Happy Spring!! Do you have spring fever?? I definitely do!
April is such a beautiful month! It makes me think of rain washing away the winter yuckies, new beginnings, the weather getting warmer here in Ohio, umbrellas, rain boots and Spring Break! If you walk around the Dollar Tree (my fave store), you see lots of bright colors, flowers, kites, seeds,etc – things that make you want to crawl out of your winter cave and do something! Are you ready to do something?
You have to look for ways to set yourself apart from the masses and stand out. Here are some fun April Marketing Ideas to get you excited about Spring too! Easter is April 1st, so that throws a little wrench into Spring marketing, but no worries, we got this!
#1 April Fools Day (4/1)
In social media, what makes people laugh makes people share! Using your business, how can you trick your followers into a giggle or two. If you sell kitchen products, maybe you share an awesome free recipe that goes all wonky at the end. People like to do business with people they like! Show off your fun and silly side!
#2 – Easter (4/1)
Easter is the perfect time to share a little of the “behind the scenes” of your life in your customer group on Facebook, something more personal, not just business. Why not share a pic of your kiddos egg hunting, family dinner or family photo in your pretty Easter clothes at church. Let people see the other side of you, the personal size, which is great for creating engagement and building relationships. Ask people to show their favorite Easter Egg Hunt photo of the day, later on in the evening!
#3 Change your FB Customer Group cover photo to something more “April-y” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes!
#4 Update your Facebook Business Page cover photo to something more Spring-like
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is April. But I cannot tell you how many times I see this on some of your business pages. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season.
#5 Bunny Bucks
Remember Cupid Cash from February? How about some Bunny Bucks for April? Your customers “earn” $1 in Bunny Bucks for every $10 they spend with you in April. The Bunny Bucks is only redeemable with you and only redeemable in April, so it gets you sales this month and potentially next month too. If you want to move some cash and carry products, you could easily change the coupon to where they can only redeem the Bunny Bucks toward something you have cash and carry and then payout the difference. For example, if they have $10 in Bunny Bucks and the item is $31, they give you the $10 in Bunny Bucks and pay the $21 difference. That’s a sale for April AND a sale for May!
Don’t forget to join Directly Social on Facebook:
#5 Spring Cleaning Sale
April is the perfect time to do a “spring cleaning” sale with your business and all of you excess products. If you have products sitting around in your office that you are not using, and even old demonstration items that are still in good shape, let’s get them cleaned out! Depending on the rules of your company, you could sell them off auction style in a Facebook event or group. Or maybe just have a photo album in your group with all of your spring cleaning sale items in there and people bid & buy.
#6 Share cute spring recipes, crafts and tips with your followers
I just saw the cutest recipe where you can cut apples and use peanut butter to basically make an adorable spring snail snack. People love that kind of thing and cute tips and ideas like that get shared!! This is called “curating content”, go find something cool on a blog and share it!
#7 Create an April Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board for April and pin what you love for April (tips, recipes, crafts, DIY, cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Share it everywhere! Invite them to follow you while they are over on Pinterest!
#8 Spring-ify Your Vendor Booth
We are heading into vendor booth season again! People completely pre-judge your vendor booth in about 3 seconds. Think about ways you can completely “spring-ify” your table and display to make it attractive to those scanning the room or just passing by. Be sure to use colors that go well together, maybe just 2-3 colors. Keep things simple and clean!
#9 Host a Spring Fling event
Did your company come out with new products recently? Host a Spring Fling theme event, either in person or online. Even if they didn’t come out with anything new lately, it doesn’t matter! Spring-ify the current offerings and get people excited! When Spring hits, people are more likely to get out and do something (aka spring fever), use that to your advantage and host a super fun spring fling event. This would be an awesome place to cash and carry that spring cleaning product you were looking to sell off!
#10 Spring Break Staycations
Not everyone gets to getaway for spring break anymore! Why not share a month of staycation ideas that they can do from home and incorporate your product into the ideas! Moms are desperate for ideas and they will appreciate refuge you can give them when their kiddos have spring fever! Show your products in action and how they can enhance their lives and provide solutions for their problems.
#11 BONUS ROUND
You need to be thinking about marketing Mother’s Day! It’s right around the corner and you want to make sure people have enough time to order and get their product. So get a list together of some products you can high light as great Mother’s Day gifts. Make some bundles. Dress up some baskets to give them ideas. Don’t waste time on this, get started now!
What fun April ideas do you have?
If you have been following this blog any length of time, you know how much I love themes and seasonal marketing. I have always been an out-of-the-box thinker and am always looking for ways to set myself apart from the masses and stand out.
So here we are in February and as I stroll through my FAVORITE store in the whole wide world (aka Dollar Tree), I see the hearts, candies and cupids and my mind immediately turns to……. nope, not anything romantic, but something just as exciting…. MARKETING!! I am completely engrossed in picking things up and saying “how can I use this for my biz?” Does anyone else do this? I literally walk around Dollar Tree looking for business building goodies! And if I get a cart, well then it’s totally over! LOL!
