mary kay

How to Create a Domain Name for your Business

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Let’s talk about branding your business with a domain name!

Branding your business is one of the most important steps you will ever make in your business.

What does branding mean?

Branding means you’re creating an expectation in your business. Your customers know what to expect from you. It’s the who, what, why, when, how…of your business. There me be thousands of consultants in your company or industry, but branding is what will set you apart from all of them. It can be anything from color palettes, fonts, graphics, and visual materials…to a wide stream of platforms and concepts you use in your business.

But the most important thing about branding, is that it simply sets you apart and your customers immediately know YOU when they see your branding. Branding is something you want to think about when you’re ready to kick your business up a notch.

And a domain name, is one simple (and inexpensive) part of that plan.

Check out this video to learn all about a domain name for your website: (https://youtu.be/ffWl68atNpY)

Some simple truths about a domain name:

Keep it simple:

It has to be short! In order for people to remember your website name, keep it short and simple. You also want to keep it short so it fits nicely on business cards and marketing materials. If it gets too long, people won’t remember it and you’re going to have a hard time fitting it onto marketing materials.

2nd grade reading level:

Make sure the words you use are EASY TO SPELL. Not everyone could win a spelling bee. And you want to send them to the right site. So don’t put words that can be easily misspelled. For example, mine is BUYMYBAGS. Kind of hard to get that one wrong. So really take a moment to find something catchy and SO EASY that it can’t be mistaken.

Locations and names:

Stay away from locations and names! Locations LIMIT you. You don’t want someone to see “Ohio” and think you only service people in Ohio. Think bigger and leave out those locations. With names…those are probably the most COMMONLY misspelled words. Even a name like mine, Melissa…there are 15 different ways to spell it. So stay away from it altogether.

Numbers:

Stay away from numbers in your domain name. People will transverse them, mix them up, and simply forget the number. So don’t use them! My brain goes all fuzzy if I hear numbers or directions. Don’t even risk it!

Policy and procedures:

Each company is different. So make sure before you set this up, you check with your company to make sure you’re allowed to set this up. There are certain companies that allow this…and some do not. So always make sure it’s within your guidelines first.

Branding across the board:

Once you have identified what you want your domain name to be, brand yourself across the board. Pinterest, Twitter, customer group, Facebook business page, Instagram…make it all MATCH. Make sure your customers can easily find and identify your personal brand anywhere they go. That’s the most important thing!

Mission statement:

And last but not least, think about your mission statement. What do you want your business to be known for? What do you want YOU to be known for? Who is your target market and what can your business do for them? These are all questions that your domain name should answer. Create a voice for your brand and then learn how to integrate that into every single social media platform you have. Branding is FUN! I promise. And it will breathe new life into your business when you “own it”. Time to level up my friends!

Happy branding!

Melissa Fietsam

 

 

Free Engagement Posts for the Entire Month of August!

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I’m giving away an entire month’s worth of posts EVERY MONTH!

FYI…these posts expire in two weeks! So you better grab them quick!

Did you know you no longer have to be a Cinchshare ambassador in order to get these links? All you have to do is have a Cinchshare account and you will have access to this entire month’s worth of posts!

If you don’t know what CINCHSHARE is, check it out here: LEARN ABOUT CINCHSHARE

 

So I’m going to share some posts with YOU.

You can schedule an entire month’s worth of posts for August in your customer groups!

The days are themed for:

  • Monday Giggles
  • Tuesday Engagement Posts
  • Wednesday Quotes
  • Thursday Inspiration
  • Friday: FREE DAY! You should be posting a product spotlight on something you have. Take a personal video (3 minutes or less) or photo and show how YOU use something you sell

CLICK HERE to join Directly Social…

and get these links every month for FREE! I just posted your August customer group posts TODAY!

To sign up for Cinchshare click here: CINCHSHARE (you’ll need to join to get access to those links/posts)

Melissa Fietsam

Direct Sales Tips

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Have you joined our FREE Facebook group?!

If not…HOW COME?!

join directly social

Click here to join:

https://www.facebook.com/groups/directlysocial

What is the Directly Social Facebook group for?

It’s a positive environment for DIrect Sellers to come together and share ideas on working your business. We share ideas, we help each other, we brainstorm, and give each other advice!

