Happy Spring!! Do you have spring fever?? I definitely do!
April is such a beautiful month! It makes me think of rain washing away the winter yuckies, new beginnings, the weather getting warmer here in Ohio, umbrellas, rain boots and Spring Break! If you walk around the Dollar Tree (my fave store), you see lots of bright colors, flowers, kites, seeds,etc – things that make you want to crawl out of your winter cave and do something! Are you ready to do something?
You have to look for ways to set yourself apart from the masses and stand out. Here are some fun April Marketing Ideas to get you excited about Spring too! Easter is April 1st, so that throws a little wrench into Spring marketing, but no worries, we got this!
#1 April Fools Day (4/1)
In social media, what makes people laugh makes people share! Using your business, how can you trick your followers into a giggle or two. If you sell kitchen products, maybe you share an awesome free recipe that goes all wonky at the end. People like to do business with people they like! Show off your fun and silly side!
#2 – Easter (4/1)
Easter is the perfect time to share a little of the “behind the scenes” of your life in your customer group on Facebook, something more personal, not just business. Why not share a pic of your kiddos egg hunting, family dinner or family photo in your pretty Easter clothes at church. Let people see the other side of you, the personal size, which is great for creating engagement and building relationships. Ask people to show their favorite Easter Egg Hunt photo of the day, later on in the evening!
#3 Change your FB Customer Group cover photo to something more “April-y” themed
This is an easy way to update your group and get a post into your group member’s news feeds. Make sure you are using that prime real estate of the cover photo space as best you can. Make sure you are not always just featuring product, be sure to include your smiling face sometimes!
#4 Update your Facebook Business Page cover photo to something more Spring-like
Make sure you are updating your Facebook Business Page with the season, you definitely don’t want a cover photo featuring Christmas items up when it is April. But I cannot tell you how many times I see this on some of your business pages. Your cover photo is like your storefront window for your business, make sure it is attractive and in-tune with the season.
#5 Bunny Bucks
Remember Cupid Cash from February? How about some Bunny Bucks for April? Your customers “earn” $1 in Bunny Bucks for every $10 they spend with you in April. The Bunny Bucks is only redeemable with you and only redeemable in April, so it gets you sales this month and potentially next month too. If you want to move some cash and carry products, you could easily change the coupon to where they can only redeem the Bunny Bucks toward something you have cash and carry and then payout the difference. For example, if they have $10 in Bunny Bucks and the item is $31, they give you the $10 in Bunny Bucks and pay the $21 difference. That’s a sale for April AND a sale for May!
Don’t forget to join Directly Social on Facebook:
#5 Spring Cleaning Sale
April is the perfect time to do a “spring cleaning” sale with your business and all of you excess products. If you have products sitting around in your office that you are not using, and even old demonstration items that are still in good shape, let’s get them cleaned out! Depending on the rules of your company, you could sell them off auction style in a Facebook event or group. Or maybe just have a photo album in your group with all of your spring cleaning sale items in there and people bid & buy.
#6 Share cute spring recipes, crafts and tips with your followers
I just saw the cutest recipe where you can cut apples and use peanut butter to basically make an adorable spring snail snack. People love that kind of thing and cute tips and ideas like that get shared!! This is called “curating content”, go find something cool on a blog and share it!
#7 Create an April Ideas Pinterest Board and share it
Head over to Pinterest and create a theme board for April and pin what you love for April (tips, recipes, crafts, DIY, cleaning, etc). Once you have a minimum of 10-15 pins (I am sure you will find far more that you love), share the link to your Pinterest board in your customer group, your FB business page, your personal timeline, your customer newsletter, etc. Share it everywhere! Invite them to follow you while they are over on Pinterest!
#8 Spring-ify Your Vendor Booth
We are heading into vendor booth season again! People completely pre-judge your vendor booth in about 3 seconds. Think about ways you can completely “spring-ify” your table and display to make it attractive to those scanning the room or just passing by. Be sure to use colors that go well together, maybe just 2-3 colors. Keep things simple and clean!
#9 Host a Spring Fling event
Did your company come out with new products recently? Host a Spring Fling theme event, either in person or online. Even if they didn’t come out with anything new lately, it doesn’t matter! Spring-ify the current offerings and get people excited! When Spring hits, people are more likely to get out and do something (aka spring fever), use that to your advantage and host a super fun spring fling event. This would be an awesome place to cash and carry that spring cleaning product you were looking to sell off!
#10 Spring Break Staycations
Not everyone gets to getaway for spring break anymore! Why not share a month of staycation ideas that they can do from home and incorporate your product into the ideas! Moms are desperate for ideas and they will appreciate refuge you can give them when their kiddos have spring fever! Show your products in action and how they can enhance their lives and provide solutions for their problems.
#11 BONUS ROUND
You need to be thinking about marketing Mother’s Day! It’s right around the corner and you want to make sure people have enough time to order and get their product. So get a list together of some products you can high light as great Mother’s Day gifts. Make some bundles. Dress up some baskets to give them ideas. Don’t waste time on this, get started now!
What fun April ideas do you have?
I’m giving away an entire month’s worth of posts EVERY MONTH!
FYI…these posts expire in two weeks! So you better grab them quick!