Let’s talk February marketing ideas right now! I am going to share 10 of my favorite ideas below AND I will even include a link to my awesome February Marketing Ideas Pinterest Board that I created just for you! The Pinterest board is meant to get your creative juices flowing and get you thinking outside of the box too!
1: Host your own “Mardi Gras Party” – Feb 13, 2018!
Mardi Gras (Fat Tuesday)! You definitely still have time to pull this off! People know today what they are doing on that Tuesday night. Grab a king cake at your local grocery store ($7), some beads and masks at the Dollar Tree ($5) and you are good to go! Sooooo easy and fun!! Or host an online Mardi Gras Party on Facebook — get creative! Mardi Gras is all about partying with friend and having a great time!! Perfect atmosphere for us! The Dollar Tree has tons of awesome goodies for this.
2: GALentine’s Day-
This is a day that you celebrate with your best girlfriends, get it? GALentine’s Day! It is the ultimate girls night out event, just google “Galentine’s Day” and check out all the awesomeness available. I see this as a great theme for your parties (online and in-home) the entire month of February! Don’t break the bank, hit the Dollar Tree!
Love all these ideas? Join our Facebook group for TONS of great ideas to work your business each month:
3: Buy boxes of Valentine’s Day classroom cards –
($1 at Dollar Tree for 32 of them) –
Give them out to people during Valentine’s Day week as you meet them! Stick your label on the back and just hand them out, don’t overthink this! It is kinda like a business card, and seriously, who doesn’t LOVE getting Valentines! You know you miss getting them too! And come on, I REALLY want to buy some Disney Princess theme Valentine’s after being in Orlando last week, and they even have cute Minion ones for my friend, Melanie Moore!! So grab a couple boxes, label them up and get out there! You need to get out from behind that computer…. yes YOU! …. you need to get out there and meet people!
4: Valentine’s Day BOOKING Ideas –
They have these cute containers at the Dollar Store — 8 in a pack.
1) Use them for a Booking Game — Allow each guest to choose a container. If they want to take a gamble, they can open the container. 6 of the containers say Book a Party, 5 containers say Free Gift and 1 container says Grand Prize. If they decide to open their container and they get free gift or grand prize, you must give them those prizes, if they get book a spa, they must agree to book a party.
2) Use them for a booking gift — They get to choose a gift when they book a party. (HINT: Just put some candy in the box. Then on a small post it note put the gift they will receive when they hold their party ON THE ORIGINAL DATE BOOKED.)
5: Start an “I LOVE _______” Campaign –
This is the month of LOVE, so embrace it! What do you LOVE in your business? Each week of the month, choose another piece of your business to highlight online. Highlight specific people, highlight products, hightlight your company, etc
I LOVE My Hostesses!
I LOVE My Team!
I LOVE My Company!
I LOVE Referrals!
I LOVE My Customers!
I LOVE ______ Product!
6 : CUPID CASH –
Your customers “earn” $1 in Cupid Cash for every $10 they spend with you in February. The Cupid Cash is only redeemable with you and only redeemable in March, so it gets you sales this month and potentially next month too. If you want to move some cash and carry products, you could easily change the coupon to where they can only redeem the Cupid Cash toward something you have cash and carry and then payout the difference. For example, if they have $10 in Cupid Cash and the item is $31, they give you the $10 in Cupid Cash and pay the $21 difference. That’s a sale for Feb AND a sale for March! Download this free Cupid Cash coupon sheet and start using them right away. We even added a special “booking bonus” to this one! DOWNLOAD PRINTABLE
7: Send a Valentine’s Day card –
(2 for $1 at Dollar Tree) to your 5 favorite Hostesses, your 5 favorite Customers and 10 of your team members, or mix and match that however you want. You are not sending these to ask them to book or buy, you are sending them to let them know how much you appreciate them in your business.
8: Offer Gift Certificates –
Gift certificates are so popular, make sure your customers know you offer them!
9: Offer some SWEET DEALS –
Put together some gift sets and wrap them up cute to sell cash and carry! The eye buys! Upload pics of your cute packages to your customer groups, business page, Instagram, etc (if permitted)
10: Vendor Booth Idea – Host a Kissing Booth!
Are you doing a vendor booth this month? Why not host a kissing booth? Pucker up, baby! No wait, I am totally kidding…. loosen those lips. Grab a mason jar or large lidded container, fill it to the top with Hershey Kisses (counting as you go) and put it on your table with a sign that says KISSING BOOTH and have them guess how many kisses are in the jar. Easy peasy, right? And the winner gets the jar of kisses, or a gift certificate, whatever you want. You can do this online too and award a virtual gift certificate. What I love about activities like this at a booth is they are inexpensive, fun and always highly participative. Everyone stops to take a crack at guessing, which means you have more time to create conversation.
Need some visual stimulation to get you thinking about February marketing? Check out the Pinterest board I made just for this topic:
Power Hour Business binder for your direct sales business!