I’m always posting ideas on ways to help you in your business and teaching different aspects of Social Media (which is my passion).

I guarantee you will love the environment and all the ideas you will come across in there. You’re bound to ignite some PASSION for your business again!

What do you get from being a Directly Social member?

  1. Tips and tricks to work your business
  2. Monthly themed posts for your customer group
  3. Advice from all Direct Sales consultants, regardless of what company you’re with
  4. Tips on increasing bookings
  5. Tips on increasing recruiting
  6. Tips on increasing interaction in your customer groups
  7. Tips on business in general
  8. AND SO MUCH MORE!!

So come see us! And don’t forget to share with your friends!

JOIN HERE

Melissa Fietsam,

directly social with melissa fietsam

Hostess Coaching Challenges

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Hostess Coaching is one of the most important things you can focus on in your business.

You do all this hard work to get these parties books and then many times, you don’t fail because of a script or hostess…you fail because YOU failed to do hostess coaching.

When you slack on hostess coaching:

  1. Your sales go down
  2. Your bookings go down
  3. Your recruiting goes down
  4. Your hostess experience goes down
  5. Your “repeat hostess” rate goes down

I could really go on and on…the effects of poor hostess coaching are endless.

So we’re trying something new this month. It’s a different form of the hostess coaching envelopes we’ve previously done.

Here’s the deal:

We’re going to have 5 hostess challenges. All income producing activities.

For each step they complete, they get a gift from me. It’s a very small and inexpensive gift, but COOL!

The biggest mistake you can make in hostess coaching is assuming your hostesses know what to do. They don’t.

BEFORE WE GET STARTED…HAVE YOU JOINED DIRECTLY SOCIAL ON FACEBOOK FOR MORE GREAT TIPS?

JOIN DIRECTLY SOCIAL HERE: https://www.facebook.com/groups/directlysocial/

Hostess Coaching #1:

Challenge your hostess to get $200 in orders BEFORE her party even starts.

Send her packet early and get her talking to people.

I created this post and printable to help mine get started:

CHALLENGE #1: Print this form (or just post in the comments below) your top 20 people. Message them all and let them know you’re having a 31 party that starts July 1st. And then ASK THEM if it’s ok to add them to the party! ONLY 20! That’s it!

All you need is 20 friends to join your party, interact, and have fun!

So your message might look like this:
Hey girl! I’m having a 31 party (all online). Is it okay if I add you to the party to take a look? It won’t start until July 1st but I wanted to make sure it would be ok to add you when it starts! My consultant has a pretty crazy line-up, she does things a lot different than the normal!

CHALLENGE #1: Text me a picture of your list completed or messages you sent your friends!

You can actually print this PDF by downloading it here: 
https://1drv.ms/b/s!AkYgT2PVhSEHjHtZMuITHkqfBTpl

Hostess Coaching #2:

This one I create in Mad Mimi, a messaging service. Mad Mimi is $10 a month. MailChimp is free. I use Mad Mimi and I created a video to show you exactly how I use it to hand my hostess a tool for Hostess Coaching #2.

She is challenged to send this text message/link to everyone she can and post on her timeline. The goal is collecting orders and getting people added to her Facebook party.

Here is my LINK: https://madmimi.com/s/25966a

And here is the video on how to create your own.

Hostess Coaching #3:

Challenge your hostess to go Facebook Live and ask her friends to join her party. IT WORKS! I’ve had huge success with having my hostesses do this!

Hostess Coaching #4:

Have your hostess send a message to everyone she knows with a LAST CHANCE TO ORDER:

  • Have her text message people
  • Have her post on her Facebook profile
  • Have her send people a Facebook message

Give her the words to say. Hand her a scripted message WITH A LINK to send to her friends. Make it easy and they will do it!

Hostess Coaching #5:

Book a party for 6 months from now with the new catalog.

Now you’re front loading your calendar like a BOSS.

There are MANY different things you can do with hostess coaching challenges, but these are the ones I picked for this month. I challenge you to think about what YOU need to get in your business and revolve your hostess coaching around that.

Happy Hostess Coaching!

Melissa Fietsam,

FREE Themed Posts for your Customer Group in July

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I’m giving away an entire month’s worth of posts EVERY MONTH!