CLICK HERE to join Directly Social…
and get these links every month for FREE! I just posted your December customer group posts!
All you have to do is have a Cinchshare account and you will have access to this entire month’s worth of posts!
If you don’t know what CINCHSHARE is, check it out here: LEARN ABOUT CINCHSHARE
You can schedule an entire month’s worth of posts for December in your customer groups!
The days are themed for:
- Monday Funnies
- Tuesday Engagement Posts
- Wednesday Inspiration
- Thursday Holiday Crafts and fun
- Friday: FREE DAY! You should be posting a product spotlight on something you have. Take a personal video (3 minutes or less) or photo and show how YOU use something you sell
CLICK HERE to join Directly Social…
and get these links every month for FREE!
To sign up for Cinchshare click here: CINCHSHARE (you’ll need to join to get access to those links/posts)
Here’s a challenge I’m sharing with our team today for a weekly sales push to increase those holiday sales!
Each week we will be focusing on a certain “push” to grab some extra sales. It’s important to FOCUS 100% on one task at a time! This week, this is it! Follow these 4 steps!
I’m giving away a $25 GIFT CARD to Amazon to our winner. All you have to do is participate! Each picture you snap of messages and WOOT WOOTS for orders…gets you an entry!
1. Choose 15 People to PRIVATE Facebook Message or Individually Text. These people are people who know and love you NOT RANDOM PEOPLE!
You should be able to answer YES to all of the following questions to choose these 15 people:
– Do you know this person well? YES!
– Does she know what DS business you do? YES!
– Has she ordered from you before? YES!
– Will she answer me tonight? YES!
If you have more than 15 people, GREAT! Run with it!
2. Send this message. ONLY the message! DO NOT send the picture or link to your website with this message:
“Hey girl! I’m in a contest tonight but just until midnight tomorrow. Would you be willing to take a look at something for me? If so, just holler and I’ll send you the details!
LOVE THIS SO FAR?
3. You want her to respond with permission for you to send the link. Give her the chance to WANT to help you! Once she gives you permission to send it, you can respond to her with the graphic and the following message:
Thank you! Thank you! Here is the graphic! I will check back with you later tonight to see if you would like some of these items. You ROCK! You can get any of these sale items, holiday items, or even browse the catalog. And if you spend $35…I’ll give you an EXTRA $5 off tonight AND…you get to take advantage of the customer special if you want to!
LINK TO SALE ITEMS: ((INSERT LINK TO YOUR SALE ITEMS))
LINK TO HOLIDAY ITEMS: ((INSERT LINK TO YOUR HOLIDAY ITEMS))
HERE’S HOW YOU GET THOSE TWO SPECIFIC LINKS ON YOUR SITE:
4. Follow up with them later this evening…and create a PARTY for this on your site. So if they want…they can go directly there to order.
- you could either take hostess benefits or let them know one person will WIN hostess benefits if you get to $200 in orders
- if you got to $200…you could use the half off and $25 hostess credit to order a couple products and offset the $5 discount you gave!
- the idea is to put an urgency to this. Only til midnight tomorrow!
- you can also ask if they’d mind posting on their Facebook page for you to see if any of their friends want some
- you can also post the graphic on your customer page or email your entire contacts list
- create a post on your business page and ask your customers to share it
- send a newsletter to all your contacts in your back office and highlight this
This is the graphic we will be sharing on our team page:
Have you joined our FREE Facebook group?!
If not…HOW COME?!
Click here to join:
What is the Directly Social Facebook group for?
It’s a positive environment for DIrect Sellers to come together and share ideas on working your business. We share ideas, we help each other, we brainstorm, and give each other advice!
I’m always posting ideas on ways to help you in your business and teaching different aspects of Social Media (which is my passion).
I guarantee you will love the environment and all the ideas you will come across in there. You’re bound to ignite some PASSION for your business again!
What do you get from being a Directly Social member?
- Tips and tricks to work your business
- Monthly themed posts for your customer group
- Advice from all Direct Sales consultants, regardless of what company you’re with
- Tips on increasing bookings
- Tips on increasing recruiting
- Tips on increasing interaction in your customer groups
- Tips on business in general
- AND SO MUCH MORE!!
So come see us! And don’t forget to share with your friends!
So here is a video for all of my Direct Sales friends. Want to see what this Power Hour did for my OWN sales over a one year period? Check this out!
Watch this video below, and then scroll on down to grab the pictures of my binder, so you can make your own binder! AND…don’t forget the files I’ve uploaded for you on the “Melissa’s Shared Documents” tab on my blog too.
Now you’re all set! You have no excuse to NOT work your business in 20 minutes a day. Everyone has 20 minutes a day!!
Here is my Power Hour Binder:
8 tabs with pockets, in a 1 inch binder:
3. Hostess (home show)
4. Catalog (catalog parties)
5. Trots (turkey trots)
8. Follow Up
I love the pocket dividers because I can put my extra papers in there. I can also add papers to the pockets, so I could throw them in there unitl I had time to work on that portion of my business. So any leads, I just throw them in the pocket 🙂
I got all my supplies at Walmart
I have 100% faith that anyone can do this. YOU can do this! All you need is to stop making excuses of why you can’t find time, and figure out when you CAN find 20 minutes to get it done!
Happy Power Hour ladies!
Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts
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