosting a 31 party and i want tons of FREE STUFF! 2) The customer special is the large utility tote for $10 and you need one! 3) post below if you’re interested and I can send you the information and get you added to my Facebook party. And if the hostess did…I would give her $5 off her order.
Now, I told her to tag me in the video and I would post her party link and event link for everyone once they started responding. And guess what? THEY DID! #HOLLA
Hostess Challenge #2:
Talk to 20: Today I will be messaging each of my hostesses with a specific “text” to send to 20 people. It will be a reminder of her party, link to shop, link to catalog. Super easy, super simple. Text 20 people this reminder. If she does…and snaps a pic of her messages/texts…I will add another $5 to her order.
Hostess challenge #3:
Last Chance to Order: On the 14th, I will give them a graphic and text to post on their Facebook page and grab some last minute orders. If they tag me…they get $5 off their order.
Love these tips? Follow my pages for more:
Hostess Coaching is one the most important things you can do for your business, and often the most overlooked by consultants.
You can’t expect your hostess to know what to do. Here’s an example for you to think about:
I went to Laser Web with my kids. We all know what to do, right? DUH…pick up the laser gun and whoop your kids tail and make sure they know mom’s still the boss. But…when you go in, they separate you into 2 groups. One group grabs this color, the other group grabs another color. And you’re like…oh…they’re smart.
Then they walk you through the laser tag course and all the rules and most importantly…how to WIN.
We all know how to play laser tag. But if we didn’t get that specific “walk through” and rules of the game…it would not have worked. And more importantly…it wouldn’t have been much FUN.
So think about that. Yeah…our hostesses know how to have a party. But did you give them the tools to be successful and have FUN doing it?
Now, next month, I will be thinking this through thoroughly in order to get the ball rolling on these hostess challenges way in advance and get them possibly: selling a certain # of specials, collecting a certain amount of orders “pre-party”…let’s start brainstorming!
Happy Hostess Coaching ladies!
I LOVE the NOTES on my Facebook business page!
And I’m going to show you how to create a NOTE for your hostess coaching! This is a tool your hostess can use to share all of her party information. Which of course, has all the information YOU need to share with people.
Below, you’ll get a template to make your OWN NOTE and you’ll see how I share those!
Check this quick video out:
Now, I’m even going to give you a template to get started on your own!
Here is my exact template for my NOTE below:
Everything in BLUE is a link to a certain page on my website or elsewhere.
Becky is hosting a Thirty-One party and we want to show you all the basics so you can see what it’s all about in a SHORT, EASY, & FUN way! So kick your feet up and check out all there is to see!If you need anything at all, contact her consultant:
Melissa Fietsam, Ind. Executive Director at Thirty-One Gifts:513-225-1775: www.buymybags.com: firstname.lastname@example.org
Here’s Becky’s direct Thirty-One Gifts party link to order:
You’ll want to check out TWO catalogs! The Spring catalog and the new SUMMER style guide!
April Thirty-One Gifts customer specials are AWESOME!! For every $35 you spend, you get one of THESE two items for just $15!
Join my customer group for weekly giveaways AND a monthly giveaway of over $150 in FREE PRODUCT:
Here’s some of my personal favorite SUMMER products to check out:
If you’re interested in booking your OWN easy peasy Facebook party, here’s the HOSTESS specials for April:
And if you’re interested in joining Thirty-One Gifts, you don’t want to miss out on FOUR enrollment kits to choose from! Only in April, we have TWO $50 enrollment kits:
If you have any questions at all, please don’t hesitate to let us know!Melissa Fietsam, Ind. Executive Director at Thirty-One Gifts:513-225-1775: www.buymybags.com: email@example.com
And don’t forget! You can get these 2 items below for $15 when you spend $35 this month!
Shopping made easy with Melissa Fietsam, Ind. Executive Director at Thirty-One Gifts: www.buymybags.com
So what do you DO with this NOTE?
- Share with your hostess: You want to share this with your hostess and let her know she can share it onto her main timeline and shout about her party. She can email the link, she can Facebook message it, text it, whatever she wants! Just copy the URL at the top of the NOTE or simply click the SHARE button ON the NOTE.
- You can schedule a post with Cinchshare to go into your actual Facebook party ON YOUR BUSINESS PAGE. This will only work if you do your parties on your business page. Schedule to share the NOTE in the party and then do a giveaway for anyone who shares that note onto THEIR timeline to tell everyone their friend is hosting a party and see if they would like to order!
BAM! You just worked your business like a BOSS!
Have fun creating your NOTES today ladies!
I have some really great tips for all your hostess coaching this morning!
If I could say there’s one thing in your business that needs consistent work, it’s hostess coaching. You can have the best Facebook script in the world, the best party presentation under the sun…but if you’re not coaching your hostess-your party is going to FLOP!
I want to show you a few easy things you can do to get your BASELINE hostess coaching done in less than 5 minutes every single month!
STEP 1: Create a hostess group
Create a closed group on Facebook every single month for your “VIP Hostesses”.
In this group, you want to add:
- All of your hostesses for that month
- A Photo album with some photos they can share of customer specials and such.
- Copy of the customer special flyer
- Copy of the order form they can print if they run out
- Copy of digital catalog (that you’ve already uploaded to issuu.com)
And WHY would you want to have all that in a group?
How many times is your hostess at work and forgets her catalog?
How many times does she send you a message and say, “What was the customer special again?” “What patterns does it come in?”
Stop wasting your time! And hers! Now you can immediately go to your VIP Hostess Group and tag her in that post she needs. BAM! LIKE A BOSS!