FYI…these posts expire in two weeks! So you better grab them quick!

Did you know you no longer have to be a Cinchshare ambassador in order to get these links? All you have to do is have a Cinchshare account and you will have access to this entire month’s worth of posts!

If you don’t know what CINCHSHARE is, check it out here: LEARN ABOUT CINCHSHARE

So I’m going to share some posts with YOU.

You can schedule an entire month’s worth of posts for July in your customer groups!

The days are themed for:

  • Monday Giggles
  • Tuesday Engagement Posts
  • Wednesday Life Hacks
  • Thursday Inspiration
  • Friday: FREE DAY! You should be posting a product spotlight on something you have. Take a personal video (3 minutes or less) or photo and show how YOU use something you sell

CLICK HERE to join Directly Social…

and get these links every month for FREE! I just posted your JULY customer group posts TODAY!

To sign up for Cinchshare click here: CINCHSHARE (you’ll need to join to get access to those links/posts)

Melissa Fietsam

50 Engagement Questions for your Social Media Pages

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Engagement is the name of the game!

Set up one day a week to post an engagement picture and get your customers chatting in your customer Facebook groups and pages! It’s important to not always be posting business. You want to get to know them as a person! And this is a great way to do it.

Here’s an example of an entire album full of engagement posts (just like the one below) from Cinchshare:

GET FULL ALBUM HERE

And…I put together a list of 50 questions you can ASK and create your own graphics for!

  1. Where were you born?
  2. What is your middle name?
  3. What is one food you refuse to eat?
  4. If you had to get married where you MET your spouse, where would the wedding be?
  5. Do you prefer prefer coffee or tea?
  6. Dunkin donuts or Starbucks?
  7. Pepsi or Coke?
  8. Tag someone who makes you smile
  9. Tag someone who inspires you
  10. What was the BEST vacation you ever took?
  11. If you won a million dollars, what’s the first thing you would buy?
  12. If you got a plane ticket and could go ANYWHERE you wanted, where would it be?
  13. What’s the BEST book you’ve ever read?
  14. What’s your favorite cereal?
  15. What’s the one movie you could watch over and over again?
  16. What’s the last place you went on vacation?
  17. What is your occupation?
  18. When you were a kid, what did you want to be when you grew up?
  19. What city and state do you live in?
  20. Name a song that has a color in the name?
  21. Do you have any kids or grandkids?
  22. What is the first thing you do when you wake up in the morning?
  23. Are you a night owl or an early bird?
  24. Post a picture of your fur baby
  25. Post the last picture you took in your phone
  26. Do you like country or rock n’ roll?
  27. Who is the one celebrity you would love to meet?
  28. Who is your celebrity crush?
  29. Would you rather live in the country, on the beach, in the mountains, or in the city?
  30. In less than 5 words, what motivates you at the end of a long day?
  31. What do you like to do on a rainy day?
  32. Would you rather have a personal chef, a maid, a nanny, or a personal shopper?
  33. If you could sit on a bench for one afternoon and talk to anybody you wanted, who would it be?
  34. Do you sleep on: your side, your back, your stomach, or other?
  35. You are the representation of your 5 closest friends…tag them below!
  36. What team will you be cheering on this fall?
  37. What are you doing this weekend?
  38. Do you like your margaritas frozen or on the rocks?
  39. What was the last movie you watched?
  40. What is your favorite TV show?
  41. What was your favorite cartoon as a kid?
  42. What was your first job?
  43. What was your first car?
  44. What’s your least favorite chore: laundry, dishes, cleaning the bathroom, or vacuuming?
  45. What is your favorite salty snack?
  46. What is your favorite sweet treat you always crave?
  47. Are you a saver or spender?
  48. What is the last thing you do before you go to sleep?
  49. What’s your favorite flavor of ice cream?
  50. What’s one thing on your bucket list?

Here’s how easily you can schedule them for 2 months out, in less than 5 minutes!

Don’t know how to create your own graphics?

I can help you do that too! Here’s a video to learn how to create your own graphics in Canva:

Happy engagement graphic making day!! 😉 I totally made that up…but get to work!

Melissa Fietsam

Graphics: How to Create Amazing Content

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Have you ever looked at someone else’s graphics and said, “How did they DO that?!”. Or…”Where in the world do they find those cool graphics?”.

