marketing tips

JUNE Facebook Party of the Month

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Who is super excited about it finally being SUMMER? School’s Out – Scream and Shout!!

Holy cow – what am I gonna do with all the kids at home for the next 3 months and work my business too?! Well, to be honest I am really excited to spend some quality time with my kids. Having big kids and little kids, I am well aware of how short their time with their mama really is, and I don’t want to waste this summer! So we need to bust out some amazing summer biz ideas so we all have more time to do the important things this summer, are you ready? Let’s dive right in!!

Why Facebook Theme Parties?

Bottom line, Facebook theme parties get better attendance and better interaction from guests.Who wants more people and more engagement? You’re going to want to pick a theme for your entire Facebook Party. Every good party has to start with some inspiration and conversation. You will want to tie everything into a nice pretty bow with a THEME.

1. Create a Story:

Now that you have found a theme you like, RUN with it! Create a STORY. Every post you create for your Facebook script should tie into that story. Example: If we are doing a Bridal Shower party theme make sure you talk about food recipes, drinks, etc. If you sell Pampered Chef, what products can you use to enhance the Bridal Shower? If you sell Perfectly Posh, how can this fit your business? See where I’m going with this? For example: Bridal Showers, Graduation Parties, Dorm Decorating Parties, School’s Out, Let’s Flamingle (pink flamingos), Gourmet S’mores (INVITE ME!!!!), etc. Now every post in your Facebook script should revolve around this very theme.

2. Decide on Party Length:

Once you have your amazing JUNE theme party ideas, you need to decide the length of time that your party will last. When you hold a Facebook Party, you will have:
1. Pre-posts (before the party starts)
2. Actual “party” posts
3. Post-party posts (after the party)
So you need to be thinking about how long do you want that party to last –  30 minutes, 1 hour, 3 days, 1 week, 10 days? I suggest not dragging it out. I personally prefer one week or less. If they’re going to buy-they will. If not, don’t beat them over the head with 2 weeks of posts. Now, you can leave the actual ordering open (and I highly suggest you do), but there’s no rule that says you have to post for two weeks straight. A party grabs my attention for 3 days. After that, I start ignoring notifications. Also make sure that you’re reaching a couple of PAYDAYS with your party dates. People who get paid, like to celebrate and indulge. Make sure your party falls on that opportunity.3.

3. Where to Host Facebook Parties:

I LOVE hosting my parties in Facebook Groups and I’m going to show you why! I moved my parties to Groups in the beginning of the year and I have never been happier or more successful with them. In fact, I have held 21 Facebook Parties this month (May), I think I might know a thing or two about Facebook Parties, don’t you?
Holding FB Parties in Groups:

This is SO EASY to do.
It will save YOU time.
You can do so many things in Groups that do not exist in FB Events
And it will save your HOSTESS some time!
AND…it’ll get people invited to her party in a NON-spammy way!

Check out this post for TONS of great tips on partying in groups: CLICK HERE

4. Building the Foundation:

Figure out what YOU need to post into an online party, you need a FB Party outline .This is the most vital information you have to get across. So, you need to sprinkle this strategically into your outline. Think of this as building a house. THIS is the foundation of your party. We are building your script in layers. And this must be done first! Is there anything else you can think of that is necessary for your party?
1 – INTRODUCTION: Introduce yourself and your company. A picture of you and your family is best. A picture with product is great too. Tell them your occupation, where you live, and how many kids you have. Give them something to CONNECT with you about. And don’t assume people know what your company is all about. Teach them something they didn’t know.
2 – BOOKING SEED: We have to book parties. Make sure you have a plan to book some.
3 – RECRUITING SEED: We have to always be adding new people to our team. So what’s your plan?
4 – CUSTOMER GROUP: How are you going to get all these people added to your customer group? A sale is a dead end if you don’t have a follow up plan in place. Draw them into your community.
5 – CUSTOMER SPECIAL: They need to know about the deals for the month
6 – THANK YOU: This needs to be a very “well thought out” thank you. Recap with link to customer group, link to order, and date the party is closing. Click here for a FREE FB Party Outline Printable

