February Customer Engagement Posts

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Each month in Directly Social, we share a month’s worth of engagement posts. And it’s time for February’s!

Here is an entire month’s worth of FREE ENGAGEMENT POSTS for your customer groups in FEBRUARY!

Never want to miss these?

>>These run Monday-Thursday, on FRIDAYS…you should be posting a Product Spotlight for your business!

Monday Funnies:

Tuesday Puzzles:

Wednesday Inspiration:

Thursday Fun:

>>You DO have to be a member of Cinchshare in order to get these links. There is no way for me to easily share these without doing so through Cinchshare!

>>If you need to know how to import these links into your Cinchshare account and schedule them within minutes for the whole month, click on this quick tutorial:

Creating posts on your social media platforms (especially your customer groups) should always be a positive place with MORE than just selling to them all the time. Use these posts to make them smile, make them laugh, and create a positive atmosphere where they love to come and visit you often!

Melissa Fietsam


Get Control of your Email!

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As we go into the New Year, one thing you should do is get control of your email.

Having an inbox full of messages, read or unread, is a time sucker. It not only wastes time, but it can also:

  1. decrease productivity
  2. cause you to miss important messages
  3. cause stress and anxiety
  4. waste time searching for important messages
  5. decrease your customer service (because you’re simply not staying on top of it)
  6. decrease bookings (oh, didn’t see that someone wanted to book a party)

…and so much more.

So what can you do about it?

  1. Set aside one hour a day until you have gone through every single message and either deleted it or put it into a folder. CLEAR YOUR INBOX.
  2. Start unsubscribing to every single email from stores, newsletters, and other unnecessary emails you get that you’ve been subscribed to all year long. Don’t just DELETE them, UNSUBSCRIBE so you stop getting an abundance of those on a daily/weekly basis.
  3. There’s also a site called Unroll Me (click here: ). This site will link to your email and allow you to mass unsubscribe from everything you’re subscribed to.

So who’s with me?

Let’s get organized! More New Year’s tips coming your way soon!

Want more tips? Join us over on Directly Social. CLICK HERE:

Melissa Fietsam @DirectlySocial

New Facebook Group Photo Size

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Facebook has done it again! They changed the group photo size.

Here’s your new custom dimensions:

What happens to your photo when you upload it?

This is to help show you what will happen with your group photos now with the changes. In case I haven’t given you enough of a headache today!
Outside the red box will show on mobile but not desktop.
Inside the box, is what will show on desktop.

And if you’d like to know how to create custom dimensions…here’s a quick “how to” video for Canva. This will allow you to create those dimensions so you can have the perfect sized banner for your groups!

So I’ve been playing with the Facebook group banner size, and getting frustrated like many of you! So I went straight to the source.
Here’s the explanation from Facebook on why they changed the banner size. And why it’s different for everyone too.

The recommended size via Facebook is 1640×856.

However, you need to keep your graphic centered. Because the reason they changed it, was so that the graphic specs would be the same across all platforms…mobile devices, tablets, computers, etc. So when you upload the graphic, it tries to “auto adjust” to fit all platforms. Thus, the headache. 

So…go drink a beer, a glass of wine…and tilt your head sideways and maybe it’ll look right! JUST KIDDING! 

Just have to keep playing with it until it fits right on the computer screen. Good thing is…once it does, it will look great from any device 🙂
Hope that helps a lil.

Melissa Fietsam


Using Elify for Direct Sales Follow Up Systems

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Seriously, this is the best new direct sales tool I have seen in a very long time!


My friend Christina Rupracht messaged me with a pretty brilliant idea. And you aren’t going to want to miss this!

This site/app called Elify, actually promotes towards virtual business cards. BUT…we can use this for so much more.

You can create these “cards” with clickable buttons, videos, links to your social media channels, and so much more. Check out this quick video and then look below for some great ideas you can use these cards for. And some tips and tricks to create your own. I actually made another video to show you how to set yours up!



So what can use Elify cards for?

Hostess Coaching:

Get your hostess to send a card out to her party guests with the link to join her Facebook Party, shop, and much more

Welcome to the team:

When you have someone new join your team, send them these cards with links to your team group and all the important information they need to look over first.

Thank you follow up:

When someone orders, send them a link to your Elify card with links to your customer group, a personal picture so they can make a connection with you, information on booking their own party, and information on joining your team!

Party Reminder:

Create an Elify card for your hostess to shoot out to all her friends as a reminder with links to order and customer special information. Make it EASY!