Well, I’m no expert, but I get by pretty well. So I want to show you some things I’ve done and some tips and tricks to help you get started!

First, you can’t do ANYTHING worth doing, without investing some time into it. It took a lot of practice and a lot of research. Was it HARD? No. Was it FRUSTRATING at times? Yes. But was it worth it? Heck yeah!

Here’s some graphics I created with a program called Canva. It’s a FREE website where you can create your own graphics. I’m going to give you LINKS to the video tutorials that helped me get started designing great graphics.

And I learned everything from a Cinchshare Facebook post that I’ll share with you below.

Rules of Graphics & Where to Find Them:

So, first…let me throw out some etiquette tips on graphics. NEVER, and I mean NEVER take someone else’s graphic and change the information to your own and use it. The ONLY exception to that is if you have permission from the original creator to do that. This goes for Pinterest, Facebook, Instagram, blogs, anything…do not take someone else’s hard work and claim it for your own without permission!

Now…let me send you to a Cinchshare post that talks about WHERE to find great FREE graphics that you can edit for your own business. And you’ll want to follow that page while you’re over there. Cause…those people are smart peeps. And they post a lot of really great stuff you don’t want to miss! Here’s the link to the post that tells you how to find free graphics:

FREE GRAPHICS: https://scontent-iad3-1.xx.fbcdn.net/v/t1.0-9/14494657_1337316782960250_5533310808981908782_n.jpg?oh=815bde544d975b46f6a9e7edbafb6c64&oe=590E1B18

Now How to Get Started Creating & Editing in Canva:

I had NO idea what I was doing in Canva. I was a die hard fan of Picmonkey.com. And I still use Picmonkey on occasion, but if you want amazing, professional, classy photos, I highly suggest Canva.com.

So here are the people at Cinchshare again, making my life easier and teaching me how to reach for the stars! Heili Erika, pretty cool kat, walks you through a series of videos on how to get started on Canva. And…you can actually use Canva INSIDE of your Cinchshare account if you have one.

So check out this playlist on YouTube and do it when you have TIME. This will not be an overnight success. But you will get better and better every single time you create something. I learn something new every single day! And I LOVE IT!! This playlist will get you started and there’s tons more on YouTube. Don’t know how to do something? Search YouTube for the answer. You have zero excuses anymore!!

So here’s to all you creative monsters who have been hiding behind, “I just can’t do that”…now you CAN. There goes Melissa…taking your excuses away AGAIN! #YouAreWelcome 🙂

Canva Tutorials Cinchshare Playlist:

Love ya, Hugs,

Melissa Fietsam

 

One Week of Simplifying Your Thirty-One Business-Part 5

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This week we’ve been talking about simplifying your Thirty-One business for the new fiscal year!

Today…we’re going to talk about something that will save you so much TIME! And time…equals MONEY.

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One of the BEST things I ever did for my business was discover cinchshare.com. Actually, a friend shared it with me.

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Cinchshare is a social media scheduling site.

I hold at least 8-10 Thirty-One parties a month. And 90% of them run at the SAME TIME.

There is no possible way I could keep up with posting in every single event. NO WAY.

Before Cinchshare:

  1. I was a hot mess
  2. I was missing posts in parties
  3. i was worrying all the time about missing something because i was so scattered brained
  4. i was stressed out to the MAX, to the point where I HATED doing Facebook parties

After Cinchshare:

  1. I schedule every single Facebook party post in MY time. When the boys are napping. Or I have 20 minutes of peace and quiet. I can schedule an entire month’s worth of parties in 20 minutes.
  2. I can pin my Facebook posts to Pinterest
  3. I can schedule monthly posts and trainings to our Thirty-One team
  4. I am SO much happier knowing I have complete control over what’s going on in my business
  5. i’m never stressed out about doing Facebook parties and I’ve been doing more than EVER because you know what?! I have the TIME to develop new ideas for them and have FUN with them!
  6. also, because I’m scheduling trainings and party posts…I’m actually more INVOLVED with comments and posting!!

I highly encourage you to TRY Cinchshare. It is hands down one of the best business tools I have ever used. I have NEVER had a problem. Not ONE. And any time I have a question, I message the HELP button on the site and guess what?! A real LIVE person answers you!! Their customer service is TOP NOTCH!

