marketing

What’s the BEST Business Card for Your Direct Sales Business?

Video Posted on

I am STOKED about this marketing tool for my business! I love it and I want to make sure everyone knows about it.

So let me ask you, what does everyone woman carry in her purse-besides a pen? CHAPSTICK!! I have found a website that is super affordable to buy lip balms that are blank on the outside. And then you can also buy the labels for them and print your own labels with your business information!

That is TEN TIMES better than a business card! Cause no sane woman would ever throw away a lip balm, right?!

I bought pens and used them for years. But I like to be different. And this is definitely right up my alley!!

So check out my own below

1

Now WHAT are you going to do with these?

1. You can give them to cashiers

2. You can put them in the tubes at the bank drive through

3. You can leave them for servers

4. You can hand to ANYONE you’re having a conversation with about your business

5. Give them to your friends and family so THEY always have your business information on them! They may have your regular information…but would they know your BUSINESS information? I think I’ll give my mom some extras to hand out FOR ME!

6. Use these at your parties for prizes and giveaways. Everyone loves lip balm! And that is SO cheap for a giveaway! Heck, it’s so cheap that you could give EVERYONE at your home party at checkout!

7. These would be great for vendor events

8. Great for Nurses and Teachers week!! Pass out mini grab bags. Or any type of swag bags you were asked to donate.

9. What about Halloween?! You could make little bags for the moms!

10. How about Christmas gifts to all your hostesses for the year? Keep your information in front of them!!

11. These would be great to pass out at your kids ball games. “Hey anybody need some chapstick? I just got these in and I love them”. Oh, yeah…sly as a fox…LOL!!!!

The possibilities are truly endless.

The most important thing in your Direct Sales business is to STAND OUT in the sea of consultants in your area. It doesn’t matter how many consultants are in your area. If they’re not marketing their business in a FUN way, or not even marketing at all, people will choose to shop with YOU. And that’s a fact Jack 😉 I am constantly looking for ways to stand out. To reach new people. To make conversations easier and more fun. To get my information into more people’s hands in an effective way. So what are YOU doing?

Here is the website to order your own blank lip balms:

Round lip balm: 

http://www.bulkapothecary.com/white-lip-balm-jars-filled-and-unlabeled/

Regular “stick” lip balm: 

http://www.bulkapothecary.com/lip-balm/white-stick-lip-balm-comes-in-6-great-flavors-starting-at-19-unit/

Now I’m not talented enough to make those cute little labels. So Kim, from Night Owl Custom Design on Facebook, made them for me!

You can click the link below to order your own labels if you order these. They’re super affordable and totally worth it!

Here is the link for the round labels:

https://nightowlcustomdesign.ecwid.com/#!/Labels-Personalized-Lip-Balm-Round-labels/p/52409193

and here is the link for the tall lip balm labels –

https://nightowlcustomdesign.ecwid.com/#!/Labels-Personalized-Lip-Balm-Tall-Rectangular-labels/p/52409194/category=12983062

Happy Marketing ladies!!

chapstick for marketing in your direct sales business

#marketing #lipbalm #31 #31bag #31bags #thirtyone #thirtyonegifts #directsales #marketyourbusiness #chapstick #bulk #networking

How to Design a Graphic with Canva

Posted on Updated on

Creating your own content for your business is crucial and Canva can help you do that!

Learn where to find FREE graphics to use AND create some amazing designs in Canva!

You have to be different:

If you’re posting the same graphics as 10,000 other consultants, there’s not much that stands out in your business. When you create your own graphics, you show your customers you are invested in your business. It shows you care about your business. Seth Godin said it best (in a book titled The Purple Cow) when talking about marketing. All cows look the same…but a PURPLE COW…now that would be cool! That’s what marketing is all about, STANDING OUT!