5. You need PRE-POSTS
This is the time before the actual party script begins. When your hostess adds her guests, it’s usually a process. This doesn’t necessarily happen all at once, even though that would be great! So these posts are more for engagement, entertainment, and facts. It’s like the phone call before a date, right? Let’s get to know each other before this shin dig gets started. And here’s the “meet up” information: here’s how the party will go, date, time, all the details.
FOR EXAMPLE:
1) JUST THE FAQs: Give them everything thing they need to order form the party.
2) SHARE AN ALBUM: Create an album on your BUSINESS PAGE of a certain collection of products. You can share the LINK to that album as a post in the party. This is how I showcase our company and a sample of our products.
3) CATALOG LINKS: Give them the links to view the catalog before the party even gets started.
4) GET TO KNOW THEM: ask them a question about themselves. Where are you from? How do you know the hostess? Things like that. How long do pre-posts last? I do one day. And prep my hostess ahead of time. “They all have to get added May 30th! Party starts June 1st!”


6. It’s SHOW TIME!

It’s time to fill your script with the heart of your business. These are your “selling posts”.
Keeping with the theme of your party, you need to figure out how many posts you have to fill in your outline and WHAT posts go along with your theme. So if we’re doing a “School’s Out! Scream & Shout!” theme…bundles of products that talk about all things for the kids, for the frazzled mom, quick and yummy food & drinks! Basically, anything that can relate to your theme! My theme for this training is “Summer to Remember”, so I made something for you!

🍉 I created a Summer Bucket List that you can share with your customer group and inside your Facebook parties in June. Because remember…you should be providing VALUE to your customers lives! Your party can’t be 100% selling, booking, and recruiting. Ask yourself how you can provide something of value to them and sprinkle it in!
PRINT YOUR SUMMER BUCKET LIST HERE

🍉 Another example is recipes. You can share a few family recipes within your party script. Those are great for a School’s Out or Bridal Shower theme.

7. Post Party Posts:
So your party posts are done. I know…I know…you’re tired. That was a lot of WORK! But WAKE UP! Cause you’re not done yet! Let’s say we chose a 3 day script. Now a typical party stays open for 2 weeks. So what do you do for the rest of the time? I suggest one post a day for the remainder of the party. That way they get one “PING” on their phone from you a day. A reminder of, “hey! Don’t forget to order.”
RECAP your foundation:
🍋 BOOKING SEED: We have to book parties. Make sure you have a plan to book some.
🍋 RECRUITING SEED: We have to always be adding new people to our team. So what’s your plan?
🍋 CUSTOMER GROUP: How are you going to get all these people added to your customer group? A sale is a dead end if you don’t have a follow up plan in place. Draw them into your community.
🍋 CUSTOMER SPECIAL: They need to know about the deals for the month.

8. FREE June Facebook Party Banners:
Ready to start hosting those JUNE theme parties? Here’s ANOTHER FREEBIE for you! Each month in our Directly Social group, I create 4 Facebook party banners to use each month in your parties. These are fun ideas to build a theme party around! JOIN THE DIRECTLY SOCIAL and grab these FRESH & NEW party banners every month:
https://www.facebook.com/groups/directlysocial

9. FREE June Customer Group Posts:
Are you having fun yet?? Cause there’s MORE!!! Here you go! You DO have to be a member of Cinchshare in order to get these links. Don’t have CinchShare yet? You can sign up here and use the special promo code CINCHFREE to get a total of 5 weeks FREE (37days). Once you are a CinchShare user:
✅ STEP 1: Join Directly Social FREE FACEBOOK COMMUNITY
✅ STEP 2: Click on this link once your request is approved:
https://www.facebook.com/DirectlySocial/photos/gm.2029509767076985/1622678774500179/?type=3&theater&ifg=1
✅ STEP 3: Schedule all your business engagement posts for the entire month of June in less than 5 minutes!


