We’re going to talk about 5 tips to increase your reach on Instagram.
But before I get started, I would like to give you a little bit of perspective on 6 of the top social media channels/apps:
Instagram is growing by leaps and bounds. And if you’re not jumping on board, you are missing a BIG piece of the social media pie!
Instagram has over 600 million active users. The population of the United States is HALF that number! YOU, as a business owner, have to play where your customers play!
Whether you like it or not, Instagram is quickly becoming a powerhouse that is here to stay. Facebook bought Instagram in 2012, and has been integrating new features ever since. Just in the last few months, they’ve released new features almost weekly. And here’s a tip, by the way: make sure you’re updating apps in your app settings. Because you won’t see those new features unless you are constantly “updating” apps in your settings.
My own personal Instagram stats:
So I became obsessed with Instagram towards the end of 2016. It’s an easy platform to use and I had gotten a few really good business leads, so I wanted to dive into the potentials I was seeing. I challenged myself on February 15th to get 1,000 new followers in one month. And I did. So I wanted to see if I could do that 3 months in a row. And I did. I went from 4,000 followers in February, to over 7,000 today; 2 and a half months later.
So how did I do it? A lot of hard work! I refuse to conform and get spam followers. I want actual, live people. And not just people, but people relevant to my content marketing plans. So I WORK HARD at it. Plain and simple. I have many strategies I’ve used to grow my Instagram following, but I’m going to share 5 simple ones with you today.
Follow me on Instagram: https://www.instagram.com/melissafietsam
#1: Check in
When you go to a store or restaurant, check in to your location. Snap a fun picture and tag the location/business. Locations can be parks, amusement parks, restaurants, museums, trails, stores, shopping centers, states, airports, literally anywhere.
When you get home, or the next day even, use the search bar for the location you tagged. Search under hashtags and “check ins”. Follow all the people who checked in at the same place. They will see your picture, and follow you back; theoretically speaking. You’ll gain new followers. REAL PEOPLE with similar interests.
TIP: Now I only follow women, moms, people who relate to my business.
#2: Ask your customers to follow you:
I went to my customer group and asked everyone to follow me so I could follow them back. Give them the exact link to your Instagram account.
Now…go follow all of their friends who look like they would be your target market. Again, real people that you have someone in common with. RIght? So again, a portion of them will follow you back and you’ll gain new followers.
Follow me on Instagram: https://www.instagram.com/melissafietsam
See how I did that…sneaky, hunh?
TIP: Only follow 20-30 people at a time. Instagram will block you for following too many people at once. When I first started, I got blocked for like 24 hours for following too many at once! I never got blocked after that, sticking to 20-30 people at a time.
#3: Use Cleaner for Instagram:
Here’s what it looks like:
So you’re following all these new people, but some aren’t going to follow you back. And the goal is to gain more followers. So every few days, you open this app, select “non-followers”. It scans your Instagram for anyone who is not following you back. Then you select “delete non-followers” and it deletes them 200 at a time FOR YOU! Like BAM! KACHOW! See ya later alligator!
TIP: you want to keep your FOLLOWS (who you are following) significantly lower than the number of people that are following YOU. Unlike Twitter, where it’s a “follow for follow” platform, Instagram doesn’t like you to be following more people than who you’re being followed BY. For example: I have over 7,000 following me, I’m only following 3,000 of those people myself.
#4: Engage with your audience:
You can’t just do all this work and not engage and build relationships. So make it a point to sit down once a day and scroll through your Instagram feed and ENGAGE.
Someone posts a picture of dinner they made, comment, then maybe even send them a personal message about the recipe. Someone posts a picture of a park, ask them “where was that, it looks awesome!”. Someone posts a picture of their boys, I would say, “oh my goodness. I have 4 boys, I can totally relate. May the force be with you. LOL!”.
Get it? It’s called C-O-M-M-U-N-I-C-A-T-I-O-N. One day you’ll probably read about it in a museum, but for now…you must practice it. LOL!
#5: Use Hashtags:
On Instagram, hashtags is the name of the game! Hashtags connect two people with similar interests. So, I hashtag #coffee and someone else hashtags #coffee…we can find each other! And live happily ever after swimming in rivers of mocha and lattes! But seriously…HASHTAG.
I use this really cool app for every single picture. You type in a word and it generates 30 hashtags to go with it! So I type in coffee and it pulls up #coffeetime, #morning, and so forth. I select the ones I want, hit COPY, and paste them into a comment on my photo on Instagram. BOOM! Like 2 seconds flat. Here’s what the app looks like:
So there you go! That’s just a few simple ways I’ve grown my Instagram following by 3,000 in just a few short months! So if I get 1,000 new followers a month…I’ll take it! Because Instagram is on the fast track to become a social media force to be reckoned with. And I want me and my business to be a part of it! How about you?
Don’t forget to follow me on Instagram!! https://www.instagram.com/melissafietsam
Follow me on YouTube: https://www.youtube.com/user/buymybags
Have an Instagood Day!
I love all the new integrations happening on Instagram and Facebook!
And one thing that is AMAZING, and everyone needs to know about it, is that you can reply to a comment, post a comment, or trash a comment on your Instagram account, right from your Facebook BUSINESS PAGE!
Check this out!
- Click on your INBOX on your Facebook Business Page
- Then Click on the Instagram icon
- Now you can reply, comment, or trash comments all from your Facebook “back office”.
This is kind of amazing on so many levels. If you’re not utilizing your inbox for your Facebook business page, I’m going to guess you’re missing notifications!
Let me show you WHY I love using the inbox tab on my Business Facebook Page!
Answering people on posts!
For instance, I’m running 6 Facebook parties right now. Instead of clicking on every single party and checking every single post, I go to my inbox and I can see EVERY post and EVERY comment. But the cool thing, I can ANSWER them all right from my inbox. So I’m not chasing posts and scrolling and trying to go through a million pages.
This helps me:
- Save time
- Not MISS notifications
- Work my business like a #GirlBoss
Check it out and work your business SMARTER not HARDER!
This is just one more reason you should be hosting your Facebook parties on your Facebook business page. I firmly believe this is where they need to be in order to run your business efficiently.
- You can check all party posts and comments in one place
- Your events are public, so your hostess AND guests can share the posts
- YOU can share the posts via Twitter
- It is ALL searchable content on the web, which gives you more exposure for your business and brand
- You can easily find all your past events and post in them occasionally
I challenge you today to RETHINK how you’re hosting your Facebook parties!
Instagram is all about hashtags!
If you’re not using hashtags, people really don’t have a way to FIND what you’re posting.
And it’s great to have a theme each day. Why? Because that’s what everyone else is doing! And the idea of Instagram and Hashtags is to find people who have similar interests.
So I did a little research and found the best hashtags for each DAY. Put them in your “notes” in your phone so you can easily copy/paste and follow some of these daily themes!
The name of the game is to be FOUND. For you and your business. So here you go! Happy hashtagging!
Come find me Instagram!
I love to show off my my Thirty-One and all the ways it’s blessed me, organized me, and made me smile!
So let’s connect on Instagram!
Find me at:
Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts
#31 #31bag #31bags #thirtyone #thirtyonegifts #Instagram #socialmedia #DirectSales #findaconsultant #jointhirtyone