It takes time:

Just like everything worth doing, it takes time to learn. But if you simply work 20 minutes a day on graphics when you’re starting out, you will be SO PROUD of what you can learn and accomplish in Canva. I know because I did it! And I had NO CLUE what I was doing in Canva when I first started. I actually learned by watching a set of tutorial videos on Cinchshare’s YouTube channel. Heili breaks the basics of Canva down for you here in a series of short videos: Cinchshare Canva Tutorials

We did a ZOOM webinar training on how I walked through and created some engagement posts for our Facebook Group: Directly Social

Check out this video tutorial on Canva:

Find free graphics to use:

Everybody always asks where I find my free graphics to use. Pixabay is a site where you can find tons of free graphics to start creating your own. You can search any topic, color, or emotion you want, and then add your own personal touches in Canva!

And don’t forget to join our Facebook group so you can get daily social media tips and tricks: Directly Social

Now go forth and be Social Jedi’s,

Melissa Fietsam

Are you Subscribed to my YouTube Channel?

Posted on Updated on

I have a TON of videos on Youtube!

If you’re looking for:

  1. Booking ideas
  2. Recruiting ideas
  3. Seasonal ideas
  4. Direct Sales Tips
  5. Hostess Coaching Tips
  6. Recruiting Packets
  7. Hostess Packets
  8. Booking Blitzes
  9. Marketing
  10. BINGO’s

AND SO MUCH MORE!

There’s over 500 videos on there! You can use the search bar and find ANYTHING you’re looking for!

You’ll want to click on the LINK below and hit SUBSCRIBE so you never miss the new ones!

Click on this link:

https://www.youtube.com/user/buymybags

youtube-instructions

Melissa Fietsam, Ind. Executive Director at Thirty-One Gifts

www.buymybags.com

#31 #31bags #31bag #thirtyone #thirtyonegifts #directsales #directsalestips #youtube #HostessCoaching #Booking #Recruiting #BINGO #recruitingpackets #guestpackets #hostesspackets

Top 10 Ways to Host a Fundraiser With Thirty-One

Posted on

I LOVE to do fundraisers! They are one of my favorite parts of this “job” of mine!

I’ve been doing fundraisers for about 7 years now. I’m going on 8 years of being a consultant! So everything runs like clock work when you host a fundraiser with me! I want to show you all the fun and unique ways we can do fundraisers to help you and your organization or cause.

fundraiser, thirty-one, thirty-one gifts, find a fundraiser

So how do I do them?

And HOW can I help YOU and your organization?

Here’s the TOP 10 ways we can run a fundraiser to benefit YOU!

The great thing about these things, is that you can COMBINE any and all ways that you love! Combining a few different ways will ensure your teams success when it comes to hosting a fundraiser with me!

#1 Online Party

This is SO easy! We have a link to your fundraiser on my website and everyone can follow the link to order. 30% of all orders are donated to your organization.

#2 Home Show

You can host a home show and invite all your friends and family to see the product themselves and order there!

#3 Facebook Event

Facebook events are GREAT to show people product usage and great ideas on HOW they could enjoy some Thirty-One in their lives while donating to a great cause. I set the entire event up for you and all you have to do is invite your friends. All ordering is done online. Easy peezy!

#4 Bingo Night

A Bingo night is just FUN! People love to play Bingo, win prizes, and order to donate to a great cause!

#5 Trunk Party

You’re already at practice, or church, or somewhere with all your friends. Why not invite them all to a special night where they can literally see all the products and order at a convenient location where they’re already going to be!

#6 Spirit Wear

We can make a collection of products in our spirit line that show off your team colors, jersey #’s, hometown, or favorite team colors! People love to show their spirit for their teams. It’s a great way to high light that team pride!

#7 Collection

We can get a collection of 5 to 6 products. I make a flier, and your team sells just those products.

#8 Restaurant

Hold a restaurant party where everyone gets together for a dinner or lunch and we show off the products there. I’m pretty good at sweet talking managers into also donating a % of the food sales!

#9 Registration Party

The night of your team’s registration, where all parents will be anyway…I can set up a table of products and collect orders. And you can hand out packets that night for others to help collect orders.

#10 Team Party

Each parent takes a hostess packet and collects orders individually and we enter as one big party!

Would you like more information about hosting a fundraiser with me? Fill out this quick survey below and I’ll contact you ASAP!