This binder is for ALL companies & all direct sales consultants.
Are you ready to take control of your business in 2018?
Order your business binder today and finally get a SYSTEM to work your business in 20 minutes a day:
- Track Past Hostesses
- Track current monthly hostesses
- Track hostess coaching steps
- Track new consultants who join your team
- Track your fiscal year sales, parties, and recruits
- 20 minutes of booking: and tons of ideas to jump start you!
- 20 minutes of recruiting: and tons of ideas to jump start you!
- 20 minutes of customer care: and tons of ideas to jump start you!
- 20 minutes of hostess coaching: and tons of ideas to jump start you!
- 20 minutes of social media: and tons of ideas to jump start you!
- …and so much more!
When you purchase these printables, you’ll be getting three training videos to teach you how to build your binder, use every sheet effectively, and ROCK YOUR BUSINESS in 2018!
Order your binder by clicking the button below. For $40, you get all 15 printable PDFs and 3 training videos with tons of tricks and tips to help you rock it!
Click the JOIN button below to join your training and support group and get access to your files:
Image Posted on Updated on
Facebook has done it again! They changed the group photo size.
Here’s your new custom dimensions:
What happens to your photo when you upload it?
This is to help show you what will happen with your group photos now with the changes. In case I haven’t given you enough of a headache today!
Outside the red box will show on mobile but not desktop.
Inside the box, is what will show on desktop.
And if you’d like to know how to create custom dimensions…here’s a quick “how to” video for Canva. This will allow you to create those dimensions so you can have the perfect sized banner for your groups!
So I’ve been playing with the Facebook group banner size, and getting frustrated like many of you! So I went straight to the source.
Here’s the explanation from Facebook on why they changed the banner size. And why it’s different for everyone too.
The recommended size via Facebook is 1640×856.
However, you need to keep your graphic centered. Because the reason they changed it, was so that the graphic specs would be the same across all platforms…mobile devices, tablets, computers, etc. So when you upload the graphic, it tries to “auto adjust” to fit all platforms. Thus, the headache.
So…go drink a beer, a glass of wine…and tilt your head sideways and maybe it’ll look right! JUST KIDDING!
Just have to keep playing with it until it fits right on the computer screen. Good thing is…once it does, it will look great from any device 🙂
Hope that helps a lil.
I’m giving away an entire month’s worth of posts EVERY MONTH!
FYI…these posts expire in two weeks! So you better grab them quick!
CLICK HERE to join Directly Social…
and get these links every month for FREE! I just posted your December customer group posts!
All you have to do is have a Cinchshare account and you will have access to this entire month’s worth of posts!
If you don’t know what CINCHSHARE is, check it out here: LEARN ABOUT CINCHSHARE
You can schedule an entire month’s worth of posts for December in your customer groups!
The days are themed for:
- Monday Funnies
- Tuesday Engagement Posts
- Wednesday Inspiration
- Thursday Holiday Crafts and fun
- Friday: FREE DAY! You should be posting a product spotlight on something you have. Take a personal video (3 minutes or less) or photo and show how YOU use something you sell
CLICK HERE to join Directly Social…
and get these links every month for FREE!
To sign up for Cinchshare click here: CINCHSHARE (you’ll need to join to get access to those links/posts)
Want a TON of November theme party ideas?
How about some free Facebook party BANNERS?!
I have a pretty awesome group of friends over on Directly Social, and they came up with all of these theme ideas for your month of November! You can use these as themes AND posts within your parties!
And if you want some FREE Facebook Party Banners,
join us on DIRECTLY SOCIAL ON FACEBOOK
Here’s some ideas they came up with for November to inspire you a little:
Sweaters and hoodies
Pumpkin Spice & everything nice
Thanksgiving Crafts with kids
No Shave November
Hunting Season-single wife
Traveling for Thanksgiving
Macy’s Day Parade
Small Business Saturday
Thanksgiving foods: green bean casserole, cranberry sauce, turkey, rolls, pumpkin pie
Canned Food drives
American Diabetes month
Putting up Christmas Tree after Thanksgiving
Hot drinks, hot chocolate, cinammon
Christmas decorations after Thanksgiving
Warm blankets and cozy sweaters
Baking cookies and food
What type of party can you use a theme for?
ANYTHING! Whether you’re doing home shows, online parties, fundraisers, BINGO nights, or even straight retail orders…it doesn’t matter. The problem is everything is BORING! Same old stuff on a different day. Using a theme can help pique some interest and attract new customers as well as engage your current customer base.
Don’t forget to join our Facebook group!
So how do you use a theme?
So, think about it as if you’re planning an actual party. You plan:
You would do the same thing for a home show with a theme.
So what can you do for an online party theme?
- Share recipes (everyone loves a good recipe)
- Facebook banner
- Games (centered around a theme)
- Fun Facts (about your theme)
See where this is going? Train your brain to think differently. Everything you do for a home show, can be done for an online party. ESPECIALLY with Facebook Live now.
Happy (almost) November everyone!