Opportunity Card:

Make an Elify card that is chalk full of great links and information on joining your team. Now when you’re out and about, you can simply send them a link with all the information they need to join your team

Here’s a demo video on exactly HOW to set up your Elify cards once you join. It’s free for 14 days and then $10 a month after that. Considering the time it is going to save me, I am 100% backing this new tool.

Melissa Fietsam,


Create a Facebook Poll for your Customer Group

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Want to increase your engagement in your Facebook Customer Group?

Create a Facebook Poll!

Every month, I ask my customer group to help me with some questions for our team’s Facebook script.

Creating a Facebook poll is an easy way to get a quick answer!

What is a Facebook Poll?

A Facebook poll is a posting “option” in your groups. You can ask a question with a series of pre-made answers. They can simply check one of the boxes or even add their own answer to the polling question. It’s pretty neat!

This option is only available in Facebook groups unless you use a third party app. Some of those allow you to create polls on your Facebook timeline and business pages.

How do you create a Facebook Poll?

When you go to create a post, you’ll see this:

You can see an actual poll I posted in my customer group in the graphic above.

What kind of questions can you ask?

  • What’s your favorite fast food restaurant?
  • What is one room in your house that you need to organize?
  • What is your favorite Thirty-One print this season?
  • Here’s our top 10 products, which one is your favorite?
  • If you could be any superhero, who would it be?
  • You can go on vacation today…which location would you choose (list beach, amusement park, cruise, bahamas, etc.)

Product Spotlight:

One thing great to do, would be to ask your customers which product they would like to learn more about. This is a great way to see what THEY want to see.

Training Topic:

What if you asked them what they’d like to learn more about for the next couple of weeks. And then yo did some research and found some really cool stuff on the topics?

The idea is that you can ask ANYTHING! And it’s just a fun new way to interact.

Polls have been around for quite awhile, have you used them yet? What for?

Melissa Fietsam


Power Hours for your Direct Sales Business

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So many people sign up for Direct Sales with the assumption that they won’t really have to work.

If you’re in this for a hobby, that is an absolute truth: you really don’t have to work at it.

If you’re in this to make an income or achieve a financial goal: you couldn’t be farther from the truth.

You can’t expect to make a substantial difference in your finances if you’re not willing to put in the work to get it.

Using Power Hours can help you run your business in 20 minutes a day.

If you’re not willing to work 20 focused minutes a week, in certain areas of your business, then quite frankly-you don’t DESERVE that paycheck you’re complaining about NOT GETTING!

People ask me ALL THE TIME…how do you do it. I’m sorry to inform you, there is no secret. It’s hard work. That’s it.

Tried and true, get up and get to work every single day. The RENT IS DUE EVERY SINGLE DAY. You want to make money in this business, PUT IN THE WORK. People seem to want the benefits without the commitment. You can’t have one or the other. You get exactly what you put into this business. Plain and simple. I don’t do magic tricks. I don’t do anything YOU can’t do. I don’t skate by on my good looks and charm, trust me, I live 90% of my life covered in babies bodily fluids and food. You just have to get to work.


Take 20 minutes a day. Dedicate 20 minutes to ONE of 5 focused tasks per day.

  1. Booking
  2. Customer Service
  3. Recruiting
  4. Marketing
  5. Hostess Coaching

Monday Booking:

Spend 20 minutes working on booking parties. Whether these are Facebook parties or home shows, you still have to ASK. Spend this 20 minutes:

~personally reaching out to people

~creating a game or graphic to book

~do a FB live talking about the hostess special

~contact PAST hostesses from the previous years

~make hostess packets and post a picture on social media-and make them COOL so everyone wants one!

There’s a million things you could do.


Tuesday Customer Service:

Spend 20 minutes creating a buzz.

~send a thank you email to anyone who has ordered in the last week

~contact each person who ordered the previous month and make sure they’re happy with their product (and have you seen the new specials?)

~contact anyone who has open orders and make sure they knew about the customer specials if they didn’t order one

~go comment on all your open parties and start some conversations with the guests

~scroll through Facebook and actually interact with your customers on THEIR pages


Wednesday Recruiting:

~touch base with all your new consultants within the last 3 months

~reach out to any potential consultants

~don’t have any potential consultants? create an opportunity event and GET ONE!

~put some pins on Pinterest about joining

~create a youtube video or FB live about joining…then share into all your FB parties!


Thursday Marketing:

This is all social media to me. Sharing my love of my product on all the different social media sites. And because I love it, this isn’t even work. This is my play time!