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

www.buymybags.com

#31 #31bag #31bags #fundraiser #newfundraiser #uniquefundraiser #earnmoney #hostafundraiser #findafundraiser #findaconsultant #thirtyone #thirtyonegifts

Book 10 Holiday Thirty-One Parties!

Posted on

So here’s a team challenge for our team. We have a goal of booking 10 holiday parties to close by October 15th.

WHY?

10 Holiday parties at $200 each, equals $2000 in sales. BAM! Right there. So let’s get after it!

Check out this video:

Now you can see the exact video I posted in my customer group:

 

Here are a couple of graphics we will be using. This will be an ongoing push until the end of October. The goal is to get people in the holiday spirit! It’s time to rock out this fall season to:

  1. Help everyone earn the Leadership Incentive Trip starting in October
  2. Get our customers on board, that if they host a party they get to shop from the outlet sale early
  3. increase sales in general
  4. increase the # of people in our customer group
  5. increase the amount of people we’re in front of, therefore increasing our chances of recruiting
  6. and the more people we’re in front of, the more people who will book for NOVEMBER!

Each month will have the same idea. A “holiday package” with the goal of booking 10 Holiday parties each month!

It states a $200 party because that’s EASY. But we will be focusing on hostess coaching to (OF COURSE) get them higher sales than $200!

Score all around. Who’s ready for Melissa Fietsam and the holiday season? Cause I have a TON of ideas we’re pushing right now! You ready?!

14359268_10154681860110809_1618508785166641811_nholiday-party

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

http://www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #holidayparty #jointhirtyone #halloween #directsales #booking #increasesales #increasebookings

Host 3 Holiday Parties for Your Thirty-One Customers!

Posted on Updated on

This is something that is SO much fun. And it is a way to SERVE your customers!

Check out this video on how we are creating a team holiday party to invite our customers to:

1. Pumpkin Carving Party (October)

2. Thanksgiving/Fall Craft Party (November)

3. Christmas Craft Party (December)

We’re always ASKING for something from our customers. But this is an event to build relationships with your customers. This is a time where we can organize something to give back to THEM. To laugh, get to know each other, and simply have fun! Building relationships are what it’s all about.

This should be a FREE event.

And want to make it even better? Turn it into a “give back” event. If they bring a certain item (like canned goods one month), they’ll be entered into a drawing for some giveaways. And then when you deliver those, you can tag them on Facebook and let them see they were a part of something bigger! How cool is THAT?!

Anyways, have FUN with it!! Cheers to the kick off of MY holiday working season! See ya soon!

Just a little fun graphic to get ya in the holiday mood:)

happy halloween

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

http://www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #holidayparty

Melissa’s Great Big Thirty-One Giveaway Event on Facebook

Video Posted on Updated on

Melissa’s Great Big Thirty-One Giveaway.

Everyone asks, what do you give away as prizes?

**Below, I have posted a script that I will start integrating into my normal 4 day Facebook script next month. I always do this at the END of my 4 day FB script. So, normally on the 6th day of the month.

Day 1: pre posts

Day 2-5: party script

Day 6: Great Big Giveaway

I only do ONE NIGHT of giveaways. I got tired of handing out gifts to people who had no intention of ordering. I wanted to:
1. reward everyone who DID participate
2. save myself time by only tracking gifts ONE DAY
3. help my hostesses get orders rolling in
4. and get new people added to my customer group each month

Well…here you go. I give away $200 in prizes in a ONE NIGHT event every month. Before you have a heart attack or tune me out…see how I only pay $25 for it:

And here is an ACTUAL Live event I did. This is the first one I did. I was really nervous. Now I have them down to about 18 minutes and they’re a lot of FUN!!

 

Description:

Come see some great deals in AUGUST with a LIVE event from MY KITCHEN! I’m GIVING AWAY OVER $200 IN PRIZES!!

AND…I’m going to show you some great ways I organize with Thirty-One in my own kitchen!!

Did I mention you’ll get to see some FALL product?! I’m going to show you my top 10 favorite fall products!