10. 10 Ways to ROCK Your June

Need more great ideas to ROCK YOUR JUNE? Check out last week’s blog post here!

 

Happy Planning everybody!

Melissa Fietsam @DirectlySocial

 

 

 

 

 

 

 

 

Smart Marketing for your Direct Sales Business

Posted on Updated on

Do you do giveaways in your direct sales business? Did you know there’s a right way and a WRONG WAY to do them? Make sure you’re doing it right!

What is your desired outcome?

First of all, never do a giveaway without a goal behind it. Unless you just like to throw money out the window. In that instance, carry on!

You HAVE to have a goal: booking a party, recruiting, getting someone added to an opportunity event, getting people added to your customer group, getting orders…WHAT IS YOUR GOAL?

Your giveaway should have a clear outcome that you desire. Every single thing I do in my business has an intention behind it. And it must be an income producing activity. Before you post ANYTHING…think, “How is this going to benefit me?”.

Now I’m not saying you shouldn’t post helpful things for your customers with no intent to sell, quite the contrary. But if you’re giving away something for FREE, you better make sure you’re getting something in return! Or you’re wasting your money.

Do you have a plan?

Once you decide, okay..I want some bookings. Create a 5 step plan.

  1. I’m going to post a picture of these bags with numbers on them
  2. Tell everyone they have 24 hours to book  party, pick a bag, and win a prize
  3. Have 2 supporting posts to give REMINDER POSTS about it
  4. Hand out/mail goodies
  5. Follow up post

**Figure out what you’re going to.

**Give it a time limit. This is very important to create the urgency around the giveaway…ACT NOW

**You can’t just post something and expect everyone to see it. You have to have supporting posts. For example: After the original post, follow up with a graphic showing the hostess packets all ready to go out the door, “Look what I have ready to roll out the door. Grab yours now, ends at noon tomorrow!”. Another post could be all the prizes in the bags. And each time someone grabs a prize, post and tag them in your closed group. Give everyone the feeling of, “awe…I want one too”.

**Make sure your stuff is ready to roll out the door. Don’t make people wait.

**Make sure you have a follow up post to show all you gave away. So next time, they’ll jump when they see you post something. FOMO (fear of missing out)…it’s real folks. LOL!

What is your budget?

Make sure you know what it’s going to cost you. Know what you can afford and don’t go over.

  • Supplies
  • Shipping cost
  • Shipping supplies
  • Giveaways

How often do you do giveaways?

I like to do a giveaway every Friday in my customer group. Why? Because it creates engagement. Because it’s a tool for me to use in GETTING people to join my customer group (“join my group for weekly giveaways!”). And I can create the giveaway around whatever I’m trying to accomplish that week.

In my Facebook parties, I don’t like keeping track of 10 different parties and giveaways. You can tell them you’re doing a giveaway, they earn tickets, BUT…they actually have to join your customer group to GET the giveaways. I hold all giveaways IN my customer group. Again, income producing activities. Get them added to your GROUP for long term engagement. Otherwise, you’re giving away prizes to people who may never order or book in parties. Not smart marketing.

Follow up!

NEVER do a giveaway without follow up. How do you follow up? Ask them to TAG you on social media. When you mail something awesome to someone, add this card to it. Or a note asking them to tag you. I decided to create these postcards to put into all my mailings and hostess packets from now on. Because that’s SMART MARKETING. I got some help from Kim at Night Owl Custom Design. I can simply add their name and it asks them to tag me on social media…and…get a hashtag going for my group.

ORDER YOURS FROM NIGHT OWL CUSTOM DESIGN

And you can check out all her awesome designs on there. I love making my own graphics. But I also know when to ask for help. And Kim is who I trust for that!

So there you go, some smart marketing tips for you!

Have you joined our Facebook group for more awesome tips?

JOIN DIRECTLY SOCIAL HERE

Melissa Fietsam