~schedule some tweets in Cinchshare

~pin some things from your Cinchshare history onto Pinterest

~schedule some Instagram posts onto Twitter/FB business page

~go post your social media links in all your parties

~create a contest on a social media channel and direct all your customers to it

~create a newsletter to email your customers


Friday Hostess Coaching:

Spend 20 minutes contacting every hostess.

~ask them if they need any extra order forms or catalogs

~tell them what their total is for online orders so far

~give them a task to do that day: post this, tag 3 friends on some posts in your party, or text this to 3 people today

~tell them how much farther they are from the next level and TELL THEM HOW TO GET THERE!


This is just a small breakdown of a HUGE list you should already have! 20 minutes a day. If I can do it, YOU can do it!

Melissa Fietsam

Don’t Overcomplicate Leadership in Direct Sales

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4 Tips to Uncomplicate Your Leadership Role in Direct Sales

Leadership made easy, direct sales

1. Lead From the Front:

You cannot expect your team to do things YOU are not doing. So lead from the front! Set goals in your own business and SHOW your team what you’re doing! You should be posting a minimum of TWO times a day in your team page. What kinds of things?

  1. Company updates
  2. Company incentives
  3. Resources
  4. Trainings
  5. And what YOU are doing

It’s really quite easy to lead from the front when you are actually working everyday. Making hostess packets? Post a picture on your team page! Just had a recruiting conversation? Snap a pic and post it to your team. Give them the WORDS. And show them you’re getting results because you’re working.

2. Trainings Don’t Have to be Hard:

In fact, they don’t have to be from YOU at all! Do you know how many trainings are already out there? You don’t have to come up with the trainings, it’s simply your job to make sure they have access to them!

Find people who inspire you. Follow them on Facebook and their blog. Google! It’s your best friend!

And here’s a couple of sites that have trainings and tips already laid out for you to SHARE with your team!

Cinchshare: Go to the events tab link here and you can find dozens of trainings on any topic you can think of. And those events can be shared, and your team can go back through all of that great information at ANY TIME! And you know what? They hold WEEKLY live Facebook trainings from experts in the field. So you can invite your team to a new training every single week! When I realized this, it was a huge relief to me. I don’t have to come up with all that on my own!

Cinchshare EVENTS TAB:

Cinch Socials: This is a Facebook page with nothing but direct sales tips. Go over and LIKE and FOLLOW the page and you can share a tip daily in your team page. EASY PEEZY!

Cinch Socials Page:

3. Keep it Positive and Set the Pace:

Set the TONE for your team. Don’t know where to start?

Use the description on your team page to set the expectation for the team. A place to encourage and lift eachother up. To share ideas and celebrate our team members. Do they KNOW what you want? Have you ever told them your vision for your team? It’s kind of important.

Then set the rules. Monthly, I post the same post. It talks about the rules of the page. No complaining, no selling, and be nice. That’s the gist of it. But it’s long and detailed and I give them instructions on how to word their feelings if they are frustrated. And the chain of contact to actually vent those frustrations and get results, privately, in a message to their upline. They don’t know if you don’t TELL them.

And third, you better STICK TO IT. No excuses. Delete any posts that violate this and send a personal and thoughtful message with a positive tone, to anyone who goes against that. You might get some resistance at first, but after that, you will have the positive, working environment you crave. And your team members will be happy you did it! There is NO place for negativity on a team page.

4. Schedule Your Time:

Time blocking is essential to leadership…and your business truthfully. Consistency is the key to leadership. Simply showing up no matter what.

You should have at LEAST 20 minutes a day to work on your personal business and 20 minutes a day to work on your team.


Monday: contact all new consultants who have joined in the last week, or even the last few months. Send out new consultant letters/email/packets

Tuesday: Training. Share some kind of training, remember, doesn’t have to be yours!

Wednesday: Celebrate earners, promotions, new consultant goals/programs, company incentives, whatever it may be

Thursday: connect with your upcoming leaders. Doesn’t mean they have to have a title. Some of my best leaders don’t have a title yet to prove it. CONNECT

Friday: Plan of action. Give them something to DO. And the steps to do it. Let’s all make these hostess packets. Let’s all connect with 5 past hostesses this weekend.

See…it doesn’t have to be hard. We’re not all born leaders. I know I wasn’t. I had to work hard at figuring all this out. And work harder to realize that…I was making it too complicated. It’s not. So don’t make it be!

Much love and hugs!

Melissa Fietsam