HERE’S HOW YOU EARN TICKETS:

  1. 5 TICKETS If you are a HOSTESS in AUGUST
  2. 1 TICKET: just for clicking “join” on this event
  3. 1 TICKET: for each 5 friends you add to my customer group and they join the event! Remember to ASK them if they’d like to be added!
  4. 5 TICKETS: for booking a party in SEPTEMBER
  5. 1 TICKET: for every $10 you bought on a party this or retail order this month!
  6. 3 TICKETS: If you are a member of my HOTM (Hostess of the Month Club) every month
  7. 1 TICKET: If you came to BINGO this month
  8. 5 TICKETS: for joining my team and becoming a consultant
  9. 5 TICKETS: for joining a Hostess of the Month or LAYAWAY club!

 

 

Banner

POST #1:

100% chance of winning

I’m GIVING AWAY $200 IN PRIZES!

I’m super excited to announce our Great Big Giveaway in August! We will be giving away $200 in prizes this FRIDAY night during a LIVE event right here on Facebook!

To join the event:

  1. Go to ((insert customer page)) and request to join
  2. Go to ((((( )))))) and click “GOING” on the event!

100% chance of winning, thirty-one gifts

POST #2:

Who’s earning tickets?!! Don’t forget! You get 1 ticket for every $10 you spend before the BIG EVENT Friday night! $200 in prize giveaways!

To join that event:

  1. Go to ((insert customer page)) and request to join
  2. Go to ((((( )))))) and click “GOING” on the event!

thirty-one tickets, thirty-one gifts

POST #3:

EARN TICKETS for $200 in PRIZES!

If you’ve been thinking about booking your own Facebook party, now’s the time to do it!

Because you get FIVE tickets into the drawing by booking your own Facebook party before the event! Post “ME!” below and we will get you set up! I run all Facebook parties on the 1st of the month. So I’ll get your packet in the mail, we will begin September 1st, and close September 14th!

If you haven’t joined the Great Big Giveaway yet…

  1. Go to ((insert customer page))and request to join
  2. Go to ((((( )))))) and click “GOING” on the event!

book a thirty-one party

POST #4:

Over $200 in FREE prizes to give away!!! Tomorrow night at 9pm Eastern!! Join that event here:

If you haven’t joined the Great Big Giveaway yet…

  1. Go to ((insert customer page)) and request to join
  2. Go to ((((( )))))) and click “GOING” on the event!

And here’s how you can earn tickets for that event!

  1. 5 TICKETS: If you are a HOSTESS in AUGUST
  2. 1 TICKET: just for clicking “join” on this event
  3. 1 TICKET: for each 5 friends you add to my customer group and they join the event! Remember to ASK them if they’d like to be added!
  4. 5 TICKETS: for booking a party in SEPTEMBER
  5. 1 TICKET: for every $10 you bought on a party this or retail order this month!
  6. 3 TICKETS: If you are a member of my HOTM (Hostess of the Month Club) every month
  7. 1 TICKET: If you came to BINGO this month
  8. 5 TICKETS: for joining my team and becoming a consultant
  9. 5 TICKETS: for joining a Hostess of the Month or LAYAWAY club!

thirty-one facebook party

 

POST #5:

Don’t be THAT guy…

Today’s the day!! $200 in prizes will be given away TONIGHT! Place your orders by tonight and you’ll get 1 ticket for every $10 you purchase!

If you haven’t joined the Great Big Giveaway yet…

  1. Go to ((insert customer page)) and request to join
  2. Go to ((((( )))))) and click “GOING” on the event!

thirty-one party

TIPS:

**Have someone hold the phone for you while you do the Live event (if you can)

**Have a notecard with a bullet point of what you’re talking about

Here’s mine:

Thirty-One gifts live event

**I have a separate card with the top 10 products that I want to show. That way I don’t get off track or fumble now

**This month I’m doing the event in my Kitchen and giving a quick tour of some of my own organizing bins in the kitchen. So you could do a different room each month

**Get the Hostess Goody Bag on business supplies for $25 and that is ALL you will need. You can easily say $100 in prizes to give away. Make this a regular part of your business expenses each month. This is WORTH EVERY PENNY. It is getting NEW people added to my customer group every single month, it’s adding people to my HOTM Club every month, it’s BOOKING me parties, and it’s getting me recruits! DO IT! I order this goody bag on the 10th of every month for the following month’s prizes.