Cinchshare will cost you $10 a month. The BEST $10 you ever spent. The cost of a couple cups of coffee a month. For peace of mind. You don’t see me promote a lot of things or people on this page because I have to 100%, wholeheartedly believe, without a doubt…that they deliver 100% customer service and that they will take care of who I refer them to. I take pride in my advice to you. And this…will change your business! Well worth it!

If you’d like to check them out…here’s a link to get started!! You won’t regret it! I can promise you that!!

https://www.cinchshare.com

Here’s a video that will show you some things you can do also!

Melisas Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

www.buymybags.com

#cinchshare #socialmediascheduling #socialmedia #31 #31bag #31bags #thirtyone #thirtyonegifts #directsales #marykay #jamberry #scentsy #pamperedchef #tastefullysimple #itworks #norwex #avon #posh #organize

Use Email Templates for Your Thirty-One Business

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You know when someone messages you and asks you for more information on booking a party?

And you’re right in the middle of a manicure, or soccer practice, or waiting in line at Walmart (you’re gonna be there awhile). Well…here’s a way for you to copy and paste a message to WOW your customers and seal the deal!

Check out this quick video:

So WHY would you want to create email drafts and templates for your Thirty-One business?

You’re going to look like a professional:

When you email your customer back in a SHORT amount of time, with this AMAZING and informative email…they’re gonna be like…”Man, this lady is good”. And that’s exactly what you want. To look like the BOSS you are.

You’re not going to FORGET:

How many times have you been at the grocery store and gotten a message. And you’re like…”crap. I’ll answer that when I get home”. 2 days later…you realize you forgot. Your moment to look and act like a professional is GONE.

You’re going to save yourself TIME:

How much time does it take for you to create the same daggone information to send each time? Too much time. It’s stressful, you’re in a hurry, and it’s a PAIN. Now when you copy and paste this message for the first time (and every time after), you’re gonna be like…”yeah, i know I’m the boss.”

You’re not going to leave important information out:

How many times are you in a hurry to send something and you forget to put something in there? Like a file, or the link to your website, or the customer special? And then you have to email them back. Or…you just say “screw it”. And don’t send it at all. Don’t be that guy!

So…there ya go! Secrets of success. Create your templates. Take your time. Check your spelling. Add links. Add pictures. Make it GREAT. But SIMPLE.

And your Thirty-One business will thank you. And so will your customers!

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

www.buymybags.com

#31 #31bag #31bags #thirtyone #recruiting #booking #followup #customerservice #directsales #marykay #avon #posh #jamberry #pamperedchef

Making Connections at Your Thirty-One Home Shows

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Making a connection with your customers at the home show can make or break MANY things!

I want to show you really quickly how to increase sales, bookings, and even recruiting at your Thirty-One home parties. Take a look at this quick video:

So there you go! How EASY is that?

Take these little hand sanitizers, I got mine in a 3 pack at the Dollar Tree:

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picture url

You slap a business address label on the back and now you’re giving each guest something they will NOT throw away that has your contact information on it.

By asking them these three questions:

  1. How do you know the hostess

2. What’s your occupation

3. and…do you have any kids

You’re making a CONNECTION. You’re making a connection that will help you:

  1. be able to SERVE her
    • If she’s a nurse, what bag would be GREAT for her?
  2. help you with having a conversation with you
    • Maybe you find a common thread. I used to be a nurse. Where do you work? Oh really, do you know so and so…
  3. help YOU to remember her
    • when you START with a conversation, you connect the dots. You’ll remember who she is
  4. find some common ground to even START a conversation with her
    • You said your son is in baseball…so is mine!
  5. figure out a conversation starter for a booking
    • So…you just moved into a new house? You would probably love to host a party, show off the new house, and get some great new organizing products for FREE for your new house. Or…baseball is SO expensive. Have you ever thought about doing a fundraiser?

Make it a point to TRY this at your next home show. And don’t forget to introduce YOURSELF the same way they do. So THEY make a connection to YOU!

Happy Partying ladies!

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

www.buymybags.com

#31 #31bag #31bags #thirtyone #thirtyonegifts #directsales #origamiowl #marykay #posh #pamperedchef #homeshow #homeparty

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