STEP 2: Create some Google Surveys
Every month, I create 3 google surveys for my team.
Hostess Coaching #1: gets sent the day she books her party
Hostess Coaching #2: gets send the day her party starts
Hostess Coaching #3: gets sent 3 days before her party ends
Here’s an example of this month’s Hostess Coaching #1: https://goo.gl/forms/YU0OxSYffCLbvplu1
Once these are set up, all you have to change every month is the MONTHLY SPECIAL! And our whole team has these awesome hostess coaching links they can TEXT, Facebook message, or post in the VIP Hostess Group!
STEP 3: Now schedule some posts
Now all you have to do is schedule a handful of hostess coaching tips into your group for the duration of the party! You want to give them some challenges and schedule those Google Surveys you just did!
Here’s some examples of my posts and how I scheduled them in 10 minutes, check this out:
So tell me below what YOUR favorite hostess coaching tip is?!
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So many people sign up for Direct Sales with the assumption that they won’t really have to work.
If you’re in this for a hobby, that is an absolute truth: you really don’t have to work at it.
If you’re in this to make an income or achieve a financial goal: you couldn’t be farther from the truth.
You can’t expect to make a substantial difference in your finances if you’re not willing to put in the work to get it.
Using Power Hours can help you run your business in 20 minutes a day.
If you’re not willing to work 20 focused minutes a week, in certain areas of your business, then quite frankly-you don’t DESERVE that paycheck you’re complaining about NOT GETTING!
People ask me ALL THE TIME…how do you do it. I’m sorry to inform you, there is no secret. It’s hard work. That’s it.
Tried and true, get up and get to work every single day. The RENT IS DUE EVERY SINGLE DAY. You want to make money in this business, PUT IN THE WORK. People seem to want the benefits without the commitment. You can’t have one or the other. You get exactly what you put into this business. Plain and simple. I don’t do magic tricks. I don’t do anything YOU can’t do. I don’t skate by on my good looks and charm, trust me, I live 90% of my life covered in babies bodily fluids and food. You just have to get to work.
WHEN YOU WANT SUCCESS AS BAD AS YOU WANT TO BREATHE, YOU’LL BE AS SUCCESSFUL AS YOU WANT TO BE.
Take 20 minutes a day. Dedicate 20 minutes to ONE of 5 focused tasks per day.
- Customer Service
- Hostess Coaching
Spend 20 minutes working on booking parties. Whether these are Facebook parties or home shows, you still have to ASK. Spend this 20 minutes:
~personally reaching out to people
~creating a game or graphic to book
~do a FB live talking about the hostess special
~contact PAST hostesses from the previous years
~make hostess packets and post a picture on social media-and make them COOL so everyone wants one!
There’s a million things you could do.
Tuesday Customer Service:
Spend 20 minutes creating a buzz.
~send a thank you email to anyone who has ordered in the last week
~contact each person who ordered the previous month and make sure they’re happy with their product (and have you seen the new specials?)
~contact anyone who has open orders and make sure they knew about the customer specials if they didn’t order one
~go comment on all your open parties and start some conversations with the guests
~scroll through Facebook and actually interact with your customers on THEIR pages
~touch base with all your new consultants within the last 3 months
~reach out to any potential consultants
~don’t have any potential consultants? create an opportunity event and GET ONE!
~put some pins on Pinterest about joining
~create a youtube video or FB live about joining…then share into all your FB parties!
This is all social media to me. Sharing my love of my product on all the different social media sites. And because I love it, this isn’t even work. This is my play time!
~schedule some tweets in Cinchshare
~pin some things from your Cinchshare history onto Pinterest
~schedule some Instagram posts onto Twitter/FB business page
~go post your social media links in all your parties
~create a contest on a social media channel and direct all your customers to it
~create a newsletter to email your customers
Friday Hostess Coaching:
Spend 20 minutes contacting every hostess.
~ask them if they need any extra order forms or catalogs
~tell them what their total is for online orders so far
~give them a task to do that day: post this, tag 3 friends on some posts in your party, or text this to 3 people today
~tell them how much farther they are from the next level and TELL THEM HOW TO GET THERE!
This is just a small breakdown of a HUGE list you should already have! 20 minutes a day. If I can do it, YOU can do it!
So here’s a team challenge for our team. We have a goal of booking 10 holiday parties to close by October 15th.
10 Holiday parties at $200 each, equals $2000 in sales. BAM! Right there. So let’s get after it!
Check out this video:
Now you can see the exact video I posted in my customer group:
Here are a couple of graphics we will be using. This will be an ongoing push until the end of October. The goal is to get people in the holiday spirit! It’s time to rock out this fall season to:
- Help everyone earn the Leadership Incentive Trip starting in October
- Get our customers on board, that if they host a party they get to shop from the outlet sale early
- increase sales in general
- increase the # of people in our customer group
- increase the amount of people we’re in front of, therefore increasing our chances of recruiting
- and the more people we’re in front of, the more people who will book for NOVEMBER!
Each month will have the same idea. A “holiday package” with the goal of booking 10 Holiday parties each month!
It states a $200 party because that’s EASY. But we will be focusing on hostess coaching to (OF COURSE) get them higher sales than $200!
Score all around. Who’s ready for Melissa Fietsam and the holiday season? Cause I have a TON of ideas we’re pushing right now! You ready?!
Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts
#31 #31bag #31bags #thirtyone #thirtyonegifts #holidayparty #jointhirtyone #halloween #directsales #booking #increasesales #increasebookings