**FOCUS on what you want out of the group. My focus is always hostess of the month club. but decide what you want the most and FOCUS on that!

**Have the person holding the camera read through comments DURING the live event and relay them to you out loud so you can still interact with everyone. They love teasing and talking to my daughter Samantha now, because they know she’s the one behind the camera narrating:)

 

Have a great event ladies!! ANd do this EVERY month. Your business will thank you.

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

http://www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #facebookevent #facebookparty #facebooklive #directsales

 

 

#1 Tool For Direct Sales Consultants

Posted on Updated on

You HAVE to use a social media scheduling site if you’re running more than one or two shows a month on Facebook.

Okay, you don’t HAVE to do anything…but if you want to live your life the way it was intended…watch this video!

I can be out playing with my kids, not worrying about a single thing, while Cinchshare is posting into my party events for me:

Being able to schedule posts to your social media sites is INVALUABLE. And to have a reliable source like Cinshare.com to help you…that’s priceless. And just so you know, I get NO royalties or kick backs from CinchShare. Or anyone for that matter.

I will never promote something I do not believe in wholeheartedly. They are good people with a great mission who actually care. And for that reason alone…I LOVE THEM!
If you’d like to check them out, head to www.cinchshare.com and see what they can do for YOU! If you think this is cool, you should see how easily I schedule ALL of my hostesses Facebook parties on MY TIME!

Anyone who owns a business knows that social media is playing a HUGE role in our business these days. Whether you’re marketing, sharing invitations, communicating with customers, rolling out Facebook events, or running contests…if you’re not using social media, you’re missing some customers!

I am just going to walk through Facebook events at the moment. Working in Direct Sales, I host at least 7-10 Facebook events a month for my hostesses. Those FB events last 15 days, and I post 6 times a day for 5 of those days. Can you imagine how crazy I would be trying to remember all those posts? Maybe that’s YOU right now?

Cinchshare has made my life SO much easier. If you have never heard of it, let me give you the low down:

This is a #SocialMedia scheduling site that allows you to schedule posts for Facebook, IN ADVANCE (they also do a lot of other things that I have not explored yet). So you can schedule a week’s worth of posts on YOUR time. Sounds pretty amazing, right? IT IS!

I use Cinchshare to:

~post monthly reminders to my team

~when I’m up working late, I can post things for my closed customer page, and schedule them to post in the morning-when normal people are up😉

~I can schedule ALL posts to any events I have going on. So #1-I don’t forget to post them. #2-I’m never in a hurry. I can take my time and do it RIGHT. Consistency is the name of the social media game.

~I can post things to go on my main FB timeline. Maybe I have an hour to sit down and post a bunch of great quotes I found. But I don’t want to post twenty at one time. So I can schedule those to go out daily with Cinchshare.

It’s really a no brainer for anyone who needs to organize their time and their business. I’m a busy mom of five. I HAVE to do things on my time (if my kids let me.lol).

I highly encourage you to check it out. And with a one month free trial they’re offering right now, you really don’t have an excuse to NOT try it!

Here’s another way you can use Cinchshare:

I want to send a reminder on the last day of each month to our team.

It’s important for NEW consultants to see this every month. And it’s important to remind our seasoned consultants.

So instead of posting today and forgetting next month…I’ve already scheduled this exact post to go out on the last day of the month for the next YEAR. BOOM.

_______________________________________________________________

LAST DAY OF THE MONTH!
1
Alright…who are the late birds entering orders today?!
For those of you who have been around the block, you KNOW you don’t want to wait until the last minute to enter your orders.
1. All orders with the March customer specials MUST be entered by tonight or they will fall off their order. So if you have orders entered for next month already, make sure no one has this month’s special.
2. If you go to enter your orders at 11pm. And someone’s credit card gets declined, you’re…well…kind of screwed! Because it’s going to be awfully hard to get a new credit card from someone at 11pm. So get those orders in EARLY!
3. I make all hostesses aware that I refuse to enter orders on the last day of the month. So all orders have to be in the day BEFORE. That way I never have to deal with this!
Congratulations on a great month and I cannot wait to celebrate all of you for your accomplishments next month!! Now let’s get ready to ROCK next month!! WOOT WOOT!
____________________________________________________
Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts
#31 #31bag #31bags #thirtyone #thirtyonegifts #socialmedia #socialmediaschedulingsite #scheduleposts #directsales

How I’m Sharing the New Thirty-One Fall Catalog With My Customers!

Posted on Updated on

I decided to try something new for sharing the fall catalog with my Thirty-One customers.

About 2  years ago, I posted…”Hey fill out this survey and everyone who does gets a catalog!” Well…that cost me TWO HUNDRED DOLLARS ((Insert>>>hole in pocket)). And I swore I’d never do it again.

So the following year, I created digital catalogs with www.issuu.com. And that worked GREAT! I actually had my highest sales ever-of over $55,000 for the fiscal year. But…I didn’t have the EXCITEMENT I had when I was mailing catalogs.

So here’s my solution for meshing the TWO!

I’m doing a giveaway of 10 catalogs mailed with a gift if they fill out this survey. And I’m also testing the waters with a new Holiday Layaway Program. Don’t ask me any details on that…cause I’m just as clueless as YOU;) But I will certainly let you know when I figure it out!!

Watch this quick video to see my survey I created with Google Forms (a free program):

Here’s to happy BOOKINGS!!

Love ya much!

**if you want more information on the digital catalog, you can check out this video: 

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #marketing #newfallcatalog

Thirty-One Business Cards Vs. Mini Catalogs-TKO

Posted on

When a new consultant signs up, one of the first things to pop through their head is…”OH! I need BUSINESS CARDS!”

I would like to challenge you to think outside the box from the get go!

Watch this quick video:

A mini catalog really tells our Thirty-One story. It gives them something to KEEP and look through…and SHARE!

Now, I’m not saying you don’t need business cards. But I challenge you to think BIGGER and share your mini catalogs the same way you would a business card. It will serve your business well!

Everybody always asks me…WHAT DO YOU SAY….when you hand out mini catalogs??

“I just don’t know what to say”

Ready for it??? This is monumental…this is going to be a turning point in your career….pay very close attention…..you ready for it????……………..”Do you mind if I leave this with you?”

-she’ll say……. “Sure, what is it?”

-and you’ll say…. “I help people organize their lives. And this is our mini catalog.”

All you need to make your own is…………

-a mini catalog

-address label with your business information on the back

#1 Where do you put the mini catalogs?

IN YOUR PURSE!!

IN YOUR CD VISOR

IN YOUR FRONT SEAT

**every Sunday….make up 25 mini’s….and put half of them in your purse and half of them in your CAR! Your job each week is to hand out 25 mini catalogs a week to complete strangers…

Who do you leave them with??

*** EVERYONE!!!! When you go into the……

-grocery store, give it to the teller

-bank, send it in the tube

-gas station, give it to the clerk

-library, give it to the lady checking you out

-walmart, give it to the cashier

-doctor, leave some for the staff

-dollar store, give to the cashier

-WORK…leave in the BATHROOMS, breakrooms…

-servers….attach your bill to the mini catalog

ANYONE you come into contact with.  And when you get really good at this…you not only go into the dollar store you intended to, but you go into the store NEXT DOOR! Why not? You’re already THERE!

AND WHAT DO WE SAY WHEN WE HAND THEM OUT????? “Do you mind if I leave this with you???”

Now one more thing that’s fun to do……

You CAN get some kiddy looking goody bags and a sticker book, mini notepads, and a pack of 64 crayons at your dollar store.  Put some stickers, two sheets of paper folded over, 2 crayons, and a mini catalog packet.  Hand them to rowdy kids in stores-the moms will love you 🙂

Here’s an old one I had a picture of!

Thirty-One marketing

 

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

http://www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #marketing #businesscards